Arcadia Mobile Market Report Final - Copy - Copy
MOBILE MARKETSAPPLYING THE FOOD TRUCK MODEL TO FOOD ACCESSA FOLLOW-UP REPORT WITH SECOND SEASON ANALYSISBENJAMIN BARTLEY, MOBILE MARKET AND FOOD ACCESS DIRECTOR
dŚĞ DŽďŝůĞ DĂƌŬĞƚ ŝƐ Ă ƉƌŽŐƌĂŵ ŽĨ ƌĐĂĚŝĂ ĞŶƚĞƌ ĨŽƌ ƵƐƚĂŝŶĂďůĞ &ŽŽĚ Θ ŐƌŝĐƵůƚƵƌĞ͕ Ă ϱϬϭ ;ĐͿ;ϯͿ ŶŽŶƉƌŽĮƚ ŽƌŐĂŶŝnjĂƟŽŶ ǁŽƌŬŝŶŐ ƚŽ ĐƌĞĂƚĞ Ă ŵŽƌĞ ĞƋƵŝƚĂďůĞ ĂŶĚ ƐƵƐƚĂŝŶĂďůĞ ůŽĐĂů ĨŽŽĚ ƐLJƐƚĞŵ ŝŶ ƚŚĞ tĂƐŚŝŶŐƚŽŶ͕ ͘ ͘ ĂƌĞĂ͘ ƌĐĂĚŝĂ͛Ɛ ŵŝƐƐŝŽŶ ŝƐ ƚŽ ŝŵƉƌŽǀĞ ƚŚĞ ŚĞĂůƚŚ ŽĨ ŽƵƌ ĐŽŵŵƵŶŝƚLJ͕ ƚŚĞ ǀŝĂďŝůŝƚLJ ŽĨ ůŽĐĂů ĨĂƌŵĞƌƐ͕ ĂŶĚ ƚŽ ƉƌĞƐĞƌǀĞ ŽƵƌ ĞŶǀŝƌŽŶŵĞŶƚ ĨŽƌ ĨƵƚƵƌĞ ŐĞŶĞƌĂƟŽŶƐ ďLJ ĐŽŵďŝŶŝŶŐ ĞĚƵĐĂƟŽŶ ĂďŽƵƚ ŚĞĂůƚŚLJ ĨŽŽĚ ĂŶĚ ŝƚƐ ƐŽƵƌĐĞƐ ǁŝƚŚ ďĞƩĞƌ ůŽŐŝƐƟĐĂů ĐŽŶŶĞĐƟŽŶƐ ďĞƚǁĞĞŶ ůŽĐĂů ĨĂƌŵĞƌƐ ĂŶĚ ƚŚĞ ƵƌďĂŶ ĂŶĚ ƐƵďƵƌďĂŶ ĐŽƌĞ ŽĨ ƚŚĞ ƌĞŐŝŽŶ͘ ARCADIA MOBILE MARKET1
t 1ROJECT STAKEHOLDERS tArcadia is grateful to the following sponsors and funders who supported this project and helped to make theMobile Market possible:ARCADIA MOBILE MARKET2
t TABLE OF CONTENTS tAbstract.4Chapter 1 – Review of Community Need and Program Overview.5Program Overview.6Chapter 2 – Second Season Analysis.8Sales Trends.9Annual Budget.11 ŚĂƉƚĞƌ ϯ ʹ ĞƐƐŽŶƐ ĞĂƌŶĞĚ͕ ZĞĐŽŵŵĞŶĚĂƟŽŶƐ͕ ĂŶĚ WůĂŶƐ ĨŽƌ ϮϬϭϰ͘͘͘͘͘͘͘.12Increasing Volume.12 ƚƌĞĂŵůŝŶŝŶŐ �͘͘͘.13 WůĂŶƐ ĨŽƌ dix A ʹ ϮϬϭϯ DĂƌŬĞƚ .17ARCADIA MOBILE MARKET3
t ABSTRACT tFollowing the Mobile Market’s pilot season in 2012, Arcadia released a Mobile Market “How To” report toillustrate the challenges facing residents of “food deserts,” and the viability of mobile markets to meet theĚĞŵĂŶĚ ĨŽƌ ŚĞĂůƚŚLJ͕ ĂīŽƌĚĂďůĞ ĨŽŽĚ ŝŶ ƚŚĞƐĞ ĐŽŵŵƵŶŝƟĞƐ͘ The report included a detailed account of the establishment and operaƟŽŶ ŽĨ Arcadia’s Mobile Market, asǁĞůů ĂƐ Ă ƋƵĂůŝƚĂƟǀĞ ĂŶĚ ƋƵĂŶƟƚĂƟǀĞ ĂŶĂůLJƐŝƐ ŽĨ ŝƚƐ ĮƌƐƚ ŵĂƌŬĞƚ ƐĞĂƐŽŶ͘ /ƚ ǁĂƐ ƚŚĞ ĂƵƚŚŽƌ͛Ɛ ŚŽƉĞ ƚŚĂƚ ƚŚĞ report would help other mobile market programs by sharing the lessons learned from launching Arcadia’sMobile Market͘ In its second season, Arcadia’s Mobile Market experienced conƟŶƵĞĚ growth in overall sales and foodassistancĞ ƵƟůŝnjaƟŽŶ͘ This follow-up report will provide further details on the Market’s operaƟŽŶs, salesARCADIA MOBILE MARKET4
t CHAPTER 1 tREVIEW OF COMMUNITY NEED AND PROGRAM OVERVIEWZĞƐĞĂƌĐŚ ĐŽŶƟŶƵĞƐ ƚŽ ƐƵƉƉŽƌƚ ƚŚĞ ĐŽƌƌĞůĂƟŽŶ ďĞƚǁĞĞŶ ƉŽŽƌ ŚĞĂůƚŚ ĂŶĚ ĨŽŽĚ ŝŶƐĞĐƵƌŝƚLJ͕ ƚŚĞ ĚŝƐƉƌŽƉŽƌƟŽŶĂƚĞ ĞīĞĐƚ ƚŚŝƐ ƌĞůĂƟŽŶƐŚŝƉ ŚĂƐ ŽŶ ůŽǁͲŝŶĐŽŵĞ ĐŽŵŵƵŶŝƟĞƐ͕ ĂŶĚ ƚŚĞ ŶĞĞĚ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ŝƐƐƵĞ ŽĨ ͞ĨŽŽĚ ĚĞƐĞƌƚƐ͘͟ ƌĐĂĚŝĂ͛Ɛ ĮƌƐƚ ƌĞƉŽƌƚ ŚŝŐŚůŝŐŚƚĞĚ ƐƚĂƟƐƟĐƐ ƐƉĞĐŝĮĐ ƚŽ ƚŚĞ ůŽǁͲŝŶĐŽŵĞ ĐŽŵŵƵŶŝƟĞƐ ŝƚ ƐĞƌǀĞƐ ŝŶ ƚŚĞ EĂƟŽŶĂů ĂƉŝƚĂů ZĞŐŝŽŶ͘ dŚĞ ƉŚĞŶŽŵĞŶŽŶ ŽĨ ͞ĨŽŽĚ ĚĞƐĞƌƚƐ͟ ƌĞĂĐŚĞƐ ĨĂƌ ďĞLJŽŶĚ tĂƐŚŝŶŐƚŽŶ͕ ͘ ͕͘ ŚŽǁĞǀĞƌ͕ ƐŽ ŝƚ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ĐŽŶƐŝĚĞƌ ƚŚĞ ƉƌŽďůĞŵ ŽŶ Ă ŶĂƟŽŶĂů ƐĐĂůĞ͘ ŝŶĐĞ ƚŚĞ ƌĞůĞĂƐĞ ŽĨ ƌĐĂĚŝĂ͛Ɛ ĮƌƐƚ ƌĞƉŽƌƚ͕ WŽůŝĐLJůŝŶŬ ĂŶĚ dŚĞ &ŽŽĚ dƌƵƐƚ ĐŽŶĚƵĐƚĞĚ Ă ƌĞǀŝĞǁ1 ŽĨ ĞdžŝƐƟŶŐ ƌĞƐĞĂƌĐŚ ĐŽŶĐĞƌŶŝŶŐ ĨŽŽĚ ĂĐĐĞƐƐ ĂŶĚ ŚĞĂůƚŚ ĚŝƐƉĂƌŝƟĞƐ͘ dŚŝƐ ƐƵŵŵĂƌLJ ĂŶĂůLJnjĞĚ ĮŶĚŝŶŐƐ ĨƌŽŵ ŵŽƌĞ ƚŚĂŶ ϭϯϮ ƐƚƵĚŝĞƐ ƉƵďůŝƐŚĞĚ ŽǀĞƌ ƚŚĞ ƉĂƐƚ ϮϬ LJĞĂƌƐ͕ ƉƌŽǀŝĚŝŶŐ Ă ŚĞůƉĨƵů ƐŶĂƉƐŚŽƚ ŽĨ ƚŚĞ ƉƌĞǀĂŝůŝŶŐ ĞǀŝĚĞŶĐĞ͘ KŶĞ ŽĨ ƚŚĞ ƌĞǀŝĞǁ͛Ɛ ƉƌŝŵĂƌLJ ĮŶĚŝŶŐƐ ŝƐ ƚŚĂƚ ĂĐĐĞƐƐŝŶŐ ŚĞĂůƚŚLJ ĨŽŽĚ ŝƐ ƐƟůů Ă ĐŚĂůůĞŶŐĞ ĨŽƌ ŵĂŶLJ ĨĂŵŝůŝĞƐ͕ ƉĂƌƟĐƵůĂƌůLJ ƚŚŽƐĞ ůŝǀŝŶŐ ŝŶ ůŽǁͲŝŶĐŽŵĞ ŶĞŝŐŚďŽƌŚŽŽĚƐ͘ ŶŽƚŚĞƌ ƚƌĞŶĚ ĂŵŽŶŐ ƚŚĞ ƌĞƐĞĂƌĐŚ ŝƐ ƚŚĂƚ ůŝǀŝŶŐ ĐůŽƐĞƌ ƚŽ ŚĞĂůƚŚLJ ĨŽŽĚ ƌĞƚĂŝů ŝƐ ĂŵŽŶŐ ƚŚĞ ĨĂĐƚŽƌƐ ĂƐƐŽĐŝĂƚĞĚ ǁŝƚŚ ďĞƩĞƌ ĞĂƟŶŐ ŚĂďŝƚƐ ĂŶĚ ĚĞĐƌĞĂƐĞĚ ƌŝƐŬ ĨŽƌ ŽďĞƐŝƚLJ ĂŶĚ ĚŝĞƚͲƌĞůĂƚĞĚ ĚŝƐĞĂƐĞƐ2.Another recent study3 ŽŶ ƚŚĞ ĐŽƌƌĞůĂƟŽŶ ďĞƚǁĞĞŶ ǁĞĂůƚŚ ĂŶĚ ŚĞĂůƚŚ ĨŽƵŶĚ ƚŚĂƚ ůŽǁͲŝŶĐŽŵĞ ƉĞŽƉůĞ ǁĞƌĞ Ϯϳ ƉĞƌĐĞŶƚ ŵŽƌĞ ůŝŬĞůLJ ƚŽ ďĞ ŚŽƐƉŝƚĂůŝnjĞĚ ĨŽƌ ŚLJƉŽŐůLJĐĞŵŝĂ (dangerously low levels of blood sugar) ŝŶ ƚŚĞ ůĂƐƚ ǁĞĞŬ ŽĨ ƚŚĞ ŵŽŶƚŚ ƚŚĂŶ ŝŶ ƚŚĞ ĮƌƐƚ͘ dŚĞƌĞ ǁĂƐ ŶŽ ĚŝīĞƌĞŶĐĞ ǁĞĞŬ ƚŽ ǁĞĞŬ ŝŶ ŚŽƐƉŝƚĂůŝnjĂƟŽŶ ƌĂƚĞƐ ĨŽƌ ŚLJƉŽŐůLJĐĞŵŝĂ ŝŶ ŚŝŐŚĞƌ ŝŶĐŽŵĞ ƉĂƟĞŶƚƐ͘ DŽƌĞŽǀĞƌ͕ ŶŽŶͲĚŝĞƚ ƌĞůĂƚĞĚ ĐŽŶĚŝƟŽŶƐ ǁĞƌĞ ƐŝŵŝůĂƌůLJ ƐƚĂƟĐ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ŵŽŶƚŚ ĨŽƌ Ăůů ƉŽƉƵůĂƟŽŶƐ ;ůŽǁ ĂŶĚ ŚŝŐŚĞƌ ŝŶĐŽŵĞ ƉĂƟĞŶƚƐͿ͘ dŚŝƐ ƉŚĞŶŽŵĞŶŽŶ ƌĞƉƌĞƐĞŶƚƐ ƚŚĞ ĚŝĸĐƵůƚLJ ŽĨ ƐƚƌĞƚĐŚŝŶŐ ŽŶĞ͛Ɛ ƉĂLJĐŚĞĐŬ ĂŶĚ ĨŽŽĚ ĂƐƐŝƐƚĂŶĐĞ ďĞŶĞĮƚƐ ƵŶƟů ƚŚĞ ĞŶĚ ŽĨ ƚŚĞ ŵŽŶƚŚ͕ ƌĞƐƵůƟŶŐ ŝŶ Ă ĐƵƫŶŐ ďĂĐŬ ŽŶ ĨŽŽĚ ĂŶĚ ĞdžĂĐĞƌďĂƟŶŐ ĚŝĞƚͲƌĞůĂƚĞĚ ŚĞĂůƚŚ ŝƐƐƵĞƐ͘/Ŷ ƐŚŽƌƚ͕ ƚŚĞƐĞ ĮŶĚŝŶŐƐ ƵŶĚĞƌƐĐŽƌĞ ƚŚĞ ŶĞĞĚ ĨŽƌ ŵŝƐƐŝŽŶͲĚƌŝǀĞŶ ƉƌŽŐƌĂŵƐ ʹ ƐƵĐŚ ĂƐ ŵŽďŝůĞ ŵĂƌŬĞƚƐ ʹ ƚŽ ĂĚĚƌĞƐƐ ƚŚĞ ŚĞĂůƚŚ ŝŵƉůŝĐĂƟŽŶƐ ŽĨ ͞ĨŽŽĚ ĚĞƐĞƌƚƐ͘͟1 “A“ ccess to Healthy Food and Why It MaƩers: A Review of the hy-food.original͘ƉĚĨ2 Access to Healthy Food͕ ƉŐ ϳ͘3 ŝďďŝŶƐͲ ŽŵŝŶŐŽ͕ ŝƌƐƚĞŶ͕ ŶŶ ŽůŐĞƌ͕ ĂǀŝĚ 'ƵnjŵĂŶ͕ ŶĚƌĞĂ ſƉĞnj͕ ĂŶĚ ,ŝůĂƌLJ ĞůŝŐŵĂŶ͕ ,ĞĂůƚŚ īĂŝƌƐ͕ ͞ džŚĂƵƐƟŽŶ Of Food Budgets At Month’s End AŶĚ ,ŽƐƉŝƚĂů AĚŵŝƐƐŝŽŶƐ For HLJƉŽŐůycĞŵŝĂ.”” January 2014, vol. 33no͘ ϭ͕ ƉŐϭϭϲͲϭϮϯ͘
Program OverviewdŚĞ ŵŝƐƐŝŽŶ ŽĨ ƌĐĂĚŝĂ͛Ɛ DŽďŝůĞ DĂƌŬĞƚ ;ƚŚĞ DĂƌŬĞƚͿ ŝƐ ƚŽ ŝŵƉƌŽǀĞ ĂĐĐĞƐƐ ƚŽ ŚĞĂůƚŚLJ͕ ĂīŽƌĚĂďůĞ ĨŽŽĚ ƌĞŐĂƌĚůĞƐƐ ŽĨ ǁŚĞƌĞ LJŽƵ ůŝǀĞ Žƌ ŚŽǁ ŵƵĐŚ LJŽƵ ĞĂƌŶ͘ dŚĞ DĂƌŬĞƚ ĚŽĞƐ ƚŚŝƐ ďLJ ŽƉĞƌĂƟŶŐ ƌĞŐƵůĂƌůLJ ƐĐŚĞĚƵůĞĚ ƐƚŽƉƐ ŝŶ ůŽǁͲŝŶĐŽŵĞ͕ ĨŽŽĚͲŝŶƐĞĐƵƌĞ ĐŽŵŵƵŶŝƟĞƐ͖ ŽīĞƌŝŶŐ ŚŝŐŚ ƋƵĂůŝƚLJ͕ ůŽĐĂůůLJ ŐƌŽǁŶ͕ ƐƵƐƚĂŝŶĂďůLJ ƉƌŽĚƵĐĞĚ ĨĂƌŵ ƉƌŽĚƵĐƚƐ Ăƚ ĂīŽƌĚĂďůĞ ƉƌŝĐĞƐ͖ ĂĐĐĞƉƟŶŐ Ăůů ĨŽƌŵƐ ŽĨ ƉĂLJŵĞŶƚ͕ ŝŶĐůƵĚŝŶŐ ĨŽŽĚ ĂƐƐŝƐƚĂŶĐĞ ďĞŶĞĮƚƐ͖ ĚŽƵďůŝŶŐ ƚŚĞ ƉƵƌĐŚĂƐŝŶŐ ƉŽǁĞƌ ŽĨ ĨŽŽĚ ĂƐƐŝƐƚĂŶĐĞ ďĞŶĞĮƚƐ ƚŚƌŽƵŐŚ Ă ͞ ŽŶƵƐ ƵĐŬƐ͟ ƉƌŽŐƌĂŵ͖ ĂŶĚ ƉƌŽǀŝĚŝŶŐ ĞĚƵĐĂƟŽŶĂů ƌĞƐŽƵƌĐĞƐ ĨŽƌ ŚŽǁ ƚŽ ƉƌĞƉĂƌĞ ƚŚĞ DĂƌŬĞƚ͛Ɛ ŽīĞƌŝŶŐƐ ŝŶ ŶƵƚƌŝƟŽƵƐ͕ ĐŽƐƚͲĞīĞĐƟǀĞ͕ ĚĞůŝĐŝŽƵƐ͕ ĂŶĚ easy ways.dŚĞ DĂƌŬĞƚ ŝƐ Ă ƌĞƚƌŽĮƩĞĚ ƐĐŚŽŽů ďƵƐ ƚŚĂƚ ŽƉĞƌĂƚĞƐ ĂƐ Ă ŵŽďŝůĞ ĨĂƌŵĞƌƐ͛ ŵĂƌŬĞƚ͘ &Žƌ ŝƚƐ ĮƌƐƚ ƚǁŽ ƐĞĂƐŽŶƐ͕ ƚŚĞ Market operated from the beginning of May through the end of October, with a total of nine weekly stops4 atƚŚĞ ƉĞĂŬ ŽĨ ƐĞĂƐŽŶ͘ dŚĞ DĂƌŬĞƚ͛Ɛ ŵĂŝŶ ƐŽƵƌĐĞ ŽĨ ǀĞŐĞƚĂďůĞƐ ǁĂƐ ƌĐĂĚŝĂ &Ăƌŵ͕ ĂŶŽƚŚĞƌ ƉƌŽŐƌĂŵ ŽĨ ƚŚĞ ŶŽŶƉƌŽĮƚ ŽƌŐĂŶŝnjĂƟŽŶ͘ dŽ ƐƵƉƉůĞŵĞŶƚ ƚŚĞ ƉƌŽĚƵĐĞ ŝƚ ƐŽƵƌĐĞĚ ŝŶƚĞƌŶĂůůLJ͕ DĂƌŬĞƚ ƐƚĂī ǁŽƌŬĞĚ ǁŝƚŚ ĂďŽƵƚ Ă ĚŽnjĞŶ farms within 125 miles to provide other products such as fruit, eggs, meat, milk, yogurt, and cheese, all grownaccording to Arcadia’s sustainability standards. The Market also carried locally made products such as granolaĂŶĚ ŚĂŶĚĐƌĂŌĞĚ ďƌĞĂĚ͘ 4 The Market had eight stops a week in 2012 and nine stops a week in 2013ARCADIA MOBILE MARKET6
allowing for the acceptance of both WIC (Women, Infant and Children) and Senior FMNP vouchers (Farmers’retailer, allowing individuals with “food stamps” to use their beneĮƚƐ to purchase farm-fresh products.SNAP/EBT, WIC and Senior FMNP payments through a “Bonus Bucks” program. In this way, 10 of foodassistance beneĮƚƐ LJŝĞůĚƐ ΨϮϬ ŝŶ food.55 The “Bonus Bucks” program is largely supported by external funders. These funders typically limit such matchingincentive programs to fruits and vegetables. In 2013, Arcadia secured funding to expand their “Bonus Bucks” programto include meats and eggs.ARCADIA MOBILE MARKET7
