United Republic Of Tanzania: Rapid ETrade Readiness Assessment

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U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N TUnited Republic of TanzaniaRapid eTrade Readiness Assessment

U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N TUnited Republic of TanzaniaRapid eTrade Readiness AssessmentGeneva, 2020

Tanzania Rapid eTrade Readiness AssessmentII 2020, United NationsThis work is available open access by complying with the Creative Commons license created for intergovernmentalorganizations, available at e findings, interpretations and conclusions expressed herein are those of the authors and do not necessarilyreflect the views of the United Nations, its officials or Member States.The designation employed and the presentation of material on any map in this work do not imply the expressionof any opinion whatsoever on the part of the United Nations concerning the legal status of any country, territory,city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.Photocopies and reproductions of excerpts are allowed with proper credits.This publication has been edited externally.United Nations publication issued by the United Nations Conference on Trade and Development.UNCTAD/DTL/STICT/2020/2eISBN: 978-92-1-004835-4

NOTEIIINOTEWithin the UNCTAD Division on Technology and Logistics, the ICT Policy Section carries out policy-orientedanalytical work on the development implications of information and communication technologies (ICTs) ande-commerce. It is responsible for the preparation of the Digital Economy Report - previously known as theInformation Economy Report as well as thematic studies on ICT for Development.The ICT Policy Section promotes international dialogue on issues related to ICTs for development and contributesto building developing countries’ capacities to measure the information economy and to design and implementrelevant policies and legal frameworks. It also monitors the global state of e-commerce legislation (unctad.org/cyberlawtracker). Since 2016, the Section has coordinated a multi-stakeholders initiative entitled eTrade for all(etradeforall.org), which aims to improve the ability of developing countries, particularly least developed countries(LDCs), to use and benefit from e-commerce.Reference to companies and their activities should not be construed as an endorsement by UNCTAD of thosecompanies or their activities.The following symbols have been used in the tables:Two dots (.) indicate that data are not available or are not separately reported. Rows in tables have beenomitted in those cases where no data are available for any of the elements in the row;A dash (-) indicates that the item is equal to zero or its value is negligible;Reference to “dollars” (US ) means United States of America dollars, unless otherwise indicated;Reference to “TZS” means Tanzanian Shilling, and one US is equivalent to 2,298 TZS;Details and percentages in tables do not necessarily add up to the totals because of rounding.

Tanzania Rapid eTrade Readiness AssessmentIVPREFACEThe eTrade for all Initiative, launched at the fourteenth Ministerial Conference of UNCTAD in July 2016, isa practical example of how to harness the digital economy in support of the 2030 Agenda for SustainableDevelopment, notably Sustainable Development Goals (SDGs) 5, 8, 9, and 17, which address, respectively,gender equality, decent work and economic growth, industry innovation and infrastructure, and partnership forsustainable development. The initiative seeks to raise awareness, enhance synergies, and increase the scaleof existing and new efforts by the development community to strengthen the ability of developing countries toengage in and benefit from e-commerce by addressing seven relevant policy areas: E-commerce readiness assessment and strategy formulation ICT infrastructure and services Trade logistics and trade facilitation Payment solutions Legal and regulatory frameworks E-commerce skills development Access to financingAs part of the initiative, demand-driven assessments are envisaged to provide a basic analysis of the currente-commerce situation in the countries concerned, and to identify opportunities and barriers. The resulting reportswill serve as a valuable input to these countries’ involvement in various discussions related to e-commerce anddigital trade, such as in the context of the UNCTAD Intergovernmental Group of Experts (IGE) on E-commerceand the Digital Economy. It may furthermore help developing countries, especially LDCs, to identify areas in whichthey could benefit from assistance by eTrade for all partners.Tanzania’s Rapid eTrade Readiness Assessment is the twenty-third assessment conducted by UNCTAD. Thisreport is expected to contribute to the efforts of the Government of the United Republic of Tanzania to build arobust, safe and business-friendly e-commerce and digital economy environment.With the eTrade for all partners, UNCTAD is committed to supporting Tanzania in its resolve to make e-commercework for the country’s development.Shamika N. SirimanneDirector, Division on Technology and Logistics, UNCTAD

