The 2018 Benchmark Report - GoGuardian
2018BENCHMARK REPORTThe 2018BenchmarkReport:An Analysis of EmergingTrends In StudentChromebook Usage
An Inside Look at Student-Driven Device UsageAs technology usage in education has skyrocketed, so has the need to gain a deeper understanding of how technology isbeing utilized - both inside and outside of the classroom. GoGuardian’s 2018 Benchmark Report gives you an inside lookinto organic student engagement and browsing patterns. The Benchmark Report analyzes the aggregate annonymousdevice usage of 5 million K-12 students across the country.MethodologyGoGuardian analyzed student activity at home and attextbook publisher sites. The latter reflected curriculumschool across grade levels and subject areas based onand teacher-driven usage, and were not indicative ofChromebook usage in the fall of 2016 and the fall of 2017.organic student engagement and browsing patterns. InThe top 500 educational sites were selected and analyzedaddition, G Suite for Education sites and apps farusing an index that equally weighted the percent ofsurpassed other sites in usage metrics, which we believestudents who visited the websites and the percent of timespeaks to the value Google apps bring to educators andspent on each site.students alike. We devoted a separate section to dataFor the list of top trending sites, we focused on student-related to G Suite, so as not to overshadow other findings.driven educational sites, and omitted LMS, SIS, and2018 Benchmark Report p / 2
Device Usage Categories: Inside and Outside of the ClassroomStudent device usage can be broken down into three overarching categories:1. G Suite for Education - including Google Docs, Sheets, Slides, etc.— account for68.5% of total time spent by students on the top 100 sites.2. Publishers and Learning Systems — including textbook publisher, LMS, and SIS sites— account for 11.3% of total time spent on the top 100 sites.3. Student-driven educational sites account for 20.2% of total time spent on the top100 sites. The list of top student-driven educational sites is included below, andreflects students’ organic browsing patterns.2018 Benchmark Report p / 3
G Suite for EducationSix of the Top Ten Educational SitesG Suite for Education (GSFE) far surpassed other sites and apps in student usage metrics, accounting for six of the topten educational sites. G Suite continues to play a prominent and valuable role in America’s classrooms — more than halfthe nation’s primary and secondary school students use G Suite, as reported by the New York Times.Average usage of time spent between Google Sites1.9%Google Sites2.5%Google Drive4.7%Google Mail8%Google Classroom62.1%Google Docs20.8%Google YouTube2018 Benchmark Report p / 4
Educational Sites & Web AppsWhat’s TrendingGoGuardian analyzed the top 500 educational sites by subject and by grade level, based upon student activity onChromebooks in the fall of 2016 and the fall of 2017. GoGuardian’s research team selected the top trending sites ineducation, based upon an index that equally weighed the percent of students who visited the websites and the percentof time spent on each site.Key Findings Rise in interactive gamification: Data trends indicated a rise in the gamificationof digital learning, with Kahoot holding the #1 spot for Educational Sites overalland Cool Math Games taking the #1 spot for Trending Sites (which evaluatedYoY growth). Digitizing study patterns: The popular study application Quizlet occupies the #2spot on top educational sites overall, and the #1 spot for middle school and highschool students. This is consistent with the larger edtech landscape, where digitalflashcards, self-made quizzes, and online study tools are on the rise. Personalized content: Websites offering personalized learning experiences wereprevalent across all grade levels, with Khan Academy in the top ten sites at theelementary, middle school, and high school grade levels. Comparison by subject: When separating the list by academic subject area, sitesrelated to Language Arts and English were more common than any other subjectarea in the top 500 websites.2018 Benchmark Report p / 5
