Size Of The Hunting, Shooting And Self-Defense Market
2014Size of the Hunting, Shootingand Self-Defense MarketDetailed ReportThis report provides a detailed report of market size information recently producedby Southwick Associates, including sales in retail dollars and units by type, brand,gauge/caliber for commonly purchased hunting, shooting, and self-defenseproducts.Provided by:Produced by:The Southwick Associates’ name indicates all research is based onextensively researched quantification methods incorporating proven datasources and followed with scientific statistical checks to verify and approveall results.
Table of ContentsPageBackground and Methods . 3Firearms (type, purpose) . 4Handguns (type, purpose, brand, caliber) . 5Rifles (type, purpose) . 7MSR/tactical Rifles (brand, caliber). 8Traditional Rifles (brand, caliber) . 10Shotguns (type, purpose, brand, gauge). 12Muzzleloader (type, purpose) . 14Ammunition (type) . 15Rifle Ammunition (caliber, brand) . 15Handgun Ammunition (caliber, brand) . 17Shotgun Ammunition (caliber, brand) . 18Hunting Apparel (type). 19Shirts (pattern brand, brand) . 19Pants (pattern brand, brand) . 21Jackets (pattern brand, brand) . 23Vests (pattern brand, brand) . 25Boots (brand) . 27Backpacks (brand) . 28Optics (type, purpose) . 29Scopes (brand) . 31Binoculars (brand) . 32Spotting Scopes (brand) . 33Handheld Laser Rangefinder (brand) . 33Laser Sight (brand) . 34Reflex/Red Dot Sight (brand) . 34Red Dot/Tactical Magnifiers (brand) . 35Night Vision/Thermal Imaging (brand) . 35Hunting Gear and Supplies (type) . 36Game Calls (type, brand). 36Blinds (type, brand) . 38Decoys (type, brand) . 39Game Feeders (type, brand) . 40Game Feed (type, brand) . 41Two-Way Radio (purpose, brand) . 42Hunting Knives/Multi-tools (type, brand) . 42PageCover Scent (brand) . 44Lure Scent (brand). 44Odor Eliminator (brand) . 44Game Cooler (brand) . 45GPS (brand) . 45Food Plot Seed (brand) . 46Trail Cameras (brand). 46Tree Stands (brand). 47Firearm Parts/Accessories (type, reason forpurchase) . 48Barrels (brand) . 49Bipods (brand). 50Bolts/Carriers/Bolt Parts (brand) . 50Caliber Conversion Kits (brand) . 51Grips (pistol and forward) and Buttstocks(brand) . 52Hand Guard (brand) . 53Receivers (brand) . 54Magazines (brand) . 55Sling (brand) . 56Triggers (brand). 57Recoil Reduction (brand) . 57Muzzle Device/Suppressors (brand) . 58Firearm Storage and Cleaning (type) . 59Gun Cases or Sleeves (type, brand) . 59Gun Safes (brand) . 60Shooting Gear and Supplies (type) . 62Holsters and Ammunition Belts (type,brand) . 62Benches and Rests (brand). 63Clay/Clay Pigeons (brand) . 63Ear Protection (brand) . 64Shooting Glasses (brand) . 65Targets (brand). 65Traps/Target Throwing Devices (brand) . 662
Background and MethodsSouthwick Associates was hired by the National Shooting Sports Foundation (NSSF) to help NSSF membersanswer the following questions:-How big is the market niche I’m operating in?Where might new opportunities lie for my company?This report estimates total U.S. retail sales (units and dollars) for products used for hunting, shooting and/orself-defense. Only new product sales are reported. Sales of used products are excluded, except where explicitlystated in firearms table on page 4. All dollar figures