t CHAPTER 2 tSECOND SEASON ANALYSISThe Market completed its Įrst full season in 2012. A detailed analysis of that season can be found inArcadia’s pilot season report. Highlights from that season include the following:90 market days (445 market hours), with an average of two stops per day (Monday throughFriday) for two to three hours per stopperforming stopsGross sales were 43,478, with an average markup of 30%. 40.66% of sales went to householdsusing SNAP/EBT, WIC or Senior FMNP beneĮtsHighlights from the 2013 season include the following:115 market days (513 market hours), with an average of two stops per day (Monday throughFriday) for two to three hours per stopThe average Sales per hour was 129.23, with averages between 215-250 per hour at theGross sales were 66,297 (nearly a 50% increase from 2012), with an average mark-up of 30%.36.57% of sales went to households using SNAP/EBT, WIC or Senior FMNP beneĮts 6than 40% from 2012), averaging 16.76 per sale (almost double the average from 2012). Nearlyof frozen meats, and local unprocessed honey.As noted in an earlier footnote, the Market also expanded its Bonus Bucks program to include selectprotein oīerings in 2013. This helped to increase meat and egg sales from 2012. It was also of greatvalue to the Market’s food assistance beneĮciaries, many of who would have made purchases of meatfor those products.6program that was not available in 2013. When this special coupon program is factored out, the 36.57% in foodARCADIA MOBILE MARKET8
Another cause for the increase in sales was the Market’s return to many of the same stops from its 2012schedule. Much of the work from the Market’s pilot season included outreach, which by the second seasondemographic data, such as SNAP/EBT household density (typically measured and provided by local healthand human services agencies); median income; supermarket accessibility as deĮŶĞĚ by the USDA ; andproximity to other sources for unprocessed food (such as farmers’ markets and food retail stores notpublic transit, or personal vehicle; and local mechanisms for outreach.The hospital staī were very helpful in informing their clients about the market’s presence during their visit.DĂƌŬĞƚ ƐƚĂī ĐŽƵůĚ ĂůƐŽ ƚĂŬĞ ƋƵĞƐƟŽŶƐ ĨƌŽŵ ƉĂƟĞŶƚƐ ŝŶ ƚŚĞ ĐůŝŶŝĐ͛Ɛ ǁĂŝƟŶŐ ƌŽŽŵ͕ ƐƵĐŚ ĂƐ ƚŚĞ ĚĂLJ͛Ɛ ŽīĞƌŝŶŐƐ͕ŚŽƵƌƐ ŽĨ ŽƉĞƌĂƟŽŶ͕ ĚŝƌĞĐƟŽŶƐ ƚŽ ƚŚĞ ŵĂƌŬĞƚ ĨƌŽŵ ƚŚĞ ĐůŝŶŝĐ͕ ĞƚĐ͘Sales TrendsIn the following graph, the stacked columns represent the total value in sales from SNAP/EBT, WIC, SeniorFMNP, and the Market’s “Bonus Bucks” programs. The orange line represents the total sales for each week(the value of the stacked columns, plus the non-food assistance payment methods of cash and debit cards).7ARCADIA MOBILE MARKET9
