Mobile Native Advertising Guidance Report Final - MMA
Guidance ReportMobile Native Advertisingwww.mmaglobal.com
CONTENTS1What Makes Native Great5What is Native Advertising?6How Do Native Ads Work?7Native Ads are Unique on Mobile8The Formats17The Case for Native Advertising: It’s Fit & Effective17Ads That Fit In Receive More Focus And Attention20Effectiveness By Advertiser Goal25Summary on Effectiveness26The Time for Best Practices26Best Practices for Publishers31Best Practices for Advertisers37In Summary38The Last Word39About the MMA40Acknowledgements
What Makes Native GreatIn a chaotic world, people strive to make things fit together. To illustrate the whimsythat one experiences with things that “fit”, the Tumblr page "Things Fitting PerfectlyInto Things" is dedicated to finding and displaying what Mashable called “themiraculous act of pairing objects with their oddly wonderful same-sized mate.” Thereis an entire corner of the Internet that delights in these pairings, including Twitter andReddit pages.Laptop Baking Dish Apple PieSo, it should come as no surprise that when ads fit with the environment where theyare served, people notice. This is the inherent benefit of mobile native advertising,which is a form of paid media where the ad experience follows the natural form andfunction of the user experience in which it is placed. In a word, the ads “fit.” Not onlycan native ads fit better, according to recent findings that MMA released as part of itsSMoX series of cross marketing effectiveness studies, mobile native advertisingperforms significantly better than mobile display. And these results were seen acrossa variety of campaigns, for brands such as AT&T, MasterCard and Walmart, withobjectives from increasing awareness, to improving image, to driving sales.11For more information on SMoX.ME click here.1
When optimized for frequency of exposure, mobile native advertising performed asmuch as 10 times better compared to mobile display advertising at similar frequency,more than covering for the price premium of native and thus improving the ROI of thecampaign overall. Furthermore, in contrast to display, native ads build impact at lowerfrequency because there is greater attentiveness to the content, suggesting that thereare different rules and best practices to maximize the performance of mobile nativeadvertising.Ads That Are Distinctive Get More Attention“In advertising, not to be different is virtual suicide”, said Thornton Wilder, notedplaywright and novelist. This goes against the very nature of native ads, which are alldesigned to “fit in”. The notion that advertising must grab attention raises a pertinentquestion in the mind of every marketer who plans to go native - will it really deliver onits lofty promises? The answer lies in truly understanding the intent behind nativeadvertising, and then implementing it the right way. This guide is focused oneducating marketers about the best way to create a distinctive ad that fits in - anoxymoron, some may say.For decades, ads and content have co-existed with each other on publisher properties,from top newspapers and magazines to mobile gaming apps. However, they coexisted amidst a bifurcation of incentives - while publishers focused on deliveringrelevant content and creating a stellar experience for users and readers, advertiserswere only focused on acquiring potential customers. This resulted in advertising thatwas typically intrusive and irrelevant. Native advertising emerged as a way tointegrate advertiser and publisher objectives in a way that puts the user back at thecenter. Native advertising is a form of paid media where the ad experience follows thenatural form and function of the user experience in which it is placed. The ad must benative to both the visual look and feel as well as the context in which it is placed.While the intention is to create an ad unit, which blends with the publisher’s propertyand provides an integrated experience, it is important for the ad content to stand outin the way that amazing and interesting content would to a user. In an increasingly2
mobile world where users are inundated with information from all angles, advertisersneed a distinctive voice in order to get their attention in a meaningful and effectivemanner. By appearing in context and visual style as relevant content, nativeadvertising is more effective than traditional ad formats as it overcomes challengeslike banner blindness and directly relates to the information that the user isconsuming. A well-executed native ad toes a thin line, achieving a delicate balancebetween standing out and blending in.A good example of ensuring visual and contextual fit are the promoted pins, one seeson Pinterest. The goal of Promoted Pins is to simply reach more of the right peoplewith the type of content that already works well organically. As the examples belowshow, this meanspromoted content thatnot only looks likePinterest's organiccontent but actuallyperforms the samefunction: helping peopleplan things to do in theirfuture. This approachworks well for bothadvertisers andconsumers; in fact, hiderates of Promoted Pinsare 90% lower thanindustry average.Source: Pinterest3