report consumer purchases (retail sales) and not wholesaleactivity. The average amount spent per purchase has also been presented for each item.Southwick Associates estimates dollar sales and units sold using multiple approaches, with the specific approachdependent on the product under study. A balanced general population study of U.S. residents age 18 or olderwas conducted using several online panels to identify purchases made specifically for hunting, shooting and/orself-defense in the previous 12 months (Q4 2013 – Q3 2014). These surveys collected responses from October 9,2014 to November 7, 2014. Statistical tests were run to test the surveys’ response balance and accuracy, and tofind any required adjustments to ensure the full U.S. population was represented as best as possible. Retailmarket sizes were then estimated using proprietary Southwick Associates’ research methods combined withadditional data sources including FBI and U.S. Treasury data.This report differs from previously issued market size estimates. Southwick Associates has made a concertedeffort to remove the bias commonly introduced into all forms of survey research by avid participants and toprovide detail for categories previously too small to accurately measure. Also, for the first time, results nowinclude purchases made for self-defense reasons.This is a sample of Southwick Associates’ full market report, including sales and units by brands, firearm andammo sales and units by caliber and gauge, self-defense sales compared to hunting and target shooting, plusgreater breakouts for many categories of accessories. This sample report provides the layout and generalinformation included in the full market report. Contact John DePalma at jdepalma@brandintelligent.com withpurchasing inquiries.Southwick Associates also provides confidential, custom research to businesses wanting to know more aboutspecific markets, to learn more about your customers or your competitors’ customers, to learn what consumersreally want in new products, and more. To learn about Southwick Associates’ custom research options, pleasecontact Nancy Bacon at nancy@southwickassociates.com.3
FirearmsFirearms by TypeTotal New Firearms Retail Market SizeHandgunMSR rifleMuzzleloaderShotgunTraditional rifleTotal Used Firearms Retail Market SizeHandgunMSR rifleMuzzleloaderShotgunTraditional rifleTotal Firearms Retail Market SizeFirearms by Purpose (Retail dollars)HandgunMSR rifleMuzzleloaderShotgunTraditional rifleTotal Firearms Retail Market SizeRetail DollarsHuntingShootingSelf DefenseUnitsOtherAvg. PriceTotal4
Firearms by Purpose(Units)HandgunMSR rifleMuzzleloaderShotgunTraditional rifleTotal Firearms RetailMarket SizeHuntingShootingHandguns by TypeBreak actionRevolverSemi-automaticOtherTotal Handgun Retail Market SizeHandguns by Purpose(Retail dollars)Break actionRevolverSemi-automaticOtherTotal Handgun RetailMarket SizeHandguns by Purpose(Units)Break actionRevolverSemi-automaticOtherTotal Handgun RetailMarket SizeHandguns by BrandAstraBerettaBersaBrowningCharter ArmsChiappaCobraColtCZEAASelf DefenseRetail DollarsOtherUnitsTotalAvg. PriceHuntingShootingSelf DefenseOtherTotalHuntingShootingSelf DefenseOtherTotalRetail DollarsUnitsAvg. Price5
