S E N I L E D I U G E G A Logo S U And Symbol - WordPress
USAGE GUIDELINESLogoand Symbol
GameBuxTM - USAGE GUIDEGameBuxTMww Logo: Usage GuidelinesGameBuxTM and the GameBuxTM currency symbol are trademarksof Reality Gap, Inc. Maintaining a consistent brand identity acrossall third-party content and resources displaying the GameBuxTMlogo and/or currency symbol will help protect and grow theGameBuxTM brand. Guidelines for the appearance and usage ofthe logo and currency symbol are outlined here.Logo UsageThe Standard (Two Color) LogoThis is the preferred version of the logo to display.One Color Logo (Black Over Light Background)When a single color version of the logo is required either throughcost considerations in printing or for aesthetic reasons indeveloping content, there are two options. When the backgroundis lighter the logo elements should be rendered in black as shownbelow.One Color Logo (White Over Dark Background)On dark or black backgrounds, the logo should be rendered inwhite as shown here.www.gamebux.com Page 2
GameBuxTM - USAGE GUIDETrademark SymbolThe ‘TM’ symbol must be visible and readable on the GameBuxTMlogo.Clear SpaceLogo Clear Spaceminimum clear spacerecomended clear spaceSymbol Clear Space1/4X1X1/2Xminimum clear spacerecomended clear spaceSymbol With Numerical Ballance1/4X10001XClear space with #’swww.gamebux.com Page 3
GameBuxTM - USAGE GUIDECurrency Symbol UsageThe Standard Currency SymbolThe GameBuxTM currency symbol should be displayed in theprimary logo green color (called out later in this document) whilemaintaining legibility. This symbol represents GameBuxTM asa currency in the way you would use “ ” to represent dollars.Typical uses would be next to numbers representing a quantityof GameBuxTM currency or as a graphic element to representGameBuxTM as a currency.The Standard Currency SymbolWhen using the symbol with currency amount the symbol mayappear either before or after the quantiy of GameBuxTM.10001000www.gamebux.com Page 4
GameBuxTM - USAGE GUIDECurrency Symbol - Color VariationsCurrency Symbol - BlackAs an option to using the GameBuxTM green for the currencysymbol you may use solid black. This should only be used on lightcolored backgrounds.Currency Symbol - WhiteWhen the symblol is used on dark backgrounds you should displaythe symbol in white.Currency Symbol - Unacceptable colorsNo other colors are allowed when displaying the GameBuxTMcurrency symbol www.gamebux.com Page 5
GameBuxTM - USAGE GUIDEThe 2 Color “coin” versionWe have developed a decorative version of the GameBuxTMcurrency symbol as a coin. This version could be use as a decorativeelement in a layout, however it should never be used as currencysymbol next to actual GameBuxTM currency quantities or as astand in for the actual currency in a composition, or GameBuxTMLogow.Example of using the decorative ‘coin’The decorative version can be used in a grouping as shown below.This is the only version of the currency symbol that can be usedin a grouping and where the symbol may overlap itself. The onlyrequirement is that at least one of the symbols appears withoutany other elements overlapping it.Correct Usageencyal Curral VirtuThe Re.COMEBUX.GAMWWWIncorrect Usage encyal Curral VirtuThe Re.COMEBUX.GAMWWWwww.gamebux.com Page 6
GameBuxTM - DIGITALColor Guidelines - DigitalThese are the approved colors for GameBuxTM when using thelogo in any on-line or digital media including but not limited to websites, games, ad banners.GameBuxTM GreenHex:R:G:B:#a6ce3916620657Slight Variations on the GameBuxTM GreenWhen using the logo baked into interactive elements such asgraphical links or buttons it is acceptable to lighten or darkenthe GameBuxTM green to help the logo “pop” in the graphic. It isnot acceptable to use a different hue such as red or blue for theGameBuxTM logo.AcceptableUnacceptable www.gamebux.com Page 7
GameBuxTM - DIGITALSize Restrictions for Digital DisplaysBecause of the greatly reduced resolution in digital displays (72dpivs. 300dpi or greater for print) the GameBuxTM logo should not bereduced in size below what can be rendered legibly.Minimum Size for the GameBuxTM Logo15 pixels90 pixelsMinimum Size for the Currency Symbol16 Pixels16 Pixelswww.gamebux.com Page 8
GameBuxTM - USAGE GUIDEUnacceptable Logo/Symbol UsageNever Alter the Logo Colors Never Rearrange the Color ElementsNever Stretch or Distort the Logo Maintain Ample Contrast with the Background www.gamebux.com Page 9
GameBuxTM - USAGE GUIDENever Substitute “Game” With Any Other Word KILLER FARMER SPACEThe Logo Must Always Appear in Its Full Form www.gamebux.com Page 10
GameBuxTM - PLAIN TEXT USAGEGameBuxTM Non-Logo UsageWhen Using GameBuxTM in Body of TextWhen referring to GameBuxTM in any body of text where the logowould not typically be used it is important to always follow theserules:1. Always capitalize the ‘G’ and the ‘B’ characters ofGameBuxTM.2. Always include a Trade Mark (TM) character formatted forsuperscript immediately following the GameBuxTM. Do Notseparate GameBuxTM from the (TM) with a space character.3. The only styles uses should be Regular or Bold. Italicizedstyles should not be used.4. Non-Decorative Serif or San Serif fonts are both allowed.5. If GameBuxTM appears a headline using a decorative orbillboard font, display GameBuxTM in a non-decorative font.Do Not Use Decorative Font Styles on GameBuxTM Unleash the Power With GameBuxUnleash the Power With GameBuxTMRefering to GameBuxTM as “Bux”The phrase “bux” can be used in text as a short-hand for theGameBuxTM currency.Example: “The sword sold for 30 bux”1. Do Not capitalize the “b” in bux.2. Do not add a TradeMark (TM) to bux.www.gamebux.com Page 11
GameBuxTM - USAGE GUIDE www.gamebux.com Page 3 Trademark Symbol Logo Clear Space Symbol Clear Space Symbol With Numerical Ballance The 'TM' symbol must be visible and readable on the GameBuxTM logo. Clear Space recomended clear space
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