We acknowledge that matching the context of the publisher is easier said than done,more so when the ad is coming from an independent ad network instead of thepublisher’s own direct sales team. The intent is to go beyond having an ad that merelylooks like native content to one that behaves like native content, too. As advertiserscontinue to push for the development of both vectors – format and context - usersand advertisers alike will benefit from advertising that connects people to products inways that are meaningful and additive to the experiences today's mobile offers.This Guidance Report summarizes the work the MMA Mobile Native AdvertisingCommittee has developed over the course of the past year. It includes the definitions,formats, research on effectiveness and then concludes that certain basic, bestpractices can go a long way towards improving the efficacy of all the MMA mobilenative ad formats. MMA Mobile Native Advertising Committee members, including EA,Foursquare, Google/Waze, InMobi, Pinterest, PubNative, Sharethrough and Yahoo,have collaborated to share their learnings on what makes a native ad fit in with apublisher’s environment, and yet stand out to a user.4
What is Native Advertising?A form of paid media where the ad experience follows the natural form and functionof the user experience in which it is placed.5
How Do Native Ads Work?Technology automatically assembles each component into a native ad.6
Native Ads are Unique on MobileMobile native advertising is a format of advertising that takes advantage of the formand function of the surrounding user experiences, all of which are indigenous to thewide variety of mobile devices.Native advertising is distinct from content marketing. Where content marketing aimsto match content and format, native advertising, at least on mobile devices, isprimarily an ad format that matches the style of the site or app where itserves. Moreover, native advertising can be bought programmatically, whereascontent marketing usually requires editorial involvement.An outcome of Native advertising is higher engagement with the viewer, which canhelp marketers with objectives including branding, as with in-feed ads, orperformance, with search or app downloads formats, for example.7
The FormatsThe mobile native ads committee reviewed and categorized all of the different typesof native ads on mobile. They are complementary to the core six IAB native adformats: in-feed units, paid search units, recommendation widgets, promoted listings,in-ad (IAB standard) with native element units and custom /”can’t be contained.”Because mobile has unique device capabilities, the MMA native ad formats aredesigned specifically for the mobile marketing channel. They are in-feed social, in-feedcontent, in-feed content, in-map, in-game, paid search, recommendation widgets andcustom.For each format, we explain how it is native by describing the function and form. Weprovide examples of companies that specialize in each format, and provide guidancefor advertiser objectives.8
In-Feed SocialSocial feeds include users’ posts to social networks and sponsored content fromadvertisers. Social network data pulled into the native ad, such as friends who like thebrand and likes or comments, provide social proof to consumers. Form: Ad blends in to each social network, i.e. Facebook Post, LinkedInUpdate, Promoted Pin, and Sponsored Post (Tumblr) Function: The social network capabilities are available for the ad, i.e. Pin, Like,Tweet, Follow, Repost, etc.9 Examples: Tumblr, Pinterest, Twitter Advertiser Objective: Awareness or content engagement
In-Feed ContentEditorial feeds, streams, and walls include both paid and unpaid content in variousforms, including written stories, music, games, videos and inboxes. Form: Ad will match site layout, including fonts, graphics, etc. Function: Ads have the same user experience as unpaid content, includingflipping, swiping, and viewing in-feed Examples: Yahoo, News Apps, SoundCloud, Sharethrough Advertiser Objective: Drive engagement with content such as read, view,watch or listen10