FMKFNHFreedom ArmsGlockGSGH&RHeckler & Koch (H&K)HeritageHigh PointKahrKel-tecKimberNorth American ArmsPARARemingtonRossiRuger/Sturm RugerSCCYSIG Arms/Sig SauerSmith & WessonSpringfieldTaurusThompson CenterUbertiWaltherOtherNot sureTotal Handgun Retail Market SizeHandguns by Caliber22 cal32 cal357 cal38 special380 auto/ 380 ACP40 S&W44 cal45 auto9mmNot sureOtherTotal Handgun Retail Market SizeRetail DollarsUnitsAvg. Price6
Rifles by TypeMSR/tactical riflesAKARSKSOtherNot sureTraditional rifleBolt actionBreak actionLever actionSemi-automaticOtherTotal Rifle Retail Market SizeRifles by Purpose (Retaildollars)MSR/tactical riflesAKARSKSOtherNot sureTraditional rifleBolt actionBreak actionLever actionSemi-automaticOtherTotal Rifle Retail MarketSizeRetail DollarsHuntingShootingSelf-defenseUnitsOtherAvg. PriceTotal7
Rifles by Purpose (Units)MSR/tactical riflesAKARSKSOtherNot sureTraditional rifleBolt actionBreak actionLever actionSemi-automaticOtherTotal Rifle Retail Market SizeMSR/Tactical Rifles by ryChristensen ArmsColtCrickettCustomCVACZ-USADouble StarDPMSEnfieldFNHH&RHeckler & Koch (H&K)HenryHi-PointHowaInterarmsKel TecMarlinMossbergNornicoOlympic ArmsPalmetto State ArmoryRemingtonRock River ArmsHuntingShootingSelf-defenseRetail DollarsOtherUnitsTotalAvg. Price8
RossiRuger/Sturm RugerSaigaSig SauerSKSSmith & WessonSpikes TacticalSpringfield ArmoryStagWeatherbyWinchesterWindham WeaponryOtherNot sureTotal MSR/Tactical Rifle Market SizeMSR/Tactical Rifles by Caliber17 cal204 Ruger22 cal22-250 cal223 cal243 cal270 Winchester270 WSM30 Carbine30-06 Springfield30-30 cal300 Rem Magnum300 Rem Ultra Magnum300 Savage300 Win Mag300 WSM303 British308 cal35 Remington375 H&H Magnum44 Rem7 62x39 Soviet7 mm Mauser7 mm-087mm Remington Mag8 mm Mausernot sureotherTotal MSR/Tactical Rifle Retail Market SizeRetail DollarsUnitsAvg. Price9
Traditional Rifles by ryColtCrickettCVACZ-USADouble StarDPMSEnfieldFNHH&RHeckler & Koch inMauserMossbergOlympic ArmsPalmetto State ArmoryRemingtonRossiRuger/Sturm RugerSakoSavageSKSSmith & WessonSpringfield ArmoryStagTikkaUbertiWeatherbyOtherNot sureTotal Traditional Rifle Retail Market SizeRetail DollarsUnitsAvg. Price10
Traditional Rifles by Caliber17 cal204 Ruger22 cal22-250 cal223 cal243 cal270 Winchester270 WSM30 Carbine30-06 Springfield30-30 cal300 Rem Magnum300 Rem Ultra Magnum300 Savage300 Weatherby Magnum300 Win Mag300 WSM303 British308 cal35 Remington375 H&H Magnum44 Rem7 62x39 Soviet7 mm Mauser7mm Remington Mag8 mm Mausernot sureotherTotal Traditional Rifle Retail Market SizeRetail DollarsUnitsAvg. Price11
Shotguns by TypeOver/underPump actionSemi-automaticSide by sideSingle shotOtherTotal Shotgun Retail Market SizeShotguns by Purpose(Retail dollars)Over/underPump actionSemi-automaticSide by sideSingle shotOtherTotal Shotgun RetailMarket SizeShotguns by Purpose(Units)Over/underPump actionSemi-automaticSide by sideSingle shotOtherTotal Shotgun RetailMarket SizeShotguns by BrandBaikalBenelliBerettaBrowningCharles DailyCZ-USAFoxFranchiH&RHigh StandardIthacaIver JohnsonJC HigginsKrieghoffRetail DollarsUnitsAvg. PriceHuntingShootingSelf DefenseOtherTotalHuntingShootingSelf DefenseOtherTotalRetail DollarsUnitsAvg. Price12
