Brand Logo Guidelines - ADP

ADP Brand Book 01.29.19Brand GuidelinesBrand Logo GuidelinesCopyright 20182019 ADP, LLC. All rights reserved.

ADP Brand Book 01.29.19LogoLogo8Overview: LogoOverview: Tagline910Logo on backgound color: 11ADP Red, reverse andblack logoLogo on backgound color: 12Reverse logoLogo on backgound color: 13ADP Red and black logowith taglineLogo on backgound color: 14Reverse logo with taglineThe ADP logo unifies our brand, telling the worldwe are one ADP. With its solid letters, modern faceand forward orientation, it suggests dependability,advanced methodology and progress.Copyright 2019 ADP, LLC. All rights reserved.Clear space15Minimum size16Don’ts17Co-brand:19Co-brand: With tagline20Important information21

ADP Brand Book 01.29.19Logo9ADP RedPreferredOverview: LogoThe ADP logo is a registered trademarkand service mark of ADP, LLC., which hasapproved these guidelines for its use.The mark indicates that the ADP logois registered with the U.S. Patent andTrademark Office and must always beused with the logo in the position shownherein. It must also be accompanied by theattribution clause, "ADP and the ADP logoare registered trademarks of ADP, LLC."ADP RedMS 7620 CC12 M98 Y100 K3R208 G39 B29#D0271DReversedRestricted use on darkbackgroundsBlackRestricted use in case oflimited print productionCopyright 2019 ADP, LLC. All rights reserved.

ADP Brand Book 01.29.19Logo10ADP RedPreferredOverview: TaglineAlways designing for people means wenever stop reimagining a better world atwork where everyone can focus on doingwhat they do best. And it means we’redesigning for tomorrow creating platformsthat will transform how great work getsdone, so together we can unlock a world ofopportunity. It must also be accompaniedby the attribution clause, “ADP, the ADPlogo, and Always Designing for People aretrademarks of ADP, LLC.”ADP RedMS 7620 CC12 M98 Y100 K3R208 G39 B29#D0271DADP NavyPMS 541 CC100 M96 Y37 K39R18 G28 B38#121C4EReversedRestricted use on darkbackgroundsThe ADP tagline should appear in ADP Navywhenever possible.BlackRestricted use in case oflimited print productionCopyright 2019 ADP, LLC. All rights reserved.

ADP Brand Book 01.29.19LogoLogo onbackground color:ADP Red andblack logo11WhiteFor maximum legibility, the backgroundshould provide enough contrast with thelogo. The options shown on this page are theonly approved background color for the ADPRed logo and black logo.Black logo is limited to be used in printapplication with production limitation,which allows only to be in black.ADP BlushCopyright 2019 ADP, LLC. All rights reserved.ADP TanWhite

ADP Brand Book 01.29.19LogoLogo onbackground color:Reverse logo12ADP RedThe reverse logo is for use when abackground does not allow for the colorlogo.For maximum legibility, the backgroundshould provide enough contrast with thelogo. The options shown on this page are theonly approved reverse logo and backgroundcolor parings; reverse logo on ADP Red, ADPRose, and onADP Purple.ADP RoseThe reverse logo on black is limited to beused in print application with productionlimitation, which allows only to be in black.Copyright 2019 ADP, LLC. All rights reserved.ADP PurpleBlack

ADP Brand Book 01.29.19LogoLogo onbackground color:ADP Red andblack logo withtaglineFor maximum legibility, the backgroundshould provide enough contrast with thelogo. The options shown on this page are theonly approved background color for the ADPRed logo with tagline and black logo withtagline.13WhiteADP BlushBlack logo version is limited to be used inprint application with production limitation,which allows only to be in black.Copyright 2019 ADP, LLC. All rights reserved.ADP TanWhite

ADP Brand Book 01.29.19LogoLogo onbackground color:Reverse logo withtagline14ADP RedThe reverse logo is for use when abackground does not allow for the colorlogo.For maximum legibility, the backgroundshould provide enough contrast with thelogo. The options shown on this page are theonly approved reverse logo with tagline andbackground color parings; reverse logo onADP Red, ADP Rose, and on ADP Purple.ADP RoseThe reverse logo version on black islimited to be used in print application withproduction limitation, which allows only tobe in black.Copyright 2019 ADP, LLC. All rights reserved.ADP PurpleBlack

ADP Brand Book 01.29.19Logo15Clear space.5xFor immediate brand recognition and impact,ADP logo should not be crowded by othervisual elements.5x.5x.5x.5xx Height of the ADP logoThe minimum clear space for the ADP logo is.5x around the logo.Do not place graphics or typography in theclear space area.xx.5x.5xx Height of the ADP logoClear space is .5x around the logoCopyright 2019 ADP, LLC. All rights reserved.x Height of the ADP logoClear space is .5x around the logo.5x

ADP Brand Book 01.29.19LogoMinimum sizeTo ensure the legibility and impact, neverreproduce the ADP logo’s height smallerthan .262 inches (6.665mm) for print or 20pixels for digital.For the ADP logo with tagline, minimum sizeis .5 inches (12.7mm) for print and50 pixels for digital.The logos featured on this page are notto scaleCopyright 2019 ADP, LLC. All rights reserved.16For printFor digital.262”6.665mm20 pixels.5”12.7mm50 pixels

