Procurement - Towson University

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ProcurementRequest for Proposals (RFP)ADMISSIONS CUSTOMER RELATIONSHIP MANAGEMENT SOFTWAREPROJECT NO. TU-2223Prospective bidders/offerors who obtained this document from the university’s website, e-Maryland Marketplace, orany source other than the procurement officer, should provide their names and email addresses to the issuing office bycontacting (410) 704-2171, to ensure receipt of addenda and other communications regarding the solicitation.ISSUING OFFICEProcurement Department8000 York RoadTowson, MD 21252-0001Proposals shall be submitted electronically in accordance with this RFP, Section IV.MINORITY BUSINESSES ARE ENCOURAGED TO RESPOND TO THIS SOLICITATIONProcurement Towson University - 8000 York Rd, Towson MD 21252 - 410-704-2171 - towson.edu/procurement

KEY INFORMATION SUMMARY SHEETADMISSIONS CUSTOMER RELATIONSHIP MANAGEMENT SOFWARETU-2223RFP ISSUE DATE:February 15, 2022RFP ISSUING OFFICE:Towson University Procurement OfficePROCUREMENT OFFICERREPRESENTATIVE:Joselyn M. JohnsonPhone: 410-704-4453Fax: 410-704-8233Email: jmjohnson@towson.eduPROCUREMENT OFFICE LOCATION:Towson UniversityProcurement DepartmentAdministration Building, 4th Floor7720 York RoadTowson, MD 21204PRE-BID/PROPOSAL CONFERENCE:N/ADEADLINE FOR QUESTIONS:March 1, 2022 – 4:30PMCLOSING DATE/TIME:(Not a Public Bid Opening)March 18, 2022 – 2:00 PMORAL PRESENTATIONS:TBDCONTRACT TERM:Three years (7/1/22-6/30/25) with two one (1) year renewal options at thediscretion of the University.The University is committed to ensuring that persons with disabilities have equally effective opportunities toparticipate in and benefit from the University's programs and services. Persons who may require reasonable ADAaccommodations should contact the Issuing Office at 410-704-2171 at least five (5) days prior to any meetingscheduled in connection with this solicitation.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurement

NOTICE TO BIDDER/OFFERORSTo help improve the quality of bid and proposal solicitations and to make our procurement process more responsiveand "business friendly," we ask that you provide comments and suggestions regarding the enclosed solicitation.Please return your comments with your bid, proposal or "no bid," response, as the case may be. Thank you for yourassistance.Project No.: TU-2223Project Title: ADMISSIONS CUSTOMER RELATIONSHIP MANAGEMENT SOFTWAREIf you have responded with a “no bid” please indicate the reasons below (check applicable boxes):Other commitments preclude our participation at this time.The subject of the solicitation is not something we normally provide.We are inexperienced in the work/commodities required.The specifications are either unclear or too restrictive (explain below).The scope of work is beyond our current capacity.Doing business with Maryland Government Agencies is simply too complicated (explain below).We cannot be competitive (explain below).Time allotted for completion of the bid/proposal response is insufficient.Start-up time is insufficient.Bonding/insurance requirements are prohibitive (explain below).MBE requirements (explain below).Bid/Proposal requirements (other than specifications or scope) are unreasonable or too risky (explainbelow)Prior experience with Towson University contracts were not profitable or otherwise unsatisfactory (explainbelow).Payment schedule too slow.Other:Explanation:If you have submitted a bid or proposal, but wish to offer suggestions or express concerns, please use the remarkssection below:Remarks:Bidder/Offeror Name:Contact Person:Signature:Date:Address:Email:Phone:TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurement

SECTION I. INFORMATION FOR OFFERORS. 3A. SUMMARY STATEMENT . 3B. ISSUING OFFICE AND PROCUREMENT OFFICER . 3C. PRE-PROPOSAL CONFERENCE . 3D. QUESTIONS AND INQUIRIES . 3E. INSURANCE. 3SECTION II. GENERAL INFORMATION FOR OFFERORS. 5A. PURPOSE. 5B. ADDENDA TO THE RFP. 5C. PRE-PROPOSAL MODIFICATION OR WITHDRAWAL OF OFFERS. 5D. CANCELLATION OF SOLICITATION/REJECTION OF ALL PROPOSALS. 5E. DISCUSSIONS. 5F. ORAL PRESENTATIONS . 5G. INCURRED EXPENSES. 5H. ARREARAGES. 5I.VERIFICATION OF REGISTRATION AND TAX PAYMENT. 5J.ECONOMY OF PREPARATION. 5K. PUBLIC INFORMATION ACT NOTICE . 5L.EXECUTION OF PROPOSALS. 6M. DISCREPANCIES, EXPLANATIONS AND CLARIFICATIONS. 6N. ORDER OF PRECEDENCE. 6O. REQUIRED CONTRACT PROVISIONS. 6P. OFFEROR RESPONSIBILITIES. 7Q. FALSE STATEMENTS . 7R. PAYMENT TO THE CONTRACTOR; TAXES . 7S. PRESS RELEASES . 7T. RECIPROCAL PREFERENCE . 7U. VENDOR ELECTRONIC FUNDS TRANSFER REGISTRATION . 7V. NON-VISUAL ACCESS. 7W. INTERGOVERNMENTAL COOPERATIVE PURCHASING. 8X. PARKING. 8Y. SMOKING. 8SECTION III. EVALUATION PROCEDURE . 9A. EVALUATION COMMITTEE. 9B. QUALIFYING PROPOSALS . 9TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 1

C. TECHNICAL EVALUATION. 9D. FINANCIAL EVALUATION. 9E. DISCUSSIONS - BEST AND FINAL OFFERS . 9F. EVALUATION CRITERIA. 9G. FINAL RANKING AND SELECTION. 9H. DEBRIEFING. 9SECTION IV. INFORMATION REQUIRED IN ALL PROPOSALS . 11A. ORGANIZATION OF TECHNICAL PROPOSAL SUBMISSION. 11B. TRANSMITTAL LETTER. 11C. TECHNICAL PROPOSAL. 11D. TECHNICAL PROPOSAL CONTENTS . 12E. BID/PROPOSAL AFFIDAVIT. 12F. CONTRACT AFFIDAVIT . 12G.COMPANY PROFILE. 12H. FIRM EXPERIENCE. 12I.ADDENDA ACKNOWLEDGMENT FORM. 12SECTION V. SPECIFICATIONSEXHIBITSExhibit A –Exhibit A-3 –Exhibit B –Exhibit C –Exhibit D –Exhibit E –Exhibit F –Exhibit G –Exhibit H –Exhibit I –Exhibit J –Exhibit K –Exhibit L –Required Contract ProvisionsThird Party/Cloud Technology Service StandardsBid/Proposal AffidavitContract AffidavitNot ApplicableSample AgreementCompany ProfileFirm ExperienceNot ApplicableNot ApplicableNot ApplicableAddenda AcknowledgmentNot ApplicableTU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 2

SECTION I. INFORMATION FOR OFFERORSA.SUMMARY STATEMENTIt is the intent of Towson University (“TU” or the “University” through this Request for Proposal (“RFP”)to solicit proposals for the purchase of implementation of a Customer Relationship Management (CRM)software which will manage and track all contacts and processes related to student recruitment andadmissions. The ideal system will support the University’s enrollment objectives via features which willfacilitate stronger relationships with prospective students throughout the enrollment managementfunnel; from prospective student through the matriculated student stage. The CRM system must allowfor seamless integration with the University’s enterprise applications.B.ISSUING OFFICE AND PROCUREMENT OFFICERThe sole point of contact in the State for purposes of this RFP is the Procurement Officer or his/herrepresentative (hereinafter referred to as Procurement Officer) noted on the Key Information SummarySheet. Only the information communicated by the Procurement Officer shall be deemed the officialposition of the University; no other State or University employee, official, or representative has authorityto change the requirements of this solicitation. Attempts by offeror to contact members of the evaluationcommittee or otherwise circumvent this procedure in any manner may be grounds for disqualification.C.PRE-PROPOSAL CONFERENCEA pre-proposal conference will not be held for this opportunity.D.QUESTIONS AND INQUIRIESOfferors shall direct all communications regarding this solicitation to the Procurement Officer. Submitquestions to the Procurement Officer, in writing (email preferred) not later than the date indicated on theKey Information Summary Sheet. Addenda, if required, will be furnished to all potential offerors knownto have received the RFP.E.INSURANCEN/AF.PROPOSAL DUE DATEProposals must be received at the Issuing Office by the date and time indicated in the Key InformationSummary Sheet. Requests for extensions will not be granted, nor will late proposals, late requests formodification, or late requests for withdrawal be considered. Unless specifically requested, proposalssubmitted electronically or by fax will not be accepted.G.DURATION OF PROPOSAL OFFERProposals submitted in response to this RFP are irrevocable for 90 days following the closing date forproposals or, if requested, the due date for best and final offers (BAFO). This period may be extended bymutual written agreement between the offeror and the University.H.PROCUREMENT METHODThis solicitation shall be conducted in accordance with the University System of Maryland (USM) Boardof Regents Procurement Policies and Procedures. The procurement method is Competitive SealedProposals.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 3