MarlinMossbergPerazziRemingtonRossiRuger/Sturm RugerSaigaSavage (Stevens)Smith & Not sureTotal Shotgun Retail Market SizeShotguns by Gauge12 gauge16 gauge20 gauge28 gauge410 gaugeNot sureTotal Shotgun Retail Market SizeRetail DollarsUnitsAvg. Price13
Muzzleloaders by TypeFlint lockInlineStandardOtherTotal New Muzzleloader Retail Market SizeMuzzleloaders byPurpose (Retail dollars)Flint lockInlineStandardOtherTotal MuzzleloaderRetail Market SizeMuzzleloaders byPurpose (Units)Flint lockInlineStandardOtherTotal MuzzleloaderRetail Market SizeRetail DollarsUnitsAvg. PriceHuntingShootingSelf DefenseOtherTotalHuntingShootingSelf DefenseOtherTotal14
AmmunitionAmmunition by Type (units are in number of boxes)Handgun ammunitionRifle ammunitionShotgun ammunitionTotal Ammunition Retail Market SizeRetail DollarsUnitsAvg. PriceRifle Ammunition by Caliber17 cal204 Ruger22 cal22-250 cal243 cal270 Winchester270 WSM280 cal30 Carbine30-06 Springfield30-30 cal300 Rem Magnum300 Savage300 Weatherby Magnum300 Win Mag300 WSM303 British32 Win Special35 Remington375 H&H Magnum44 Rem5.56/223Retail DollarsUnitsAvg. Price15
7.62X39/3087 mm WSM7 mm-087mm Remington Mag8 mm Mausar9 mmnot sureotherTotal Rifle Ammunition Retail Market SizeRifle Ammunition by BrandAmerican EagleAquilaBarnesBlack HillsBlazerCCIEleyFederal (including oslerPMCPPU/Prvi PartizanRemingtonSierraTul AmmoWeatherbyWinchester (including SuperX, Supreme, USA)WolfOtherNot sureTotal Rifle Ammunition Retail Market SizeRetail DollarsUnitsAvg. Price16
Handgun Ammunition by Caliber22 cal32 cal357 cal38 cal380 cal40 S&W44 cal45 auto9mmNot sureOtherTotal Handgun Ammunition Retail Market SizeRetail DollarsUnitsAvg. PriceHandgun Ammunition by BrandAmerican EagleAquilaBlack HillsBlazerCCICorBonFederal (including Fusion)FiocchiHornadyMagtechPMCRemingtonRWSSellier and BelloitSpeerUltramaxWinchester (including SuperX, Supreme, USA)WolfOtherNot sureTotal Handgun Ammunition Retail Market SizeRetail DollarsUnitsAvg. Price17
Shotgun Ammunition by Gauge12 gauge16 gauge20 gauge28 gauge410 gaugeNot sureOtherTotal Shotgun Ammunition Retail Market SizeRetail DollarsUnitsAvg. PriceShotgun Ammunition by tPMCRemingtonRIOWinchesterWolfOtherNot sureTotal Shotgun Ammunition Retail Market SizeRetail DollarsUnitsAvg. Price18
Hunting ApparelHunting Apparel by TypeBootsBackpack/waist pack/dufflePantsShirtsVestsJackets/coatsTotal Hunting Apparel Retail Market SizeRetail DollarsUnitsAvg. PriceShirts by Pattern Brand*BadlandsCabela’s brandCamoWestDeltaFarmlandKingsMossy OakMultiCamNaked NorthNatural GearPredatorRealtreeVertigoW L Gore/OptiFadeOtherNot sureTotal Shirts Retail Market SizeRetail DollarsUnitsAvg. Price*Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel itembrand.19
Shirts by Brand*BadlandsBass stColumbiaDeltaDuluthFarmlandFilsonGame WinnerGamehideGander MountainKingsL L BeanMossy OakMultiCamPredatorPrimosRemingtonUnder ArmourWallsOtherNot sureTotal Shirts Retail Market SizeRetail DollarsUnitsAvg. Price*Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel itembrand.20
Pants by Pattern Brand*AmeristepBadlandsCabela’s brandCamoWestDeltaFarmlandKingsMossy OakMultiCamNaked NorthNatural GearPredatorRealtreeTrue TimberW L Gore/OptiFadeOtherNot sureTotal Pants Retail Market SizeRetail DollarsUnitsAvg. Price*Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel itembrand.21