In-Feed CommerceCommerce feeds contain product listings and promoted products are integratedwithin. This is a big retail opportunity to connect with users near the store or in storewith NFC, iBeacons, GPS, and payments. Form: Ad blends in to site or app. includes same details as organic productssuch as price, reviews, product details, etc Function: Ad has same functionality as organic products such as buy, like, wishlist11 Examples: Amazon, Etsy, Shopkick, App Store Advertiser Objective: Sell physical or digital products and services
In-MapMobile maps provide location and navigation information. In addition to map data andorganically generated business listings, maps also provide native ads in-maps. Function: Ads appears on map with location context Form: Ads can show distance to location, navigation, directions, click to call,hours, etc12 Examples: Waze, FourSquare, Google Maps Advertiser Objective: Drive in-map location awareness & arrivals
In-GameAds are opt-in where players are invited to watch a video and earn a reward. Thereward is a digital currency or feature that adds value to the player experience. Form: Video runs in ad container that matches the look/feel of the game. Thevideo is not seen unless a player clicks on an icon that offers a reward forwatching a video Function: Ad provides value exchange for players to engage with brands Examples: Verizon ran a video in Madden 15 where when a player watched the:30 second video, they are rewarded with 250 coins to improve the gameplayexperience Advertiser Objective: Increase brand awareness, better advertisingperformance, higher engagement13
Paid SearchAds appear on mobile search sites and apps integrated with organic search results.Mobile features such as click to call, nearest location, driving directions, hours ofoperation. Form: Ads appear on search results page above and below organic searchresults14 Function: Same functions as organic listings including click, call, etc Examples: Google, Yahoo Advertiser Objective: Drive site visits, calls or foot traffic
Recommendation WidgetsRecommendation widgets feature sponsored links and often appear at the end of afeed or when a user is finished reading an article.15 Form: Image and texts match the editorial site Function: User behavior is same as organic content, click out to full article Examples: Gravity, Taboola, Outbrain, and Yahoo Recommends Advertiser Objective: Drive traffic to content
CustomContent that is built by a brand. For mobile, it can be editorial, music, apps, games orvideos. Custom mobile native ads are great for offline integrations with location dataand augmented reality. Form: Custom sponsorship must match site or app look and feel. Bring inelements from publisher to ad Function: Ad functionality should match organic app or site functionality Examples: Sit Or Squat app sponsored by Charmin, Pandora sponsored station,Citibike sponsored app 16Advertiser Objective: Increase brand awareness
The Case for Native Advertising: It’s Fit & EffectiveAcross all of the MMA mobile native ad formats, native ads just fit. And, great Fitdrives results for advertisers by increasing Awareness, Engagement and delivering liftin Brand Metrics, Attention KPIs, Purchase Intent and Consumer Action.To support and illustrate the case for native advertising, the MMA conducted what islikely the most comprehensive industry survey of mobile native ad effectiveness in2015. MMA members Ahalogy, Celtra, EA, PubNative, Sharethrough, Waze and Yahoocompared campaign results and research findings in an effort to demonstrate thatwhen mobile native is done properly, it can become an extremely effective approachacross formats and various advertiser goals and objectives.Ads That Fit In Receive More Focus And AttentionNative ads fit naturally into theenvironment where they areserved. In multiple tests fit wasfound to drive beneficial effects23%for advertisers. When nativeads appear in a mobileexperience there is a halo effectHigher AdQualitythat makes consumers perceivethe ad better. When native adswere tested in Yahoo’s premiumcontent streams, they werefound to have 23% higher adquality scores and earn 3X3XMore Time &Attentionmore time and attention than2mobile banner ads.Source: Yahoo2Ad Environments: The Halo Effect (Full Deck), Advertiser Strategy & Trends, Thought Leadership, US,Americas, Sept. 201417
