Naturally Great Ideas For Your Project

in this photobrick name: Cape LookoutNaturally great ideas for your projectbeautiful masonry products for any building project or renovation using old brick originals

2In this photobrick name: Cape Lookout

3Build on thebeauty of naturethe new way to add classic beauty naturallyAdd more beauty and value to your renovation or newconstruction project by choosing Old Brick Originals thin brickfrom General Shale. Our thin veneers provide an ideal designsolution for residential and commercial interiors and exteriors.The reduced weight of General Shale thin brick makes it idealfor most renovations or new construction projects.Explore new ways to get more from your great indoors oroutdoors with products that are naturally better.in this photobrick name: EnglishpubActual structural brick is cut precisely forflat and corner surfaces. The result is abrick that is thin and lightweight for usein almost any application.

4“I wanted the truly authentic lookof a hundred-year-old building.”mark u ni cu mein this photobrick name: PeppermillThe Foundry Owner

5in this photobrick name: Peppermill - paired with black mortar.

6Old becomes newwith easy–to–installOld Brick Originals thin is inThin brick goes easily into any space. Made from real earthen clay brick thathas been cut thin, Old Brick Originals can transform your home from bland tobreathtaking. Because thin brick is so lightweight, you no longer need to worryabout load-bearing walls or reinforced subfloors. Lightweight brick can also easilytransform a home by replacing siding, increasing the home’s value.vintage inspirationsProfessional designers, architects and contractors love the personality that thinbrick provides. From the distressed-edge design of a Frenchquarter thin brick foran office to the worn and rustic look of Peppermill thin brick for any man cave,Old Brick Originals provides hundreds of design possibilities.General Shale thin brick can be used in nearly any interior or exteriorapplication. Here are a few suggestions:Accent FlooringArchesColumnsEntry FoyerFireplaceFoundation WallHome ExteriorKitchen BacksplashWine Cellarin this photobrick name: Ironworks

7old brick originals thin brickSTANDARD COLORSCUSTOM ham TudorCape LookoutMountain StoneEnglishpubFrenchquarterIronworksNottinghamOld lem Creek TudorSilas LucasVirginia TowerbridgeProduct availability may vary by geographic location. Please visit your local General Shale retail location or contact your local General Shalerepresentative for product availability in your area. Please visit www.GeneralShale.com to find the location nearest you.

8Add character to theexterior of your homeaffordable renovations are easywith thin brickThin brick by General Shale is the ideal solution for increasing the curb appealand beauty of a home. When used with one of our three available drainagesystems, thin brick alignment and installation are a breeze.Thin brick is extremely versatile, and with corners and flats available in everycolor, it can be used for everything from a single exterior wall to the chimneychases, foundation skirts or the entire exterior of your home. And becausethin brick is much lighter than conventional structural brick, there’s no needfor added structural support. Thin brick is a smart alternative to conventionalin this photobrick name: Jefferson Wade Tudorstructural brick for adding beauty and value to your home.in this photobrick name: Jefferson Wade Tudor

9in this photobrick name: Schoolhouse

10Thin brick interiorinstallation overviewFIGURE 1calculate the materialsCalculate the square footage for your interior thin brick installation. GeneralShale can help you determine the exact amount of materials needed for yourparticular project.prep the work areaBefore installation, be sure your wall surfaces are clean and free of debris. Also,protect your floor and any other surfaces with a drop cloth or protective covering.FIGURE 2measure and line the wallsOnce the walls are clean, measure and mark your walls for each course of brick.Use a level to make reference lines across the wall surfaces to ensure that your thinbricks are straight and level. (FIG. 1)install from bottom to topBegin installation by applying a bead of brick veneer construction adhesive to thebacks of several bricks. (FIG. 2) Begin working at the bottom of the wall and workyour way to the top, staggering the mortar joints from course to course. (FIG. 3) Asneeded, cut thin brick using a tile cutter or diamond blade grinder to complete eachcourse. (FIG. 4)FIGURE 3