ACKNOWLEDGEMENTSVACKNOWLEDGEMENTSThis Rapid eTrade Readiness Assessment of Tanzania was prepared by Sari Laaksonen, UNCTAD Consultant,in close collaboration with a team comprising Cécile Barayre, Iris Macculi, Dominic Leong, Mohamad Fakhreddinand Htet Myat Min under the overall guidance of Torbjörn Fredriksson. In-country technical and coordinationsupport was provided by UNCTAD national consultant, Aron Kondoro, who was instrumental in ensuring promptstakeholder mobilisation and providing technical inputs to this assessment.The UNCTAD team wishes to express its profound gratitude to Mr. Ally Gugu, Director, Trade Integration, Ministryof Industry and Trade, and Mr Ombeni Mwasha and Mr David Geofrey, from the Ministry of Industry and Trade,for their support during the implementation of this project. UNCTAD is also grateful to the Permanent Mission ofTanzania in Geneva for its guidance and facilitation of the assessment process.The assessment benefited from inputs by some 60 Tanzanian institutions from both the public and private sectors.UNCTAD wishes to thank all individuals who responded to the survey questionnaires, took part in the FocusGroup Discussions, and granted bilateral interviews in Dar es Salaam, Zanzibar and Dodoma in June-July 2019.Comments and inputs provided by the following eTrade for all partner agencies have substantially improvedthe final report: ITC, UPU and UNCITRAL. Several contributions were also received from UNCTAD’s Divisionon Technology and Logistics, Division on International Trade and Commodities and as well as the Division ofInvestment and Enterprise.Desktop publishing was prepared by Keel Chan and the cover was designed by Magali Studer. The documentwas externally edited by Nancy Biersteker.Funding for this report was kindly provided by the Government of Germany.

VITanzania Rapid eTrade Readiness AssessmentTABLE OF CONTENTSNOTE. IIIPREFACE . IVACKNOWLEDGEMENTS . VABBREVIATIONS .VIIEXECUTIVE SUMMARY . 1METHODOLOGY . 5SUMMARY OF MAIN FINDINGS AND MAIN RECOMMENDATIONS . 6FINDINGS UNDER THE SEVEN ETRADE FOR ALL POLICY AREAS . 81. E-COMMERCE READINESS ASSESSMENT AND STRATEGY FORMULATION . 82. ICT INFRASTRUCTURE AND SERVICES . 143. TRADE LOGISTICS AND TRADE FACILITATION . 214. PAYMENT SOLUTIONS . 265. LEGAL AND REGULATORY FRAMEWORKS . 326. E-COMMERCE SKILLS DEVELOPMENT . 347. ACCESS TO FINANCING. 39CONCLUSION . 43THE WAY FORWARD: ACTION MATRIX . 44Annex I: Tanzania country profile on etradeforall.org . 53Annex II: Bibliography and websites used . 55Annex III: List of UNCTAD Rapid eTrade Readiness Assessments of LDCs . 58

ountAfrican Continental Free Trade AreaAttorney General’s ChamberApplication Programming InterfaceAutomated System for Customs DataBusiness-to-consumerBank of TanzaniaBusiness and Property Registration Agency (of Zanzibar)Business process outsourcingBusiness Registrations and Licencing AgencyCollege of Business EducationCentral Corridor Transit Transport Facilitation AgencyCustomer Due DiligenceConsultative Group to Assist the PoorClass Licence Application Management SystemConverged Licensing FrameworkCollege of Information and Communication Technologies, University of Dar es SalaamTanzania Commission for Science and TechnologyCredit Reference BureauConfederation of Tanzania IndustriesDigital Adoption IndexDigital Financial ServicesDar es Salaam Stock ExchangeEast African CommunityEastern Africa Submarine Cable Systeme-Government AgencyEnterprise Growth MarketEnhanced Integrated FrameworkElectronic Money IssuerElectronic Money RegulationsFair Competition CommissionFinancial Sector Deepening TrustFinancial Service ProviderFive Year Development PlanGovernment electronic Payment GatewayGlobal Innovation IndexGlobal Positioning SystemGlobal System for Mobile AssociationGS1 TanzaniaHuman Development IndexHuman Development Innovation FundIntegrated Index for Postal Development