Educational Sites & Web Apps#NAMECATEGORYWEBSITE1.KahootGamesView SiteTop Educational Sitesby Time Spent2.QuizletQuizzesView Site3.Cool Math GamesMathView SiteTop educational sites,4.WikipediaEncyclopediaView Site5.ABCya!GamesView Site6.ProdigyGamesView Sitevisiting the site and percent7.Study IslandStudy AidView Siteof time spent.8.QuizizzQuizzesView Site9.Dictionary.comDictionaryView Site10.Thesaurus.comThesaurusView Site11.History ChannelHistoryView Site12.NewselaTeaching AidView Site13.EdpuzzleTeaching AidView Site14.PreziOnline PresentationsView Site15.BrainPopTeaching AidView Site16.BBCNewsView Site17.CNNNewsView Site18.SocrativeStudent AssessmentView Site19.ScratchTeaching AidView Site20.XtraMathMathView Sitebased upon an indexthat equally weightedthe percent of students2018 Benchmark Report p / 6
Educational Sites & Web Apps#NAMECATEGORYWEBSITE1.Cool Math GamesMathView SiteTop Educational SitesTrending Overall2.RenaissanceStudy AssessmentView Site3.QuizzesQuizzesView SiteBased upon year-over-year4.EdpuzzleTeacher AidView Site5.ScratchTeaching AidView Site6.Study.comStudy AidView Site7.PhETMath & ScienceView Site8.Nitro TypeTypingView Site9.DesmosGraphing CalculatorView Site10.GrammarlyGrammar AidView Site11.GizmosMath SimulationsView Site12.KamiPDF EditorView Site13.StydySyncEnglish InstructionView Site14.The GuardianNewsView Site15.Soft SchoolStudy AidView Site16.Time and DateWorld Time & CalendarsView Site17.NCBIScienceView Site18.CodeComputer ScienceView Site19.Business InsideNewsView Site20.ForbesNewsView Siteincrease in students visitingthe site and time spent.2018 Benchmark Report p / 7
Educational Sites & Web AppsElementary School (Kindergarten–5th Grade)Top EducationalSites Trending byGrade LevelTop educational sites bygrade level, based upon anindex that equally weightedthe percent of studentsvisiting the site and percentof time spent.#NAMECATEGORYWEBSITE1.ABCya!GamesView Site2.Cool Math GamesMathView Site3.KahootGamesView Site4.ProdigyMathView Site5.WikipediaEncyclopediaView Site6.QuizletQuizzesView Site7.History ChannelHistoryView Site8.Moby MaxTeaching AidView Site9.XtraMathMathView Site10.Khan AcademyTeaching AidView Site11.Kids A-ZTeaching AidView Site12.TypingClubTypingView Site13.BrainPOPTeaching AidView Site14.ReadWorksReadingView Site15.Spelling CityLiteracyView Site16.Math PlaygroundMathView Site17.Dictionary.comDictionaryView Site18.DreamboxMathView Site19.Front RowTeaching AidView Site20.PBS KidsKids EntertainmentView Site2018 Benchmark Report p / 8
Educational Sites & Web AppsMiddle School (6th–8th Grade)Top EducationalSites Trending byGrade LevelTop educational sites bygrade level, based upon anindex that equally weightedthe percent of studentsvisiting the site and percentof time spent.#NAMECATEGORYWEBSITE1.QuizletQuizzesView Site2.CoolMath GamesMathView Site3.Khan AcademyTeaching AidView Site4.QuizizzQuizzesView Site5.NewselaReadingView Site6.Dictionary.comDictionaryView Site7.History BrainPOPTeaching AidView Site8.EdpuzzleTeaching AidView Site9.Thesaurus.comThesaurusView Site10.History ChannelHistoryView Site11.ScratchTeaching AidView Site12.ProdigyMathView Site13.PhETMath & ScienceView Site14.Moby MaxTeaching AidView Site15.Discovery EducationTeaching AidView Site2018 Benchmark Report p / 9
Educational Sites & Web AppsHigh School ew Site2.WikipediaEncyclopediaView Sitegrade level, based upon an3.KahootGamesView Siteindex that equally weighted4.CoolMath GamesMathView Sitevisiting the site and percent5.Khan AcademyTeaching AidView Siteof time spent.6.History ChannelHistoryView Site7.Thesaurus.comThesaurusView Site8.PreziOnline PresentationView Site9.QuizizzQuizzesView Site10.Dictionary.comDictionaryView Site11.DesmosGraphing CalculatorView Site12.EdpuzzleTeaching AidView Site13.The New York TimesNewsView Site14.Study.comStudy AidsView Site15.CNNNewsView SiteTop EducationalSites Trending byGrade LevelTop educational sites bythe percent of students2018 Benchmark Report p / 10
Educational Sites & Web AppsHistory and News#NAMECATEGORYWEBSITETop Educational SitesTrending by Subject1.NewselaReadingView SiteTop educational sites2.BBCNewsView Site3.CNNNewsView Site4.The New York TimesNewsView Site5.The GuardianNewsView Site6.GeniusPop CultureView Site7.Business InsiderNewsView Site8.TCINewsView Site9.ForbesNewsView Site10.Library of CongressNewsView Site11.Fox NewsNewsView Site12.iCivcsNewsView Site13.NPRNewsView Sitetrending by grade level,based upon an indexthat equally weightedthe percent of studentsvisiting the site and percentof time spent.2018 Benchmark Report p / 11
