Sponsored By - DECA

Sponsored byJULY 9-11, 2017TYSONS, VIRGINIA

Real DECA leaders don’t take the summer off. Part of the DECAEmerging Leader Series, the DECA Emerging Leader Summit bringstogether association officers, chapter officers and leaders, and officerhopefuls during a three-day intense leadership experience. Two tracks— EMPOWER for association officers and ELEVATE for chapter officersand leaders — will prepare leaders to effectively lead their chaptersand associations.Attend awesome modulesdesigned specifically foreach track.Lunch and learn during theetiquette luncheon.Experience DC during a DECAevening activity.Special DECA After DarkBonus Sessions for quicklearning around highlyspecialized DECA topics.Build your network forthe upcoming year byconnecting with membersfrom all across DECA’smembership.Polish your skills to excel asa DECA leader.Embrace the synergy thatemerges when great DECAminds come togetherin a focused, creativeenvironment.CLASSROOMCONNECTIONThis conference will reinforce 21stCentury Skills. Through participatingin interactive sessions, DECAmembers will be able to:Creativity Innovations· Use a wide range of idea creationtechniques· Create new and worthwhile ideasCritical Thinking Problem Solving· Interpret information and drawconclusions based on the bestanalysisCommunication Collaboration· Demonstrate ability to workeffectively and respectfully withdiverse teamsLeadership Responsibility· Use interpersonal and problemsolving skills to influence and guideothers toward a goal· Demonstrate integrity and ethicalbehavior in using influence andpower· Act responsibly with the interestsof the larger community in mindPartnership for 21st Century Skills#DECAELSVisit decadirect.org forpreviews and highlights.Join the event athttp://bit.ly/decaels17

EDUCATIONALPROGRAMThe DECA Emerging Leader Summit will engage DECA leaders in an array of educational programsto empower them to lead in the upcoming year. There are plenty of opportunities to collaborate,network, achieve, excel and grow.SUNDAYJULY 9MONDAYJULY 10TEAM POLOPROFESSIONAL DRESS11:00 AM – 2:00 PMRegistration8:30 AM – 11:30 AMEmerging Leader Programs11:30 AM – 2:30 PMEmpower Pre-Conference Training11:30 AM – 1:00 PMEtiquette Luncheon3:00 PM – 4:00 PMOpening Session1:00 PM – 4:00 PMEmerging Leader Programs4:15 PM – 6:00 PMEmerging Leader Programs4:45 PM – 5:45 PMDinner6:00 PM – 7:30 PMDinner (On Your Own)6:00 PM - 10:00 PMDC NIGHT TOURCasual Attire7:30 PM – 10:00 PMEmerging Leader Programs10:00 PM – 11:00 PMDECA After Dark Bonus Sessions11:30 PMCurfew* Schedule subject to change. Check deca.org/els for updates.11:30 PMCurfewTUESDAYJULY 11BUSINESS CASUAL WITHCONFERENCE T-SHIRT8:30 AM – 11:30 AMEmerging Leader Programs11:30 AM – 12:00 PMClosing SessionTuesday afternoon is ideal for makingCapitol Hill visits.

BE THE ULTIMATE DECA CHAPTER LEADERDECA’s ELEVATE track is designed for upcoming chapter leaders — whether they are a chapterpresident, committee member, project manager or someone who just wants to go above-andbeyond. Participants will work together in a facilitated classroom environment with collaborativeassignments, discussions and presentations. Get ready for hands-on, interactive activities!DECA LEADERSHIP STYLESTake a quick inventory to learn yourDECA leadership style and how towork with those of varying styles tomaximize your role as an effectivechapter leader.CHAPTER STRATEGYLearn the core elements of asuccessful DECA Chapter Strategy,including mission-based chapterofficer positions, DECA goals and achapter program of leadership.COMPETITIVE EVENTSSUPER SUCCESS SYSTEMLearn how to lay the groundwork tocreate a customized system to helpyour chapter members adequatelyprepare for DECA’s competitiveevents.DIAMONDFUNDRAISING MODELFind out how to develop a diversifiedfundraising model to supportyour chapter’s annual activities,including forecasting expenses,identifying multiple revenue sourcesand diversifying access to financialresources.STRATEGICCOMMUNICATIONSDevelop your chapter’s strategiccommunications plan by learningthe foundation of effectivecommunications and using tools suchas a weekly content calendar andmonthly social media plan.I AM DECA STORYLearn everything you need to knowto be the DECA brand. You’ll alsospend time developing your ownelevator speech and practicing itsdelivery.REPRESENT THEBLAZERThere’s no doubt that the DECAblazer is one of the most recognizedsymbols of our organization. Asa leader, you’ll learn how you canrepresent the blazer appropriatelythrough etiquette, professionalismand advocacy. We’ll even practice ouretiquette during a special learningluncheon.

