Facts Up Front Nutrition Labeling

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Facts Up Front Nutrition LabelingA Briefing for Nutrition and Healthcare Professionals

ObjectiveAfter reading through this deck you will be able toeducate clients and patients on how to use front-of-packlabels along with the Nutrition Facts Panel to makehealthy choices for their families.

Specifically, you will be able to answer: Why was Facts Up Frontcreated? What is Facts Up Front and whyis it important to me as a healthprofessional? How can health professionalsuse Facts Up Front to helpclients or patients makeinformed choices for healthiereating patterns?

Overview of Facts Up Front Facts Up Front is aproject of the FoodMarketing Institute,which representsgrocery retailers, andthe GroceryManufacturersAssociation, whichrepresents food andbeveragemanufacturers. Formerly known asNutrition Keys

Facts Up Front IconFacts Up Front’snutrient- basedapproach thatsummarizesimportant nutritioninformation fromthe Nutrition FactsPanel in a clear,simple and easy-touse format on thefront of food andbeverage packages.Objective:Help consumers, especially parents,make informed decisions when theyshop

Why was Facts Up Front created?

Why Front of Pack (FOP) Labeling? Label nutrition information is a key driverin the consumer decision-making process Consumers wantinformation that’s easyto read and easy to find* Consumers wantfactual information Industry needs andwants to help consumers make moreinformed choices for healthier eatingpatterns*FMI/IRI research, 2010

IFIC Foundation Consumer Research Prior to developing the front-of-pack labelingprogram, GMA commissioned the IFIC Foundationto conduct consumer researchMethodology– Nationally-representative interactive online survey– Nearly 7,400 primary grocery shoppers– Tested three front-of-pack (FOP) systems against acontrol with no FOP nutrition information: Calories only Calories plus 3 nutrients to limit (saturated fat,sodium, total sugars) Calories plus 3 nutrients to limit plus up to 3nutrients to encourage (protein, iron, vitamin A,vitamin C, fiber or folate)

IFIC Foundation Research: Key Findings The FOP icons tested in this study generally enabled shoppers todemonstrate comprehension, express ease of understanding, anddemonstrate interpretation of nutrition information on the productstested Increasing the amount of nutrition information on FOP strengthenedconsumers’ comprehension and comfort levelIFIC Foundation FOP Consumer Research, Perception Research Services International,August 2010 (supported by a grant from GMA)

IFIC Foundation Research: Key FindingsFOP nutrition information is most helpfulfor least educated consumerComprehension of FOP Information Across all Categories and QuestionsPercentage Point Change from BaselinePercentage Point Change from Baseline10(Baseline: Control No FOP)86420CaloriesCalories NegCalories Neg Pos-2-4Less than High School GraduateHigh School GraduateSome CollegeIFIC Foundation FOP Consumer Research, Perception Research Services International,August 2010 (supported by a grant from GMA)College Graduate or More

IFIC Foundation Research: Key FindingsConsumers who were provided with FOP labels with calories nutrients to limit nutrients to encourage versus calories only were more likely to agree that the FOPnutrition information aided with decision-making and understandingThe nutrition information on the front of the package is helpful in making an informeddecision.(Top 2 box on 5 point scale)Percentage of Respondents100%90%80%70%60%50%40%CaloriesLess than High School GraduateCalories NegHigh School GraduateIFIC Foundation FOP Consumer Research, Perception Research Services International,August 2010 (supported by a grant from GMA)Calories Neg PosSome CollegeCollege Graduate or More

IFIC Foundation Research: Key FindingsHigher levels of formal education were positively associated withexpressed ease of understanding and comprehension (especially forcategories with more “complex” NFP)Percentage of Respondents100%The nutrition information on the front of the package helps me understand the differentnutritional values for each of these products.(Top 2 box on 5 point scale)90%80%70%60%50%40%CaloriesLess than High School GraduateCalories NegHigh School GraduateCalories Neg PosSome CollegeIFIC Foundation FOP Consumer Research, Perception Research Services International,August 2010 (supported by a grant from GMA)College Graduate or More

IFIC Foundation Research: Conclusions Facts Up Front may helpconsumers with the lowestlevel of education When prompted,consumers are capable ofmaking nutritionallyinformed choices Biggest challenge is toenable and motivateconsumers to buildhealthier diets

What is Facts Up Front and why isit important to me as a healthprofessional?

It Puts the Facts Up FrontFacts Up Front’s nutrient- basedapproach that summarizesimportant nutrition informationfrom the Nutrition Facts Panel in aclear, simple and easy-to-useformat on the front of food andbeverage packages.

Facts Up Front is: Fact-based and science-based Supported by consumer research Compatible with U.S. regulatory framework for foodlabeling Able to be applied widely to packaged foods andbeverages marketed to consumers with a consistentvisual appearance and package placement

Facts Up Front is Aligned with CurrentDietary Guidelines 2010 Dietary Guidelines forAmericans key recommendationsinclude:– Balancing calories to manage weight– Foods and food components to reduce– Foods and nutrients to increase– Building healthy eating patterns Facts Up Front is aligned withthese key recommendations

Facts Up Front is Aligned with CurrentDietary GuidelinesBalanceCaloriesNutrients todecreaseBuild healthy eating patternsNutrients toincrease

Facts Up Front is Aligned with FederalRegulations Facts Up Front does notrequire any legislative oragency rulemaking toimplement, and it adheresto FDA and USDA-FSISguidelines and regulationsfor nutrient content claims Nutrients declaredare either mandatoryor voluntary

Facts Up Front: Basic Icons The basic Facts UpFront label includesfour icons– Nutrients to limit asidentified by theDietary Guidelines forAmericans– Consistent with theorder of appearanceon Nutrition FactsPanel Specific serving size– Same as NutritionFacts PanelThis version will appear mostoften on product packaging

Facts Up Front: Optional Icons The Optional Icons consist of up totwo additional plaques, representingspecific additional nutrients requiredor permitted to be declared innutrition labelingThese represent up to two “Nutrientsto Encourage”– Could be potassium, fiber, protein,vitamin A, vitamin C, vitamin D, calcium,iron– All are shortfall nutrients or arerequired to be on the Nutrition FactsPanel– Must contain 10% or more DV and be a“good source” to be featured

Facts Up Front: Calories Only Icon Appears on small food packages, andon beverages Consistent with the Clear on Calorieslabeling system developed by theAmerican Beverage Association

Facts Up Front Advisory PanelThe Facts Up Frontprogram is supported byan advisory panel whichprovides input andguidance. The panel iscomprised of leaders inhealth and nutrition.Thomas Baranowski, PhDConnie Diekman,MEd, RD, LD, FADAMichael Fleming,MD, FAAFPJudith Flores, MD, FAAPRobert Murray, MDRussell R. Pate, PhDRobert H. Eckel, MDJames O. Hill, PhDRobin Plotkin, RD, LDWillarda V. Edwards,MD, MBADeborah Klein Walker,EdDRay Scalettar, MD,DSc

How can health professionals useFacts Up Front to help clients makemore informed choices forhealthier eating patterns?

Facts Up Front in the Marketplace Facts Up Front aims to provide consumers – especially busyparents – with the information they need to make informeddecisions The icon appears on many products on store shelves. Basedon inventory and seasonality, the icon’s presence in themarketplace will continue to grow in 2013. The program is supported with a robust consumer educationprogram (launching in Q1 2013)

Consumer Education Overview Primary target: women ages 2549 with children ages 2-17– Secondary target: Hispanic and AfricanAmerican women Components of consumereducation campaign:––––Paid advertisingIn-store marketingPublic relationsPublic health community andpolicymaker outreach

Measurement & Evaluation FrameworkIncrease UseIncreaseUnderstanding &Nutrition KnowledgeIncreaseEngagementIncreaseAwareness

Measurement & Evaluation Framework Working with Harris Interactive, a respected research firm,the Facts Up Front program completed a consumerbenchmark survey. Following the benchmark there will be two rounds of trackingsurveys to measure consumers’ progress through theawareness-understanding-engagement-use continuum. GMA/FMI engaged with FDA’s research team to informdevelopment of the survey instrument Marketing expert Dr. Jeremy Kees of Villanova University isworking with Facts Up Front to prepare a manuscript on theresults of the research in an academic journal.

