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130In about 1947, when I was a young lad, my dad began carving lures cut fromthe handles of brooms my mother kept around the house. It first began asa hobby. Dad was a salesman for a local business machine company andhe began giving these prized, hand-crafted lures to his business machinecustomers to set himself apart from other salesmen. What started as a salespromotion move soon grew into an activity that began to occupy most of his“spare time.” Soon, tired of buying new brooms, and banished from the kitchenwhen mother thought he was looking for another one, dad felt compelled tomove his hobby to the garage and begin purchasing wood for his lures from alocal lumber yard.In 1949, fishermen, learning of the success others had enjoyed with dad’shandmade lures, began hounding him to purchase the lures in larger numbers.It was this demand that made him realize that this lure business was gettingserious. Soon after that realization, he took his first steps to “mass produce” hislures by purchasing a small wood lathe from Sears, Roebuck and Company andmoved it into his garage shop.The first lure to be produced with this new “mass production” equipmentwas the renowned “Devil’s Horse.” Since most anglers usedlevel-wind style reels, dad designed the Devil’s Horse first as a heavier,slow-sinking lure, one that was easy to cast with these reels. Later, with theadvent of spinning and spin-cast reels, he began to turn-out a lighter, floatingmodel of this now locally popular and productive lure.SMITHWICKThe growth of the Smithwick Lure Company is legendary. From itshumble beginnings in my family’s kitchen in 1947 to its sprawling manufacturingfacilities today, the lures have become the favorites of generations of anglers.The continued development of new lures, new colors and the latest in lurefinish technology is a tribute to the foresight my father, Jack K. Smithwick,demonstrated back in 1947. All of us at the Smithwick Lure Company are proudof the standards he established for quality, value and performance, all attributesanglers have come to know and expect from Smithwick Lures for over sixdecades. This is how he set himself apart.Set yourself apart—with Smithwick.PromotionalUW10370 A prominently displayedSmithwick banner will alertconsumers to the factthat you carry Smithwickproducts Made ofweather-resistant Tyvek 4.5 x2.5 feet Grommets inall four cornersSmithwick BannerRed w/ white highlights, andembroidered logo, 1 size fits mostStructured, Low vis, from the makers ofThe Game caps.UW10370LWSWH1LWSWH1

131DEEP ROGUE , JR. (oHTmEIG(cZETHGEIWHOOKCR SIZD A EEP NTH KINT (ft) GD ROEP LTH LIN(ft G))z)3 1/2WNADRA1200 Deep RogueSIEAMZESI(In))ELODMThere’s no denying the productive action of aSmithwick Rogue. Unique to any minnow bait,that Rogue action is sought after and reliedupon by freshwater and saltwater anglers alike.Smithwick’s new Deep Rogue, Jr. is no exception.The Deep Rogue, Jr. features the SpoonbillRogue’s unique rolling action and maintains trueand consistent diving depth on the troll at thecoveted 3 1/2” size. Destined to become anotherRogue mainstay, the Deep Rogue, Jr. is a multispecie lure built specifically for the Rogue angler.the angler who knows what he wants!(g8.661 5/16 9.177 #66-88-12Deep Diving Rogue Available ColorsADRA1200 Deep Rogue31, 32, 35, 69, 701, 702, 705, 706, 707,709, 710, 712ADRA1200SMITHWICK712 White Perch710 Golden Shiner709 Pearl Cisco707 Banana Bread706 Winnie Perch705 Orange Shiner35 Clown32 Chrome/Blue Back701 Rainy RiverMinnow702 Rainbow31 Chrome/Black Back69 Gold RogueRainy River Minnow

132LIMITED ROGUE z)HOOKC SIZD RA EEP NTH KINTR (ft) GD OEP LTH LIN(ft G))(oHTmGEIZE(cWNASDRB1600 Limited RogueASDRC1600 Limited RogueSIEAMZESI(In))ELODMThe Smithwick Limited Rogue was designed for the avidangler looking for that “extra” advantage. Now, “extra”comes in two sizes, 4 1/2” and 5 1/2”. The 5 1/2” LimitedRogue offers anglers another member of the Roguefamily that will cast efficiently, present a large profile inthe water and maintain the signature roll that has madethe Rogue truly stand apart from the pack. Each LimitedRogue features Smithwick’s “Limited” decoration, whichincludes scale backs, gill plates, predator eyes, metalizedbodies and realistic features. The combination of refinedpaint schemes and bright plated bodies creates anunmatched lifelike depth and flash. The Rattlin’ Rogue’sfish catching action, awesome paint schemes andpremium, ultra-sharp Gamakatsu hooks all add up towhat we proudly call our “Limited Rogue.”EWTHIG(g4 1/2 11.4 3/8 10.6 #65 1/2 13.97 1/2 17.8 #40-60-610-1410-14Limited Rogue Available ColorsASDRB1600 Limited Rogue210, 211, 212, 213, 214, 215, 216, 217,218, 219ASDRC1600 Limited Rogue210, 211, 212, 213, 214, 215, 216, 217,218, 219ASDRC1600Nuclear ClownASDRB1600Inferno Tiger219 Green Perch218 T-Shad217 Inferno Tiger216 The General215 Nuclear Clown214 King Midas213 Sour Grape212 Hot Rod211 ThunderbirdSMITHWICK210 ThumperHOOKS