A Neuroscience PerspectiveIn a similar study, titled A Neuroscience Perspective, designed to assess visual focusand message processing, Sharethrough and Nielsen found that native ads received 2Xthe visual focus of banner ads placed in the exact same place in the feed.3In additionthe study found that traditional banner ads received little-to-no visual focus on thetext. Banners were processed in the peripheral field of vision as is common for thesead types. This type of processing occurs much faster than textual processing and canhinder reading of taglines. In-feed native ads on the other hand are read. As a result,native ad headlines were found to strengthen positive associations with the brand.In-Game – Scrabble CaseIn a customized execution for a major auto brand, EA developed an immersive brandexperience in Scrabble, consisting of a sponsored luxury game board and letter tiles aswell as a custom in-game challenge. The program fit naturally into game play withelements designed to convey key brand messaging while rewarding players with newand highly coveted in-game features. Fit again proved to be key to the success of this3http://sharethrough.com/neuroscience/18
campaign: 93% of consumers surveyed thought the sponsorship was a good fit in thegame, and 82% said the luxury kit even added to their enjoyment of the game.4Source: EAPLAYER REACTIONS93%Thought the sponsorship was agood fit in the game482%Said the Luxury Kit added to theirenjoyment of the gameNative adverting on Mobile, Advertising Effectiveness Examples, EA Global Media Solutions, 201519
Effectiveness By Advertiser GoalEngagementFor advertisers with engagement goals, mobile native ads outperform traditionalbanners. As the following examples illustrate click rates and other measures ofengagement, trend higher when mobile campaigns use native ad executions.For instance, PubNative found that native ad integrations in both gaming and nongaming apps fared much better than traditional ads in terms of engagement metricsfor advertisers. On average, CTRs were increased 6x and CRs 3.5x.5Working with the Pandora jewelry chain, Celtra and Hearst Magazines UK combinedstorytelling with a mobile native experience. Pandora's campaign showed expansionrates that were 150% higher than benchmarks for standard expandable banners. InMobile Marketer, Caitlin Steele, online marketing manager for Pandora Jewelers, saidthe format provided a satisfying native user experience by adapting to the look and6feel of the entire page, boosting customer s/2014/09/HappyMallCaseStudy 4/12/QuackCaseStudy A4 .jpg620
In a broader study on native ad formats Celtra measured a boost in engagementacross several clients and publishers with native video and rich media ads. Nativeformats were by far the best performers when compared to traditional rich media ads.Both key performance metrics in the study, expansion rate at 1.84% and engagementrate at 18%, were more than 2 times higher than on standard ads. In total, users wereobserved to spend 40% more time interacting with native ads than with standardones.7As reported in Forrester’s “Boost Contextual Reach With Content Marketing ForMobile” report and furthering the point on engagement while differentiating acrossdevices, Nativo found that native CTR on mobile executions is 40% higher than that8of desktop executions.EA recorded strong click-throughrates on another custom nativecampaign. A leading consumerelectronics company wanted toengage a target audience for theirline of oral care products. With acustom integration in The SimsFreePlay, the brand drove a 7.8%CTR to it’s microsite after consumersviewed campaign media.Source: EA – The Sims FreePlay9In addition to native outperforming traditional banners, native on mobile outperformsnative on desktop. Sharethrough found mobile native ad campaigns result in a 375%10engagement lift over desktop native ads.7Rich Media Monitor insights report for Q4, 2013Boost Contextual Reach With Content Marketing For Mobile, Forrester Research, 20159Native adverting on Mobile, Advertising Effectiveness Examples, EA Global Media Solutions, 201510Sharethrough Platform Data Q1 2015821
Brand AwarenessNot only do native ads deliver engagement; they have also helped drive results forbrand advertisers who measure effectiveness with metrics like recall and awareness.Yahoo! measured how mobile native ads deliver greater brand lift metrics. In a studyof 1,000 in-market travel consumers Yahoo! saw native ads increase top of mindawareness 114% compared to a control group. This lift was even greater when twonative formats were used together. When in-stream native ads were combined witha paid mobile search campaign the lift jumped to 279%.11Similarly, EA recorded an87% brand lift in the Scrabble autos campaign mentioned previously; demonstratinghow fit helps drive brand metrics.12Waze has implemented a number of native in-map campaigns for brand advertisers.To date, they have executed 64 Ad Effectiveness studies for major brands in 9countries. Participating