Mary Kay Foundations Workshop

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Mary Kay Foundations Workshop

Mary Kay FoundationsIntroduction Welcome Learn, and boost your selling confidence!

Mary Kay FoundationsObjectivesAt the end of this workshop you will understand: Why women need foundationThe importance of foundation to your businessThe benefits of Mary Kay FoundationsHow to help your customer find the perfect foundation forthem

Mary Kay FoundationsWhy Do Women NeedFoundation? To give their skin a flawless look To even out skin tone To protect their skin from theenvironment

Mary Kay Foundations9 out of 10women want someone to help them find their perfectfoundation match** A national consumer survey conducted by an independent research firm,Directive Analytics

Mary Kay FoundationsMary Kay Mineral Powder Foundation Weightless, skin-perfecting powder that controls shine Lines and wrinkles seem to disappear For all skin types Natural or matte finish Suitable for sensitive skin 12 shades

Mary Kay FoundationsTimeWise Liquid Foundations Age-fighting formulas Infused with Vitamin E and collagen-building peptides Skin instantly looks firmer, younger and healthier Two formulas for Normal/Dry and Combination/Oily skin Luminous or matte finishes

Mary Kay FoundationsTimeWise Luminous-Wear Liquid Foundation A moisturizing complex enriched with skin-loving jojoba delivers lasting comfortand hydration Skin looks luminous, radiant and immediately brightened as skin texture appearsvisibly improved Leaves skin feeling moisturized all day For normal to dry skin Luminous / dewy finish Suitable for sensitive skin 23 shades

Mary Kay FoundationsTimeWise Matte-Wear Liquid Foundation Special microspheres work all day to absorb oil and control shinewithout a heavy make-up look or feel Provides immediate mattifying benefits For combination to oily skin Matte finish Suitable for sensitive skin 23 shades

Mary Kay FoundationsMary Kay Medium-Coverage Foundation Controls excess oil for at least 8 hours For normal to oily skin Natural finish Suitable for sensitive skin 16 shades

Mary Kay FoundationMary Kay Endless Performance Crème to Powder Heat and humidity resistant.Stays true and appears fresh for 12 hours.Buildable coverage that glides on as a lightweight cream and driesto a soft, powdery finish.16 shades

Mary Kay FoundationsMary Kay CC Cream SPF 15* UVA/UVB broad spectrum protection Provides lightweight coverage Oil-free moisturization for up to 10 hours For all skin types Natural finish Suitable for sensitive skin 5 Shades*over the counter drug product

Mary Kay FoundationsMary Kay Foundation Primer Sunscreen BroadSpectrum SPF 15* Extends the wear of foundation The secret to creating an even, flawless canvas Helps reduce the appearance of fine lines, wrinkles and other skinimperfections Can be used with any Mary Kay foundation Suitable for sensitive skin Oil-free, fragrance-free Non-comedogenic*over the counter drug product

Mary Kay FoundationsMary Kay Liquid Foundation Brush Apply liquid foundation like a pro!Stipple, buff and blend liquid foundationDesigned to allow you to apply productdirectly on the brush for a no-mess application

Mary Kay FoundationsMary Kay Powder Foundation Brush Provides perfect pickup and even, controlledapplication of powder foundation for a naturalfinish.

Mary Kay FoundationsSelecting the Right Foundation 91%* of women would love it if someone would help themfind the perfect foundation match. The right foundation formula and shade can make skin looksmooth and flawless – exactly what women want!*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation FormulaTo find the perfect foundation formula for yourcustomer, you can ask her three simple questions:1.What do you want most from your foundation?2.What is your skin type?3.What is the foundation finish you want after application?*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula1. What do you want most from your foundation? Age-fighting Minerals Moisturization Oil-Control Sunscreen*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula2.What is your skin type? Normal/Dry Combination/Oily*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula3.What is the foundation finish you want after application? Luminous/Dewy Matte Natural*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Formula*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation Shade*68% of women have a problem finding the perfect shade of foundation*Source: A national consumer survey conducted by an independent research firm, Directive Analytics .

Mary Kay FoundationsSelecting the Right Foundation ShadeThe most effective way to find your customer’s perfect shade offoundation is by conducting a simple stripe test. Have your customer do a stripe test on her jaw line with two or threeshades in the formula of her choice.The correct shade should disappear into the skin and blend with theskin tone of the neck.

Mary Kay FoundationsSelecting the Right Foundation ShadeHelpful Tips: Customer should test shades on her jaw line to see which oneblends best with the skin tone of the neck Look at shades in natural light Wait to decide – foundation adapts to the skin! Color can look different when blended Can’t decide between two shades? Always choose the shade that’sa little bit darker.

Mary Kay FoundationsSelecting the Right Foundation ShadeMore Helpful Tips: Skin tone can be lighter in the winter months and darker in thesummer months. Adapt foundation shades to fit seasonal changes in skin tone Many skin tones can have variances in tone - mix shades togetherto even out skin Facial masking can appear on women with darker skin tones

Mary Kay FoundationsAdditional Flawless Face Products

Mary Kay FoundationsMary Kay Perfecting Concealer Lightweight formula that allows you to conceal and camouflage.Creamy, crease-proof coverage.Light-diffusing technology that helps blur the appearance of finelines and optically correct minor imperfections.Improves the look of skin discoloration.Helps hide the appearance of redness so skin appears more even.

Mary Kay FoundationsMary Kay Undereye Corrector Helps wake up tired-looking eyes.In a peach shade specially formulated to color-correct bluish-purpleshadows beneath the eyes.Layer with skin-tone concealer for natural, seamless coverage.

Mary Kay FoundationsMary Kay Sheer Mineral Pressed Powder Lightweight, ultrafine powder that imparts an invisible layer of oilabsorbing coverage that keeps makeup looking fresh throughoutthe day Helps control shine and excess oil for at least 8 hours Suitable for sensitive skin Oil-free Non-comedogenic 6 shades

Mary Kay FoundationsMary Kay Translucent Loose Powder Provides a sheer, invisible finish on every skin tone Feels weightless, natural and velvety soft Eliminates the need for shade matching Controls unwanted shine all day

Mary Kay FoundationsChallenge Try at least one of the Mary Kay foundations you learned about today,if you haven’t already. At your next party or appointment, help find the perfect formula andshade of foundation for each guest to demonstrate the power of yourpersonalized service!

Mary Kay Sheer Mineral Pressed Powder Lightweight, ultrafine powder that imparts an invisible layer of oil-absorbing coverage that keeps makeup looking fresh throughout the day Helps control shine and excess oil for at least 8 hours Suitable for sensitive skin Oil-free Non-comedogenic 6 shades

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