DCNRINTMNTPOECDOFCTanzania Rapid eTrade Readiness AssessmentInformation and Communications TechnologyInstitute of Finance ManagementInternet of ThingsInternational Trade CentreInformation Technology Enabled ServiceInternational Telecommunications UnionKilometresKnow Your CustomerLeast Developed CountryLogistics Performance IndexLaw Reform Commission of TanzaniaMachine-to-machineMicrofinance InstitutionsMinistry of Industry and TradeMobile Network OperatorMinistry of Constitutional and Legal AffairsMinistry of Education, Science and TechnologyMinistry of Education and Vocational TrainingMinistry of Foreign Affairs and East African CooperationMinistry of Finance and PlanningMinistry of Information, Culture, Arts and SportsMinistry of Land, Housing and Human Settlements DevelopmentMinistry of Works, Transport and CommunicationsMicro, Small and Medium-Sized EnterprisesMinistry of Trade and Industry – ZanzibarNational Addressing and Postcode SystemNational Bureau of StatisticsNational Committee on Trade FacilitationNational Fund for Advancement of Science and TechnologyNational Financial Inclusion FrameworkNelson Mandela African Institute of Science and TechnologyNational Microfinance Bank PLCNational Postal PolicyNational Statistical SystemNational Single WindowNational ICT Broadband BackboneNational Internet Data CenterNetworked Readiness IndexNon-Tariff measureNational Telecommunications PolicyOrganisation for Economic Co-operation and DevelopmentOptic Fibre Cable

CIATCRATDVTFATFSPTICTICTCTMDATMEATPAOperational Readiness for E-commerceOne-Stop Border PostPerson-to-PersonPrivate EquityPrime Minister’s OfficePresident’s Office, Regional Administration and Local GovernmentPublic-Private PartnershipPre-Shipment Verification of ConformityRegional Economic CommunityResearch ICT AfricaRegistration, Insolvency and Trusteeship AgencyRevised Kyoto ConventionSavings and Credit Cooperative SocietiesSouthern African Development CommunitySingle Customs TerritorySustainable Development GoalsSmall Industries Development OrganizationScience, Technology, Engineering and MathematicsScience, Technology and InnovationSurface and Marine Transport Regulatory AuthorityTanzania Airports AuthorityTanzania Business and Women AssociationTanzania Freight Forwarders AssociationTanzania Atomic Energy CommissionTanzania Angels Investors NetworkTanzania Customs Integrated SystemTanzania Exporters AssociationTanzania Trade Development AuthorityTanzania Rural and Urban Roads AgencyTanzania-Zambia RailwayTanzania Bankers AssociationTanzania Bureau of StandardsTanzania Chamber of Commerce, Industry and AgricultureTanzania Communications Regulatory AuthorityTanzania’s Development VisionTrade Facilitation AgreementTrade Facilitation Support ProgrammeTanzania Investment CentreTanzania International Container Terminal Services LtdTanzania Medicine and Medical Devices AuthorityTradeMark East AfricaTanzania Ports AuthorityIX

UDOMUDSMUNUNCTADUNFPAUNICEFUNIDOUPSUPUUS ZRBTanzania Rapid eTrade Readiness AssessmentTanzania Posts CorporationTanzania Private Sector FoundationTanzania Revenue AuthorityTanzania Shippers CouncilTanzania Telecommunications CorporationTanzania Telecommunications Corporation LimitedTechnical and Vocational Education and TrainingTanzania Women’s BankTanzania Women Chamber of CommerceUniversity of Dar es Salaam Computing CentreUniversal Communications Service Access FundUniversity of Dar es Salaam Business SchoolUniversity of Dar es Salaam Information and Communication Technology IncubatorUniversity of DodomaUniversity of Dar es SalaamUnited NationsUnited Nations Conference on Trade and DevelopmentUnited Nation Population FundUnited Nations Children’s FundUnited Nations Industrial Development OrganizationUniversal Postal ServicesUniversal Postal UnionUnited States of America dollarsVenture CapitalVocational Educational and Training AuthorityVocational Training Authority (of Zanzibar)World BankWorld Customs OrganizationWorld Economic ForumWorld Food ProgrammeWorld Intellectual Property OrganizationWorld Trade OrganizationZanzibar Airports AuthorityZanzibar Bureau of StandardsZanzibar Food and Drug AgencyZanzibar Investment Promotion AuthorityZanzibar National Chamber of Commerce, Industry and AgricultureZanzibar Ports CorporationZanzibar Revenue Board