Pants by Brand*BadlandsBass stColumbiaDeltaDuluthFarmlandFilsonGame WinnerGamehideGander MountainKingsL L BeanMossy OakMultiCamNaked NorthOrvisPredatorPrimosRemingtonUnder ArmourWallsOtherNot sureTotal Pants Retail Market SizeRetail DollarsUnitsAvg. Price*Respondents may have had difficulty determining the difference between the camo pattern brand and the apparel itembrand.22
Jackets by Pattern BrandBadlandsCabela’s brandCamoWestDeltaFarmlandKingsMossy OakMultiCamNatural GearPredatorRealtreeTrue TimberOtherNot sureTotal Jacket Retail Market SizeRetail DollarsUnitsAvg. Price23
Jackets by BrandBadlandsBass stColumbiaDeltaDuluthFarmlandFilsonGame WinnerGamehideGander MountainKingsL L BeanMossy OakNaked NorthNatural GearOrvisPredatorRemingtonTrue TimberUnder ArmourVertigoWallsOtherNot sureTotal Jacket Retail Market SizeRetail DollarsUnitsAvg. Price24
Vest by Pattern BrandAmeristepBadlandsCabela’s brandCamoWestDeltaFarmlandKingsMossy OakMultiCamNatural GearPredatorRealtreeTrue TimberOtherNot sureTotal Vest Retail Market SizeRetail DollarsUnitsAvg. Price25
Vest by BrandBadlandsBass stColumbiaDeltaDuluthFarmlandFilsonGame WinnerGamehideGander MountainKingsL L BeanMossy OakNaked NorthOrvisPredatorRemingtonTrue TimberUnder ArmourVertigoOtherNot sureTotal Vest Retail Market SizeRetail DollarsUnitsAvg. Price26
Boots by BrandBogsBrahmaBrowningCabela’sColumbiaDan PostDannerField & StreamGolden RetrieverGuide GearHerman SurvivorsIrish SetterITASCAJustinKeenKenetrekLacrosseLL BeanMagnumMerrellMuckRed WingRedheadRockyTimberlandUnder ArmourWolverineOtherNot sureTotal Boots Retail Market SizeRetail DollarsUnitsAvg. Price27
Backpacks by BrandAlpsAveryBadlandsBlacks eGame GuardHorn HunterHunters SpecialtiesOspreyR E I brandRedHead/Bass ProSitkaTimber RidgeTrekkerUnder ArmourOtherNot sureTotal Backpack Retail Market SizeRetail DollarsUnitsAvg. Price28
OpticsOptics by TypeRetail DollarsUnitsAvg. PriceBinocularsReflex/red dot sightsLaser sightsRed dot/tactical magnifierMounts, rings, and bases*Night vision/thermal imagingHandheld laser rangefindersScopesSpotting scopesTotal Optics Retail Market Size*Estimate of mounts, rings and bases is expected to be lower than the total market because a consumer may receive theseitems included as part of a scope purchase or mounting service.Optics by Purpose(Retail dollars)*Reflex/red dot sightsLaser sightsRed dot/tacticalmagnifierMounts, rings, andbasesNight vision/thermalimagingHandheld laserrangefindersScopesSpotting scopesTotal Optics RetailMarket SizeHuntingShootingSelf-defenseOtherTotal*Purpose of purchase was not asked for binoculars.29
Optics by Purpose(Units)*Reflex/red dot sightsLaser sightsRed dot/tacticalmagnifierMounts, rings, andbasesNight vision/thermalimagingHandheld laserrangefindersScopesSpotting scopesTotal Optics RetailMarket SizeHuntingShootingSelf-defenseOtherTotal*Purpose of purchase was not asked for binoculars.30
Scopes by sCenter verZeissOtherNot sureTotal Scope Retail Market SizeRetail DollarsUnitsAvg. Price* Vortex is likely underrepresented in our sample.31
Binoculars by BrandAlpenBarskaBass ield & eissOtherNot sureTotal Binocular Retail Market SizeRetail DollarsUnitsAvg. Price*Vortex is likely underrepresented in our sample.32
