TAI CHI APP - Mode755
TAI CHI APPPREPARED BYRANDY WEINSTEINFEB 4, 2020PROPOSAL
ContentsDisclamer . 3Vision . 4Vision Statement . 4Opportunity . 4Competitors . 4Potential Partners . 4Differentiator . 5Potential Revenue Models . 6Other markets: . 6Benefits of Tai Chi . 7Customer Research . 8Risk Analysis . 12Market Analysis . 13Tai Chi Studios in Toronto . 13Is Tai Chi profitable ?. 13Customer Journey (simplified) . 14Persona . 14Customer Journey Map (Simplified) . 15Assumptions . 16User Stories (sample) . 17Stakeholder Register at Initiation: . 18Roadmap . 19Roadmap . 19Epic Goals : . 20Initiation . 20Discovery . 20MVP . 20Security & Customization . 20Expansion . 20Features . 20Release Planning. 21Backlog . 22Items before JIRA entry . 22Risk & Effort compared to Value . 23Next Steps . 24Agenda for first Refinement meeting . 24ii
Tai Chi App ProposalFebruary 4, 2020DISCLAMERThis product proposal is intended to demonstrate a product plan. It is not a real product.3
Tai Chi App ProposalFebruary 4, 2020VISIONVision StatementFor students of Tai ChiWho have difficulty practicing the set at home,The Tai Chi companion appIs a natural language Tai Chi guideThat verbally guides you through the setUnlike other apps that require you to break form to interact with a screen.OpportunityLearning Tai Chi requires both in-person instruction and home practice, but due to thecomplexity of the set, it is a challenge for people to remember all of the moves in the set whenpracticing alone. This app will act as a study aid to guide the user through all the moves, tosupplement in-person instruction.Competitors Online apps showing pictures or videos of the moves in the sequence1Audio files calling out the moves for 7 2YouTube videos3A list of moves on paper 4Online courses, such as “The Great Courses” Mastering Tai Chi5Potential Partners Tai Chi studiosBook e/apps/details?id tk.myessentialoils.ideasapp&hl ml#calling3https://www.youtube.com/watch?v TxJW4-H7 i-chi.html24
Tai Chi App ProposalFebruary 4, 2020Differentiator1. The primary limitation of most apps and books is that they require a screen. As the TaiChi moves are performed facing many directions, the practitioner almost never has aclear line of sight to a screen. In addition, many homes do not have adequate space tomove through the whole set, so it is preferable to practice outdoors or in a larger roomwhere there are no screens available. This app does not require a screen.2. This app is not meant to teach Tai Chi, it is meant as a memory aid for home practice tosupplement in-class instruction.Studio PracticeLow TechTraditional AppThis AppHome practiceVisual LearningSenior practitionersare placed at all fourcorners of the room,so you always havea visual referenceNo visual referenceunless you break outof your practice andstop refer to notes, abook or a videoYou have to breakout of the set toreference the app.As you move aroundthe set, you loseyour sightline to anyscreenVisual deemphasised, thereare audio queuesonly so you canquery the app andget varying levels ofdetail on a moveusing voicecommandsAuditory learningInstructors may callout the names of themoves, but usuallydon’tPossible with videosoundtrack but it isnot adaptiveYes, but the rate ofthe audio does notadapt to yourpractise. If you getlost, or forget onemove, you have tobreak out of the setto interact with theapp and rewind.You can use verbalprompts to get thenext move faster, orto repeat a move, orto explain a move inmore detail.FeedbackInstructors will breakdown a move andprovide individualfeedbackNo feedbackNo feedbackNo feedbackCost & TimeExpensive & requirestravel to studio andmatching scheduleFree, convenientSmall cost,convenientSmall cost,convenientEquipment requiredNoneNoneDevice with ascreen, the morescreens the better.Headphones or smartspeaker only, can beused in larger spaceslike parks andrecreation roomsRemembering thesequenceSometimes even theinstructor gets mixedup as to what moveis nextMost practitionerscannot remember thesequence of movesin the set withoutguidanceServes mostly as amemory aid, butprevents the userfrom doing the set asthey constantly haveto refer to the app.Should help peoplemove throughmemory gaps withoutbreaking form.5
Tai Chi App ProposalFebruary 4, 2020POTENTIAL REVENUE MODELS License to studios to increase customer retentionPlugin model, where studios can upload their variations of the setLicense as a companion app for booksFree download with 14 moves, in app purchase for full 108 move set. (preferred)Government grantOther markets:If successful as a Tai Chi aid, this concept could be used for any complex sequence of moves,such as dance choreographies.6
