TRAVEL ADVISOR MARKET

Your Connection to theTRAVEL ADVISOR MARKETModern PresentationQuick Links:AMERICAN SOCIETY OF TRAVEL ADVISORSEventsMarketingEducation & Research

AMERICAN SOCIETY OF TRAVEL ADVISORSAbout ASTAThe American Society of Travel Advisors, ASTAis the leading global advocate for travel advisors,the travel industry and the traveling publicASTA members represent 80 percent of all travelsold in the United States through the travelagency distribution channel.2

The MOST DESIRABLE AudienceAmerican Society of Travel Advisors is the leadingglobal advocate for travel advisors, the travelindustry and the traveling public.ASTA’s 14,500 members are domesticand international travel professionals fromover 120 countries.ASTA members have, on average,31 years of experience and includeindependent contractors, brick-andmortar agencies, host agencies,consortia, travel managementcompanies and online agencies.14,500 In more than 120countries31Average years ofexperienceAMERICAN SOCIETY OF TRAVEL ADVISORS3

STRONG TogetherHost Agencies& ConsortiaBusiness ideNetworkingSupplierNetworkConsumer AwarenessIndustry IntelligenceAMERICAN SOCIETY OF TRAVEL ADVISORS4

Sales in theBILLIONSASTA Members SELLAMERICAN SOCIETY OF TRAVEL ADVISORS5

ASTA PROUD PARTNER ProgramASTA Proud Partners are the association’s mostsupportive supplier partners.Proud Partners receive enhanced recognition, marketing andexclusive accessibility to data and information. The Proud PartnerProgram is customized for each partner level.IncreasedSupportASTA Proud Partners form the Proud Partner Committee (PPC).The committee plays a critical role in guiding the Association’smarketing of ASTA and its products to members, the largeradvisor community and travelers.IncreasedVisibility The PPC’s goal is to support ASTA travel advisormembers, provide industry education, andidentify new and emerging markets of travelproducts to aid member travel agencies inthe diversification of business mix.AMERICAN SOCIETY OF TRAVEL ADVISORS6

2022 PARTNER go recognition on ASTA.org Proud Partner webpage, linking to yourcompany’s websiteXXXXXLogo recognition on every page of ASTA.orgXXXXXProud Partner floor decal at ASTA Global Convention Trade ShowXXXXXLogo recognition within the 60 local ASTA Chapters, wheneverpossibleXXXXXLogo recognition on a large display at all ASTA annual eventsXXXXXXXXXTravel Advisor Daily Banner Ad (one week)XXXLogo recognition from main stage at all ASTA annual eventsXXXXXA seat on the Proud Partner CommitteeLogo recognition in EVERY issue of ASTA Travel Advisor magazineLogo recognition in EVERY issue of Travel Advisor DailyASTA Global Convention Education Session Intro (5 minutes speaking) 40,000 50,000 51,000 - 70,000 71,000 - 100,000 101,000 - 130,000 131,000 ASTA Custom Email BroadcastXThirty (30) sec. video shared from the main stageat ASTA Global ConventionXAMERICAN SOCIETY OF TRAVEL ADVISORS7

CONNECT with Your Target MarketSelecting yourAgencyMembers 5,500Largest segmenttravel agenciesavg. 3 employeessales of 5 mill – 50 millPremiumAgency Members 150Largest/highestproducing agencies,annual sales of 50 mill – 5 bill SmallBusiness NetworkBoard ofDirectorsChapterPresidents Councilview rosterview roster16 4,500Reps. from large,Fastest growinginfluential agencies,segment, hard to reachvast knowledge, electedadvisors,by ASTA members 250k- 5 millAMERICAN SOCIETY OF TRAVEL ADVISORS35-70Local chapters leaders,deliver ASTA’s missionand message on thelocal levelCorporateAdvisory CouncilAudience45Elite group/heads of the largesttravel agencies/TMC,consortia, franchiseorganization, host agenciesview roster8

ASTABoard oryCouncilAvailable onlyon these datesTBDTBDTBDMeeting 5,500 5,000 5,500Breakfast 6,000 7,500 7,500Lunch 7,500 8,500 7,000Dinner 8,500 9,500 9,500Key AudiencesSponsorships ofGOVERNING BODIES**All of these meetings are closed-door.Sponsorships include brand recognition andspeaking time. Inclusions vary.Groups ofstakeholders whoexercise decisionmaking powerwithin ASTAAMERICAN SOCIETY OF TRAVEL ADVISORS9