Similar to the sales trend in 2012, the Market peaks in September. This is due to a number of variables,There is also a month-by-month trend of increased food assistance sales in the middle of each month. Thissupports the hypoglycemia study earlier referenced, in which food assistance beneĮĐŝĂƌŝĞƐ experiencemonth. SNAP/EBT beneĮƚƐ Ăre distributed thrŽƵŐŚŽƵƚ ƚŚĞ Įrst week of each month (typically ranging from the3rd to the 7th of each month), depending on the beneĮĐŝĂry’s last name, which delays some SNAP/EBT food8 Fruits andgrown and produced food items.ItemPercentage of TotalProduce64%Meat11%Grocery (Granola, Honey)8%Eggs6%Bread5%Milk, Cheese, and Yogurt5%A market-by-market sales analysis can be found in Appendix A. That table contains the total value of eachtype.8 The Market did not have the technology or resources to track inventory, and thus lacks the data on eachƉƌŽĚƵĐƚ͛Ɛ ƐŚĂƌĞ ŽĨ ŐƌŽƐƐ ƐĂůĞƐ͘ dŚŝƐ ĮŐƵƌĞ͕ ŚŽǁĞǀĞƌ͕ ĐĂŶ ďĞ ŝŶĨĞƌƌĞĚ ĨƌŽŵ ĞĂĐŚ ƉƌŽĚƵĐƚ͛Ɛ ƐŚĂƌĞ ŽĨ ƚŚĞ ƚŽƚĂů ŽƐƚ of Goods Sold expenditures.ARCADIA MOBILE MARKET10
Annual BudgetArcadia's Mobile Market: General Operating 2013RevenueMarket IncomeSalesIncentive ProgramsRestaurant SalesTotal:Expenses 55,058.90 11,238.16 4,400 70,697.06Other IncomeCorporate DonationsGrantsTotal: 47,000 5,000 52,000Total Revenue: 122,697.06MarketCost of Goods SoldSupplies (flyers, bags, etc.)Total:VehicleFuelMaintenanceInsuranceProperty TaxSafety Inspection 49,000.00 2,791.00 51,791.00Total: 2,689.00 5,459.00 1,440.00 175.00 100.00 9,863.00Total: 1,033.00 1,800.00 350.00 3,183.00LaborF/T Manager (Year-Round)F/T Operator (Seasonal)Benefits and TaxesTotal: 40,000.00 15,000.00 2,841.00 57,841.00Total Expenses: 122,678.00BusinessPermits/LicensesPOS Merchant FeesBank Fees 9,500, a 15% decrease from 2012.ARCADIA MOBILE MARKET11
t CHAPTER 3 tLESSONS LEARNED, RECOMMENDATIONS, AND PLANS FOR 2014The main lessons from the Market’s pilot season were the need to increase volume and streamlineŽƉĞƌĂƟŽŶƐ͘ dŚĞ ĨŽůůŽǁŝŶŐ ĐŚĂƉƚĞƌ ǁŝůů ĚŝƐĐƵƐƐ ŚŽǁ ƚŚĞƐĞ ůĞƐƐŽŶƐ ǁĞƌĞ ƉƵƚ ŝŶƚŽ ƉƌĂĐƟĐĞ ŝŶ ƚŚĞ DĂƌŬĞƚ͛Ɛ ϮϬϭϯ ƐĞĂƐŽŶ͕ ĂƐ ǁĞůů ĂƐ ĂĚĚŝƟŽŶĂů ƌĞĐŽŵŵĞŶĚĂƟŽŶƐ ĨŽƌ ďŽƚŚ ƚŚĞ ƉůĂŶŶŝŶŐ ĂŶĚ ŝŵƉůĞŵĞŶƚĂƟŽŶ ƉŚĂƐĞƐ ĨŽƌ ŽƚŚĞƌ ŵŽďŝůĞ ŵĂƌŬĞƚ ƉƌŽũĞĐƚƐ͘ Increasing VolumeKŶĞ ŽĨ ƚŚĞ ĚŝĸĐƵůƟĞƐ ŝŶ ƚŚĞ DĂƌŬĞƚ͛Ɛ ĮƌƐƚ ƐĞĂƐŽŶ ǁĂƐ ƐƚŽĐŬŝŶŐ Ă ĨƵůů ŝŶǀĞŶƚŽƌLJ ĨŽƌ ĞǀĞƌLJ ŵĂƌŬĞƚ ƐƚŽƉ͘ dŚŝƐ ǁĂƐ ĚƵĞ ƚŽ Ă ŶƵŵďĞƌ ŽĨ ĨĂĐƚŽƌƐ͘ KŶĞ ŽĨ ƚŚĞƐĞ ĨĂĐƚŽƌƐ ǁĂƐ ďĂůĂŶĐŝŶŐ ŵĂƌŬĞƚ ĚĞŵĂŶĚ ǁŝƚŚ ŝŶǀĞŶƚŽƌLJ͘ &Žƌ ĞdžĂŵƉůĞ͕ Ă ŵĂƌŬĞƚ ĚĂLJ ŝŶ ϮϬϭϮ ŚĂĚ ƚŚƌĞĞ ĐŽŶƐĞĐƵƟǀĞ ƐƚŽƉƐ ƐĐŚĞĚƵůĞĚ͕ ǁŝƚŚ ŽŶůLJ ĞŶŽƵŐŚ ƟŵĞ ďĞƚǁĞĞŶ ĞĂĐŚ ƐƚŽƉ ĨŽƌ ďƌĞĂŬŝŶŐ ĚŽǁŶ͕ ƚƌĂŶƐŝƚ͕ ĂŶĚ ƐĞƫŶŐ ƵƉ͘ Ɛ Ă ƌĞƐƵůƚ͕ ŵĂŶLJ ŽĨ ƚŚĞ ƉŽƉƵůĂƌ ŝƚĞŵƐ ĐŽƵůĚ ďĞ ƐŽůĚ ŽƵƚ ďLJ ƚŚĞ ƐĞĐŽŶĚ Žƌ ƚŚŝƌĚ ŵĂƌŬĞƚ͕ ďŽƚŚ ĚĞĐƌĞĂƐŝŶŐ ƉŽƚĞŶƟĂů ƐĂůĞƐ ĨŽƌ ƚŚĂƚ ĚĂLJ͕ ĂƐ ǁĞůů ĂƐ ůĞĂǀŝŶŐ ƚŚĞ DĂƌŬĞƚ ůŽŽŬŝŶŐ ƐƉĂƌƐĞƌ͕ ĚĞĐƌĞĂƐŝŶŐ ƚŚĞ ŽǀĞƌĂůů ĂƉƉĞĂů ŽĨ ƚŚĞ ƌĞŵĂŝŶŝŶŐ ŝƚĞŵƐ͘ dŽ ƌĞŵĞĚLJ ƚŚŝƐ͕ ƚŚĞ ϮϬϭϯ ƐĐŚĞĚƵůĞ ĂůůŽĐĂƚĞĚ ĞŶŽƵŐŚ ƟŵĞ ďĞƚǁĞĞŶ ŵĂƌŬĞƚ ƐƚŽƉƐ ƚŽ ŵĂŬĞ Ă ƌĞƐƚŽĐŬŝŶŐ ƚƌŝƉ ƚŽ Ă ĐĞŶƚƌĂůŝnjĞĚ ŚŽŵĞ ďĂƐĞ ƚŚĂƚ ŚŽƵƐĞĚ ƌĞĨƌŝŐĞƌĂƚĞĚ ďĂĐŬ ƐƚŽĐŬ͘ dŚĞ ĂďŝůŝƚLJ ƚŽ ƌĞƐƚŽĐŬ ŝƐ ŽŶůLJ ŽŶĞ ǀĂƌŝĂďůĞ ŝŶ ŝŶĐƌĞĂƐŝŶŐ ǀŽůƵŵĞ͘ /ƚ ŝƐ ĂůƐŽ ŚĞůƉĨƵů ƚŽ ĐŽŶƐŝĚĞƌ ŚŽǁ ƚŚĞ ǀĞŚŝĐůĞ͛Ɛ ĐĂƌƌLJŝŶŐ ĐĂƉĂĐŝƚLJ ĐĂŶ ŝŶŇƵĞŶĐĞ ƉŽƚĞŶƟĂů ƐĂůĞƐ͘ /Ŷ ƌĐĂĚŝĂ͛Ɛ ĐĂƐĞ͕ ĞǀĞŶ Ă ϮϴͲĨŽŽƚ ƐĐŚŽŽů ďƵƐ ĐŽƵůĚ ƉƌŽǀĞ ĚŝĸĐƵůƚ ƚŽ ƐƚŽƌĞ ďŽƚŚ ƚŚĞ ŵĂƌŬĞƚ ƐƵƉƉůŝĞƐ ;ŝ͘Ğ͘ ƚĂďůĞƐ͕ ƚĞŶƚ͕ ƐĂŶĚǁŝĐŚ ďŽĂƌĚƐ͕ ĞƚĐ͘Ϳ ĂŶĚ ŝŶǀĞŶƚŽƌLJ͘ dŚĞ DĂƌŬĞƚ ŝƐ ĞƋƵŝƉƉĞĚ ǁŝƚŚ ƚǁŽ ůĂƌŐĞ ĐŚĞƐƚ ƌĞĨƌŝŐĞƌĂƚŽƌƐ͕ ĞĂĐŚ Ϯϱ ĐƵďŝĐ ĨĞĞƚ ŝŶ ǀŽůƵŵĞ͘ DĂŶLJ ŽĨ ƚŚĞ ƉƌŽĚƵĐĞ ĐƌĂƚĞƐ ĂŶĚ ƉĞƌŝƐŚĂďůĞ ƉƌŽƚĞŝŶ ŝƚĞŵƐ ĐŽƵůĚ ďĞ ƐƚŽƌĞĚ ŝŶƐŝĚĞ ƚŚĞƐĞ ƌĞĨƌŝŐĞƌĂƚŽƌƐ͘ ƵƌŝŶŐ ƚŚĞ ďƵƐŝĞƌ ƟŵĞƐ ŽĨ ƚŚĞ ŵĂƌŬĞƚ ƐĞĂƐŽŶ͕ ŚŽǁĞǀĞƌ͕ ŝŶǀĞŶƚŽƌLJ ǁŽƵůĚ ĞdžĐĞĞĚ ƚŚĞƐĞ ϱϬ ĐƵďŝĐ ĨĞĞƚ ŽĨ ƌĞĨƌŝŐĞƌĂƚĞĚ ƐƚŽƌĂŐĞ͕ ƐŽ ĞdžĐĞƐƐ ƉƌŽĚƵĐƚ ǁŽƵůĚ ďĞ ƐƚŽƌĞĚ ŝŶ ůĂƌŐĞ ĐŽŽůĞƌƐ ƉĂĐŬĞĚ ǁŝƚŚ ŝĐĞ ŝŶ ƚŚĞ ĂŝƐůĞ ŽĨ ƚŚĞ ďƵƐ͕ Žƌ ŝŶ ĐƌĂƚĞƐ ƐƚƌĂƉƉĞĚ ŽŶ ƚŽƉ ŽĨ ƚŚĞ ƌĞĨƌŝŐĞƌĂƚŽƌƐ ;ƌĞĨƌŝŐĞƌĂƚĞĚ ƉƌŽĚƵĐƚ ǁĂƐ ƉƌŝŽƌŝƟnjĞĚ ĂĐĐŽƌĚŝŶŐ ƚŽ ƉĞƌŝƐŚĂďŝůŝƚLJ ʹ ĨŽƌ ĞdžĂŵƉůĞ͕ ŝƚĞŵƐ ŶŽƚ ƌĞƋƵŝƌŝŶŐ ĐŽůĚ ƐƚŽƌĂŐĞ͕ ůŝŬĞ ƉĞĂĐŚĞƐ Žƌ ƚŽŵĂƚŽĞƐ͕ ǁŽƵůĚ ďĞ ƐƚŽƌĞĚ ŽŶ ƚŚĞ ƚŽƉ ŽĨ ƚŚĞ ĐŽŽůĞƌƐ Ăƚ ƌŽŽŵ ƚĞŵƉĞƌĂƚƵƌĞͿ͘ dŚŝƐ ĂĚͲŚŽĐ ƐƚŽƌĂŐĞ ǁĂƐ ŽŌĞŶ ŶĞĐĞƐƐĂƌLJ ŽŶ ďƵƐŝĞƌ ŵĂƌŬĞƚ ĚĂLJƐ͕ ĂŶĚ ǁĂƐ ŶĞĂƌůLJ ĂůǁĂLJƐ ƚŚĞ ĐĂƐĞ ǁŚĞŶ ŵĂŬŝŶŐ ŵƵůƟƉůĞ ĨĂƌŵ ƉŝĐŬͲƵƉƐ͘ ARCADIA MOBILE MARKET12
dǁŽ ŽƚŚĞƌ ŝŵƉŽƌƚĂŶƚ ǀĂƌŝĂďůĞƐ ŝŶ ƚŚŝƐ ĞƋƵĂƟŽŶ ĂƌĞ ǀĞŚŝĐůĞ ƚLJƉĞ ĂŶĚ ŵĂƌŬĞƚ ƐĞƚͲƵƉ͕ ďĞĐĂƵƐĞ ƚŚĞLJ ďŽƚŚ ĂīĞĐƚ ƚŚĞ ĐĂƌƌLJŝŶŐ ĐĂƉĂĐŝƚLJ͘ /Ŷ ƌĐĂĚŝĂ͛Ɛ ĐĂƐĞ͕ ƚŚĞ DĂƌŬĞƚ ŝƐ Ă ŐƵƩĞĚ ƐĐŚŽŽů ďƵƐ͕ ǁŝƚŚ ƐŚŽƉƉŝŶŐ ŽĐĐƵƌƌŝŶŐ ŽŶ ƚŚĞ ŽƵƚƐŝĚĞ ŽĨ ƚŚĞ ǀĞŚŝĐůĞ ƵŶĚĞƌ ĂŶ ĞdžƉĂŶĚĂďůĞ ĂǁŶŝŶŐ͘ tŚĞŶ ǁĞŝŐŚŝŶŐ ǀĞŚŝĐůĞ ƐƚŽƌĂŐĞ ĐĂƉĂĐŝƚLJ ǁŝƚŚ ƉŽƚĞŶƟĂů ƐĂůĞƐ͕ ĮƌƐƚ ĐŽŶƐŝĚĞƌ ƌĐĂĚŝĂ͛Ɛ ǀĞŚŝĐůĞ ʹ ĂƐ Ă ƐĐŚŽŽů ďƵƐ͕ ƚŚĞ ŝŶƐŝĚĞ ŚĞŝŐŚƚ ŝƐ ƌĞůĂƟǀĞůLJ ƐŚŽƌƚ ;ŶŽ ŵŽƌĞ ƚŚĂŶ ϳϱ ŝŶĐŚĞƐͿ͕ ƐŽ ƉƌŽĚƵĐƚ ĐĂŶŶŽƚ ďĞ ƐƚŽƌĞĚ ǀĞƌƟĐĂůůLJ ĂƐ ĞĸĐŝĞŶƚůLJ ĂƐ ŝŶ Ă ďŽdž ƚƌƵĐŬ Žƌ ƐƚĞƉ ǀĂŶ͘ ĞĐŽŶĚůLJ͕ ƐŽŵĞ ŽĨ ƚŚĞ ƉŚLJƐŝĐĂů ŵĂƌŬĞƚ ŶĞĐĞƐƐŝƟĞƐ ŽĨ ĂŶ ŽƵƚĚŽŽƌ ƐĞƚͲƵƉ ;ƐƵĐŚ ĂƐ ƚŚĞ ĚŝƐƉůĂLJ ƐŚĞůǀĞƐͿ ĂƌĞ ƌĞůĂƟǀĞůLJ ďƵůŬLJ͕ ƚĂŬŝŶŐ ƵƉ ǀĂůƵĂďůĞ ŝŶƚĞƌŝŽƌ ƐƚŽƌĂŐĞ ƐƉĂĐĞ͘ /Ŷ ƌĐĂĚŝĂ͛Ɛ ƐĞƚͲƵƉ͕ ŚŽǁĞǀĞƌ͕ ƚŚĞƐĞ ĚŝƐĂĚǀĂŶƚĂŐĞƐ ĂƌĞ ůĂƌŐĞůLJ ĐŽŵƉĞŶƐĂƚĞĚ ďLJ ƚŚĞ ĂĚǀĂŶƚĂŐĞƐ ŽĨ ƚŚĞ ŵĂƌŬĞƚ ƐĞƚͲƵƉ͘ Ɛ ĂŶ ŽƵƚĚŽŽƌ ŵĂƌŬĞƚ͕ ƚŚĞ ǀĞŚŝĐůĞ͛Ɛ ůĂLJŽƵƚ ĚŽĞƐŶ͛ƚ ƌĞƋƵŝƌĞ ƐƉĂĐĞ ĨŽƌ ƐŚŽƉƉŝŶŐ ŝŶƐŝĚĞ ƚŚĞ ďƵƐ͕ ƐŽ ƚŚĞ ŝŶƚĞƌŝŽƌ ĐĂŶ ďĞ ƵƐĞĚ ĂůŵŽƐƚ ĞŶƟƌĞůLJ ĨŽƌ ƐƚŽƌĂŐĞ͘ ŶŽƚŚĞƌ ƌĞĐŽŵŵĞŶĚĂƟŽŶ ĨŽƌ ŝŶĐƌĞĂƐŝŶŐ ǀŽůƵŵĞ ŝƐ ĐĂƌƌLJŝŶŐ Ă ǁŝĚĞ ƐĞůĞĐƟŽŶ ŽĨ ĚĞƐŝƌĞĚ ƉƌŽĚƵĐƚƐ͘ &Žƌ ĞdžĂŵƉůĞ͕ ŝŶ ϮϬϭϮ ŵĂŶLJ ŽĨ ƌĐĂĚŝĂ͛Ɛ ĐƵƐƚŽŵĞƌƐ ŵĂĚĞ ŝŶƋƵŝƌŝĞƐ ĂďŽƵƚ ůŽĐĂůůLJ ƉƌŽĐƵƌĞĚ ŚŽŶĞLJ ĂŶĚ ďƌĞĂĚ͕ ƐŽ ƚŚĞ DĂƌŬĞƚ ďĞŐĂŶ ĐĂƌƌLJŝŶŐ ƚŚŽƐĞ ƉƌŽĚƵĐƚƐ ŝŶ ϮϬϭϯ͘ dŚĞƐĞ ƉƌŽĚƵĐƚƐ ŝŶĐƌĞĂƐĞĚ ǀŽůƵŵĞ ďŽƚŚ ƚŚƌŽƵŐŚ ƚŚĞŝƌ ŽǁŶ ƐĂůĞƐ͕ ĂƐ ǁĞůů ĂƐ ŝŶ ƚŽƚĂů ƐĂůĞƐ ďLJ ŐƌŽǁŝŶŐ ƚŚĞ DĂƌŬĞƚ͛Ɛ ĐƵƐƚŽŵĞƌ ďĂƐĞ ǁŝƚŚ Ă ŵŽƌĞ ƌŽƵŶĚĞĚ ŽīĞƌŝŶŐ͘ dŚĞ ĂĚĚŝƟŽŶ ŽĨ ĐŚĞĞƐĞ͕ LJŽŐƵƌƚ͕ ĂŶĚ ŐƌĂŶŽůĂ ŚĂĚ Ă ƐŝŵŝůĂƌ ĞīĞĐƚ͘ ƚƌĞĂŵůŝŶŝŶŐ KƉĞƌĂƟŽŶƐ Ɛ ĚŝƐĐƵƐƐĞĚ ĞĂƌůŝĞƌ͕ ĚĞǀĞůŽƉŝŶŐ Ă ŵĂƌŬĞƚ ƐĐŚĞĚƵůĞ ƚŚĂƚ ĂůůŽǁĞĚ ĨŽƌ ƌĞƐƚŽĐŬŝŶŐ ƚƌŝƉƐ ǁĂƐ ŽĨ ŐƌĞĂƚ ďĞŶĞĮƚ ƚŽ ƚŚĞ DĂƌŬĞƚ͘ /ƚ ŶŽƚ ŽŶůLJ ŝŶĐƌĞĂƐĞĚ ǀŽůƵŵĞ͕ ďƵƚ ĚĞĐƌĞĂƐĞĚ ƚŚĞ ĂŵŽƵŶƚ ŽĨ ƉƌĞͲŵĂƌŬĞƚ ƉĂĐŬŝŶŐ ƚŚĂƚ ǁĂƐ ƉƌĞǀŝŽƵƐůLJ ƌĞƋƵŝƌĞĚ͘ /Ŷ ϮϬϭϮ͕ ƚŚĞ DĂƌŬĞƚ ŚĂĚ ƚŽ ůĞĂǀĞ ĨŽƌ ŝƚƐ ĮƌƐƚ ŵĂƌŬĞƚ ƐƚŽƉ ǁŝƚŚ ĞŶŽƵŐŚ ŝŶǀĞŶƚŽƌLJ ƚŽ ƐĞƌǀĞ ŵƵůƟƉůĞ ƐƚŽƉƐ ;ǁŚŝĐŚ ǁĂƐ ŶŽƚ ĂůǁĂLJƐ ƉŽƐƐŝďůĞ͕ ůĞĂĚŝŶŐ ƚŽ ƚŚĞ DĂƌŬĞƚ͛Ɛ ƐĞůůŝŶŐ ŽƵƚ ŽĨ ƐŽŵĞ ƉƌŽĚƵĐƚƐͿ͘ /Ŷ ϮϬϭϯ͕ ƚŚĞ ƌĞƐƚŽĐŬŝŶŐ ƚƌŝƉƐ ĂůůŽǁĞĚ ĨŽƌ ƋƵŝĐŬĞƌ ƉƌĞͲŵĂƌŬĞƚ ƉĂĐŬŝŶŐ͕ ĂŶĚ ĂŶ ŽǀĞƌĂůů ƐŵŽŽƚŚĞƌ ŽƉĞƌĂƟŽŶ͘ DĂŬŝŶŐ ƌĞƐƚŽĐŬŝŶŐ ƚƌŝƉƐ ĂůƐŽ ŐĂǀĞ ƚŚĞ ƐƚĂī ĂŶ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ƌĞƐƚ ďĞƚǁĞĞŶ ŵĂƌŬĞƚ ƐƚŽƉƐ͘dŚĞ ŶƵŵďĞƌ͕ ĂŶĚ ĂƌƌĂŶŐĞŵĞŶƚ ǁŝƚŚŝŶ ƚŚĞ ǁĞĞŬ͕ ŽĨ ŵĂƌŬĞƚ ƐƚŽƉƐ ŝƐ ĂŶŽƚŚĞƌ ŝŵƉŽƌƚĂŶƚ ĐŽŶƐŝĚĞƌĂƟŽŶ͘ Ɛ Ă ŐĞŶĞƌĂů ƌƵůĞ͕ ŵŽƌĞ ƐƚŽƉƐ Ă ǁĞĞŬ ĂƌĞ ďĞƩĞƌ ƚŚĂŶ ĨĞǁĞƌ͘ dŚŝƐ ƌĞĐŽŵŵĞŶĚĂƟŽŶ ŝƐ ďĂƐĞĚ ŽŶ Ă ŶƵŵďĞƌ ŽĨ ĂƐƐƵŵƉƟŽŶƐ͕ ƐƵĐŚ ĂƐ ƚŚĞ ŚŽƐƚ ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ĚĞƐŝƌĞ ƚŽ ƐĞƌǀĞ ĂƐ ŵĂŶLJ ĐŽŵŵƵŶŝƟĞƐ ĂƐ ƉŽƐƐŝďůĞ͕ ĂƐ ǁĞůů ĂƐ ƚŚĞ ŶĞĞĚ ƚŽ ƌĞĐŽƵƉ ƚŚĞ ƉƌŽŐƌĂŵ͛Ɛ ĮdžĞĚ ĐŽƐƚƐ ƚŚƌŽƵŐŚ ŵĂdžŝŵŝnjŝŶŐ ƚŚĞ ŵĂƌŬĞƚ͛Ɛ ƉŽƚĞŶƟĂů ƌĞǀĞŶƵĞ͘ /Ŷ ƌĐĂĚŝĂ͛Ɛ ĐĂƐĞ͕ ƚŚĞ DĂƌŬĞƚ͛Ɛ ƐĐŚĞĚƵůĞ ŝƐ ĮůůĞĚ ƚŽ ĐĂƉĂĐŝƚLJ ĚƵƌŝŶŐ ƚŚĞ ůŽĐĂů ŐƌŽǁŝŶŐ ƐĞĂƐŽŶ͘ Ɛ Ă ƌĞƐƵůƚ͕ ƚŚĞ ŝŵƉĂĐƚ ŽĨ ƚŚĞ ƉƌŽŐƌĂŵ ŝƐ ĂƐ ŐƌĞĂƚ ĂƐ ƉŽƐƐŝďůĞ͕ ďŽƚŚ ĨŽƌ ƚŚĞ DĂƌŬĞƚ͛Ɛ ĐƵƐƚŽŵĞƌƐ ĂƐ ǁĞůů ĂƐ ƌĐĂĚŝĂ͛Ɛ ƉĂƌƚŶĞƌ ƉƌŽĚƵĐĞƌƐ ;ĨŽƌ ǁŚŽŵ ƚŚĞ DĂƌŬĞƚ ƉƌŽǀŝĚĞƐ ƐƵƉƉůĞŵĞŶƚĂů ŝŶĐŽŵĞͿ͘ dŚĞƌĞ ŝƐ ĂůƐŽ ƚŚĞ ƉŽƐŝƟǀĞ ĨĞĞĚďĂĐŬ ůŽŽƉ ŽĨ ƚŚĞ DĂƌŬĞƚ ǀĞŚŝĐůĞ ďĞŝŶŐ ŚŝŐŚůLJ ǀŝƐŝďůĞ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ƐĞĂƐŽŶ ʹ ŚĂǀŝŶŐ Ă ĨƵůů ŵĂƌŬĞƚ ƐĐŚĞĚƵůĞ ŝŶ ĐŽŵŵƵŶŝƟĞƐ ĂĐƌŽƐƐ ƚŚĞ EĂƟŽŶĂů ĂƉŝƚŽů ZĞŐŝŽŶ ĂůůŽǁĞĚ ƚŚĞ ǀĞŚŝĐůĞ ƚŽ ďĞ ƐĞĞŶ Ăůů ĂƌŽƵŶĚ ƚŚĞ ĐŝƚLJ͕ ƉƌŽǀŝĚŝŶŐ ĂŵƉůĞ ŽƉƉŽƌƚƵŶŝƟĞƐ ĨŽƌ ƚŚĞ ƉƵďůŝĐ ƚŽ ůĞĂƌŶ ĂďŽƵƚ ƚŚĞ ƉƌŽŐƌĂŵ ĂŶĚ ŽƌŐĂŶŝnjĂƟŽŶ͘ /Ŷ ƐŚŽƌƚ͕ ďĞŝŶŐ ŽŶ ƚŚĞ ƌŽĂĚ ǁĂƐ ĨƌĞĞ ĂĚǀĞƌƟƐŝŶŐ͘/ŶĐƌĞĂƐĞĚ ŵĂƌŬĞƚ ŽƉĞƌĂƟŽŶƐ ĂůƐŽ ŚĞůƉ ƚŽ ĐŽǀĞƌ ĮdžĞĚ ĐŽƐƚƐ͘ /Ŷ ƌĐĂĚŝĂ͛Ɛ ĐĂƐĞ͕ Ă LJĞĂƌͲƌŽƵŶĚ͕ ƐĂůĂƌŝĞĚ ĞŵƉůŽLJĞĞ ŵĂŶĂŐĞƐ ƚŚĞ DĂƌŬĞƚ͘ KƚŚĞƌ ĮdžĞĚ ĐŽƐƚƐ ŝŶĐůƵĚĞ ƚŚĞ ǀĞŚŝĐůĞ͛Ɛ ŝŶƐƵƌĂŶĐĞ͕ ƚŚĞ ƉƌŽŐƌĂŵ͛Ɛ ǀĂƌŝŽƵƐ ďƵƐŝŶĞƐƐ ƌĞŐŝƐƚƌĂƟŽŶ ĨĞĞƐ͕ ĂŶĚ ŵŽŶƚŚůLJ ƐĞƌǀŝĐĞ ĐŚĂƌŐĞƐ ĨŽƌ ƚŚĞ ǁŝƌĞůĞƐƐ ĞůĞĐƚƌŽŶŝĐ ĐĂƌĚ ƌĞĂĚĞƌ͕ ĞƚĐ͘ dŚĞƐĞ ĂƌĞ ĐŽƐƚƐƚŚĂƚ ƚŚĞ ƉƌŽŐƌĂŵ ǁŝůů ŝŶĐƵƌ ƌĞŐĂƌĚůĞƐƐ ŽĨ ƚŚĞ ŶƵŵďĞƌ ŽĨ ƐƚŽƉƐ ŝƚ ŽƉĞƌĂƚĞƐ͕ ƐŽ ƚŚĞ ƌĂƟŽŶĂůĞ ĨŽƌ ŵĂdžŝŵŝnjŝŶŐ ƚŚĞ DĂƌŬĞƚ͛Ɛ ŽƉĞƌĂƟŽŶƐ ŝƐ ũƵƐƟĮĂďůĞ͘ ŽŵĞ ŽĨ ƚŚĞƐĞ ĮdžĞĚ ĐŽƐƚƐ ǁŝůů ĚŝīĞƌ ĨŽƌ ŽƚŚĞƌ ŵŽďŝůĞ ŵĂƌŬĞƚ ƉƌŽũĞĐƚƐ͕ ďƵƚ ĂƐ Ă ŐĞŶĞƌĂů ƉƌĂĐƟĐĞ ŝƚ͛Ɛ ŝŵƉŽƌƚĂŶƚ ƚŽ ĨĂĐƚŽƌ ŝŶ ƚŚĞƐĞ ĞdžƉĞŶƐĞƐ ǁŚĞŶ ĐŽŶƐŝĚĞƌŝŶŐ ƚŚĞ ŶƵŵďĞƌ ŽĨ ŵĂƌŬĞƚ ƐƚŽƉƐ ƚŽ ŽƉĞƌĂƚĞ͘ ARCADIA MOBILE MARKET13
Once the number of stops is established, their occurrence throughout the week should be strategicallyĂƌƌĂŶŐĞĚ͘ DŽƐƚ ŝŵƉŽƌƚĂŶƚůLJ͕ ƚŚĞ ƐƚŽƉƐ ŵƵƐƚ ŵĞĞƚ ƚŚĞ ŶĞĞĚƐ ŽĨ ƚŚĞ ĐŽŵŵƵŶŝƚLJ͕ ǁŚŝĐŚ ŝŶĐůƵĚĞ ŽƉĞƌĂƟŶŐ ĚƵƌŝŶŐ ƚŚĞ ďĞƐƚ ĚĂLJ ĂŶĚ ƟŵĞ ĨŽƌ Ă ƉĂƌƟĐƵůĂƌ ůŽĐĂƟŽŶ͘ dŚĞƐĞ ƟŵĞƐ͕ ŚŽǁĞǀĞƌ͕ ƐŚŽƵůĚ ŝĚĞĂůůLJ ďĞ ĂƌƌĂŶŐĞĚ ƐŽ ƚŚĂƚ ŵĂƌŬĞƚƐ ŽĐĐƵƌ ƐŚŽƌƚůLJ ĂŌĞƌ ƉƌŽĐƵƌŝŶŐ ƉƌŽĚƵĐƚ͕ ĂŶĚ ĂƌĞ ĐůƵƐƚĞƌĞĚ ĂŌĞƌ ƚŚĞƐĞ ƐŽƵƌĐŝŶŐ ĞīŽƌƚƐ ƚŽ ĞŶƐƵƌĞ ƚŚĂƚ the product makes it to the customer as quickly as possible. ŵĂƌŬĞƚ ƐĐŚĞĚƵůĞ ĐĂŶ ǀĂƌLJ ǁŝĚĞůLJ͕ ĚĞƉĞŶĚŝŶŐ ŽŶ ƚŚĞ ŚŽƐƚ ŽƌŐĂŶŝnjĂƟŽŶ͛Ɛ ĂǀĂŝůĂďůĞ ƌĞƐŽƵƌĐĞƐ͘ Ɛ Ă ŐĞŶĞƌĂů ƌƵůĞ͕ ŚŽǁĞǀĞƌ͕ ƐĐŚĞĚƵůŝŶŐ ŵŽƌĞ ƐƚŽƉƐ ŝƐ ďĞƩĞƌ ƚŚĂŶ ĨĞǁĞƌ ƐƚŽƉƐ͘ dŚĞ ĨŽůůŽǁŝŶŐ ƚĂďůĞ ǁŝůů ĚŝƐĐƵƐƐ ƐŽŵĞ ĞdžĂŵƉůĞƐ ĂŶĚ ĐŽƵŶƚĞƌĞdžĂŵƉůĞƐ ŽĨ ƚŚĞƐĞ ƉƌŝŶĐŝƉůĞƐ ƚŽ ŝůůƵƐƚƌĂƚĞ ƚŚĞ ƉƌŽƐ ĂŶĚ ĐŽŶƐ ŽĨ ǀĂƌŝŽƵƐ ƐĐŚĞĚƵůŝŶŐ ŽƉƟŽŶƐ͘Number ofStops/WeekDays of WeekRecommended?Notes2Monday, ThursdayNoInefϐicient – signiϐicant loss ordeterioration in quality of unsoldproduce from Monday toThursday, leading to waste; twosourcing efforts required perweek for only two market stops3Monday, Wednesday, FridayNoInefϐicient – likely two sourcingefforts required per week foronly three market stops34Tuesday, Wednesday, ThursdayFriday (2), Saturday (2)5Monday, Tuesday, Wednesday,Thursday, Friday5Tuesday, Wednesday (2),Thursday (2)8Wednesday (2), Thursday (2),Saturday (2), Sunday (2)14Monday (2), Tuesday (2),Wednesday (2), Thursday (2),Friday (2), Saturday (2),Sunday (2)WithReservationsPotential for one sourcing efforta week (if produce is properlystored and handled), but thenumber of market stops is stilllow for the amount of resourcesrequiredYesProduce fresh for all fourmarkets from one sourcingeffort; serves both weekday andweekend crowdsWithReservationsAt least two sourcing effortsrequired for only ϐive markets;resources thinly spread byoperating single-market daysYesEfϐicient – one sourcing effort onTuesday morning serving ϐiveconsecutive marketsYesEfϐicient – sourcing efforts onTuesdays and Fridays, followedby four markets eachIdealFood access all week; produce ishigh quality because it isconstantly being cycled throughthe market, minimizing wasteARCADIA MOBILE MARKET14