Tai Chi App ProposalFebruary 4, 2020BENEFITS OF TAI CHI Improve strength, balance, and flexibility6Boost cognitive function 7Improves COPD symptoms 8Improves sleep quality 9Improves symptoms of fibromyalgia 10Prevents falls 11Reduces prenatal depression, anxiety and sleep disturbances 12Helps with chronic nonspecific neck pain 13Spiritual benefitsPromotes east/west cultural y.org/pulmonology/smokingcopd/34141?pop 0&ba 1&xid tmd-md&hr trendMD&vpass 925/10https://www.bmj.com/content/360/bmj.k851?utm source trendmd&utm medium cpc&utm campaign tbmj&utm content consumer&utm term i/S15265900163010557
Tai Chi App ProposalFebruary 4, 2020CUSTOMER RESEARCHTai Chi Questionnaire:https://forms.gle/8a5Z5wvPHmknrE6g68
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Tai Chi App ProposalFebruary 4, 202010
Tai Chi App ProposalFebruary 4, 202011
Tai Chi App ProposalFebruary 4, 2020RISK ANALYSIS People misunderstand the concept and think the app will teach them Tai Chi without inperson instructionPeople would prefer a simple mp3 or YouTube videoThe technology may not yet be mature enough to be easy to use (Alexa, Google home,Siri, Text-to-speech)The target market may not be technologically savvy enough to use this type of appTai Chi studios might feel threatened, or think that this app competes with in-classinstructionTai Chi studios may claim intellectual property on the text used to explain moves12
Tai Chi App ProposalFebruary 4, 2020MARKET ANALYSISThere are nine organizations operating in Toronto whose primary focus is Tai Chi, in addition tomany martial arts studios and cultural organizations that teach Tai Chi as part of their moregeneral programs.Tai Chi Studios in Toronto City of Toronto14Tai Chi and Meditation Centre15Fung Loy Kok Institue of Taoism16 (153 locations in Ontario)Shambala17Rising Sun School of Tai Chi18Yang Style Tai Chi Centre19Shifuyuanjing (Shaolin) Qigong20QiBelly21Tai Chi Journey22Is Tai Chi profitable ?The Fung Loi Kok Institute of Taoism is a registered charity23, therefore their financials arepublic. Here are their stats for 2017: 377 locations in CanadaOperating in over 30 countriesCanadian Expenses 2017: over 7.5 millionCanadian Revenue 2017: over 9 millionCanadian Assets: over 44.5 m-details/?id s/460-fung-loy-kok-institute-of-taoism1513
Tai Chi App ProposalFebruary 4, 2020CUSTOMER JOURNEY (SIMPLIFIED)EvelynCynthiaVivianNew Tai ChistudentSeasoned TaiChi VeteranTai Chi InstructorMiddle aged,working, stressedout, tech savvy,Tai Chi is a wayto relax andescape fromhomeRetired, some Working, does thishealth issues,as a passion in herbut still mobile, spare time.not tech savvy.May haveslight memoryor visionissues.Likes Tai Chi,probably will dropout at some pointdue to schedulingconflictsLikes Tai Chidoes notpractice athome becauseshe can’tremember thesequence.Practicing for 10years, teaching for3, does workshopswith otherinstructors, likesthe sense ofcommunityHome practice asan alternative toin-class study tobridge periodswhere she is toobusy to go to astudioHome practiceRecommend appto students,encourage them topractice at home,get feedback onwhere in the setthey are gettingstuck at homeObstacles Not as interestedin Tai Chi, justwanted an appfor relaxation, notinvestedMake time forpractice in a busyhousehold. Itmight be easierto be away from itall at the studioDoes not knowhow to usesmartspeakers orappsResistance tochange, weary offads, might feelthreatened bytechnologyExpectations The app willteach him Tai Chiand it will beeasyThe app willbehave like otherexercise andmeditation appsshe already usesApp willbehave like alow-tech bookor video. Notpatient withnew tech.App will not teachthe wrong thingPersonaRobertTitle UninitiatedDemographic App addict,downloadseverythingExperience Has never beento a Tai Chi classActions needed Needs to learnthe basics14
Tai Chi App ProposalFebruary 4, 2020Customer Journey Map (Simplified)Robert1. Downloads the app (curious)2. Learns that he needs to take a class to learn Tai Chi from the welcome screen(disappointed)3. Tries the app anyways (impatient)4. It is too hard to follow (frustrated)5. Uninstalls the app. (relieved)6. Result: NoneEvelyn1.2.3.4.5.6.7.Signs up for Tai Chi class (excited)Really enjoys it for the first few weeks (determined)Instructor recommends downloading the app (curious)She downloads the app, but does not use it (indifferent)She has to skip two classes in a row because of another commitment (guilty)She uses the app in place of the class (relieved)She realizes that she knows 18/108 moves, but then on one move she is less confident(unsure of herself)8. She returns to class with a specific question on move 19 (attentive)9. Result: Returned to class instead of abandoning, is more