Educational Sites & Web AppsMath#NAMECATEGORYWEBSITETop Educational SitesTrending by Subject1.Cool Math GamesMathView SiteTop educational sites2.ProdigyMathView Site3.XtraMathMathView Site4.DesmosGraphing CalculatorView Site5.Math PlaygroundMathView Site6.PhETMath & ScienceView Site7.ST MathMathView Site8.GizmosMathView Site9.HoodaMathView Site10.ReflexMathView Site11.Math is FunMathView Site12.SumdogMathView Site13.Cool MathMathView Site14.Big Ideas MathMathView Site15.MultiplicationMathView Site16.Imagine MathMathView Site17.SplashMathView Site18.First in MathMathView Sitetrending by grade level,based upon an indexthat equally weightedthe percent of studentsvisiting the site and percentof time spent.2018 Benchmark Report p / 12
Educational Sites & Web AppsScience#NAMECATEGORYWEBSITETop Educational SitesTrending by Subject1.PhETMath & ScienceView SiteTop educational sites2.GizmosMathView Site3.NCBIScienceView Site4.Live ScienceScienceView Site5.WebMDHealthView Site6.Weather.comWeatherView Site7.Nat Geo KidsScienceView Site8.SciencingScienceView Site9.Mayo ClinicHealthView Sitetrending by grade level,based upon an indexthat equally weightedthe percent of studentsvisiting the site and percentof time spent.2018 Benchmark Report p / 13
Educational Sites & Web AppsEnglish#NAMECATEGORYWEBSITETop Educational SitesTrending by Subject1.NoRedInkWritingView SiteTop educational sites2.Lexia Reading Core5EnglishView Site3.Spelling CityLiteracyView Site4.Archive 3000LiteracyView Site5.Easy BibBibliographyView Site6.TurnitinWritingView Site7.E NotesStudy GuidesView Site8.VocabularyVocabularyView Site9.SparkNotesReading AidView Site10.GoodreadsBook RecommendationView Site11.Merriam-WebsterDictionary & ThesaurusView Site12.GrammarlyGrammar AidView Site13.StudySyncEnglish InstructionsView Site14.StarfallReadingView Site15.CommonLitLiteracyView Sitetrending by grade level,based upon an indexthat equally weightedthe percent of studentsvisiting the site and percentof time spent.2018 Benchmark Report p / 14
Device Usage at School and HomeThe Rise of Chromebooks in EducationAs reported by Edsurge and The Journal, Google Chromebooks have captured the dominant share of the K-12 mobilecomputing market in the United States for the second year in a row. Google Chrome OS’s share of school-purchasedmobile devices surged to a 59.8% share in 2017, up 21 percentage points from 02014201520162017*Source: Futuresource Consulting as reported by journal.com and edsurge.com* Total salesdata as of Q32017Source:FuturesourceConsultingas reported by the journal.com and edsurge.com.*Total sales data as of Q3 20172018 Benchmark Report p / 15
Device Usage at School and HomeMore Students are Bringing Devices HomeGoGuardian analyzed the aggregate anonymous data of 5 million K-12 students, and found that the percent of studentdevices being used at home steadily increased from the fall of 2016 to the fall of 2017 across grade levels. The largestpercentage increase in device usage at home was at the elementary school level, increasing 132%, from 11.7%vin 2016to 27.2% in 2017. Overall, Chromebook usage at home was more prevalent in the higher grade levels: 53.4% of middleschool devices, and 57.1% of high school devices were used by students at home in 20%11.7%10%0%Elementary SchoolMiddle SchoolHigh SchoolKindergarten–5th Grade6th Grade–8th Grade9th Grade–12th Grade2018 Benchmark Report p / 16
Device Usage at School and HomeAfter the School Day Ends: A Look Into Academic & Non-Academic Device UsageWebsites visited by students outside of school were separated into two key categories: Academic and Non-Academic.Web sites were classified as Academic if their primary application directly related to K-12 curriculum and learning.Key Finding: At home, students spent 68.2% of their time on Academic sites, and 31.8%of their time on Non-Academic sites.Academic UsageNon-Academic Usage2018 Benchmark Report p / 17
Device Usage at School and HomeChromebook Usage at Home: Time Spent By Subject AreaWhen analyzing time spent on Academic sites at home, Math far exceeds any other subject area in terms of percent ofoverall student time spent. 32.87% of student time was spent on Math sites, 15.07% on History and News sites, 7% onEnglish and Language Arts sites, and only 1.585 on Science sites.50%40%32.87%30%20%15.07%10%7.00%1.58%0%2018 Benchmark Report p / 18