brands represent a wide variety of industries including retail,restaurants, fuel, automotive, banking, telecom, grocery, entertainment and insurance.The research placed branded pins on users Waze map, marking specific businesslocations throughout the course of a drive. Average brand recall was over double of13the control group, a 104% lift. The Waze advertising research methodologycompares the lift in ad recall and lift in navigation for users exposed to the ads vs. acontrol group. Two campaigns serve as examples of the effectiveness of the in-mapformat from Waze, that ran in the Waze app.11Gemini Mobile Ad Effectiveness Study: Travel Brand (Mobile Ad Strategy/Advertiser Strategy & Trends,USA, Americas, June 2014)12Native adverting on Mobile, Advertising Effectiveness Examples, EA Global Media Solutions, 201513Waze, Ad Effectiveness Research22
Dunkin' Donuts: The campaign goal was to drive restaurant traffic. Ad unit recall was well above ourbenchmarks, and for navigation lift we sawthat users exposed to the ads were morethan twice as likely to visit a Dunkin' Donutslocation. We drove over 1,000 incrementalstore visits to their store during one of theirWaze ad campaigns!Wells Fargo: The campaign goal was to drive consumers into branches to receive afree credit score and complimentary credit report. Waze showed a huge lift in navigations tobranches in the exposed group vs. a control,and ad recall studies showed that Wazeusers remembered seeing the Free CreditReport offer.23
Purchase Intent and ActionWith mobile native ads, engagement and fit drive more than brand metrics. Acrossour survey many mobile native ad providers reported increased purchase intent andconsumer action to complement increased brand lift.Ahalogy, working with Pinterest, found that 52% of active Pinners pull up Pins instore to guide purchase decisions and that 53% of daily users have purchased onlineor at a brick & mortar because of a mobile native ad they saw on Pinterest.14Among four custom mobile native in-game experiences, EA measured purchase15consideration lift between 30% and 200%.Waze was able to go even further recording Navigation Lift, measured by store visits,between a control audience and a group exposed to mobile native in-map ads.Aggregating 15 Navigation Lift studies for major brands in 4 countries Waze saw a1653% lift in navigation to advertised stores.Yahoo! took anotherapproach: in a study of 9unique campaigns, usingsearch lift as a proxy forpurchase intent, they saw3.6X higher brandedsearch activity for instream native campaignscompared to mobile3.6XLift17banner campaigns.Source: Yahoo!14Ahology, Winning via Mobile & Native on PinterestNative adverting on Mobile, Advertising Effectiveness Examples, EA Global Media Solutions, 201516Waze, Ad Effectiveness Research17Yahoo in-stream ads AdFx Study: Aggregate Report (June 2014, Native/Advertiser Strategy & Trends,USA/Americas)1524
Summary on EffectivenessAcross the industry, we see key trends emerge in mobile native ad effectiveness, andit is clear that when the native ad fits, it is effective. Our survey demonstrates higherlevels of mobile native ad engagement and interaction surpassing that of display richmedia, while also highlighting that brand consideration and recall lifts signal significanttraction for mobile native advertising to fulfill upper funnel brand objectives.The feedback from consumer studies has emphasized that native ads fit theirenvironment, and when executed to not only fit, but to also enhance the consumerexperience, we see advertisers reap the benefits. While mobile banners may still helpsome marketers achieve lower cost scale and reach, the unrivaled quality, fit andeffectiveness that mobile native formats can drive at less frequency is undeniable.As these trends continue to deepen, the conversation shifts from the need tounderstand native as a novel advertiser solution to developing it as an integral part ofthe media mix where it is is a driver of omni-channel strategies. Marketers, whendeciding on the goals of a campaign, will elevate their considerations to include thenative format in order to deliver optimal results.Whether it is paid search or in-feed brand content, native advertising has the promiseof making cross-device tactics an inherent part of any marketing plan looking to drivereal results. The MMA’s SMoX research underscores the vitality and effectiveness ofmobile native advertising, showing surprising strength at lower frequency (fewerplacements and exposures) that contributes to better ROI.While the story so far indicates that mobile native is a good fit and can be extremelyeffective, it is just the beginning. As this type of advertising grows in usage,advertisers, agencies and media partners will all have to strive for high integrity in howthey build and execute mobile native ad programs to ensure that consumer trust ismaintained at all times.25
