Official Championship Logo And Brand Guidelines
O FFICIAL CHAM PIO N S H I P LOG O AN D B R AN D G U I D E LI N E S
S EC TIO N 1 CHAM PIO N S H I P LOG O USAG E OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES. 2
SECTION 1: 2: CHAMPIO CHAMPIONSHIP NSHIP LOGO POSITIONING USAGE STATEMENT & SUPPORTING GRAPHIC MAI TH ENFO HE UADI R CHAM N G PIO N S H I P LOG O FO R MATS Shown here are the four Championship logo formats. Each Championship logo is available in CMYK and RGB artwork versions. PORTRAIT LANDSCAPE SQUARE LONG OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES. GUIDELINES 3
SECTION 1: CHAMPIO NSHIP LOGO USAGE P O RTR AIT CHAM PIO N S H I P LOG O FULL COLOUR VERSION WHENEVER POSSIBLE, USE THE FULL COLOUR PORTRAIT CHAMPIONSHIP LOGO SHOWN HERE. Whatever the background, the whole Championship logo, including the black holding shape (rectangle with rounded corners) and white keyline must be used. For exceptions, see page 9. CHAMPIONSHIP LOGO ARTWORKS Master Full Colour Landscape Championship logo artworks are available in: CMYK for print RGB for online/screen A suite of simplified Championship logos for restricted print scenarios are also available. See page 10 for details. Always use the correct Championship logo artwork files provided. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 4
SECTION 1: CHAMPIO NSHIP LOGO USAGE L AN DSCAP E CHAM PIO N S H I P LOG O FULL COLOUR VERSION ONLY USE WHEN THE PORTRAIT FORMAT IS NOT APPROPRIATE OR SUITABLE. Whatever the background, the whole Championship logo, including the black holding shape (rectangle with rounded corners) and white keyline must be used. For exceptions, see page 9. CHAMPIONSHIP LOGO ARTWORKS Master Full Colour Landscape Championship logo artworks are available in: CMYK for print RGB for online/screen A suite of simplified Championship logos for restricted print scenarios are also available. See page 10 for details. Always use the correct Championship logo artwork files provided. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 5
SECTION 1: CHAMPIO NSHIP LOGO USAGE SQ UAR E CHAM PIO N S H I P LOG O FULL COLOUR VERSION USE ONLY WHEN THE FORMAT SPECIFICALLY REQUIRES A SQUARE FORMAT. Whatever the background, the whole Championship logo, including the black holding shape (rectangle with rounded corners) and white keyline must be used. For exceptions, see page 9. CHAMPIONSHIP LOGO ARTWORKS Master Full Colour Square Championship logo artworks are available in: CMYK for print RGB for online/screen A suite of simplified Championship logos for restricted print scenarios are also available. See page 10 for details. Always use the correct Championship logo artwork files provided. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 6
SECTION 1: CHAMPIO NSHIP LOGO USAGE LO N G CHAM PIO N S H I P LOG O FULL COLOUR VERSION USE ONLY WHEN THE FORMAT SPECIFICALLY REQUIRES A LONG FORMAT. Whatever the background, the whole Championship logo, including the black holding shape (rectangle with rounded corners) and white keyline must be used. For exceptions, see page 9. CHAMPIONSHIP LOGO ARTWORKS Master Full Colour Long Championship logo artworks are available in: CMYK for print RGB for online/screen A suite of simplified Championship logos for restricted print scenarios are also available. See page 10 for details. Always use the correct Championship logo artwork files provided. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 7
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O CLE ARS PACE AR E A S THE 'N' GUIDE EACH CHAMPIONSHIP LOGO FORMAT HAS A CLEARSPACE AREA AROUND IT IN WHICH NO OTHER GRAPHIC ELEMENT SHOULD ENCROACH. For each Championship logo format, the clearspace area is defined by the height of either ‘N’ within the Guinness Championship logo. SIX NAT IONS OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 8