Device Usage at School and Home#NAMECATEGORYWEBSITETop sites at home1.NetflixEntertainmentView SiteAs noted in “Methodology”2.SpotifyMusicView Site3.PandoraMusicView Site4.FacebookSocial MediaView Site5.Animal JamGamesView Site6.Cool Math GamesGamesView Site7.QuizletQuizesView Site8.ProdigyGamesView Site9.ABCya!GamesView Site10.Khan AcademyTeaching AidView Site11.ST MathMathView Site12.KahootGamesView Site13.DreamboxMathView Site14.EdPuzzleTeaching AidView Site15.StudySyncEnglish InstructionView Site16.QuizizzQuizzesView Site17.ScratchTeaching AidView Site18.MathXLMathView Site19.NewselaReadingView Site20.WikipediaEncyclopediaView Site21.Kids A-ZTeaching AidView Siteabove, we focused onstudent-driven educationalsites, and omitted LMS, SIS,and textbook publishersites. The latter reflectedcurriculum and teacherdriven usage, and were notindicative of organic studentengagement and browsingpatterns. We also dedicateda separate section above toG Suite for Education sitesand removed them fromthis list, so as not toovershadow other findings.2018 Benchmark Report p / 19
Device Usage at School and HomeTake home encourages digital citizenshipThe rise in students taking home devices points to a larger movement focused on achieving greater equity andaccessibility to technology in schools across the country. As detailed in the U.S. Department of Education’s NationalEducation Technology Plan, students need frequent and appropriate access to technology to effectively communicate,research, create, prepare for the workforce, and acquire valuable digital citizenship skills. Digital citizenship isn’t justabout students embracing technology - but about students using technology in such a way that is appropriate,responsible, intelligent, and safe. Taking devices home encourages learning within appropriate boundaries, effectivelyextending the school day and enabling students to practice good digital citizenship at home and at school.2018 Benchmark Report p / 20
Chromebook Usage & FilteringThe Rise of Students Using ChromebooksFrom 2016 to 2017, the number of students on Chromebooks steadily increased across grade levels; the highest growthwas among high school students. The number of high school students using Chromebooks grew at a rate of 54%, thenumber of middle school students on Chromebooks grew 41%, and the number of elementary school students onChromebooks grew 47%.201654%201747%41%Elementary SchoolMiddle SchoolHigh SchoolKindergarten–5th Grade6th Grade–8th Grade9th Grade–12th Grade2018 Benchmark Report p / 21
Chromebook Usage & FilteringAverage Number of Sites Visited Per MonthThe data from 5 million students shows that students are visiting more unique websites and webpages year-over-year.Not only was there a demonstrable increase in the number of students using devices and time spent on school devicesfrom 2016 to 2017, but there was also a hike in the amount of sites visited per student. The number of sites visitedmonthly, per student, grew 98% among high school students, 145% among middle school students, and 135% amongelementary school students.20162017145%98%135%Elementary SchoolMiddle SchoolHigh SchoolKindergarten–5th Grade6th Grade–8th Grade9th Grade–12th Grade2018 Benchmark Report p / 22
Chromebook Usage & FilteringContent Filtering: Average Number of Sites Blocked Per MonthIn order to focus students on school-related tasks, comply with federal and state laws, and enable students to explorethe internet safely, most schools have almost universally adopted online filtering. The 2018 Benchmark Report examinesthe number and growth of sites blocked by filters, as well as the most commonly blocked sites on school devices. Thedata shows that the average number of websites blocked per month more than doubled from 2016 to 2017 acrossgrade levels.The average number of sites blocked per month grew 193% for elementary school students, 140% for middle schoolstudents, and 173% for high school students. Interestingly, the growth rate of blocked sites was highest at theelementary school level, which also reflects the increase in elementary school students on devices from 2016 to 2017.The middle school grade level exhibited the highest number of blocked sites, as well as the highest number of sitesvisited on a monthly basis.43.6%15.6%ElementaryHigh School40.8%Middle School2018 Benchmark Report p / 23