In Arcadia’s case, the bulk of the Market’s oīerings were sourced on Wednesday, prior to its busiest marketstops. This product could be sold from Wednesday through Friday, due to the product’s freshness, the Market’scould also source internally from Arcadia Farm, typically on a biweekly harvest schedule but also as needed toĮůů gaps in product availability.Day of the weekSourcing Ac vi esMarket Ac vi esSundayHeavy harvest at Arcadia Farm (inpreparation for Monday and Tuesday)NoneMondayMorning farm pick-ups from Arcadia’spartner producersEvening market (4-6pm)TuesdayNoneEducational school visit (9-1pm),evening market (4-7pm)WednesdayHarvest at Arcadia Farm (near ϐ market), pick-up from partner farm’sCSA drop-off (near second market)Morning market (9-11am),afternoon market (1-3pm),evening market (5-7pm)ThursdayNoneMorning market (10-1pm),afternoon market (3-6pm)FridayHarvest at Arcadia Farm betweenstops, as neededMorning market (10-1pm),afternoon market (3-6pm)SaturdayNoneNonePlans for 2014With the work of establishing and launching the Market largely complete, Arcadia can devote more of itsresources to improving the program’s eĸcacy, expanding the Market’s reach, and working toward economicsustainability. These goals are all diīerent ways to measure the same end, which is to increase Market salesmobile markets.The Market operatĞĚ Įve days a week fŽƌ ŝƚƐ Įrst two seasons, with eight to nine weekly market stops amore market-by-market analysis).ARCADIA MOBILE MARKET15
The Market will also be forging more partnerships with healthcare providers. In 2013 the Market established ahealthcare provider and supported by one of the Market’s “Bonus Bucks” funders, Wholesome Wave.9could both staī four tŽ Įve stops a week with the second vehicle (the second vehicle would be operated atsix days a week).9ARCADIA MOBILE MARKET16
APPENDIX A 13,998.5320.1%21.7%% of Total 1,139.75 313.00 1,160.23EBT Sales16.9%16.3%4.5%16.6%% of Total 634 889 10 1,526 716WIC/SeniorFMNP Sales17.5%10.8%15.1%0.2%26.0%12.2% 1,543.70 1,583.72 1,621.25 1,812.74 811.25 1,691.00 1,566.751.1%13.7%14.1%14.4%16.1%7.2%15.0%13.9% 1,057 2,328 1,416 1,544 2,372 2,396 4,003 6,587 7,195School and family health services center; 308.75 market started two months lateSuburban shopping center in mixed-incomeneighborhood; market started two months 977.50 lateLow-income neighborhood; market stop at 610.81 subsidized daycare centerSubsidized housing project for families and 718.75 seniorsLow-income neighborhood; market stop near 891.50 subway stationLow-income neighborhood; market stop at 438.25 recreation centerGovernment building with SNAP enrollment 1,580.25 servicesHospital with WIC clinic hours during market 2,843.10 stopMixed-income neighborhood with a dearth of 3,360.55 grocery store options2013 MARKET BREAKDOWNDC Ward 1 (2) 12,960.1011.7% 1,187.0316.2% 1,03014.5% 118.253.3%NotesDC Ward 1 (1) 7,544.2510.4% 1,136.8512.4% 8540.3% 371.50DebitVA (1) 6,723.0210.3% 866.2812.3% 153.4%CashDC Ward 7 (2) 6,655.608.9% 858.701.8% 200% ofTotalDC Ward 7 (1) 5,742.758.2% 128.753.1%BonusBucksDC Ward 8 (1) 5,283.215.5% 217.35% ofTotalDC Ward 8 (2) 3,567.503.3%Total SalesVA (2) 2,154.60MarketMD (1)17ARCADIA MOBILE MARKET