I.J.BASIS OF AWARD1.The University may classify a proposal as "not reasonably susceptible of being selected for award"if it is incomplete or does not meet minimum requirements. The University may also determinethat an offeror is not-responsible, i.e., does not have the capacity in all respects to perform thework required. Should a proposal be judged not reasonably susceptible of being selected foraward, or an offeror found not responsible, the proposal will not be considered further; offerorwill be notified accordingly.2.Proposals will be evaluated by an evaluation committee. The committee will recommend awardto the responsible offeror whose proposal is determined to be the most advantageous to theUniversity, considering both technical factors and price.3.Award pursuant to this solicitation is final only upon approval by the appropriate office of theUniversity System of Maryland (USM) and/or the State of Maryland, and contract execution onbehalf of the University.ALTERNATE PROPOSALSNeither multiple nor alternate proposals will be accepted.K.MINORITY BUSINESS ENTERPRISE (MBE) UTILIZATIONThere is no MBE subcontracting requirement for this solicitation.L.LIQUIDATED DAMAGES PROVISION RELATED TO MBE GOALN/AEND OF SECTION ITU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 4

SECTION II. GENERAL INFORMATION FOR OFFERORSA.PURPOSEThe purpose of this solicitation is to provide information to offerors interested in preparing andsubmitting proposals to meet the requirements contained herein. Offerors shall familiarize themselveswith each section and subsection of this document.B.ADDENDA TO THE RFPThe University reserves the right to amend this solicitation at any time prior to the proposal due date. Ifit becomes necessary to amend any part of this solicitation, the Procurement Officer will furnish addendato all prospective offerors known to the University to have received a copy of the RFP.C.PRE-PROPOSAL MODIFICATION OR WITHDRAWAL OF OFFERSProposals may be modified or withdrawn by written notice received at the Issuing Office at any timebefore the proposal due date and time.D.CANCELLATION OF SOLICITATION/REJECTION OF ALL PROPOSALSThe University reserves the right to cancel this RFP, to accept or reject any or all proposals, in whole orin part, received in response to this RFP, and to waive or permit cure of minor irregularities as its bestinterests may require.E.DISCUSSIONSThe University reserves the right to conduct discussions with all qualified or potentially qualified offerors,in any matter necessary to serve its best interests. The University also reserves the right to award acontract based upon written proposals received, without discussions or negotiations.F.ORAL PRESENTATIONSOfferors may be required to make oral presentations to University representatives. The ProcurementOffice will provide notice of the time and place for presentations.G.INCURRED EXPENSESThe University assumes no responsibility for expenses incurred by offeror in preparing and submitting aproposal, making an oral presentation, or participating in discussions or any other activity in responseto this RFP.H.ARREARAGESBy submitting a response to this RFP, offeror represents that it is not in arrears in the payment of anyobligation due and owing the State of Maryland, including the payment of taxes and employee benefits,and that it shall not become so in arrears during the term of the contract if selected for award.I.VERIFICATION OF REGISTRATION AND TAX PAYMENTEach prospective offeror is encouraged to ensure that it is appropriately registered to do business in theState of Maryland, and in good standing with respect to taxes, personal property returns, unemploymentinsurance, etc., before the closing date. Failure to complete registration with the State Department ofAssessments and Taxation (SDAT) may disqualify an otherwise successful offeror from recommendationfor contract award.J.ECONOMY OF PREPARATIONProposals should be prepared simply and economically, providing a straight-forward, concise descriptionof the offeror's ability to fulfill the requirements of this solicitation.K.PUBLIC INFORMATION ACT NOTICEOfferor shall give specific attention to identification of those portions of its proposal consideredconfidential, or containing proprietary information or trade secrets. Upon request, offeror shall providejustification why such material should not be disclosed by the University under the Public InformationAct, Title 4, Subtitle 3 of the General Provisions Article, Annotated Code of Maryland.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 5