Spotting Scopes by sNot sureTotal Spotting Scope Retail Market SizeRetail DollarsUnitsAvg. PriceHandheld Laser Rangefinder by BrandBushnellCabela’s*Gunwerks/G7Laser Technology inerVortexWildgame Innovations/HaloNot sureTotal Handheld Laser Rangefinder Retail Market SizeRetail DollarsUnitsAvg. Price*Cabela’s is not a rangefinder brand. This result is likely due to buyers not recognizing the brand they purchased.33
Laser Sight by erpointCrimson amlightTruGloUTGOtherNot sureTotal Range Finder Retail Market SizeRetail DollarsUnitsAvg. PriceReflex/Red Dot Sight by BrandAimpointBarskaBering RedfieldSightmarkTascoTrijiconTruGloUltra DotVortexOtherNot sureTotal Reflex/Red Dot Sight Retail Market SizeRetail DollarsUnitsAvg. Price34
Red Dot/Tactical Magnifiers by BrandAimpointBarskaBurrisEO Not sureTotal Red Dot/Tactical Magnifier Retail Market SizeNight Vision/Thermal Imaging by BrandArmasightATN*Bering ht OwlNights OpticsOPMODSightmarkYukonOtherNot sureTotal Night Vision/Thermal Imaging Retail Market Size*ATN is likely underrepresented in our sample.Retail DollarsUnitsAvg. PriceRetail DollarsUnitsAvg. Price35
Hunting Gear and SuppliesHunting Gear and Supplies by TypeBlindsCover scentDecoysGame callsGame cleaning suppliesGame coolers (specialized for meat/game)Game feedGame feederGPS deviceHunting knives/multi-toolsLure scentOdor eliminatorFood plot seedTwo-way radioElectronic insect repellentTrail camerasTree stands, ladders, towersTotal Hunting Gear and Supplies Retail Market SizeRetail DollarsUnitsAvg. PriceGame Calls by TypeAccessoriesBig gamePredatorSmall gameTurkeyUpland gameWaterfowlOtherTotal Game Call Retail Market SizeRetail DollarsUnitsAvg. Price36
Game Calls by BrandBig RiverBuck GardnerCass CreekCustom/HandmadeDown N DirtyDuck CommanderE L K , IncEchoExpediteExtreme DimensionFaulksFlextoneFox ProGooserbatH S StrutHaydelHunters SpecialtiesICOtechJohnny StewartKnight & HaleMADNature’s VoicePrimosRedheadRich n ToneToxicOtherNot sureTotal Game Call Retail Market SizeRetail DollarsUnitsAvg. Price37
Blinds by TypeBlind accessories (stakes, bow holder, lights, etc.)Blind material (burlap, cloth, mesh, etc.)Box blindGround blindLayout/waterfowl blindOtherTotal Blind Retail Market SizeRetail DollarsUnitsAvg. PriceBlinds by BrandAllen CompanyAmeristepAveryBarronettBig Game TreestandCabela’sCamo FlexFinal ApproachGhostblindGuide GearHunter’s SpecialtyKillZonePrimosRhinoRigEm RightSports AfieldTimber RidgeOtherNot sureTotal Blind Retail Market SizeRetail DollarsUnitsAvg. Price38
Decoys by TypeBig gamePredatorSmall gameTurkeyUpland game (including crow)WaterfowlOtherTotal Decoy Retail Market SizeRetail DollarsUnitsAvg. PriceDecoys by BrandAveryBass Pro Shops/RedheadBig FootCabela’sCarry-LiteDakotaEdgeFeatherliteFinal ApproachFlambeauFlextoneGreenheadHard CoreHigdonHunters SpecialtiesMojoPrimosOtherNot sureTotal Decoy Retail Market SizeRetail DollarsUnitsAvg. Price39
Game Feeders by TypeAccessoriesHanging feederStanding feederTimer (kit or parts)Not SureTotal Game Feeder Retail Market SizeRetail DollarsUnitsAvg. PriceGame Feeders by BrandRetail DollarsUnitsAvg. PriceAmerican Hunter/Feeder MaxBig Game FeederBoss BuckCabela’s*Gander MountainMoultrieOn TimePrimosWildgame InnovationsOtherNot sureTotal Game Feeder Retail Market Size*Cabela’s is not a game feeder brand. This result is likely due to buyers not recognizing the brand theypurchased.40