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O O N BACKG RO U N DS HOLDING SHAPE KEYLINE USAGE THE CHAMPIONSHIP LOGO ALWAYS INCLUDES THE BLACK HOLDING SHAPE AND WHITE KEYLINE. BUT, THERE ARE OCCASIONS WHEN THE WHITE KEYLINE CAN BE REMOVED. Shown here are some examples of when and when not to remove the holding shape and keyline. If the shape of the application is the same as that of the holding shape it can be removed for visual clarity. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES When the white key line would be a distration it can be removed for visual clarity. When the holding shape and keyline would clash with the shape of the application (in this case a rugby ball) it can be removed. On photographic and non-black coloured backgrounds, the holding shape and keyline should not be removed. 9
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC R E STR IC TE D P R I NT CHAM PIO N S H I P LOG OS SIMPLIFIED VERSIONS IN ADDITION TO THE FULL COLOUR VERSIONS OF EACH CHAMPIONSHIP LOGO FORMAT, A SUITE OF SIMPLIFIED CHAMPIONSHIP LOGOS ARE AVAILABLE FOR WHEN PRINT RESTRICTIONS NEED TO BE ADHERED TO. COLOUR spot/flat colour SIX NATIONS This is a simplified version of the full colour Championship logo, but for use with printing processes that don’t allow for the printing of gradients. Portrait Colour reverse logo (spot/flat colours) SIX NATIONS Portrait Mono logo (gradient) Use this version when colour printing is not available, but black and white halftone printing is e.g. news print. Portrait Mono logo (flat) SIX NATIONS SIX NATIONS Landscape Landscape SIX NATIONS SIX NATIONS Square Square Square Long Long Long GREYSCALE – flat colour This is a simplified version of the greyscale with gradient Championship logo, but for use with printing processes that don’t allow the printing of gradients. GREYSCALE flat colour Colour reverse logo (CMYK) COLOUR – spot/flat GREYSCALE – with gradient GREYSCALE with gradient Landscape GREYSCALE – flat Colour Reversed A positive version of the Greyscale flat colour Championship logo. Always use the correct Championship logo artwork files provided and where possible always use the full colour version before considering the versions shown here. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES SIX NATIONS 10
SECTION 1: CHAMPIO NSHIP LOGO USAGE I N CO R R EC T CHAM PIO N S H I P LOG O U SAG E THINGS TO AVOID WE LOVE THE WAY OUR CHAMPIONSHIP LOGO LOOKS! PLEASE DON'T CHANGE, MANIPULATE OR DISTORT IT IN ANY WAY. The examples shown, here apply to the full colour portrait, landscape and square Championship logo formats. Always use the correct Championship logo artwork files provided. If one of our Championship logos does not fit your requirements or print specifications please contact Six Nations Rugby Limited. DON'T change the the thickness of the holding shape keyline DON'T change the Championship logo holding shape OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES DON'T change the colour of the holding shape or the other championship logo elements DON'T change the Guinness or Six Nations typefaces DON'T recompose, re-scale or modify the championship logo elements DON'T rotate, skew or manipulate the Championship logo in any way 11
SECTION 1: CHAMPIO NSHIP LOGO USAGE CO LO U RS GUINNESS BLACK GUINNESS GOLD COLOURS WITHIN THE GUINNESS 'SIX NATIONS RUGBY BALL' PANTONE BLACK PANTONE METALLIC 871 LUXOR FOIL 220 PANTONE 465 PANTONE 540 PANTONE 485 PANTONE 361 PANTONE 298 PANTONE 297 C 10 M 7 Y 4 K 0 C 100 M 57 Y 12 K 61 R 0 G 48 B 85 C 0 M 93 Y 95 K 0 R 239 G 56 B 41 C 75 M 0 Y 100 K 0 R 57 G 181 B 74 C 68 M 3 Y 0 K 0 R 9 G 188 B 239 C 51 M 0 Y 1 K 0 R 107 G 206 B 243 R 226 G 227 B 233 C 30 M 30 Y 30 K 100 R 40 G 18 B 09 C 09 M 29 Y 66 K 24 R 185 G 151 B 91 S U P P O RTI N G B R AN D T Y P E FACE USE THIS TYPEFACE WHEN CREATING ASSETS THAT REQUIRE ADDITIONAL SUPPORTING TEXT HEADLINE FONT GOTHAM BOLD EXAMPLE USAGE ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!@#%& *{} MAIN TEXT FONT GOTHAM BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890?!@#%& *{} Purchase Gotham from Hoefler & Co: https://www.typography.com/fonts/gotham/styles/ OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES The text AVIVA STADIUM and STANDS 1-13 is set in Gotham Bold. 12