L.EXECUTION OF PROPOSALSProposals shall be typewritten or written legibly in ink, and signed in ink as follows, depending on theofferor's form of business organization:1.Sole Proprietorship. Proprietor shall sign full name, with address.2.Partnership and Joint Venture. Submit the proposal in the name of the partnership or jointventure. Clearly state the partnership name and the identity of each general partner, and executeall affidavits and certificates on behalf of the partnership, or on behalf of each general partner.No provision of any agreement among partners will be binding on the University unless it isdisclosed in the offeror’s proposal. Reasonable evidence satisfactory to the University ofthe authority of one partner to bind other purported partners is required. It is recommended thatthe proposal contain a copy of the partnership agreement, if one exists. If no partnershipagreement exists, and if the number of general partners is reasonably small, each general partnershould execute all required documents included in the proposal. At the University's option, allgeneral partners may be required to sign the proposal. Failure to present the University withsatisfactory information concerning a purported partnership or joint venture may be grounds forfinding a proposal unacceptable.3.Corporation. An officer or authorized agent of the corporation shall sign with full name, indicatetitle, and include the name and address of the corporation. In the case of an authorized agent,enclose a letter from an officer of the corporation authorizing said individual to act on behalf ofthe corporation.M.DISCREPANCIES, EXPLANATIONS AND CLARIFICATIONSShould offeror find discrepancies in the specifications or other provisions included in this solicitation, orbe in doubt as to the meaning or intent of any section or subsection herein, offeror shall requestclarification from the Procurement Officer. Failure to request clarification prior to the due date shall bea waiver of any claim by the offeror for expenses made necessary by reason of later interpretation of thecontract documents, and offeror shall be bound to the University's interpretation. Request clarificationsin accordance with the instructions above.N.ORDER OF PRECEDENCEThe contract to be entered into as a result of the RFP ("Contract") will consist of the following ContractDocuments, listed in their order of precedence:1.2.3.The contract executed by the parties and/or Purchase Order issued by the University;The solicitation, including Exhibit A (Required Contract Provisions) and all other exhibits; andOfferor's proposal.No modifications to this order of precedence will be accepted.O.REQUIRED CONTRACT PROVISIONSAll proposals submitted, and the contracts executed by the successful offeror(s), are subject to Exhibit A,Exhibit A-1 and Exhibit A-3 (if applicable).By submitting a proposal, offeror is deemed to have accepted the terms of this RFP, including exhibits; aproposal that takes exception to the terms of the RFP may be rejected. Exceptions, if any, must be clearlyidentified in the Transmittal Letter enclosed with the technical proposal. Mutually agreeablemodifications of the solicitation provisions, if allowed by law, will be documented by expressidentification in the final contract as superseding the pertinent provisions of the solicitation.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 6