EXECUTIVE SUMMARY1EXECUTIVE SUMMARYWith a growing economy, favourable geographiclocation and rapidly developing innovation ecosystem,Tanzania is well-positioned to integrate into the globaldigital economy. Economic growth over the lastdecade has averaged 6 to 7 per cent per year andthe medium-term outlook is positive, with growthprojected at 6.6 per cent in 2019 and 20201. Largepublic investment projects and continued foreigndirect investment bode well for the future, and there isgrowing awareness of the benefits of new technologies(as seen by the widespread use of mobile money).Tanzania’s economy has also become more diversifiedover the last decade. While agriculture continuesto be the mainstay for the vast majority of thepopulation, emerging sectors such as finance andcommunications are propelling the economy forward.Export of manufactured goods to regional marketsis also growing. Micro, small and medium-sizedenterprises (MSMEs) contribute to 27 per cent of theGDP and employ more than 5.2 million people2. Morethan half of the MSMES are owned by women.As a coastal economy bordering eight countries, six ofwhich are nearly or completely land-locked, Tanzaniais well-situated to expand as a regional trade hub.E-commerce has the potential to boost the country’seconomy by creating new employment opportunities,diversifying sources of income and creating new valuechains. For MSMEs in particular, digital technologiesprovide the potential to improve access to newand existing markets and customers. There is alsoimmense development potential in tourism.E-commerce readiness assessment and strategyformulationThe Government of the United Republic of Tanzaniahas taken key steps to develop the country into aregional e-commerce hub. Digitalization of governmentservices is advancing and the Government is investingresources into enhancing the overall businessenvironment. Despite this, Tanzania has yet to adopta stand-alone e-commerce policy or strategy, ande-commerce is not mainstreamed into the national orsectoral trade development strategies. E-commercedevelopment is not currently on the agenda of existinginterministerial or public-private dialogue platforms.The Government has adopted a series ofe-Government services, including the establishment ofa Government Portal that serves as a one-stop centrefor public services. The Government has also recentlyintroduced the Government electronic PaymentGateway (GePG) that enables all Government entities(Central, Local and Agencies) to use a single paymentplatform. There have also been efforts to implemente-Government services in Zanzibar, such as theOnline Business Registration System implementedby the Zanzibar Business and Property RegistrationAgency (BPRA).With support from the UNCTAD, the TanzaniaInvestment Centre (TIC) runs an e-Regulationswebsite providing detailed step-by-step guidancefor investing in Tanzania. The Ministry of Industryand Trade (MIT), with TradeMark East Africa (TMEA)and UNCTAD support, is also currently developing aNational Business Portal3.ICT infrastructure and servicesWith a large and growing population, a competitivemobile network operators (MNOs) market andincreasing mobile service delivery, the trajectory ofgrowth of mobile Internet users is positive. Buildingthe National ICT Broadband Backbone (NICTBB),connected to the region’s main submarine cables, hasresulted in lower mobile data prices for end-users. Bythe end of 2018, 3G and 4G networks covered around61 per cent and 28 per cent of Tanzania’s population,respectively. This remains considerably lower than the2G coverage of around 90 per cent.Although mobile data prices are reasonably low, theyremain unaffordable for segments of the populationthat mostly reside in rural areas. This has resulted ina large gap in Internet use between urban and ruralareas. Also, fewer women than men access and usethe Internet. Given that most Tanzanians access theInternet through their

report is expected to contribute to the efforts of the Government of the United Republic of Tanzania to build a robust, safe and business-friendly e-commerce and digital economy environment. With the eTrade for all partners, UNCTAD is committed to supporting Tanzania in its resolve to make e-commerce

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