Consumer Web Site: FactsUpFront.org Designed to help early adoptersoptimize their engagement anduse of Facts Up Front to supporthealthy eating Spanish-language site launchingsoon Interactive tools to allowconsumers to engage with FactsUp Front and to further educatethemselves on healthy eating

Consumer Web Site: FactsUpFront.orgConsumer-friendly tools include: Nutrition calculatorInteractive Facts Up Front labelNutrition quizMeal planning and shopping tipsBetter-for-you recipes

Consumer Education Tools forHealthcare ProfessionalsHealth professional section ofFactsUpFront.org includes: Nutrition label research Fact sheets Client education tools: Supermarket tour guide Tip sheet for using Facts Up Frontwith the Nutrition Facts Panel

In Summary Americans need easy access to information to makehealthy choices. Facts Up Front was developed through extensiveconsumer research that showed consumers want factbased information on calories, saturated fat, sugar andsodium, and where appropriate, nutrients toencourage. Facts Up Front has tools and resources for consumersand health professionals.

Contact Usfactsupfront@gmaonline.org202.637.4802

nutrition labeling † These represent up to two "Nutrients to Encourage" - Could be potassium, fiber, protein, vitamin A, vitamin C, vitamin D, calcium, iron - All are shortfall nutrients or are required to be on the Nutrition Facts Panel - Must contain 10% or more DV and be a "good source" to be featured

Related Documents:

The Updated Nutrition Facts Label: Information for Health Educators Author: Center for Food Safety and Applied Nutrition Subject: 2019 Nutrition Facts Labeling Keywords: The Updated Nutrition Facts Label: Information for Health Educators,2019 Nutrition Facts Labeling, US FDA Created Date: 4/12/2021 2:26:13 PM

The Nutrition Facts Label. Key Dates 1990: Nutrition Labeling and Education Act passed (PL 101-535) 1993: Nutrition Facts label required on packaged foods 2006: rans. T. fats declaration required 2014: Proposed rule to update the Nutrition Facts label 2016: Final rule to update the Nutrition Facts label

The following Fact Fluency Card labels are included in this pack: 1. Plus One Facts 2. Plus Two Facts 3. Plus Three Facts 4. Minus One Facts 5. Minus Two Facts 6. Minus Three Facts 7. Facts of Five 8. Doubles Facts (Addition) 9. Doubles Facts (Subtraction) 10. Near Doubles Facts (e.g. 6 7 6 6 1 12 1 13) 11. Facts of Ten: Addition 12.

doubles-plus-one facts, doubles-plus-two facts, plus-ten facts, plus-nine facts, and then any remaining facts. For multiplication, the suggested sequence is the times-zero principle, times-one principle, times-two and two-times facts, times-five and five-times facts, times-nine and nine-times facts, perfect squares, and then any remaining facts .

A Food Labeling Guide Additional copies are available from: Office of Nutrition, Labeling, and Dietary Supplements HFS-800 . and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act are the Federal laws governing food products under FDA's jurisdiction. Consolidated for printing: US FDA/CFSAN - A Food Labeling Guide Page 2 of 88

Math Bee Practice . 1st Round Mixed Multiplication and Division Facts 2 seconds. Multiplication Facts 6 x 6 _ Multiplication Facts 6 x 6 36. Multiplication Facts 32 8 _ Multiplication Facts 32 8 4. Multiplication Facts 7 x 6 _ Multiplication Facts 7 x 6 42. Multiplication Facts 56 7 _

products. Questions concerning the labeling of food products may be directed to the Food Labeling and Standards Staff (HFS-820), Office of Nutrition, Labeling, and Dietary Supplements, Center for Food Safety and Applied Nutrition, Food and Drug Administration, 5100 Paint Branch Parkway, College Park, MD 20740-3835, Telephone: (240) 402-2371.

Astrophysics also receives tactical-level advice from the external science community via the Astrophysics Subcommittee of the NASA Advisory Council, and advice on cooperative activities from the Congressionally chartered, National Science Foundation (NSF)-managed Astronomy and Astrophysics Advisory Committee. NASA enables research to understand the structure, content, and evolution of the .