BACHELOR OF BUSINESS ADMINISTRATION (BBA) (Semester I -VI)
FACULTY OF ECONOMICS & BUSINESSSyllabusForBACHELOR OF BUSINESS ADMINISTRATION(BBA)(Semester I - VI)Session: 2014-15GURU NANAK DEV UNIVERSITYAMRITSARNote: (i) Copy rights are reserved.Nobody is allowed to print it in any form.Defaulters will be prosecuted.(ii) Subject to change in the syllabi at any time.Please visit the University website time to time.
1Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester-IMaximum MarksCourseCourse TitleNumber ofTutorialsLectures (L)(T) perCodeweekBBA-101English (Compulsory)506--BBA-102Punjabi (Compulsory) OR506--Basic Punjabi (MudhliPunjabi)BBA-103Basic Accounting5062BBA-104506--BBA-105Business Organizationand SystemsManagerial Economics- I506--BBA-106Computer Applications42----for Business-IBBA-107Business CommunicationTotalTheoryPractical50351550
2Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester-IICourseCourse TitleMaximumNumber ofTutorialsMarksLectures (L)(T) perCodeweekBBA-201English (Compulsory)506--BBA-202Punjabi (Compulsory) OR Basic Punjabi506--(Mudhli Punjabi)BBA-203Business Laws506--BBA-204Principles of Management506--BBA-205Managerial Economics- II506--BBA-206Computer Based Accounting System5042BBA-207Fundamentals of Banking506--
3Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester – IIICourseCourse TitleMaximumNumber ofTutorialsMarksLectures (L)(T) perCodeweekBBA-301English (Compulsory)BBA-302Punjabi (Compulsory) orBasic Punjabi506--506--(Mudhli Punjabi)BBA-303Statistics for Business506-BBA-304Fundamentals of Human Resource506--506--ManagementBBA-305Fundamentals of MarketingManagementBBA-306Indian Financial System506--BBA-307Management Accounting5062ESL-221*Environmental Studies–I503--(Qualifying)* Note: The marks of ESL-221 (Environmental Studies) will not be added in the Total Marks.
4Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester – IVCourseCourse TitleMaximumNumber ofTutorialsMarksLectures (L)(T) perCodeweekBBA-401English (Compulsory)BBA-402Punjabi (Compulsory) orBasic Punjabi506--506--(Mudhli Punjabi)BBA-403Financial Management506--BBA-404Production and Operations Management506--BBA-405Business Environment506--BBA-406Operations Research5062BBA-407Fundamentals of Insurance506BBA-408Seminar50ESL-222*Environment Studies–II503-(Qualifying)* Note:The marks of ESL-222 (Environmental Studies) will not be added in the Total Marks.
5Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester – VCourseCourse TitleMaximumNumberTutorialsMarksof(T) perLecturesweekCode(L)BBA-501 English (Compulsory)506--506--BBA-503 Company Law506--BBA-504 Entrepreneurship & Small Business506--BBA-505 Cost Accounting5062506BBA-511 Consumer Behaviour506--BBA-512 Advertising & Sales Management506--BBA-521 Industrial relations & Labour Legislations506--BBA-522 Organisation Change & Development506--BBA-531 Management of Banking Operations506--BBA-532 Insurance & Risk Management506--BBA-541 International Business Environment506--BBA-542 Management of International Business506--BBA-502 Punjabi (Compulsory) orBasic Punjabi(Mudhli Punjabi)Any one Group from the following:Group AGroup BGroup CGroup DOrganization
6Bachelor of Business Administration (Semester System)SCHEME OF COURSESSemester – VICourseCourse TitleMaximumNumber ofTutorialsMarksLectures (L)(T) perCodeweekBBA-601English (Compulsory)506--BBA-602Punjabi (Compulsory) orBasic Punjabi506--BBA-603Business Ethics & Corporate Governance506--BBA-604Fundamentals of Capital Markets506--BBA-605Viva-Voce50(Mudhli Punjabi)Any one Group from the following:Group ABBA-611Services Marketing506--BBA-612E-Marketing506--Group BBBA-621Training and Development506--BBA-622Contemporary Issues in Human Resource506--506506506--506--ManagementGroup CBBA-631 Security Analysis and PortfolioManagementBBA-632Contemporary Issues in AccountingGroup DBBA-641Export- Import Management andDocumentationBBA-642Global Strategic Management