Game Feed by TypeBlocks/mineral licksLiquidMass (corn, soybean, etc.)PelletsPowderOtherTotal Game Feed Retail Market SizeGame Feed by BrandAcorn RageAntler KingBig & JBuck JamCMere DeerDeer CaneEvolved HabitatsEvolved HarvestHunters SpecialtiesImperial WhitetailMossy OakRack Up FeedRedHead/Bass ProSportsmans ChoiceWildgame InnovationsOtherNot sureTotal Game Feeder Retail Market Size*Respondents may confuse this option with food plot seed.Retail DollarsUnitsAvg. PriceRetail DollarsUnitsAvg. Price41
Two-way Radio by Purpose of PurchaseHuntingShootingSelf-defenseOtherTotal Two-way Radio Market SizeRetail DollarsUnitsAvg. PriceTwo-way Radio by idlandMotorolaOregon ScientificUnidenOtherNot sureTotal Two-way Radio Retail Market SizeRetail DollarsUnitsAvg. PriceHunting Knives/Multi-tools by TypeFixed bladeFoldingMulti-toolPocket knifeTotal Hunting Knife/Multi-tool Market SizeRetail DollarsUnitsAvg. Price42
Hunting Knives/Multi-tool by BrandAl MarBark RiverBass Pro Shops / usCaseCold SteelColumbia River/CRKTCondorCustom madeCutcoElk RidgeFrostGerberHavalonK-BarKershawKimberKnives of AlaskaLeathermanLone WolfMossy OakOutdoor EdgePumaRapalaRemingtonSchradeSmith & WessonSOGSpyderCOSwiss ArmyUnited CutleryWesternWinchesterOtherNot sureTotal Hunting Knives/Multi-tool Retail Market SizeRetail DollarsUnitsAvg. Price43
Cover Scent by BrandBuckStopCode BluePrime Time (Hunter Specialties Brand)Scent ShieldTinksWildlife Research CenterOtherNot sureTotal Cover Scent Retail Market SizeRetail DollarsUnitsAvg. PriceLure Scent by BrandBuck BombBuck MagicBuckStopCode BlueConQuest/Border Crossing ScentsHarmonsPrime Time (Hunter Specialties Brand)Scent ShieldSmokey’sTinksWildgame InnovationsWildlife Research CenterOtherNot sureTotal Lure Scent Retail Market SizeRetail DollarsUnitsAvg. PriceOdor Eliminator by BrandDead DownwindPrimo SilverScent Killer (Wildlife Research Center)Scent ShieldScent-A-Way (Hunter Specialties Brand)TinksOtherNot sureTotal Odor Eliminator Retail Market SizeRetail DollarsUnitsAvg. Price44
Game Cooler by BrandBruteColemanDrakeEngelEskyGrizzlyHunt ValleyIcey-TekIglooMossy OakRubbermaidStanleyYetiYukonOtherTotal Game Cooler Retail Market SizeRetail DollarsUnitsAvg. PriceGPS by BrandApisphereCobraGarminLowranceMagellan (including Explorist)MotorolaNavmanOregon ScientificPanasonicTomTomOtherTotal GPS Retail Market SizeRetail DollarsUnitsAvg. Price45
Food Plot Seed by BrandAntler KingCabela’sCustom BlendDeer Creek SeedEvolved HarvestFrigid ForageHunters SpecialtyL B WannamakerLocal Store SeedMossy Oak BiologicOutfitters ChoicePlot SpikeTecomateWild Game InnovationsOtherNot sureTotal Food Plot Seed Retail Market SizeRetail DollarsUnitsAvg. PriceRetail DollarsUnitsAvg. Price*Whitetail Institute was omitted from the brand list in the survey tool.Trail Cameras by ackGuide GearHunten OutdoorsLil AcornMoultriePlot WatcherPrimosReconyxRemingtonStealthTascoWildgame InnovationsWildviewOtherNot sureTotal Trail Camera Retail Market Size46
Tree Stands by BrandAdvanced Game TechnologiesAmbushAmeristepAPI Grand SlamBig DogBig GameCabela’s*Comfort ZoneCougarDicks Sporting Goods brandField & StreamGander MountainGuide GearHunters SpecialtyLone WolfPrimosRivers EdgeSniperSummitTrekkerOtherNot sureTotal Tree Stand Retail Market SizeRetail DollarsUnitsAvg. Price*Cabela’s is not a tree stand brand. This result is likely due to buyers not recognizing the brand they purchased.47