11FIGURE 4check your workBe sure to step back from your work every now and again to ensure that thethin bricks are straight and the mortar joints are even. Construction adhesive istypically adjustable for about 15–20 minutes. This should provide ample time tomake necessary adjustments to each course before moving on to the next course.mix the mortarFIGURE 5To finish the thin brick installation, mix the joint mortar in a bucket according tothe manufacturer’s instructions.apply the mortarLoad a large grout bag with joint mortar, making sure it flows at a steady rate.Apply the mortar to vertical joints and dress them using a masonry joint tool.(FIG. 5)Once the vertical mortar joints set, use the same technique on thehorizontal joints and dress the joints to finish. (FIG. 6)FIGURE 6

12“Now when I look atwalls just look bdepth andBEFOREAFTERin this photobrick name: Ironworks

13the before photos, the paintedbland. The brick adds so much mored character to the kitchen.”j o n a t h a n l i ving ston

14Moisture drainagefor any applicationPreferred Moisture Shield SystemPREF ER RED IN STA LLAT I ON M ET HODmoisture shield systemThe General Shale preferred drainage system is the Moisture Shield system. Moisture Shieldis a revolutionary moisture barrier that protects exterior substrate walls when thin brick isused. Thin, lightweight and easy to install, Moisture Shield also provides an additional layerof insulation for your home.lath and scratch systemLath and Scratch SystemThe metal lath and scratch system incorporates a metal mesh that lays over the moisturewrap and attaches to your exterior wall. Simply trowel a thin layer of mortar (scratch coat)over the mesh and set your thin brick into the mortar.metal drainage systemA metal drainage system is commonly used with thin brick in exterior applications.This system utilizes metal alignment panels with an adhesive to ensure that the brick sidingis locked in place. The locking function secures each brick to the panel and also supportsthe weight of the brick for easy, accurate installation.Metal Drainage System

15CigarfactoryMaking homerenovations easyEnglishpubbrick accessoriesGeneral Shale offers a wide variety of mortar colors to best match the brickproducts that you are using for your renovation project. With the ability to mix andmatch, you have endless design possibilities. Visit your nearest General Shale retaillocation for additional information.Frenchquarterthe diy starter bucketGeneral Shale’s DIY Starter Bucket is the essential starterkit for your next home renovation. The starter bucketincludes adhesives, spacers, detailed instructions andother necessary equipment to jump-start any renovation.SchoolhouseYour local General Shale retail store offers a complete line of accessories forthe easy and safe installation of masonry products, from trowels to levels andmuch, much more. Ask your General Shale representative for the right tools tocomplete your project.Seawall

16Going where nobrick has evergone beforethink outside the boxwith thin brick veneersFrom floor to ceiling and everything in between, the lighterweight of General Shale thin brick means that brick veneers areno longer limited to walls and only walls. Because thin brick isso lightweight, you no longer need to worry about load-bearingwalls or reinforced subfloors, so you now have hundreds ofdesign possibilities. We hope the following photos will inspireyou to use brick in unconventional ways. Let your imaginationrun free!in this photobrick name: Cape Lookout

17General Shale comparable productbrick name: IronworksGeneral Shale comparable productin this photoin this photobrick name: Ironworksbrick name: Englishpubbrick name: Seawall

18General Shale comparable productin this photobrick name: Smokestackbrick name: EnglishpubGeneral Shale comparable productbrick name: Smokestack

19in this photobrick name: Peppermill - paired with black mortar

20“We have been thrilled to work with General Shale, and we areso impressed with the look of thin brick. We get so many complimentsabout our set and how different it looks. It looks great on airand gives us exactly the look we wanted.”leesa w ilche rGeneral Manager WSLS-TVin this photobrick name: Virginia Vintage

21in this photobrick name: Peppermill - paired with white mortarin this photoGeneral Shale comparable productbrick name: Schoolhousebrick name: Operahouse

22in this photobrick name: Cape Lookout (painted)General Shale comparable productin this photobrick name: Salem Creek Tudorbrick name: Peppermill (painted)

23in this photobrick name: EnglishpubGeneral Shale comparable productin this photobrick name: Cape Lookoutbrick name: Peppermill

24General Shale comparable productbrick name: Schoolhousein this photopainted brick name: Innsbrookexposed brick name: Innsbrookin this photobrick name: Cape Lookout

25in this photobrick name: Englishpub