ARCADIA MOBILE MARKET 8 t CHAPTER 2 t SECOND SEASON ANALYSIS The Market completed its .rst full season in 2012. A detailed analysis of that season can be found in Arcadia's pilot season report. Highlights from that season include the following: 90 market days (445 market hours), with an average of two stops per day (Monday through
They are also given the opportunity to register early for a vacation at Camp Arcadia. Families or individuals may apply to join the Lutheran Camp Association for a one-time donation of 400. Box 229 Arcadia, MI 49613 camp-arcadia.com Phone: (231) 889-4361 CAMP ARCADIA 2017 SEASON 3
ARCADIA MOBILE MARKET 1 Benjamin Bartley, Arcadia Center for Sustainable Food & Agriculture, Alexandria, VA (Mobile Market Director) Amy Best, Ph.D., George Mason University, Fairfax, VA (Associate Professor for the Department of Sociology and Anthropology and Center for Social Science Research)
Vacant land. Two lots in the Village of Superior. LBA currently holding for possible acquisition of larger land area. 9. Parcel 31-014-657-014-00 Arcadia (Torch Lake Township) Vacant land. Lot in Village of Arcadia. Candidate for side lot disposition. 10. Parcel 31-014-660-010-00 Arcadia (Torch Lake Township) Vacant land. Lot in Village of Arcadia.
ARCADIA visit) if 6 months have elapsed since the previous cognitive evaluation. If the patient exits the study because (s)he has a recurrent stroke or dies, the most recent neurocognitive evaluation will serve as the final cognitive assessment. Impact of ARCADIA-CSI
Figure 1: The Arcadia logo in a variety of marketing materials For this tutorial, I thought it would be fun to take a look at the Arcadia Games and Grill identity that I created. Arcadia is a fun place to go to and unwind — a restaurant, a sports bar, and an arcade all in one. I came up with many ideas, but one concept ended up beating all .
1. Access the Arcadia Analytics platform 2. Utilize the Search Bar in the middle of the home page to locate the desired patient by typing First or Last Name, Member ID or Date of Birth 3. Select the appropriate name to navigate to the Patient Chart 4. Upon review of the pertinent patient information, navigate to the Arcadia 360 using the 360
Aug 16, 2016 · someday I would return to Arcadia. Years passed, and last season, I got to read the role of Hannah in ANW’s Resident Artist Reading Series. No less in awe of Tom Stoppard’s mind and brilliant craftsmanship, this time I put a foot in. So, when ANW selected Arcadia for its 25th anniversary season, and Geoff asked me to play Hannah Jarvis, I was
7 Annual Book of ASTM Standards, Vol 14.02. 8 Discontinued 1996; see 1995 Annual Book of ASTM Standards, Vol 03.05. 9 Annual Book of ASTM Standards, Vol 03.03. 10 Available from American National Standards Institute, 11 West 42nd St., 13th Floor, New York, NY 10036. 11 Available from General Service Administration, Washington, DC 20405. 12 Available from Standardization Documents Order Desk .