SECTION 1: CHAMPIO NSHIP LOGO USAGE T Y P E S E T TI N G TH E B R AN D NAM E DO'S AND DON'TS WHEN REFERRING TO THE CHAMPIONSHIP IN TEXT, ALWAYS REFER TO THE “GUINNESS SIX NATIONS” OR THE “GUINNESS SIX NATIONS CHAMPIONSHIP”. ALWAYS keep the event name “Guinness Six Nations” on one line of text. NEVER USE “Guinness 6 Nations” “Guinness Six Nations Tournament” capitalise the word “Championship”, if used. “6 Nations Championship” capitalise “Guinness” and “Nations” “6 Nations” / “6 nations” / “six nations” use “Six” rather than “6” in the event name. use the full sponsored event name – “Guinness Six Nations”. ensure single spacing between the three elements of the event name (“Guinness”, “Six” and “Nations”). OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES “Guinness6Nations” / “Guinness 6Nations” “Guinness6 Nations” / “Guinness Six Nations” “Guinness six nations” / “guinness six nations” “guinness Six Nations” and any other variation 13
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N RUGBY BALL OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 14
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N T-SHRTS OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 15
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N BANNER OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 16
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N PITCH AND STADIUM OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 17
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N BUNTING OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 18
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N DRIP MAT OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 19
SECTION 1: CHAMPIO NSHIP LOGO USAGE CHAM PIO N S H I P LOG O AP P LICATIO N TROPHY OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE APPLICATION 20
S EC TIO N 2 CHAM PIO N S H I P P OSITIO N I N G STATE M E NT & SU P P O RTI N G G R APH IC OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES. 21
SECTION 2: SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC LANGUAGE VERSIONS French version FRENCH OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES Italian ITALIANversion Welsh version WELSH 6 22
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT COLOURS THE MAIN COLOURS USED IN THE POSITIONING STATEMENT ARE SILVER AND WHITE. Artwork files are available for all official variations of the positioning statement in all 4 languages. All silver (for light/white backgrounds) All white reversed (for light/silver backgrounds) SILVER PANTONE 422 C 16 M 11 Y 11 K 29 R 160 G 163 B 166 Silver & white reversed (for dark/coloured backgrounds) Mono (always use black on white background, never white on black background) RUGBY’S RUGBY’S RUGBY’S RUGBY’S GREATEST GREATEST GREATEST GREATEST CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP RUGBY’S RUGBY’S RUGBY’S DO NOT change the colours. GREATEST GREATEST DO NOT change the typeface, positioning or scale of the text within the positioning statement. CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP OFFICIAL OFFICIAL OFFICIAL OFFICIAL CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP CHAMPIONSHIP LOGO LOGO LOGO LOGO & BRAND &&BRAND &BRAND BRAND GUIDELINES GUIDELINES GUIDELINES GUIDELINES OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 23 7
