Think Blue Massachusetts - MA Congress Of Lake & Pond .
Think Blue MassachusettsClean Water Begins With You, Let’s Think Blue
Agenda1. Welcome & Introductions2. Municipal perspective ofMassachusetts NPDES MS4Permit3. Massachusetts StatewideMunicipal Stormwater Coalition4. Think Blue Massachusettscampaign5. What’s next?
The Massachusetts NPDES MS4 Permit Phase II less than 100,000 personsOriginal permit effective in 2003,administratively continued until 2018New permit effective July 1, 2018 260 permitted communities3
Municipal stormwater management challengesFor most MA communities Limited public knowledge of infrastructure, stormwater, orcauses of water pollution No dedicated funding for stormwater – competing forgeneral fund Overwhelmed by new MS4 permit requirements Dispersed responsibilities amongst DPW & otherdepartments
What is the Statewide Coalition?The Massachusetts MunicipalStatewide Stormwater Coalition is agroup of regional municipal coalitionsworking together to more effectivelymanage municipal stormwater. 11 regional coalitions Over 130 permitted MS4communities
What has the Statewide Coalition done?1. Brought together regional coalitionsto share ideas & materials2. Coordinate quarterly meetings; withguest speakers from EPA,MassDEP, etc.3. Shared tools & training Public education materials SOPs & SWPPP templates4. Developed Think BlueMassachusetts public educationcampaign, with grant fromMassDEP.6
What does the permit require Towns &Cities to do for public education?
MS4 Permit Requirements".implement an education program that includes educationalgoals based on stormwater issues of significance within theMS4 area."
MS4 Permit RequirementsThe permit goes on to define the following four audiences forthis required educational program:1. Residents2. Businesses, institutions (churches,hospitals), andcommercial facilities3. Developers (construction), and4. Industrial facilities.
MS4 Permit Requirements Two educational messages over the permit term to each of theseaudiences, spaced at least a year apart. The U.S. EPA explicitly allows you to ".use existing materials if theyare appropriate for the message the permittee chooses to deliver." The permit states that you ". may partner with other MS4s,community groups or watershed associations to implement theeducation program to meet this permit requirement."
MS4 Permit RequirementsFinally, you must ".show evidence of focusedmessages for specific audiences as well asevidence that progress toward the definededucational goals of the program has beenachieved."
A free program to help you meet thoserequirements!
Think Blue Massachusetts campaignThe goal of the statewide stormwater education and outreach campaignis to develop and implement an integrated strategy that will maximizethe effectiveness and efficiency of public outreach and participationefforts at the statewide, regional and local scales.Started with a grant from MassDEPBuilt off successfulThink Blue Mainecampaign model
What we learned from the publicTo inform our work,we surveyed 400Massachusettsresidents aboutstormwater in 2018
What we learned from the public Massachusetts residents tend to perceive water pollution assomething that corporations cause and the federal governmentregulates, and are less likely to recognize they are part of thesolution to a local problem Residents display low knowledge of concepts and terminology forstormwater management, and most perceive stormwater as having“moderate” impact on waterways About half of residents report seeing news and social mediacoverage of their local government, but only 10% report pickingup literature from government offices
Think Blue Materials available to the public
Think Blue brand
Think Blue videoModified rubber duck video fromThink Blue MaineRan the video as a “sponsored video”Facebook and a “pre-roll” ad onYouTube for 4 weeks.Currently working on updating thevideo
Think Blue Facebook pagePlease follow the ts/
Think Blue Facebook ads The ad appeared in areasserved by a regionalstormwater coalition, and aseparate report was madeavailable for each region. The population of these areasis 4 million, which is 60%of the state’s population. Over 1.8 million peoplereached.
Think Blue video – evaluation of effectivenessThe initial campaign measured a 14% increase in understanding of what stormwater is, anda 12% increase in where stormwater goes.