7Bachelor of Business Administration (Semester – I)BBA-101ENGLISH (COMPULSORY)Tie: 3 HoursTotal Marks: 50Texts Prescribed:1. Tales of Life (Guru Nanak Dev University, Amritsar).2. Prose for Young Learners (Guru Nanak Dev University, Amritsar).3. Exploring Grammar in Context by Ronald Carter, Rebecca Hughes and MichaelMcCarthy, CUP.Course Contents:1) Stories at Sr.No. 1, 2, 3, 5, 6 from Tales of Life.2) Essays at Sr.No. 1, 2, 3, 5, 6 from Prose for Young Learners.3) Section A & B from Exploring Grammar in Context.Instructions for the Paper Setter and Distribution of Marks:The question paper will consist of three sections and distribution of marks will be asunder:Section A: 12 MarksSection B: 24 MarksSection C: 14 MarksSection–AFIFTEEN (15) questions on the usage of grammar related to Section A & B of ExploringGrammar in Context will be set for the students to attempt any TWELVE (12) of thesequestions.(1 x 12 12 Marks)Section–BI. EIGHT (8) questions (four from each literary text) on theme, characterization, tone,and style etc. will be set for the students to attempt any FIVE questions, choosing atleast TWO from each prescribed text. The answer to each question should not exceed15-20 sentences.(3x5 15 Marks)II. A question requiring the students to write the meaning and usage of four vocabularyitems, two from each literary text, will be set.(1x 4 4 Marks)III. A question requiring the students to translate a short unseen passage from English toHindi/Punjabi will be set.(5 Marks)ORA question requiring the foreign students (who do not know Punjabi / Hindi) to writethe precise of a short passage will be set.(5 Marks)Section–CI. TWO questions, one from each literary text, will be set for the students to answer anyONE.(1x7 7Marks)II. A question requiring the students to write a paragraph on one of the two given topicswill be set.(1x7 7 Marks)
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11Bachelor of Business Administration (Semester – I)BBA-103BASIC ACCOUNTINGTime : 3 HoursM. Marks : 50Note: 1.The question paper covering the entire course shall be divided into threesections.2. The candidates are allowed to use [Non-Scientific)] calculator.Section A: It will have question No.1 consisting of 12 very short answer questions fromthe entire syllabus with answer to each question up to five lines in length. Students willattempt 10 questions. Each question will carry one mark; the total weightagebeing 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner from Part-I of thesyllabus. The candidates will be required to attempt any two questions. Each questionwill carry 10 marks. The total weightage of this section shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to each questionup to five pages in length. Four questions numbering 6,7,8 and 9 will be set by theexaminer from Part-II of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of the section shall be20 marks.Part-IIntroduction: Financial Accounting-definition and Scope, objectives of FinancialAccounting, Accounting v/s Book Keeping Terms used in accounting, users ofaccounting information and limitations of Financial Accounting.Conceptual Frame work: Accounting Concepts, Principles and Conventions,Accounting Standards-concept, objectives, benefits, brief review of AccountingStandards in India, Accounting Policies, Accounting as a measurement discipline,valuation Principles, Accounting estimates.Recording of Transactions: Voucher System;- Accounting Process, Journal, SubsidiaryBooks, Ledger, Cash Book, Bank Reconciliation Statement, Trial Balance. Depreciation:Meaning, need & importance of depreciation, methods of charging depreciation (WDV &SLM).Part-IIPreparation of Final Accounts: Preparation of Trading and Profit & Loss Account andBalance Sheet of sole proprietary businessIntroduction to Company Final Accounts: Important provisions of Companies Act,1956 in respect of preparation of final accounts of a company. Understanding the AnnualReport of a Company.Computerised Accounting: Computers and its application in accounting. Accountingsoftware package (Tally)
12Bachelor of Business Administration (Semester – I)Suggested Readings:1. Gupta, Ambrish, “Financial Accounting for Management: An AnalyticalPerspective”, Pearson Education, New Delhi.2. Khatri, Dhanesh, “Financial Accounting” Tata McGraw-Hill, New Delhi.3. Horngren, Charles T., Sundem, Gart l, Elliot, John A. Philbrick, Donna R. ,“Introduction to Financial Accounting”, Prentice Hall New Delhi.4. Ramachandran, N and Kakani, Ram,“Financial Accounting for Management”,Tata McGraw-Hill, New Delhi.5. Shukla, M.C., Grewal T.S. and Gupta, S.C., “Advance Accounts”, Sultan Chand& Sons, New Delhi.Note: The latest editions of the books should be followed.