The Time for Best PracticesAs the Native format continues to grow in both popularity and effectiveness the MMAMobile Native Advertising Committee sees this as a perfect opportunity to codify bestpractices for publishers and advertisers alike. At a time when user attention isfragmented and stretched in different directions by the multitude of apps on the smallscreen, and publishers are moving towards byte sized content, mobile nativeadvertising can be made effective only if it catches the user’s roving eye at the rightmoment. Even though the native ad format is meant to fit in by design, it is importantto ensure that the marketing message stands out and is relevant to the user context.By pushing these tenets out now, we are encouraging the marketplace to heed theseprinciples so that consumers get the primary benefit that native provides – compellingand material user experiences. Keeping these best practices in mind whileimplementing native ads can make all the difference in converting the indifferent scrollinto a thoughtful click.Best Practices for PublishersRelevanceLike any other ad format, native advertising is effective only if the ad complements theorganic content on the publisher's app. Using permission-granted data (directly orthrough vendors), such as demographics, interests, location, etc. to improve thetargeting and relevance of the ad content for the users creates a better experienceand increases the monetization potential. Matching the ad to the publisher contextmay be scale restricting, but it goes a long way in delivering the kind of value toconsumers that will protect our industry from the often-understandable negativeassociation that advertising has and the rise of ad blocking technology.Game publishers are getting creative about tying in advertiser sponsorships to ingame elements and themes. For instance, EA partnered with Gatorade to create a Live26
Event sponsorship that rewarded players with Stamina points, for their popular gameMadden Mobile. Gatorade successfully aligned with an in-game element that wasrelevant to both brand attributes and natural game progression. This deliverymechanism non-intrusively communicated Gatorade’s messaging while simultaneouslyenhancing the player experience.Source: Electronic ArtsSamsung Electronics Italia ran a promotionalcampaign on the InMobi network, offering 200Euros off on a new Samsung mobile phone, uponthe exchange of an old one. Well-blended, nonintrusive native ads that put the user experiencefirst and fit in the publisher context, delivered aconversion rate of 2%. The combination of targetingand an integrated ad experience resulted in higheCPMs for the publishers as well.Source: InMobi27
DisclosureTo maintain the trust of the user while driving brand recall for the advertisersponsoring the native ad, disclosure and transparency is of paramount importance.Based on experiments and multiple iterations, it has been observed that highlightingthe name of the brand is essential for creating an association between the promotionalmessage and the brand entity.Yahoo Digital labs conducted a test with Ipsos on the effect transparency has oncampaign parameters such as brand recall and purchase intent for a major sportsbrand. Brand awareness improved from 70% to 84% by adding a prominent logo andan engaging headline. Purchase intent increased from 64% to 75%.Source: Yahoo!PlacementsFor native advertising to be effective in terms of performance and monetization, thead unit needs to be easily discoverable. In case of a feed structure, best results areachieved if the ad unit is available on the main pages, above the page fold and thenrepeated every few (5-6) tiles. Several ad networks provide server side controls tovary and optimize the placements, while many publishers opt to build this in-house.28
For example, mobile publisher Knuddels GmbHplaced native ads in the main screen of the app topreserve a seamless user experience and fosterbetter engagement with the ads. Click-throughrates increased by 15x compared to traditionalbanner ads that were placed at the bottom of thescreen on the same page.With in-game ads, publishers are getting creativeabout tying in the ad unit to the underlyingelements and story. Rewarded video ads are agood example of how advertisers use opt-in videoads to reach gamers while maintaining a playerfirst approach. While the video ad unit may not beconsidered native, the fact that its placement istied into the story is definitely interesting. Thesurfacing mechanism ensures players are aware ofopportunities to view video ads in exchange forin-game content such as extra lives, virtual goods,Source: PubNativelocked content, etc.Source: Tactile Entertainment - Skyline Skaters29