BE THE ULTIMATE DECA ASSOCIATION LEADERDECA’s EMPOWER track is designed for association leaders. Association teams will work togetherin a facilitated classroom environment with team assignments, discussions and presentations.Association officer teams will engage with their association advisor and regional executive officers atvarious check-points throughout training. Get ready for hands-on, interactive activities!EPIC PROJECTPLANNINGAs an officer, you lead people andmanage things. Great managementtakes processes and projectmanagement skills. Using DECA’sEPIC Project Planning model, yourassociation team will develop a planto implement your association’sprogram of leadership.Program of Leadership and ProjectManagementWORKSHOPWORKSHOPREPRESENT THEBLAZERWhat does it take to make aworkshop go from outstanding toamazing? From icebreakers,energizers and connecting the dots,learn all the necessary componentsto planning an engaging workshop.You’ll develop, enhance, beautify andrefine a workshop ready for knockout delivery.There’s no doubt that the DECAblazer is one of the most recognizedsymbols of our organization. Asa leader, you’ll learn how you canrepresent the blazer appropriatelythrough etiquette, professionalismand advocacy. We’ll even practice ouretiquette during a special learningluncheonDeveloping and Implementing a WorkshopEtiquette, Professionalism, AdvocacySTRATEGICCOMMUNICATIONSDevelop a strategic communicationsplan by learning how to createexciting, engaging content. You’llcreate an entire year of perfectlypersonalized content of articles,tweets, photos and posts.Using Social Media as an Association ToolPre-EMPOWERThis intense three-hours of DECA training will provide a foundation leadinginto the EMPOWER track. Topics include DECA Knowledge, DECA LeadershipStyles, Mission Moments, I am DECA Story and DECA Goals. This is a repeatsession that was delivered at ICDC. It will be offered on Sunday from 11:30 AMto 2:30 PM.

TRIPPLANNERJust get here! Washington, D.C. is known for its historic brave leaders and is the fitting location forDECA to prepare its emerging leaders.REGISTRATION 165* per attendeeThe conference registration feeapplies to DECA members, advisorsand chaperones and includes thefollowing: conference workshops conference materials conference t-shirt Monday lucheon Monday dinner DC night tourDeadline: June 5, 2017ACCOMMODATIONS 104 per room night(single, double, triple, quad)plus tax – currently 12%Sheraton Tysons8661 Leesburg PikeTysons, VA 22182sheratontysons.comDeadline: June 5, 2017Rooms are subject to availability within our block. Once theroom block is full, room rates may increase.PARKING/METROAIR TRAVELRonald Reagan WashingtonNational Airport (DCA)Arlington, VA18 miles from hotelBaltimore/WashingtonInternational Airport (BWI)Baltimore, MD46 miles from hotelWashington DullesInternational Airport (IAD)Dulles, VA13 miles from hotel*Registration fee is non-refundableHotel Parking and MetroTRAIN TRAVELsheratontysons.com/directionswmata.comUnion Station (WAS)18 miles from hotelHOTELQUESTIONSPROGRAMQUESTIONSDC MetroREGISTRATIONQUESTIONSTALIA COBBINSDECA INC.OLIVIA PETTYSHERATON TYSONSCHRISTOPHER YOUNGDECA INC.Talia Cobbins@deca.org(703) 860-5000 ext. 249olivia.petty@sheratontysons.com(703) 610-8251Christopher Young@deca.org(703) 860-5000 ext. 227