13Bachelor of Business Administration (Semester – I)BBA-104BUSINESS ORGANISATION & SYSTEMSTime: 3 HoursM. Marks: 50Note: The question paper covering the entire course shall be divided into threesections.Section A: It will have question No.1 consisting of 12 very short answer questions fromthe entire syllabus with answer to each question up to five lines in length.Students will attempt 10 questions. Each question will carry one mark; thetotal weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner fromPart-I of the syllabus. The candidates will be required to attempt any twoquestions. Each question will carry 10 marks. The total weightage of thissection shall be 20 marks.Section C: It will consist of essay type/numerical questions with answer to eachquestion up to five pages in length. Four questions numbering 6,7,8 and 9will be set by the examiner from part-II of the syllabus. The candidates willbe required to attempt any two questions. Each question will carry 10 marks.The total weightage of the section shall be 20 marks.Objectives: To Understand the basic concepts in commerce, trade and industry and havean exposure to modern business world. To know modern business practices, forms,procedures and functioning of various business organizations.Part – IIntroduction to Business and Commerce: Meaning and definition of business,Objectives of business, Essentials of a successful business, Scope of business, Businessas an economic system, Trade and aids to trade, Meaning, scope, functions and evolutionof commerce & industry, Industrial Revolution-its effects. Industrialization in India.Forms of Business Organization: Sole-proprietorship, Partnership, Joint stockCompany, Cooperative Society, Public Utilities, Selection of a suitable form oforganization, Classification based on Business Unit.Setting up a New Enterprise: Promotion of a business. Decisions in setting up anEnterprise – opportunity and idea generation, Role of creativity and innovation,Feasibility study and Business Plan, Business size and location decisions, various factorsto be considered for starting a new unit, Problems in starting a new business.
14Bachelor of Business Administration (Semester – I)Part – IIBusiness and Society: Changing Concepts and Objectives of Business,Professionalization, Business ethics, Business and culture, Technological Developmentand Social Change, Social responsibilities of business, Social Audit, Manager and hisenvironment: external and internalDomestic & Foreign Trade: Organization of wholesale & retail trade - recent trends inwholesale & retailing. Malls and Super Markets – their effect on economy. Import exporttrade procedure & their organization.Stock Exchange and Produce Exchange: Definition and Meaning, Importance,Functions, Listing, Dealers.Suggested Readings:1. Kaul, Vijay Kumar “Business Organization and Management: Text and Cases”,Pearson Education, New Delhi.2. Singla, R.K., “Business Organization and Management”, V.K. (India) Enterprises,New Delhi.3. Daft, Richard L., Daft, J., Murphy, H., & Willmott, “Organization Theory andDesign”, Cengage Learning EMEA, New Delhi.4. Fernando, A.C., “Business Environment” Pearson Education, New Delhi.5. Archie B. Carroll, Ann K. Buchholtz, “Business & Society: Ethics, Sustainabilityand Stakeholder Management”, Cengage Learning, New Delhi.Note: The latest editions of the books should be followed.
15Bachelor of Business Administration (Semester – I)BBA-105MANAGERIAL ECONOMICS- ITime: 3 HoursM. Marks: 50Note: The question paper covering the entire course shall be divided into threesections.Section A: It will have question No.1 consisting of 12 very short answer questions fromthe entire syllabus with answer to each question up to five lines in length.Students will attempt 10 questions. Each question will carry one mark; thetotal weightage being 10 marks.Section B: It will consist of essay type/numerical questions up to five pages in length.Four questions numbering 2, 3, 4 and 5 will be set by the examiner fromPart-I of the syllabus. The candidates will be required to attempt any twoquestions.Each question will carry 10 marks. The totalweightage of this section shall be20 marks.Section C: It will consist of essay type/numerical questions with answer to eachquestion up to five pages in length. Four questions numbering 6,7,8 and 9will be set by the examiner from part-II of the syllabus. The candidates willbe required to attempt any two questions. Each question will carry 10 marks.The total weightage of the section shall be 20 marks.Objectives: To give the basic idea about fundamentals of economic theories, particularlymicro Emphasis is on topic important for students of Business of Administration.Part – ITheory of Demand: Meaning of demand and its types, Law of demand. Price elasticity ofdemand and its measurement.Consumer’s Behaviour: Utility approach: Brief outline of law of diminishing marginalutility and law of equi-marginal utility.Indifference Curve Approach: Consumer equilibrium; Income, Price and Substitutioneffect, Revealed Preference Approach.Theory of Supply: Concept and law of supply, factors affecting supply.