P.OFFEROR RESPONSIBILITIESThe successful offeror shall be responsible for all products and services required by this RFP.Subcontractors, if any, must be identified and a complete description of their role relative to the projectmust be identified.Q.FALSE STATEMENTSOfferors are advised that the Annotated Code of Maryland provides that in connection with a procurementcontract, a person may not willfully: Falsify, conceal or suppress a material fact by any scheme or device;make a false or fraudulent statement or representation of a material fact; use a false writing or documentthat contains a false or fraudulent statement or entry of a material fact; or aid or conspire with anotherperson to commit any of the aforementioned acts. A person who violates these provisions is guilty of afelony, and on conviction is subject to a fine not exceeding 20,000 or imprisonment not exceeding five(5) years, or both.R.PAYMENT TO THE CONTRACTOR; TAXES1.Payment is governed by Title 15, Subtitle 1 of the State Finance and Procurement Article,Annotated Code of Maryland. The State of Maryland is exempt from Maryland Retail Sales Taxand Federal Excise Tax.Invoices for creative/production time accrued and services render each month shall besubmitted no later than the 15th of the following month. Third-party vendor insertion orders andinvoices should submitted monthly as well. Invoices shall be submitted to Towson UniversityAccounts Payable Office at AP@towson.edu or mailed directly to Towson University, AccountsPayable, 8000 York Road, Towson, MD 21252.S.PRESS RELEASESThe successful offeror shall issue no press release to any publication, including newspapers, with regardto work being conducted under this contract.T.RECIPROCAL PREFERENCEWhile Maryland law does not authorize state agencies to favor resident offerors, some other states grantpreferences to their residents over Maryland businesses. Therefore, a resident business preference maybe given to a Maryland firm if: A responsible offeror whose headquarters, principal base of operations,or principal site that will provide the services required by this RFP is located in another state submits themost advantageous offer; the other state gives a preference to its residents through law, policy, or practice;and the preference does not conflict with a Federal law or grant affecting the contract. The preferencegiven shall be identical to the preference that the other state gives to its residents.U.VENDOR ELECTRONIC FUNDS TRANSFER REGISTRATIONContractors of the State are required to complete a COT/GAD Form X-10, Vendor Electronic Funds Transfer(EFT) Registration Request Form, for each new contract with a value greater than 200,000. Vendors mustregister for EFT by submitting a completed COT/GAD Form X-10 to the Comptroller’s General AccountingDivision (GAD) or request an exemption from GAD. The revised form is on the Comptroller’s Web site athttp://comptroller.marylandtaxes.com/Vendor Services/Accounting Information/Electronic Funds Transfer/ The form will be provided to all successful Offerors as part of the contract process.V.NON-VISUAL ACCESSThe Contractor shall ensure compliance in any applicable contract with State of Maryland IT Non-VisualAccess Standards. The standards should be incorporated to the fullest extent possible for informationtechnology contracts. These standards/policies may be revised from time to time and the Contractor shallcomply with all such revisions. The Non-visual Access Clause noted in COMAR 21.05.08.05 andreferenced in this RFP is the basis for the standards that have been incorporated in the Marylandregulations.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 7

W.INTERGOVERNMENTAL COOPERATIVE PURCHASINGThe University reserves the right to extend the terms, conditions, and prices of the contract awardedpursuant to this solicitation to other institutions of the University System of Maryland, and to other stateeducational institutions (e.g., St. Mary’s College, Morgan State University, and Baltimore City CommunityCollege) and public agencies with similar requirements. Each such entity will issue its own purchasingdocuments; Towson University assumes no contractual obligations on behalf of other users of itscontracts. The forgoing applicability of terms, covenants, and conditions to future contracts is intendedto provide consistency in contracts among contractors. It is not intended to preclude an institution fromnegotiating terms unique to its specific need or circumstances.X.PARKINGAll vehicles parked on Towson University property must strictly observe University parking regulations.Each vehicle parked on campus between 6 am and 8 pm, Monday through Thursday, and from 6 am to3 pm on Fridays, must display a valid University permit unless parked at a paid meter. Parking onsidewalks or unpaved areas is prohibited at all times. All fines for parking or other vehicle violations arethe responsibility of the Contractor. This applies to vendors, salespersons, company vehicles, andContractor employees’ personal vehicles. Long- and short-term permits are available, at designated rates,for vendors with contracts that require them to park regularly on the campus; see the parking website l for permit rates and information to supportpreparation of Bid/Price Proposal. Parking Transportation phone: (410) 704-7275.Y.SMOKINGSmoking, defined as the burning of tobacco or any other material in any type of smoking equipment,including but not restricted to cigarettes, cigars or pipes, is prohibited on all property owned, leased oroperated by the University. This consists of all buildings, including residence halls, leased restaurantsand lodging facilities; all grounds, including exterior open spaces, parking lots and garages, on-campussidewalks, streets, driveways, stadiums, recreational spaces and practice facilities; and in all Universityowned or leased vehicles. The policy applies to all individuals on the University campus, includingfaculty, staff, students, parents, vendors and visitors. Contractor and its employees and subcontractorswho violate the policy may be denied access to the University campus.END OF SECTION II.TU-2223 – Admissions Customer Relationship Management Software - towson.edu/procurementPage 8

SECTION III. EVALUATION PROCEDUREA.EVALUATION COMMITTEE

Towson University - 8000 York Rd, Towson MD 21252 - 410- 704- 2171 - towson.edu/procurement . ADMISSIONS CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE . PROJECT NO. TU-2223 . Prospective bidders/offerors who obtained this document from the university's website, e- Maryland Marketplace, or . B. ISSUING OFFICE AND PROCUREMENT OFFICER .

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