Travel Advisor MAGAZINE65,000 ReadershipTravel Advisor is a quarterly publication reaching the most influential people in thetravel industry. Over 26% of readers report annual sales of more than 4 million andnearly 55% of readers have sales in excess of 2 million. High pass-along rate!Featured segments; Travel Talks, Industry Insights; Stay, Sky, Sail, Departures.2 Page Spread 13,000Outside Back Cover 9,350Inside Front Cover 8,350Inside Back Cover 8,350Full Page 7,000Half Page 3,750AMERICAN SOCIETY OF TRAVEL ADVISORSBe Partof theConversation10

Banner AdvertisingBANNER ADVERTISINGConnectDailyTravel Advisor DAILY83,000 Subscribers19 % average Open Rate1.6% average Click-Through RateTravel Advisor Daily is distributed five days a week to over 65,000 travelprofessionals and over 10,500 ASTA members around the globe.Members OnlyMembers SubscriberAudienceStandard Placement 2,600 3,600Premium Placement 3,100 4,100Leaderboard 4,000 5,500Standard (75 words) 3,300 4,300With Box Ad 4,000 5,000Banner Ad’s (Per Week)Featured Content (One Issue)*Please note: An additional charge of 500 will be applied to deliverablesexecuted during the month of August.11

Your COMMUNICATION PlanMembers OnlyPremium or Small Business Network Members 3,500Targeted Segment (3,000 Advisor Max) 2,800Digital AdvertisingASTA.org Box AdASTA.org 70,000 unique visitors per month, eachvisiting an average of 40 pages per visit! Enjoy onemonth of exposure. 3,500Member Advantage ProgramPromotion of your exclusive offers, discounts and bonuscommissions to ASTA advisor members.AMERICAN SOCIETY OF TRAVEL ADVISORS 2,600 annually*Please note: An additional charge of 500 will be applied to deliverablesexecuted during the month of August.Branding Opportunities 5,000Cross ChannelAll MembersModern PresentationFrequency & ExposureCustom Email Broadcasts12

Educate on YOUR Product or DestinationEDUCATIONEducational Webinar 3,800Educate ASTA Advisors virtually by hostinga live educational session in our webinarprogram.Webinar Introduction 2,500Only have 5 minutes of content to share? Noproblem! Sponsor an introduction slot insupporting an ASTA educational webinar.ASTA Webinars Are promoted to ASTA’s audience of 85,000 travel professionals through emailbroadcasts, Travel Advisor Daily and social media networks.Are posted on ASTA.org for a minimum of one year, resulting in hundreds of additionalviews. 84% of webinar viewers opt for the replay over live viewing.Receive 9% more attendance than the industry average.ASTA Training Center Hosted Course 5,000ASTA’s Training Center is the hub for all our educational courses and products. Hostyour education course in this Center for one year.AMERICAN SOCIETY OF TRAVEL ADVISORS*Please note: An additional charge of 500 will be applied toWebinars taking place during the month of August.13

CUSTOM ResearchSurvey PromotionSurvey Distribution to10,000 MembersSummary ReportInitial Recommendations 5,000 – 3-5 WeeksCustom SurveySurvey Creation(10 questions)Distribution to 10,000MembersSummary ReportInitial Recommendations 15,000 – 4-6 WeeksIn-Focus90-Minute Virtual FocusGroup with Travel AdvisorsSummary ReportInitial Recommendations 18,000 – 4-6 WeeksExtended Custom SurveySurvey Creation(25 questions)Distribution to Membersand/or consumersSummary ReportInitial Recommendations 28,000 – 6-8 WeeksAll Research Packages Include a Kick-off call with ASTAAMERICAN SOCIETY OF TRAVEL ADVISORS14

2022 EVENTSThe best way to build lasting connections isthrough our in-person opportunitiesASTA Global River Cruise ExpoBudapest, Hungary I March 16 – 20, 2022ASTA Travel Masters at St. AndrewsEdinburgh, Scotland I April4 - 6, 2022ASTA Legislative DayConnectin 2022Washington, DC I June 21 - 22, 2022ASTA Global ConventionSan Francisco, CA I Aug 24 – 26, 2022ASTA Premium Business SummitAtlanta, GA I October 24 - 26, 2022ASTA Destination ShowcaseAMERICAN SOCIETY OF TRAVEL ADVISORSLos Cabos, Mexico I December TBD, 202215