Chromebook Usage & FilteringWho is getting blocked in 2016?In 2016, 43.8% of students blocked by internet filtering were high school students, 40.8% were in the middle schoolgrades, and only 15.6% of students were elementary school students. These percentages were proportional to the gradelevel breakdown of students using Chromebooks in 2016.43.6%15.6%ElementaryHigh School40.8%Middle School2018 Benchmark Report p / 24
Chromebook Usage & FilteringWho is getting blocked in 2017?In 2017, there was less of a disparity between grade levels in regards to students getting blocked on Chromebooks. Thegreatest percentage of blocked students was still high school students at 41%, with middle school students shortlybehind at 39%, and 19.3% of students blocked in the elementary school grades.41%19.3%ElementaryHigh School39.7%Middle School2018 Benchmark Report p / 25
Chromebook Usage & Filtering#NAMECATEGORYWEBSITE1.Cool Math GamesGamesVisit Site2.Typing.comTypingVisit Site3.FacebookSocial MediaVisit Site4.Crazy GamesGamesVisit Sitestudent-driven educational5.SparkNotesReading AidVisit Sitesites, and omitted LMS, SIS,6.Learn 4 GoodCollege AdmissionsVisit Site7.GstaticVirusVisit Site8.Cliff NotesReading AidVisit Sitedriven usage, and were not9.BingSearch EngineVisit Siteindicative of organic student10.SlitherGamesVisit Site11.Kids NatGeoEnvironmentVisit Site12.Google MirrorMiscellaneousVisit SiteG Suite for Education sites13.SpinishDictForeign LanguageVisit Siteand removed them from14.Mr.doob3-D SketcingVisit Site15.QuoraWorld KnowledgeVisit Site16.BuzzFeedNewsVisit Site17.PinterestSocial MediaVisit Site18.Grade SaverStudy GuidesVisit Site19.NetflixEntertainmentVisit Site20.TwitterSocial MediaVisit SiteThe Top 25Blocked SitesAs noted in “Methodology”above, we focused onand textbook publishersites. The latter reflectedcurriculum and teacher-engagement and browsingpatterns. We also dedicateda separate section above tothis list, so as not toovershadow other findings.2018 Benchmark Report p / 26
Chromebook Usage & FilteringThe Top 25Blocked SitesAs noted in “Methodology”above, we focused onstudent-driven educational#NAMECATEGORYWEBSITE21.InstagramSocial MediaVisit Site22.Cool Math 4 KidsMathVisit Site23.NickelodeonEntertainmentVisit Site24.Run 3GamesVisit Site25.ScratchTeaching AidVisit Sitesites, and omitted LMS, SIS,and textbook publishersites. The latter reflectedcurriculum and teacherdriven usage, and were notindicative of organic studentengagement and browsingpatterns. We also dedicateda separate section above toG Suite for Education sitesand removed them fromthis list, so as not toovershadow other findings.2018 Benchmark Report p / 27
Smart technology needssmart management.As more schools implement technology programs—eitherthrough 1:1 initiatives or shared carts—the need for powerful,easy-to-use device management tools is greater than ever.From device assignment and repair tracking, to web filteringand classroom management, many districts often end upusing a patchwork of tools and apps to accomplish theirstrategic technology goals.With a full suite of position-tailored products designed andbuilt just for Chromebooks, GoGuardian makes it easy forschool districts to manage large or small device deployments,keep their students safer online, and gain valuable insightsinto how their technology programs are working.Filtering & MonitoringClassroom ManagementAsset Tracking & ManagementAbout GoGuardianTry It NowBased in Los Angeles, GoGuardian is a leader inChromebook management solutions for K-12 schooldistricts. GoGuardian products are used by 44,000 educators in all fifty states, impacting millions ofstudents and teachers every day as they use theLearn MoreInternet for collaboration and learning.Visit goguardian.com or call us at 888-310-0410@goguardiangoguardian.com hello@goguardian.com 2018 Liminex, Inc. doing business as GoGuardian. All rights reserved. Google, Chrome OS, the Chrome logo and Chromebooks are trademarks of Google, Inc.
2. Lexia Reading Core5 English View Site 3. Spelling City Literacy View Site 4. Archive 3000 Literacy View Site 5. Easy Bib Bibliography View Site 6. Turnitin Writing View Site 7. E Notes Study Guides View Site 8. Vocabulary Vocabulary View Site 9. SparkNotes Reading Aid
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