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT SECTION 2: USAGE SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC THE CHAMPIONSHIP POSITIONING STATEMENT MUST ALWAYS BE USED IN CONJUNCTION WITH THE MAIN GUINNESS SIX NATIONS CHAMPIONSHIP LOGO. NEVER use the positioning statement on its own without the main Championship logo. OR SUPPORTING GRAPHIC THE STYLISED RUGBY BALL CAN ALSO BE USED AS AN ADDITIONAL SUPPORTING GRAPHIC DEVICE, BUT THIS IS NOT MANDATORY. French version Italian version Welsh version OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES French version 6 Italian version Welsh version The stylised rugby ball is always a tertiary device. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 24 6
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT USAGE WITH PORTRAIT Championship logo THE CHAMPIONSHIP POSITIONING STATEMENT DOES NOT HAVE TO APPEAR IN AN EXACT POSITION RELATIVE TO THE CHAMPIONSHIP LOGO. PORTRAIT CHAMPIONSHIP CHAMPIONSHIP LOGO AND POSITIONING STATEMENT RELATIONSHIP EXAMPLES SECTION 2: The statement must be no bigger than 75% of the height of the PORTRAIT Championship logo. SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC However, when the portrait version of the Championship logo and positioning statement are used together in close proximity to each other, the statement must always appear to the right of the Championship logo. SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC POSITIONING STATEMENT & CTION 2: CHAMPIONSHIP SUPPORTING GRAPHIC AMPIONSHIP POSITIONING STATEMENT & PPORTING GRAPHIC Italian version Welsh version OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6 The shaded area in this layout indicates the ideal location for the statement when used with the portrait Championship logo. 37.5mm (75%) 50mm French version SECTION 2: SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC SUPPORTING GRAPHIC French version ch version Italian version Italian version French version OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES Welsh version French version Italian version French version Welsh version Italian version Welsh version Welsh version Italian version Welsh version OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6 6 25
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT USAGE WITH LANDSCAPE Championship logo THE CHAMPIONSHIP POSITIONING STATEMENT DOES NOT HAVE TO APPEAR IN AN EXACT POSITION RELATIVE TO THE CHAMPIONSHIP CHAMPIONSHIP LOGO. HORIZONTAL CHAMPIONSHIP LOGO AND POSITIONING STATEMENT RELATIONSHIP EXAMPLES SECTION 2: The statement must be no bigger than 75% of the height of the LANDSCAPE Championship logo. However, when the portrait version of the Championship logo and positioning statement are used together in close proximity to each other, the statement must always appear to the right of the Championship logo. CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC SECTION SECTION 2: 2: SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC CHAMPIONSHIP POSITIONING STATEMENT & The shaded area in this layout indicates the ideal location SECTION for the statement when used with2: the portrait SUPPORTING GRAPHIC French version Championship logo. Italian version Welsh version CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES French version Italian version French version Welsh version 6 Italian version Welsh version OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6 6 SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC TION 2: AMPIONSHIP POSITIONING STATEMENT & PORTING GRAPHIC 77.5mm French version French version Italian version Italian version Welsh version Welsh version OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6 OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES French version 6 Italian version Welsh version 58mm OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES OFFICIAL CHAMPIONSHIP LOGO & BRAND GUIDELINES 6 26