engaged in learningCynthia1.2.3.4.5.6.7.Is recommended the app by the instructor (skeptical)Does not know how to download the app (confused)Is encouraged by Evelyn’s use of the app, asks for help downloading (bonding)Uses the app at home, realizes that she needs to customize it (frustrated)Returns to class, gets more help (embarrassed)Uses the app habitually, now practices at home in addition to class (relief)Result: Feels more confident in class because she knows the set on her own. (proud)Vivian1.2.3.4.Comes across the app in a workshop or via search (curious)Downloads app to try it (curious)She is skeptical, but does not uninstall it (skeptical)When a student comments that they can’t practise at home because the set is toocomplicated, she is reminded of the app (curious)5. She recommends the app to the one student (curious)15
Tai Chi App ProposalFebruary 4, 2020ASSUMPTIONS Assumption: The audio only approach will work to increase the length of practice Test: Watch someone do Tai Chi with no guidance. Then watch them with simple verbal queues only,then watch them with the option to ask for complicated but non-specific (canned) instructions on aparticular move. Metric: Number of moves completed Decision: If the number of moves does not increase, perhaps the audio only method is flawed. Test againwith audio and visual cues. Assumption: The audio only approach will work to help guide people past moves they are unsure about Test: Watch someone do Tai Chi with simple verbal queues only, then watch them with the option to askfor complicated but non-specific (canned) instructions on a particular move. Metric Number of moves completed Decision: If the audio only method is not able to help people past a troubled move, perhaps we shouldoffer a “skip move” or “mark move for review in class” functionality instead, which is easier to implement! Assumption: Smart speaker technology is ready for more complicated use cases.Test: SpikeMetric: Can the platform accept verbal ques and adjust the feedback accordinglyDecision: Do we offer a smart speaker version, such as an Alexa Skill, or stick with a traditional app Assumption: Smart watch technology is advanced enough to make this a pleasurable experience. Test: Spike Metric: Can the platform accept verbal ques and adjust the feedback accordingly, or does it requirephysical interaction? Decision: Do we offer a smart watch version, such as Apple Watch 5 version, or stick with a traditional app Assumption: Text to speech is good enough that we can allow easy customization of the moveexplanations Test: Spike Metric: Subjective. Is it a calming effect or annoying? Decision: Do we offer text-to-speech and quick customization, or do we use pre-recorded human voiceand have a higher barrier to customization. Assumption: There is a need for an app targeting people who are already taking Tai Chi lessonsTest: If there is demand, people will download the appMetric: Number of downloadsDecisions: Adjust marketing or find co-branding. Abandon the app if there is no interest16
Tai Chi App ProposalFebruary 4, 2020USER STORIES (SAMPLE) As a Tai Chi practitioner, I’d like to listen to the moves as I practice at home so that I can remember thesequence without breaking form and referring to notes As a Tai Chi practitioner, I’d like the ability to pause playback of the sequence when I get lost so that I canget help with the move from my favourite info source. As a Tai Chi practitioner, I’d like the ability to mark a position in the set for follow-up in class. As a Tai Chi practitioner, I’d like the ability to adjust the speed of the sequence during playback so it is nottoo slow or too fast for my current level. As a Tai Chi practitioner, I’d like the ability to get more details on a move when I don’t remember exactlywhat the move entails. As a Tai Chi practitioner, I’d like the ability to change the voice or add background music to make practicea more relaxing experience. As a Tai Chi practitioner, I’d like a reminder to practice so that I have an excuse to slip away from myfamily As a Tai Chi practitioner, I’d like the ability to track my practices so that I can see my progress inremembering the set. As a Tai Chi practitioner, I’d like the ability to share my practise summary to social media so that I can bragto my friends about my progress. As a Tai Chi practitioner, I’d like the ability to ask a question from my instructor or my classmates so that Ican get more immediate feedback. As a Tai Chi practitioner, I’d like the app to be able to detect when I am mis-performing a move so that Ihave confidence I am performing the set correctly. As a Tai Chi practitioner, I’d like the app to give positive feedback as I progress to help me feel betterabout practicing at home. As a Tai Chi studio, I’d like the ability to customize the set according to the way I teach it. As a Tai Chi studio, I’d like to gather some stats on my class to see how they are progressing as a group. As a Tai Chi studio, I’d like to gather some stats on my individual students to see how they are progressingcompared to the group. As a Tai Chi studio, I’d like to be able to offload my membership management to an app to make it easierto track and collect membership fees.17
Tai Chi App ProposalFebruary 4, 2020STAKEHOLDER REGISTER AT INITIATION:NamePhoneTaoist TaiChi(416) 6562110MeMyselfMeMyselfTypeInterest Influence RisksManagementStudio20 %50 %CopyrightinfringementNot contacted yet,be very gentle withpitchIProductSponsor100 %80 %TimeIf I have no investors,I make all the profitIDeveloper80 %80 %TimeI would have to writeMVP, cansubcontract ifevidence shows thisis a viable profitableproductAWSVendor0%40%Immature Tech,CostsAlexa is a risk, AWSis notAppleVendor0%40 %NoneGoogleVendor0%20 %Immature Tech,CostsGoogle homeroadmap might havewhat we need in thefuture, otherwisewe’re not using themInvestor80%80%Instead ofworking for me,I work for theinvestor.Don’t do this unless Ihave done a lot ofresearch, but pitch ispreparedInvestor?Email?18
Tai Chi App ProposalFebruary 4, 2020ROADMAPRoadmapEpic InitiationCloud AudioGenerationSpikeiOS iOS AppSpikeOther Androiddevices App SpikeDiscovery MVPSecurity &Expansion FeaturesCustomizationRest APIAuth &ScalabilityPersonalization &ReliabilityBacklogiOs App Auth & Watch orPersonalization Tablet AppBacklogAndroid AppSmartAuth &SpeakerPersonalization AppBacklogAppleDBiOS Items19
Tai Chi App ProposalFebruary 4, 2020EPIC GOALS :Initiation Decide what cloud we are going to host this inDecide if we are going to generate audio on the backend or the front endDecide if we are going to generate the audio upfront or on-the-fltDiscover any glaring technical challenges on iOs or AndroidCreate wires for an MVP mobile appDecide how the front end is going to communicate with the backendComplete a high level architectureCreate a sequence diagram for one of the user flowsDiscovery Design the REST API that will support the user flow for both devicesHave a mock API set up that developers can code againstDecide what features an apple watch can support, create wires if anyDecide what features a smart speaker can support, create a script if anyMVPUsable Android and iOS app against an implimented real APISecurity & Customization iOS app and Android app support user authentication and profiles Backend supports authentication and user profiles, and “power users” One personalization feature implemented, such as bookmarking, preferences, or set customization.Expansion Address scalability & reliability and cost issues in backend (refactor) Apple Watch version in market Smart Speaker version in marketFeaturesBacklog should be very full at this point.20
Tai Chi App ProposalFebruary 4, 2020RELEASE PLANNINGThere are 2 epics/sprints without a release, where we set up source control with automatedtesting scripts, set the coding standards and definition of done as part of the initial backlogplanning meeting, set up automated deploys to the various app stores, and implement sometype of blue/green continuous integration on the cloud side using an AWS CloudFormationscript hooked into AWS code deploy and GitHub. The third epic / sprint should be a customerfacing MVP on a subset of devices, after that it is fast and furious continuous integration andtight releases. This product has no competitors and no stakeholder deadlines to force releasedates, and the product does not have large security, reliability or scalability constraints, so therelease schedule can be as fluid as we need. We’ll probably automate release notes fromsource control, but no need to publicize the releases in advance. We’ll use them for marketingpost-release only.21
Tai Chi App ProposalFebruary 4, 2020BACKLOGItems before JIRA ntAppleWatchSprintAndroidAlexaSprintSprint1Text to speech audiogenerationInitiation2Smart Speaker SpikeDiscovery3Smart Watch SpikeDiscovery4Audio PlaybackMVP33535Pause/PlayMVP3356Change rate of audioplaybackMVP337REST apiDiscovery238DBMVP39Log inSecurity/Customization10User profile11Effort /101KanoRisk / 10Value53 Mandatory72172 Exciter91442 Exciter614543 Mandatory2213543 Mandatory22153583 Mandatory521353583 Mandatory2214454583 Mandatory22144454593 Mandatory321Security/Customization44454591 Linear27mark move for reviewin classSecurity/Customization44454531 Linear2712View moves markedfor reviewSecurity/Customization44454541 Linear2713Cloud best practicesrefactorSecurity/Customization551 Linear3714explain moveExpanion6 6 6 6 6 6 41 Mandatory2715background musiicExpanion6 6 6 6 6 6 62 Exciter61416change backgroundmusic settingExpanion6 6 6 6 6 6 31 Linear3717change voice for textto-speech settingExpanion6 6 6 6 6 6 31 Linear3718make verbal noteBacklog6 6 6 6 6 6 31 Linear3719personalize move listBacklog6 6 6 6 6 6 51 Linear3720set practice reminderBacklog6 6 6 6 6 6 71 Linear2721send practicereminder notificationsBacklog6 6 6 6 6 6 31 Linear2722track practicesBacklog6 6 6 6 6 6 51 Linear2723share practice tosocial mediaBacklog6 6 6 6 6 6 71 Linear4724show stats onpracticesBacklog6 6 6 6 6 6 71 Linear2725ask a question on amoveBacklog6 6 6 6 6 6 41 Linear272222
