Microsoft Advertising Insights
MICROSOFT ADVERTISING INSIGHTSExperiential travel trendsFebruary 2022Microsoft Advertising. Great relationships start here.
Key takeawaysSearches and clicks forsubcategories such as TourOperators are up compared topre-pandemicReach activity planners whenthey’re ready to book withTours and Activities AdsActivities advertisers are spendingmore on Microsoft AudienceNetworkLeverage MicrosoftAudience Network to reachconsumers across theirbuyer journeyTravelers are more likely to splurgeon luxury travel in 2022Capture travelers’ imaginationwhen they are looking forinspiration with Multimedia Ads
73% of travelers say it’s very or fairly important for them to have newexperiences when traveling in 2022 and beyondSource: Travel in 2022: A Look Ahead tripadvisor.com
Searches for Tour Operators are up 45% compared to 2019Top non-brand queries January 2022alaska cruises land toursgrand canyon toursmuseums virtual toursantelope canyon toursalcatraz toursaffordable tourswhite house toursghost toursnew orleans toursPro Tip: 22% of travelers said that they planto experience more guided cultural activitiesthan they had pre-pandemic.1 Reach activityplanners when they’re ready to book withTours and Activities Ads pilot .Source: Microsoft internal data, Jan ’19-Jan ’221. Travel in 2022: A Look Ahead tripadvisor.comClicks are up197% year-overyear YoY
Searches for Tourist Attractions are up 14% compared to 201934%of Americantravelers said thatit’s moreimportant now thanbefore thepandemic to beimmersed inauthentic localexperiences.1Pro Tip: Use our curated lists toengage with travelers seekingauthentic experiences with Inmarket and Similar Audiences.Source: Microsoft internal data, Jan ‘19- Dec’21Travel in 2022: A Look Ahead tripadvisor.comPrepare for volumes toincrease beginning in April
Spend is increasing on the Microsoft Audience NetworkImpressions are up 120% month-over-month MoM for Activities advertisers, and spend is up 61% MoMPro Tip: Advertiser competition continues to increase on the Microsoft Audience Network. Don’t miss out on keyopportunities to reach consumers across their buyer journey using our unique suite of targeting capabilities.Source: Microsoft internal data, US, Jan ‘21-Feb ‘22
Beaches, spas, and culinary based trips are trending in 2022Beaches & Islands57% of survey respondents rankedbeaches as their top vacation choice1Top queries January 2022sao miguel island azoresfort myers beach*brand 1* mexicograce bay beach turks caicospolihale beachcaprera islandlanikai beachSource: Microsoft internal data, Jan ‘221. The 2022 Vrbo Trend Report Vrbo2. Statistics & Facts - Global Wellness Institute3. Travel in 2022: A Look Ahead tripadvisor.comSpas & RetreatsWine & Food TravelWellness tourism is expected to growrapidly in the next three years 20.9%annual growth 214% of Americans are planningwine-based trips in 20223Top queries January 2022couples retreat*brand 1* spa resort*brand 2* maui resort spa*brand 3* wisconsin dellswaikiki beach *brand 4* resort spa*brand 5* resort spa*brand 6* resort spaTop queries January 2022wine tasting near melas vegas strip best restaurantspaso robles wineriessonoma wineries*brand 1* best restaurantsspiez switzerland vineyardnapa valley wine tastings
Searches and clicks for Concerts and Music Festivals are rebounding14% of survey respondents are planning on attending a local music event during their 2022 travels1Top queries January 2022*brand 1* festivalconcerts near meconcert tickets*brand 2* festival 2022las vegas concerts*brand 3* concerts*brand 4* music festival*brand 5* festivaladele concert 2022*brand 6* jazz festival 2022billy joel concerts 2022ultra music festivalSource: Microsoft internal data, Jan ‘19-Jan ‘221. Expedia/Northstar Research Partners. 8/27/2021-9/6/2021
Click through rates are up 86% year-over-year YoY for EventsPro Tip: Ensure budgets are inplace by mid-April as clickthrough volume begins toincrease leading up to springand summer events.Source: Microsoft internal data, Feb ‘21-Feb ‘22
