Demographic Profile - ADULTS - Reader's Digest

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Demographic Profile – ADULTSAudience(000)% Comp% ,55861.8%11.9%Age 18-498,97738.1%6.7%Age 25-497,70932.7%7.5%Age 25-5410,59645.0%8.4%Age 35-495,61923.8%9.1%Age 35 20,21485.8%12.3%Age 50 14,59561.9%14.3%Median Age54.9HHI 50,000 13,64457.9%10.0%HHI 75,000 9,00038.2%9.7%HHI 100,000 5,63323.9%9.2%Median HHI 60,198Attended/Graduated College 14,97063.5%11.2%Graduated College ds in Household7,70732.7%8.2%Own Home17,43574.0%11.1%Own Home Valued 100,000 14,18360.2%11.2%Own Home Valued 200,000 7,73832.8%10.8%Source: MRI Fall 2013

Demographic Profile – Large PrintSee the WorldDifferentlyAudience DemographicsReader’s Digest Large Print(000)% Comp.Total Age 50 1,13185%Median Age66.9HHI 30,000 99575%HHI 50,000 71554%Median HHI 54,265HS Grad 1,22792%Attended/Graduated College 78659%Retired69052%Own Home1,09482%RDLP data based on Publisher’s Defined PrototypeSource: MRI Fall 2013

Connecting with READERSReach a more loyal and engaged audienceAverageReadingMinutesRead 4/4One ofMy FavoritesPrimaryReadersAverageReading DaysReader’s Digest5043%28%40%2.5Better Homes & Gardens3541%21%35%2.1Family Circle3542%15%35%2.0Good Housekeeping4348%23%35%2.2Ladies’ Home Journal3943%15%43%1.9Woman’s Day3740%17%29%2.0Prevention4146%27%51%2.2Source: MRI Fall 2013

Connecting with WOMENWomen are significantly more engaged with Reader’s DigestArt of Living–Why Calm is theNew HappyAverageReadingMinutesRead 4/4One ofMy FavoritesPrimaryReadersAverageReading DaysReader’s Digest5347%31%40%2.5Better Homes & Gardens3744%24%34%2.1Family Circle3643%16%35%2.0Good Housekeeping4549%24%34%2.2Ladies’ Home Journal4144%16%41%1.9Woman’s Day3740%18%28%2.0Prevention4349%31%50%2.3Source: MRI Fall 2013; Base: Women

Reaching Adults 50 Top magazines based on % coverageAudience 14.3%10.8%11.0%11.7%6.6%5.6%PreventionSource: MRI Fall odHousekeepingREADER’SDIGESTBetter Homes& Gardens

Reaching WOMEN 50 Top magazines based on % coverageAUDIENCE 3%PreventionSource: MRI Fall eepingBetter Homes& Gardens

Delivering anUntapped Audience of ADULTSAdults who don’t read any other magazine in the competitive set14,42210,738Mr. Mom, MeetAlpha ’sDay2,798955Ladies’HomeJournalSource: MRI Fall 2013GoodHousekeepingREADER’SDIGESTBetter Homes& Gardens

Delivering anUntapped Audience of WOMENWomen who don’t read any other magazine in the competitive set10,338Everyday 2,2831,406739Ladies’HomeJournalPreventionSource: MRI Fall 2013; Base: WomenGoodHousekeepingREADER’SDIGESTBetter Homes& Gardens

Women are significantly more engaged with Reader's Digest Average Reading Minutes Read 4/4 One of My Favorites Primary Readers Average Reading Days Reader's Digest 53 47% 31% 40% 2.5

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