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Tai Chi App ProposalFebruary 4, 2020NEXT STEPS1.2.3.4.5.Secure signoff from a project sponsor, easy, it’s meAssemble a development teamAssemble office, hardware, software licenses etc.Host Initial Product Backlog refinement meeting (agenda below)Start with a sprint planning meeting and kick off the first sprintAgenda for first Refinement meeting1.2.3.4.5.6.Intros for all the people in the room, get to know each other. 30 minsUse the pitch deck to foster some excitement for the project 30 minsAgree on working parameters for the team 30 minsPass out Presentation document for later reading.Break 20 minsLook at backlog, ideation to find feature gaps for earlier sprints and flesh out the backlog1 hour7. Start refining sprint 1, splice stories into manageable chunks, between 2 hours and 3days completion time, as the team sees fit and time permits8. Break 1 hour9. Questions from team to me, however long that takes10. Second pass at fleshing out the backlog 30 mins11. Confirm some tech choices and assumptions in addition to working parameters 30 mins12. Definition of Done 30 mins13. Close out meeting.24
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Tai Chi App Proposal February 4, 2020 4 VISION Vision Statement For students of Tai Chi Who have difficulty practicing the set at home, The Tai Chi companion app Is a natural language Tai Chi guide That verbally guides you through the set Unlike other apps that require you to break form to interact with a screen. Opportunity Learning
The origins of Tai Chi philosophy 27 Tai chi chuan—the origins in a nutshell 29 Chang Sanfeng 29 Chen Wangting 30 Tai chi chuan Classics 31 The role of tai chi chuan in Anan-Do method 31 So, you are a beginner? 33 Why would you want to learn tai chi chuan, anyway? 34 How it works 35 Soft or tense 35
Tai Chi, short for T'ai Chi Ch'uan, is a Chinese martial art, which has been created to increase wisdom and bravery. The term Tai Chi encompasses . The physical techniques of Tai Chi are described in the Tai Chi classics "The Essence of T'ai Chi Ch'uan", a set of writings by traditional masters.
2. Tai Chi as an Inspiration in the Existing Compositions 43 3. Tai Chi and New Music: Case of Angel and Demon (2011) 47 3.1 Purpose and Motivation 48 3.2 Motives and Analysis 48 3.3 Applied Tai Chi Movements in Angel and Demon 50 3.4 Discussion 51 3.5 Summary 51 4. Tai Chi and New Music: Case of Bits of Peace (2014) 52 4.1 Purpose and .
Vietnam. Tai Dam (Black Tai) is centered in Son La, the next province to the south of Lai Chau. Immigrant populations speaking the Tai Dam language, and to a lesser extent Tai Don, can be found in several other countries around the world. Gedney (1989) and Fippinger (1970) provide in-depth phonological comparisons of Tai Dam and Tai Don.
group. The patients from the tai chi group came out with better cardiovascular fitness and lower blood pressure than patients from the non-exercise group. Furthermore, 80 per cent of the people in the tai chi group continued the practice of tai chi while the non-exercise support gr
Tai Chi Chuan (Tai Chi) is a Chinese traditional mind-body exercise and recently, it becomes popular worldwide. During the practice of Tai Chi, deep diaphragmatic breathing is integrated into body motions to achieve a harmonious balance between body a
TAI CHI Tai Chi, often described as a moving meditation, is a martial art end of the Taoist Tai Chi set of 108 moves, you will have It is a suitable form of exercise for all ages but particularly helpful for seniors and those wanting a gentle form of exercise. You can do Tai Chi barefoot on
sciences, appl i ed mathemat i cal sciences , engi neeri ng and geosci ences, energy bi osci ences, and advanced energy projects. The principal focus of the BES program is directed toward supporting the Department's energy goals; however, a number of other important national goals are also supported. The U.S. leadership in science and