Travelers are seeking a luxury experienceRoughly 3 in 10 Americans say it’s more important now than before the pandemic to splurge1Searches forLuxury Travel areup 26% YoYand aresurpassing 2019numbers by10%Pro Tip: Capturetravelers’ imaginationwhen they are lookingfor inspiration withMultimedia Ads orCruise AdsSource: Microsoft internal data, Jan ’19-Dec ‘211. Travel in 2022: A Look Ahead tripadvisor.com
Flexibility is key for travelers in 2022 Searches for travel insurance andtravel brand’s policies are up 69%compared to 2019 Sales of travel insurance plans withtrip cancellation coverage haveincreased 255% year-over-year 1 Travelers are planning to embracethe impromptu; 26% of surveyrespondents are aiming to be moreflexible and go-with-the-flowduring future trips2Pro tip: 50% of the top 100queries for travel insurancecontain brand terms. Ensureadequate coverage of bothbrand and non-brand keywords.Source: Microsoft internal data, Jan ‘19- Jan ’221. 2022 Outlook For Travel Insurance Buyers – Forbes Advisor2 Expedia/Northstar Research Partners. 8/27/2021-9/6/2021
Reach people where and when they’re ready to actReach activity planners when they’re ready to book with Tours and Activities AdspilotDrive conversions by finding new prospects similar to your best customers with SimilarAudiences and In-market AudiencesCapture travelers’ imagination when they are looking for inspiration withMultimedia Ads or Cruise AdsLeverage Microsoft Audience Network to reach consumers across their buyerjourney using our unique suite of targeting capabilities powered by Microsoft AI
To get actionable data, insights and best practices tohelp make decisions and grow your business, visitMicrosoftAdvertising.com/Insights
3. Travel in 2022: A Look Ahead tripadvisor.com Wine & Food Travel Top queries January 2022 couples retreat *brand 1* spa resort *brand 2* maui resort spa *brand 3* wisconsin dells waikiki beach *brand 4* resort spa *brand 5* resort spa *brand 6* resort spa Top queries January 2022 wine tasting near me las vegas strip best restaurants paso .
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
o Microsoft Outlook 2000 o Microsoft Outlook 2002 o Microsoft Outlook 2003 o Microsoft Outlook 2007 o Microsoft Outlook 2010 o Microsoft Outlook 2013 o Microsoft Outlook 98 o Microsoft PowerPoint 2000 o Microsoft PowerPoint 2002 – Normal User o Microsoft PowerPoint 2002 – Power User o Microsoft PowerPoint 2002 – Whole Test
Business Ready Enhancement Plan for Microsoft Dynamics Customer FAQ Updated January 2011 The Business Ready Enhancement Plan for Microsoft Dynamics is a maintenance plan available to customers of Microsoft Dynamics AX, Microsoft C5, Microsoft Dynamics CRM, Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics SL, Microsoft Dynamics POS, and Microsoft Dynamics RMS, and
What is Salesforce Advertising Studio? Advertising Studio is Salesforce Marketing Cloud's enterprise solution to digital advertising. Drive real business results and manage your advertising campaigns at scale with Advertising Studio Campaigns. In addition, unlock your CRM data in Salesforce to securely and powerfully reach your customers,
the TfL advertising estate, one of the most valuable out-of-home advertising networks in the world. It has a particular focus on the . implementation of the TfL Advertising Policy, which sets out criteria for the acceptance of advertising on the estate and covers the types of advertising we run and the complaints received and resolved.
the impact of online advertising on consumer buying behaviour increased any other forms of advertising. Keywords: Advertising, Consumer buying behaviour, Internet, Online advertising. 1. INTRODUCTION Online Advertising may be a kind of offering and promoting that uses the web to convey promotional selling messages to customers.