Think Blue websitehttps://www.thinkbluemassachusetts.org/
Think Blue print materials
Think Blue social mediaShare posts from Think BlueMassachusetts’ facebook page
Think Blue newspaper adThink Blue ads placed in localnewspapersWorcester Telegram: Oct 3, 2018, Dec 2019Gate House/Wicked Local : Oct 3, 2018The Patriot Ledger, Cohasset Mariner, Hanover Mariner, TheHingham Journal, Marshfield Mariner, Norwell Mariner, ScituateMariner, Braintree Forum, Weymouth News.The Enterprise, Carver Reporter, Kingston Reporter, Old ColonyMemorial, Pembroke Mariner & Express, The Sentinel, WarehamCourier, Bourne Courier, The Bulletin (Falmouth & Mashpee), TheRegister, (Barnstable, Dennis Yarmouth) Sandwich Broadsider,The Waltham News Tribune, Allston/Brighton TAB, The ArlingtonAdvocate, Belmont Citizen Herald, Brookline TAB, CambridgeChronicle & TAB, Somerville Journal, Watertown TABThe Dedham Transcript, Dover-Sherborn Press, Medfield Press,Norwood Transcript & Bulletin, Roslindale Transcript, SharonAdvocate, Walpole Times, West Roxbury Transcript, WestwoodPressBeverly Citizen, Cape Ann Beacon, Danvers Herald, GeorgetownRecord, The Hamilton-Wenham Chronicle, Ipswich Chronicle,Newburyport Current, North Andover Citizen, Tri-Town TranscriptStonebridge Papers: Oct 5, 2018Spencer New Leader, Auburn News, Charlton Villager, SturbridgeVillager, Southbridge News, Webster Times, Blackstone ValleyTribune, Winchendon Courier, Putnam Villager, WoodstockVillager, Thompson Villager, Killingly Villager
Think Blue billboardDigital Think Blue billboard in Boston,vicinity of Kneeland St/Harrison Ave,October 2018
Think Blue booth materialsShared materials available to borrow forpublic events: Booth tablecloth & banner Materials stand Pop-up tent EnviroScape non-point source pollutionmodelContact us atthinkbluemassachusetts@gmail.com toborrow materials for your events!
Kick-off with MassDEPYou’re invited to join the Massachusetts Department of Environmental Protection, theStatewide Stormwater Coalitionand the Joseph H. Gibbons Elementary Schoolforthe official launch of Think Blue Massachusetts:Friday, October 5, 201810:00 am-11:30 amatJoseph H. Gibbons Elementary School235 Morton StreetStoughton, MAPlease join us for the launch of “Think Blue Massachusetts,” a public education campaign togenerate awareness among residents and businesses of stormwater pollution and the effects ithas on our waterbodies. We will be joined by 5th grade students from the J.H. GibbonsElementary School who have been interacting with the school’s newly constructed raingarden as they learn about ways to reduce stormwater contamination. Please join us to learnmore about this important outreach effort and how it can help your community comply withthe new MS4 stormwater permit!28
Press coverageBoston Globe, October 5, 2018WEF StormwateReport, December 20, 201829
THE DUCK!30
What’s Next?
Phase 2 . New Rubber Duck videoMore social media marketing Where is the duck campaign?Distribute video on cable access& government channelsYear 1 permit reportingThink Blue New England?32
Think Blue at Community Events Community fairs & festivalsEarth Day eventsClean-up eventsMassSTEM weekClassroom programsGirl Scout & Boy Scout projects
Contact InfoRobin CraverChair, Statewide 05Kerry ReedPublic Education Committee Chair,Statewide Coalitionkr@framinghamma.gov508-532-6015
Villager, Thompson Villager, Killingly Villager. Think Blue billboard Digital Think Blue billboard in Boston, vicinity of Kneeland St/Harrison Ave, October 2018. Think Blue booth materials Shared materials available to borrow for public events: Booth tablecloth & banner Materials stand
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