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC T Y P E S E T TI N G TH E CHAM PIO N S H I P P OS ITIO N I N G STATE M E NT DO'S AND DON'TS WHEN THE POSITIONING STATEMENT APPEARS IN A HEADING OR CAPTION OF A PHOTO: ALWAYS use either: “RUGBY’S GREATEST CHAMPIONSHIP” or “Rugby’s Greatest Championship” NEVER USE “rugby’s greatest championship” WHEN THE POSITIONING STATEMENT IS BEING REFERRED TO IN TEXT IN A SENTENCE OR A QUOTE: ALWAYS use: “rugby’s greatest championship” or ‘’rugby’s greatest Championship’’ OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES NEVER USE “RUGBY’S GREATEST CHAMPIONSHIP” “Rugby’s Greatest Championship” “greatest rugby championship” 27
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC S U P P O RTI N G G R AP H IC: ST Y LIS E D R U G BY BALL USING THE STYLISED RUGBY BALL THE POSITIONING STATEMENT AND STYLISED RUGBY BALL GRAPHIC CAN ONLY APPEAR ON THE 6 BACKGROUND COLOURS REPRESENTING THE 6 NATIONS FROM THE MAIN CHAMPIONSHIP LOGO. In addition to these we use black and silver, totalling 8 background colours. The acceptable background colours are illustrated here. See page 12 of these guidelines for colour references. [Hi-res layered photoshop files are available for all of these illustrations.] BLACK SILVER (C:16 M:11 Y:12 K:0) NAVY (C:100 M:57 Y:12 K:61) WHITE RED (C:0 M:93 Y:95 K:0) GREEN (C:75 M:0 Y:100 K:0) LIGHT BLUE (C:78 M:3 Y:0 K:0) ROYAL BLUE (C:100 M:77 Y:0 K:15) DO NOT USE THE GRAPHIC ON ANY ALTERNATIVE COLOUR OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES REMEMBER: The ball should never be used without BOTH the Championship logo and the positioning statement. It’s always a tertiary device. 28
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC S U P P O RTI N G G R AP H IC: U SAG E USING THE STYLISED RUGBY BALL THE STYLISED BALL GRAPHIC IS DESIGNED TO BE FLEXIBLE TO ADAPT TO ANY USE AND FORMAT. IT CAN BE USED IN IT’S ENTIRETY, OR SECTIONS OF IT CAN BE USED. SEE HERE FOR SOME SUGGESTED USES. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 29
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC S U P P O RTI N G G R AP H IC: U SAG E SEE BELOW FOR MORE SUGGESTED USES IN COLLATERAL. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES PLAYER IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE LAYOUTS 30
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC S U P P O RTI N G G R AP H IC: U SAG E PLAYER IMAGERY IS PURELY ILLUSTRATIVE TO DEMONSTRATE EXAMPLE LAYOUTS BELOW ARE SOME EXAMPLES OF IMPROPER USES. DO NOT PLACE THE POSITIONING STATEMENT ABOVE THE CHAMPIONSHIP LOGO, IT SHOULD ALWAYS APPEAR BLOW OR TO THE RIGHT OF THE CHAMPIONSHIP LOGO. DO NOT USE THE STYLISED BALL GRAPHIC WITHOUT ONE OF THE BACKGROUND COLOURS OR PLACE THE POSITIONING STATEMENT ON A BUSY BACKGROUND OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES DO NOT CHANGE THE COLOUR OF THE STYLISED BALL GRAPHIC BACKGROUND, ALWAYS USE ONE OF THE SUPPLIED COLOUR OPTIONS. DO NOT PLACE THE CHAMPIONSHIP LOGO BELOW THE POSITIONING STATEMENT. 31
SECTION 2: CHAMPIONSHIP POSITIONING STATEMENT & SUPPORTING GRAPHIC S U P P O RTI N G G R AP H IC: U SAG E BELOW ARE SOME EXAMPLES OF IMPROPER USES. WHEN THE STYLISED BALL GRAPHIC APPEARS NEAR PHOTOGRAPHY OR OTHER BUSY BACKGROUNDS, ONE OF THE 9 BASE COLOURS MUST ALSO BE USED TO ANCHOR IT. THIS AREA CAN ALSO BE USED SO THAT THE POSITIONING STATEMENT CAN APPEAR ON A CLEAN AND CLEAR BACKGROUND, SEE EXAMPLE. OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 32
CO NTAC T U S APPROVAL PRO CEDURES ANY AND ALL USES OF THE CHAMPIONSHIP LOGO, POSITIONING STATEMENT & SUPPORTING GRAPHIC MUST BE APPROVED IN WRITING BY SIX NATIONS RUGBY LIMITED AND DIAGEO. For approvals, please send proposed artwork to: FAYE O’RIORDAN faye@6nations.net SIOBHÁN MCCARTAN siobhan@6nations.net OFFICIAL CHAMPIONSHIP LOGO AND BRAND GUIDELINES 33
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