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Strategic Meetings Management:AMP Up Your Meetings PortfolioFriday, July 15, 201610:15 – 11:15 a.m.Aaron D. WolowiecMSA, CAE, CMP, CTAFounder & PresidentEvent Garde LLCaaron@eventgarde.com616.710.1891@aaronwolowiec

Strategic Meetings ManagementBiographyAaron WolowiecFounder & PresidentEvent Garde LLCMichigan native Aaron Wolowiec is a talented and passionate learning strategist andmeetings coach whose diverse achievements guide and propel association goals andinitiatives, especially as they relate to professional development. Aaron has more thana decade of experience in the meetings industry, and has taught for three years at aMichigan college.Aaron is a certified association executive, a certified meeting professional and acertified tourism ambassador, has earned a master's degree in administration from Central MichiganUniversity (with a concentration in leadership) and is an Association for Talent Development MasterInstructional Designer. An active member of ASAE, Aaron is chairman of the Professional Development SectionCouncil, as well as past chairman of the Young Association Executives Committee and a 2009-2011 DiversityExecutive Leadership Program scholar.In 2011, Aaron received the prestigious Michigan Society of Association Executives’ Emerging New Leaderaward and now serves as a top-rated faculty member for MSAE’s Academy of Association Management andlead instructional designer/facilitator for MSAE’s Certified Meeting Professional (CMP) Preparation Course.Most recently, Aaron received the Convention Industry Council’s top #CMP30 Influencer Award.In the winter of 2013 Aaron was named by Michigan Meetings Events magazine as a very importantprofessional you need to know and his firm was a Michigan Meetings Events 2015 and 2016 Best of MichiganFinalist for Best Meeting Planning Company. Additionally, Aaron serves on the magazine’s editorial advisoryboard and writes a regular column for the magazine called “The Meetings Coach.”When not working with clients Aaron enjoys cooking, running, blogging, old homes and unclehood, as well astending to his puppy, Lillie. Likewise, Aaron maintains a popular association blog at www.aaronwolowiec.com,contributes to a variety of industry publications and mentors a number of emerging professionals.For more information about Event Garde, please visit www.eventgarde.com, subscribe to our monthly enewsletter and like “Event Garde LLC” on Facebook. Additionally, Aaron may be reached by phone at (616)710-1891 or by email at aaron@eventgarde.com.Audit ToolsThe audit tools presented on the following four pages are screen captures of Excel workbooks. To receive theeditable Excel workbooks, please send a request to aaron@eventgarde.com for both the Meeting Mix AuditTool and the Meeting History Audit Tool.

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Strategic Meetings ManagementMeeting History Audit Tool – sample

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Strategic Meetings ManagementMeetings Performance IdeasWhat are 5-7 practical ways to improve an organization’s meetings performance?Gather and utilize data Establish and workto meet stakeholderthe planneedsMeet objectives within Innovate content andbudgetdelivery to ion planIdentify andimplement bestpractices to learn andgrowShareholder interview:what does the host want toachieve; plan strategy fromthereThought leaders onplanning sessionsUse resources (budget)responsiblyVariety of topics/type ofsessionsCommunicate with fellowfacilitators prior to meetingProvide seasonal food andbeverage items and off siteactivitiesImprove the success of theeventReview budgetIncorporate adult learningstylesMake sure notices includeall important informationTry new thingsFind out the best ways tonotify potential attendeesAsk questionsGet a full scope of clientexpectationsAccountability flow chartwith deadlines and budgetsIncorporate new trendsSet planning timelineSurvey your attendees tofind what they really wantout of that meeting/eventEnhance sponsorshipopportunitiesIdentify key educationalneedsPurposeful and effectiveplanningFocus on what yourorganization does well andexpand on thatDefine the goal of yourmeeting before creating anagendaKnow and meet expectedoutcomesEstablish expectations withspeakers and measurethemWhen designing yourDepartment communication meeting keep yourwhen planningobjectives in mindWork your marketing planProvide different formatsfor educationUnderstand the why: Whydo your attendees chooseto attend?Aim to engage attendeesnot just educateCreate video messageswith the speakerEngage participants notjust lectureComprehensive marketingplanSeek and assess regionalspeakersBalance of mental andphysical ake registration easyModerator role in topicalopen discussion to keep onfocus/paceCompare registrationnumbers for annual eventTechnology run throughprior to eventAny return attendees?Review budget vs. actualincome/expensesAMP Up Your Strategic Meetings ManagementPrepared by: Event GardeWednesday, April 13, 2016Educate potentialattendees on howorganization publicizesmeetingsMidland, MichiganPrepared for: Michigan Society of Association Executives

Strategic Meetings Management: AMP Up Your Meetings Portfolio Friday, July 15, 2016 10:15 - 11:15 a.m. Aaron D. Wolowiec MSA, CAE, CMP, CTA Founder & President Event Garde LLC aaron@eventgarde.com 616.710.1891 @aaronwolowiec. Strategic Meetings Management Biography Aaron Wolowiec

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