March 16–2016

Connect with 500 ASTA Advisors!Exhibitor Premiere Placement Registration - 4,400Exhibitor Standard Registration - 3,900 only 20 available!Includes: Tabletop Exhibit Space with 3 Stools (4-hours of trade show time over 2days) Ability to bring Pop-Up Banner 1 Expo Badge Company Directory Listing on ASTA River Cruise Expo Website 3-hour B2B Session (and appointment scheduling technology pre-expo) 1-year of ASTA Supplier Membership1717

Sponsorship OpportunitiesINVESTMENTGeneral Session Speaking (4 minutes) 14,00045 Minute Education Session with a subset of the audience 12,000Coffee Break, 60 second video & sponsorship signage 11,000Pálinka Toast, with 60 second video and custom cocktail napkins 10,000Closing Dinner Sponsor (limited to 5 sponsors) 6,000General Session 60 second commercial 4,000Email Broadcast to all attendees 3,00018

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Sponsorship OpportunitiesASTA Travel Mastersat St. AndrewsMastersGoldSilver2*X 59,000 28,000Sponsor a foursome for two days of golf (April 4 & 5) - OldCourse and Castle Course (includes caddy at both Course)X5-minutes to address the groupX*Sponsor four Spa guests, one treatment per guest, per day(April 4 & 5) or a second foursome.XX4 nights accommodate at the Hotel Fairmont St. AndrewsXXAll mealsXXXXWelcome Reception at the Hotel Fairmont St. AndrewsClosing Dinner at Glamis CastleXXOne Full Day Tour Per Person - Kingsbarns Distillery, V&AMuseum or High Tea at the Hotel Fairmont St. AndrewsXXAirport TransfersXX*Gold Sponsorship includes 2 foursomes OR1 foursome four spa guestsMastersXPremiere Logo Recognition on websiteXLogo recognition on event websiteXAdd additional Spa guests to include all non-golf itemsabove ( 7,000 per person)20

ASTA Travel Mastersat St. AndrewsBrunch 26,000Whiskey orChampagneToast 15,000Plus 5-minutesto addressthe groupPlus 5-minutesto addressthe groupA 2-minute toastduring dinner orwelcome attendeesback to the hotelwith a drink andcustom noteLogorecognitionon eventwebsiteLogorecognitionon eventwebsiteLogorecognitionon eventwebsiteAdd-OnsGlamis CastleDinner 30,000Room Amenity 14,000Custom Kilt/SashBeverage CartRental 8,000 12,000Provide all guestswith St. Andrews or Provide all guests withthe option of a customHotel Fairmont St.Kilt design & fittingAndrews swag,(sashes for ladies)complete with customletterLogorecognitionon eventwebsiteLogorecognitionon eventwebsiteSpeaking Time 7,000Provide allgolfers with twobeverages5-minutesto addressthe groupLogorecognitionon eventwebsiteLogorecognitionon eventwebsite21

ASTA LEGISLATIVE DAY 2022Hilton Washington National MallWashington, D.C.June 21-22, 2022“If you don’t havea seat at thetable, you are onthe menu”AMERICAN SOCIETY OF TRAVEL ADVISORS22

ASTA LEGISLATIVE DAY 2022LEGISLATIVE DAY SPONSORSHIPJoining forces and sharing one voice aboutthe industry’s most important issues.INVESTMENTDelegation & Celebratory Closing DinnerAMERICAN SOCIETY OF TRAVEL ADVISORS 3,850ADDITIONAL LEGISLATIVE DAYSPONSORSHIPSINVESTMENTWelcome Reception 16,000Closing Dinner 22,000Networking Lunch 15,000Breakfast 12,500Global Travel Advocate Award 11,000Refreshment Break 8,500Grab & Go Station / Thank You Note Station 5,000Charging Stations 7,00023

ASTA Global ConventionGlobal Convention 2022San Francisco Aug 24–26EXHIBIT AND SPONSORSHIP GUIDEAMERICAN SOCIETY OF TRAVEL ADVISORS24

ASTA Global ConventionOVERVIEWGlobal Convention 2022San Francisco Aug 24–261,500 Attendees90% - Of attendees rate the tradeshow as excellent/great91% - Of exhibitors are likely torecommend this event to their peersand colleagues94% - Of exhibitors feelthe Convention providesqualified buyersVenue: HILTON SAN FRANCISCO87%are more likely to do businesswith a sponsor because or theirpresence at the show86%make purchasing decisionsfor their companyAMERICAN SOCIETY OF TRAVEL ADVISORS25

ASTA Global ConventionAttendeeEXPERIENCE LEVEL46%30 yearsin business27%5-30 yearsin business27%1-5 yearsin businessAMERICAN SOCIETY OF TRAVEL ADVISORS26