ADP Brand Book 01.29.19Logo17Don’tsA strong identity depends on consistentpresentation. Misuse of the logo may causepeople in the marketplace to misinterpret ornot easily recognize the ADP brand.Do not rotate the logoDo not stretch the logoDo not create outlinedversionDo not change the colorof the logoWhen using the ADP logo or logo withtagline, avoid the misuse cases that areillustrated on this page.Do not eliminate markDo not place the logo on animage backgoundCopyright 2019 ADP, LLC. All rights reserved.Do not place elementswithin the clear spaceDo not fill the inside ofthe logo with colorDo not place ADP Redlogo on an unapprovedbackground colorDo not use black logowhen ADP Red or reverseoptions are availableDo not use reverse logo ona light background

ADP Brand Book 01.29.19Logo18Don’ts(Continued)A strong identity depends on consistentpresentation. Misuse of the logo may causepeople in the marketplace to misinterpret ornot easily recognize the ADP brand.Do not change the tagline colorWhen using the ADP logo or logo withtagline, avoid the misuse cases that areillustrated on this page.Tagline should always be inwhite on reverse logoCopyright 2019 ADP, LLC. All rights reserved.Do not scale the tagline aloneDo not alter the lockup

ADP Brand Book 01.29.19LogoCo-brand19When partner company’s logo isin similar proportion to ADP logoAlthough each co-branding relationship isunique, in a co-branding relationship theADP logo appears together with a partner asequal.Please note: The mathematicalspecifications shown here are suggestiveonly. Because partner logos vary in size andshape, you may need to visually compensatefor this disparity. To do so, enlarge or reducethe partner logo to be visually equal in sizeand weight to the ADP logo.When partner company’s logo ismuch wider than ADP logoxxXYZxWhen partner company’s logoincludes a symbolxTUVWXYZ.7xXYZSeparate the partner logo from the ADPlogo by a minimum distance of x.x: Height of the logoThis will allow the logos to appear asseparate pieces of artwork —not onecombined identity.XYZx Height of the ADP logoCopyright 2019 ADP, LLC. All rights reserved.xTUVWXYZxx.7xXYZ

ADP Brand Book 01.29.19LogoCo-brand:With taglineAlthough each co-branding relationship isunique, in a co-branding relationship theADP logo appears together with a partner asequal.Please note: The mathematicalspecifications shown here are suggestiveonly. Because partner logos vary in size andshape, you may need to visually compensatefor this disparity. To do so, enlarge or reducethe partner logo to be visually equal in sizeand weight to the ADP logo.Separate the partner logo from the ADPlogo by a minimum distance of x.x: Height of the logoThis will allow the logos to appear asseparate pieces of artwork—not onecombined identity.20When partner company’s logo isin similar proportion to ADP logoxXYZWhen partner company’s logoincludes a symbolxXYZxx Height of the ADP logoCopyright 2019 ADP, LLC. All rights reserved.When partner company’s logo ismuch wider than ADP logoxxTUVWXYZTUVWXYZXYZxxXYZ

ADP Brand Book 01.29.19Logo21ImportantinformationLicense RequiredAdditional RestrictionsNo partner, vendor, or other third party may useany ADP trademarks or other intellectual propertyin any manner without an express, written licensefrom ADP. The style guidelines and other userestrictions contained in this document (collectively,the “Guidelines”) do not constitute a license. TheGuidelines apply to licensed use of the ADP logoand other ADP trademarks; these Guidelines are inaddition to and not in lieu of any other guidelines orrestrictions contained in any written agreement orlicense between you and ADP.- The ADP logo and other ADP trademarks mayonly be used exactly as approved by ADP onpackaging, collateral materials, documentation, andadvertising, including Internet advertising, solelyfor the purpose of promoting ADP products.Unless expressly permitted by ADP in writing, usein contravention of these Guidelines is strictlyprohibited. ADP reserves the right to change or addto these Guidelines at any time. You must complywith the Guidelines as amended from time to time,as well as any other use parameters, quality controlmeasures, or restrictions set and controlled by ADPin its sole discretion.Copyright 2019 ADP, LLC. All rights reserved.- Your company name, logo, or product name mustappear on any products or related materialswhere the ADP logo or other ADP trademarks areused. ADP trademarks must be smaller and lessprominent than your product name, trademark,logo or trade name.- You may not use the ADP logo or other ADPtrademarks in a manner that might suggest cobranding or otherwise create potential confusionas to the source of the products or ownershipof ADP’s trademarks. You may not display ADPtrademarks in any manner that suggests that yourgoods or services are an ADP product, or in anymanner that suggests that ADP or any otherADP trademark is a part of the name of your goodsor services.- ADP trademarks may not be combined withany other symbols, including words, logos, icons,graphics, photos, slogans, numbers, or otherdesign elements.- You may not copy or imitate any element ofADP’s trademarks, logos, or other ADP visualbrand properties, including trade dress, designs,marketing materials, packaging, and websites,as a design feature in any of your productsor materials.- Unless otherwise specified, the ADP logo mustinclude the symbol and the attribution clause:“ADP and the ADP logo are registered trademarksof ADP, LLC.”- If ADP provides you with artwork for the ADPlogo or other trademarks, you may not alter thisartwork in any way.

only approved reverse logo and background color parings; reverse logo on ADP Red, ADP Rose, and on ADP Purple. The reverse logo on black is limited to be used in print application with production limitation, which allows only to be in black. Logo on background color: Reverse logo 12