16Bachelor of Business Administration (Semester – I)Part – IITheory of Production: Law of variable proportion: total, average and marginal physicalproduct, Law of Returns to scale, Economies and diseconomies of scale.Theory of Cost: Short and Long period costs, Concept of total cost, Marginal and Averagecost; Theory of cost in short-run and long-run. Concept of revenue: Total Revenue; AverageRevenue; Relationship between Average and Marginal Revenue and Price elasticity ofdemand.Pricing Under Various Market Conditions: Perfect Competition - Equilibrium of Firm andIndustry under Perfect Competition, Monopoly - Price determination under Monopoly,Monopolistic Competition - Price and Output, determination under Monopolistic Competition.Suggested Readings:1. Koutosoyiannis, A., “Modern Micro Economics”, Palgrave Macmillan.2. Dwivedi, D.N.,“Microeconomics: Theory and Applications”, Pearson Education,New Delhi.3. Gravelle H., and Rees, R., “Microeconomics”, Pearson Education, New Delhi.4. Ahuja, is”,S. Chand & Company Ltd. New Delhi.5. Mithani, D.M., “Managerial Economics”, Himalaya Publishing House, New Delhi.Note: The latest editions of the books should be followed.
17Bachelor of Business Administration (Semester – I)BBA-106COMPUTER APPLICATIONS FOR BUSINESS- ITime: 3 HoursTotal Marks: 50Theory: 35Practical: 15Note: 1. The question paper covering the entire course shall be divided into threesections.2. 40 hours of practical session of one hour each duration for every studentSection-A: It will have question No. 1 consisting of 6 very short answer questions fromthe entire syllabus with answer to each question upto five lines in length.Students will attempt 5 questions. Each question will cary one mark; thetotal weightage being 5 marks.Section B: It will consist of essay type / numerical questions with answer to eachquestion upto five pages in length. Four questions numbering 2, 3, 4 and 5will be set by the examiner from Part-I of the syllabus. Students will attempt2 questions. Each question will carry 7½ marks. The total weightage of thissection shall be 15 marks.Section C: It will consist of essay type / numerical questions with answer to eachquestion up to five pages in length. Four questions numbering 6, 7, 8 and 9will be set by the examiner from Part-II of the syllabus. Students willattempt 2 questions. Each question will carry 7½ marks. The total weightageof this section shall be 15 marks.Part – IComputer Fundamentals: Definition of computer, Components of a computer system,Brief history of evolution of computers and generation of computers.Internal and External Memory Storage: RAM, ROM, PROM, EPROM. Commonlyused Input/Output/Memory storage devices: Punched Card, VDU, CRT. Differencebetween Hardware & Software. Typ
Management 50 6 --BBA-305 Fundamentals of Marketing Management 50 6 --BBA-306 Indian Financial System 50 6 --BBA-307 Management Accounting 50 6 2 ESL-221 *Environmental Studies–I 50 (Qua lifying) 3 --* Note: The marks of ESL-221 (E nvironmental Studies) wi ll not be added in the Total Marks.
BBA-506:Elective Paper M-2 / F-2 75 25 100 BBA-507:Summer Training Project Report based 100 Viva- Voce Note: Paper code BBA-501, BBA-502, BBA-503 and BBA-504 will be of multiple-choice objective type questions. SEMESTER – VI BBA-601:Strategic Management & Business Policy 75 25 100
BBA-507:Summer Training Project Report based Viva- Voce 100 Note: Paper code BBA-501, BBA-502, BBA-503 and BBA-504 will be of multiple-choice objective type questions. SEMESTER – VI BBA-601:Strategic Management & Business Policy 75 25 100 BBA -602:Operation Research 75 25 100
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The Bachelor of Business Administration (Sustainable Business Practices) (BBA)is an innovative program designed to integrate the conceptual approaches and methodologies of a business administration degree program with specializ
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Table of Contents . Goizueta Business School BBA Program Staff 3 4 Admission 6 Application Process 9 10Prerequisite Courses General Education Requirements 10 Pre-BBA Advising 11 The Goizueta BBA Program Curriculum 13 . All Emory University freshmen begin either at Emory or Oxford
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