ENERGY STAR HVAC Marketing & Materials Plan

ENERGY STAR HVAC Marketing &Materials Plan

ENERGY STAR HVAC PromotionMarketing Materials OverviewWelcome to the ENERGY STAR HVAC promotion. Thefollowing slides provide an overview of availablemarketing materials, including messaging andcreative resources, with easy links to facilitate access.Partners are encouraged to use these materials as isor to mix and match to create your own look and feel.January 20212

ENERGY STAR Marks & Identifiers Including the ENERGY STAR mark as a visible feature on marketing materials lends credibility, trust,and brand awareness. It serves as an implicit seal of approval and helps differentiate the product. Partners should always use the certification mark when referencing ENERGY STAR certifiedproducts. Partners can also use these “logo lock-ups” to indicate certification along with conveyingthe energy and money savings and environmental benefits of certified products with the “Cool forYou & the Planet” tagline.Link to ENERGY STARBenefits Identifier3

HVAC Key Messaging The HVAC promotion key messagingdocument includes educational content andthe latest savings facts for you to integrate intoyour materials, as needed, to help promote thebenefits of:–ENERGY STAR certified HVAC equipment–HVAC maintenanceLink to HVAC Key Messaging4

Heating & Cooling Guide Web Buttons Buttons to highlight and link to the ENERGY STARHeating & Cooling Guide. This interactive guide can helpconsumers navigate an HVAC equipment upgrade. Theycan:–Learn the symptoms–Find purchase and installation guidance–Use the savings calculatorHeating & Cooling Guide –www.energystar.gov/HVACguideLink to HVAC Guide web buttons5

Air Source Heat Pump Fact Sheet Use the Air Source Heat Pump factsheet to engage your customers thisheating season and educate them onthe energy-saving benefits of thetechnology. The fact sheet is ready to download andprint as-is or customize to incorporateyour logo.Link to Air Source Heat Pump Fact Sheet6

Mini Split Heat Pump Fact Sheet Use the Mini Split Heat Pump factsheet to engage your customers andeducate them this heating season andeducate them on the energy-savingbenefits of the technology. The fact sheet is ready to downloadand print as-is or customize toincorporate your logo.Link to Mini Split Heat Pump Fact Sheet7

HVAC Sample Social Media Sample social media posts include messaging andimagery that you can use as-is or customize as needed.Link to Social Media PostsLink to Social Media HVAC Graphics8

Ask the Expert: How to Stay Warm and Save Money As the days and nights get cooler here, now is theperfect time to get your home ready for the coldestmonths of the year. Let ENERGY STAR show youhow to save energy, save money, and protect theenvironment all winter long. Use this fun video toengage your customers and educate about topheating tips and the benefits of asking for ENERGYSTAR. Share the video on social media or embed it onyour website!Link to Ask the Expert Heating Video9

Questions & Additional InformationIf you have questions or would like to request creative files for customization, please reach out to yourENERGY STAR account manager. Utilities and Energy Efficiency Program Sponsors can contact their ENERGY STAR Regional AccountManager by emailing eeaccountmanager@energystar.gov. If you are a retail or manufacturer partner, please reach out to changetheworld@energystar.gov.10

HVAC Marketing & Materials Plan. 2 ENERGY STAR HVAC Promotion Marketing Materials Overview Welcome to the ENERGY STAR HVAC promotion. The . Including the ENERGY STAR mark as a visible feature on marketing materials lends credibility, trust, and brand awareness. It serves as an implicit seal of approval and helps differentiate the product.