133RATTLIN’ ROGUEGEIW)(g4 1/2 11.4 1/3 9.4 #64 1/2 11.4 1/3 9.4 #63 1/2 8.89 1/4 7.0 #6GGNKI ft) LIN (ft)N H(L HAOTTCR EPTR EPDDSIZETHKGEIW(oOSITHOSIZEADRB1200 Rattlin’ RogueARB1200 Rattlin’ RogueARA1200 Rattlin’ RogueZEz))m(cHEDOMAMELNSmithwick’s Rattlin’ Rogues are equipped with loudfish-attracting rattles and a wounded-minnow actionthat produces explosive strikes year-round. Rattlin’Rogues are equally effective whether cast or trolled.The eye-catching, fish-enticing Rattlin’ Rogue colorshave been carefully designed to match the variousmodel’s specific specie use. Be sure to consult thecolor listing for the specific models.(In) 0-40-20-14-102-61-4Rattlin’ Rogue Available ColorsADRB1200 Rattlin’ RogueARB1200 Rattlin’ RogueARA1200Rattlin’ Rogue7, 31, 32, 32OB, 35, 69, 1097, 13, 23, 26, 31, 31OB, 32, 32OB, 35,69, 76,1097, 31, 32, 35, 69ARB1200Tiger RoanARA1200ClownADRB1200SMITHWICK109 Tiger Minnow76 Silver w/Black Stripes69 Gold Rogue35 Clown32OB Chrome/Blue Back/Orange Belly32 Chrome/Blue Back31OB Chrome/Black Back/Orange Belly31 Chrome/Black Back13 Silver Shiner26 Golden Bass7 Tiger Roan23 BreamChrome/Blue Back/Orange Belly

134SUSPENDING RATTLIN’ ROGUE ZESIm(cASDRB1200 Susp Rattlin’ Rogue4 1/2 11.4 3/8 10.6 #6 0-10ASSRB1200 Deep Susp Rattlin’ Rogue 6 15.24 3/8 10.6 #4 105 1/2 13.97 1/2 17.8 #4 0-6New! ASDRC1200 Susp Rattlin’ RogueTD ROEP LTH LIN(ft G)ZE(InSIWEIGHTW(oEIzGH )T(g)OMGZE IN t)SI NK (fHKAO CR PTEOHD))EDELNAMSmithwick reintroduces the 5 1/2-inchSuspending Rattlin’ Rogue — the originalsuspending minnow. The 5 1/2-inch SuspendingRattlin’ Rogue casts efficiently and presents alarger profile in the water while maintaining thesignature roll that sets the Rogue apart from thepack. Add premium red hooks and you have theultimate suspending minnow.10-1410-1810-14Suspending Rattlin’ Rogue Available ColorsASDRB1200 Susp Rattlin’ Rogue7, 13, 14, 31, 31OB, 32, 32OB, 35, 69,76, 109, 193, 194, 195, 196, 197, 198ASSRB1200 Deep Susp Rattlin’ Rogue 7, 13, 31, 31OB, 32, 32OB, 35, 69, 109New! ASDRC1200 Susp Rattlin’ Rogue31, 31OB, 32, 32OB, 35, 69The Smithwick Suspending Rattlin’ Rogueis the original suspending minnow lure. Eachmodel is carefully designed and engineeredto run-true and to suspend right out of thepackage no more drilling and weightingneeded to get these great lures to suspend.ASDRC1200ClownASDRB1200198 Red Bream35 Clown197 Purple Darter196 Threadfin Shad32OB Chrome/BlueBack/Orange Belly32 Chrome/Blue Back

The Smithwick Limited Rogue was designed for the avid angler looking for that “extra” advantage. Now, “extra” comes in two sizes, 4 1/2” and 5 1/2”. The 5 1/2” Limited Rogue offers anglers another member of the Rogue family that will cast efficiently, present a large profile in the water and maintain the signature roll that has made