PersistenceUnlike banners where ads are refreshed every 30-60 seconds, native ads need a morepersistent presence. When native ads appear in the feed structure, which may be usedin a fast scroll mode, it is important to give the user a chance to scroll back to the ad.Accordingly, refresh rates for native ads in social, news, and commerce feeds may belimited to 1-2 minutes or even once in a session - depending on the average sessiontime of the publisher.For instance, a social and entertainment apppublisher on the InMobi network saw CTRsimprove by 15x simply by optimizing the refreshrate of the native ad unit. In the initialimplementation, the native ad unit wasrefreshed as soon as the user scrolled past theunit. In the revised implementation, the ad unitwas made more persistent and not refreshedthroughout the session, giving the user a chanceto come back to the ad after scrolling throughthe entire feed.In case of in-map native ads, the small size ofthe ad unit necessitates a more persistentpresence as an “Always On” or “HighFrequency” unit.Source: Waze, 201430
Best Practices for AdvertisersRelevanceRelevance is relative, and the onus of ensuring that the ad unit is relevant to the userlies on both the publisher and the advertiser. While publishers and ad networks controlrelevancy for the user with their targeting capabilities, advertisers also need to takethe context of the user into account
Mobile native advertising is a format of advertising that takes advantage of the form and function of the surrounding user experiences, all of which are indigenous to the wide variety of mobile devices. Native advertising is distinct from content marketing. Where content marketing aims
Mobile advertising helps developers of mobile apps obtain revenue without directly charging users. Therefore, advertising is a key component of the mobile app ecosys-tem. Mobile advertising is typically integrated into mobile apps via an advertising library or SDK (AdSDK), which fetches and displays mobile ads while the app is running.
But native advertising's break-neck growth in 2014 could make this one of the shortest wars on record. Native advertising (also known as sponsored content or brand content) became a full-blown phenomenon in 2014, according to Digiday. Advertisers spent a record US 3.2 billion on native advertising, up 50 per cent over 2013.
YouTube video ads that are played for at least :30, or in full if the ad is less than :30 Ipsos/Google Advertising Attention Research 2016 9 Visual Attention is defined as: time looking at advertising as a percent of advertising time TV Advertising Time All YouTube Mobile Advertising Time Paid YouTube Mobile* Advertising Time (Non-skipped)
the advertising is placed, the language of the advertising, and the release date identified in the advertising. Advertising that is intended for international audiences may nonetheless be subject to these Rules if, in the opinion of the senior executive of the Advertising Administration, the advertising is being made available to a significant
of digital advertising should grow by an additional 13.5% during 2022. On this basis, digital advertising should account for 64.4% of total advertising in 2021, up from 60.5% in 2020 and 52.1% in 2019 . Excluding China, where digital advertising shares are particularly high, global digital advertising accounts for 58.7% of all advertising in 2021.
NATIVE INSTRUMENTS GmbH Schlesische Str. 29-30 D-10997 Berlin Germany www.native-instruments.de NATIVE INSTRUMENTS North America, Inc. 6725 Sunset Boulevard 5th Floor Los Angeles, CA 90028 USA www.native-instruments.com NATIVE INSTRUMENTS K.K. YO Building 3F Jingumae 6-7-15, Shibuya-ku, Tokyo 150-0001 Japan www.native-instruments.co.jp NATIVE .
NATIVE INSTRUMENTS GmbH Schlesische Str. 29-30 D-10997 Berlin Germany www.native-instruments.de NATIVE INSTRUMENTS North America, Inc. 6725 Sunset Boulevard 5th Floor Los Angeles, CA 90028 USA www.native-instruments.com NATIVE INSTRUMENTS K.K. YO Building 3F Jingumae 6-7-15, Shibuya-ku, Tokyo 150-0001 Japan www.native-instruments.co.jp NATIVE .
Keyboards Together 2 Music Medals Bronze Ensemble Pieces (ABRSM) B (T) In the Meadow Stood a Little Birch Tree Trad. Russian, arr. Mike Cornick: p. 3 B (T) Jazz Carousel Jane Sebba: p. 4 B (T) Heading for Home John Caudwell: p. 5 B (T) Don’t Mess with Me! Peter Gritton: p. 6