tration for this conference willtake place online at www.deca.org/els. All student attendees must be on asubmitted DECA roster to register. Makeyour hotel reservations directly with thehotel by June 5.For the online registration process, collectthe following information from eachattendee: name t-shirt size beneficiary information track (chapter leader or associationofficer)CONFIRMATION:If you have not received a registrationconfirmation email from DECA withintwo days after submitting your onlineregistration, please call Talia Cobbins at(703) 860-5000 x 249.CHANGES AND SUBSTITUTIONS:Make changes and substitutions using theonline registration system until June 5. Allchanges after June 5 must be submittedin writing to DECA Inc. by e-mailingtalia cobbins@deca.org.REGISTRATIONPAYMENTAfter completing online registration,please mail a copy of all registrationmaterials and payment to:DECA Inc.Emerging Leader Summit1908 Association DriveReston, VA 20191METHODS OF PAYMENT:Check, purchase order, or credit card(only MasterCard or VISA) are accepted.A 4% convenience fee will be assessed forany charged amount.REFUND POLICY:No refunds will be granted.HOTEL RESERVATIONPROCEDURESConference participants must stay atthe conference hotel for a minimum oftwo nights. Make your hotel reservationsdirectly with the conference hotel byJune 5.The following information is needed toprocess your housing: One main contact for the chapter Method of payment (credit card orcheck) for room/tax Names of all guests with arrival/departure dates Designate chaperones Any guests with special needsUse the designated Excel spreadsheetavailable at www.deca.org/els for therooming list and email it to Olivia Pettyat olivia.petty@sheratontysons.com.com and copy Christopher Young atchristopher young@deca.org.Due to hotel limitations, no more thanfour people are allowed in one room.HOTEL PAYMENTIf paying by check, mail payment no laterthan June 5 to:Sheraton TysonsAttn: Olivia Petty8661 Leesburg PikeTysons, VA 22182If paying by credit card, indicate this inthe e-mail to Olivia Petty when submittingreservations and make arrangements toprovide information. Do not include creditcard information in the e-mail. The hotelwill charge the credit card in advancefor those authorized on the form for theentire stay’s room and tax for all nights.Guests will not be able to check-in if acredit card is not on file or the stay is notfully prepaid. Purchase orders are notaccepted.CHAPERONES/SPOUSESA minimum of one advisor for everyten student-delegates or portion often student-delegates is requiredfor registration. It is the advisor’sresponsibility to see that your chapteradheres to this ratio. This ratio willbe strictly enforced by DECA Inc.Chaperones and spouses must pay theregistration fee and be listed on theregistration form.CONDUCT ANDDRESS CODEAdvisors should bring signed copies ofthe Conference Delegate Practices andProcedures and Dress Code for eachparticipant. These do not have to beturned in but should be kept available bythe advisor for reference. You can find thegeneral DECA dress code at www.deca.org/els.

THINGS TO DOIN WASHINGTONWho says learning has to stop once the sessions are over? Washington, D.C., is home to numerousactivities focused on entrepreneurship, marketing, finance, hospitality, government and publicrelations. Here are some suggested activities for your free time.NATIONALS PARK TOURLIBRARY OF CONGRESSCall the Ballpark Tours line at 202.640.7369 oremail ballparktours@nationals.com.Free Admissionwww.loc.govNATIONAL MUSEUM OF AMERICAN HISTORYBUREAU OF ENGRAVING AND PRINTINGFree Admissionhttp://americanhistory.si.eduFree Admissionwww.moneyfactory.gov/toursTHE NEWSEUMCUPCAKE & MACARON TOUR OF D.C.For group rates and more information, contact the Group SalesHotline at 202-292-6690 or email cupcake-macaron-tour-of-dc.htmlINTERNATIONAL SPY MUSEUMWHITE HOUSE TOURwww.spymuseum.orgFree Admissionwww.whitehouse.gov/about/tours-and-events

communications plan by learning the foundation of efective communications and using tools such as a weekly content calendar and monthly social media plan. STRATEGIC COMMUNICATIONS Learn how to lay the groundwork to create a customized system to help your chapter members adequately prepare for DECA’s competitive events. COMPETITIVE EVENTS