Firearm Parts/AccessoriesFirearm Parts/Accessories by Type(for all types of firearms)BarrelsBipodBolts/carriers/bolt partsCaliber conversion kitsGrips (pistol and forward) and buttstocksHand guardMagazinesMuzzle devices (suppressors)ReceiverRecoil reductionSlingsTrigger assemblies/trigger guardsTotal Firearm Parts/Accessories Retail Market Size Firearm Parts/Accessories by Reasonfor Purchase (Retail dollars)Additional PartBarrelsBolts/carriers/bolt partsCaliber conversion kitsGrips (pistol and forward) andbuttstocksHand guardMagazinesMuzzle devices (suppressors)ReceiverRecoil reductionSlingsTrigger assemblies/trigger guardsTotal Firearm Parts/Accessories RetailMarket SizeRetail DollarsUpgradeUnitsReplacementAvg. PriceTotal*Bipod purpose of purchase was not asked in survey tool.48
Firearm Parts/Accessories by Reason forPurchase (Units)BarrelsBolts/carriers/bolt partsCaliber conversion kitsGrips (pistol and forward) and buttstocksHand guardMagazinesMuzzle devices (suppressors)ReceiverRecoil reductionSlingsTrigger assemblies/trigger guardsTotal Firearm Parts/Accessories RetailMarket SizeAdditional PartUpgradeReplacementTotal*Bipod purpose of purchase was not asked in survey tool.Barrels by BrandBCM (Bravo Company)BenelliBerettaBushmasterCMMGDaniel DefenseDPMSJP EnterprisesMarlinMossbergNoveskeRugerSavageSpikes TacticalYankee HillOtherNot sureTotal Barrel Retail Market SizeRetail DollarsUnitsAvg. Price*Remington was omitted from this brand list in the survey tool49
Bipods by BrandAccu-ShotAllenArmstacBCM (Bravo Company)BlackhawkBog GearCabela’sCaldwellCommand Arms (CAA)Gander MountainGorillaHarrisHunters SpecialtiesLeapersLion GearsShooters RidgeUTGVanguardVersa-PodWinchesterOtherNot sureTotal Bipod Retail Market SizeRetail DollarsUnitsAvg. PriceRetail DollarsUnitsAvg. Price*Primos was omitted from this brand list in the survey tool.Bolts/Carriers/Bolt Parts by BrandBCM (Bravo company)Black RainCenturionCMMGCMTDaniel DefenseDouble StarFail ZeroHi-StandardJP EnterprisesLMTPalmetto State ArmoryRock River ArmsSpikes TacticalOtherNot sureTotal Bolts/Carriers/Bolt Parts Retail Market Size50
Caliber Conversion Kit by BrandAdvantage erMGIRugerSaigaSig SauerTactical SolutionsOtherNot sureTotal Caliber Conversion Kit Retail Market SizeRetail DollarsUnitsAvg. Price51
Grips (pistol and forward) and Buttstocks by BrandB5 SystemsBCM (Bravo Company)BlackhawkBushmasterBushnellCommand Arms (CAA)Daniel DefenseDPMSFortisHerrett GripsHi-StandardHogueJP EnterprisesLaRueLimbsaverMagpulMission First TacticalTacstarTapcoThe Mako GroupTimbersmithTroy IndustriesYankee HillOtherNot sureTotal Grips (pistol and forward) and Buttstocks RetailMarket SizeRetail DollarsUnitsAvg. Price52
Hand Guards by BrandAction ArmsBCM (Bravo company)BerettaBushmasterCommand Arms (CAA)FNHi-StandardJP EnterprisesMagpulMauserMosin NagantNoveskeRuger
Jan 20, 2015 · 17 cal 204 Ruger 22 cal 22-250 cal 243 cal 270 Winchester 270 WSM 280 cal 30 Carbine 30 -06 Springfield 30 -30 cal 300 Rem Magnum 300 Savage 300 Weatherby Magnum 30
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