Adobe Exchange Partner For Adobe Experience Cloud Guidelines
Adobe Exchange Partner for Adobe Experience Cloud guidelines April 22, 2021 Adobe Confidential.
Contents Introduction 3 Partner communications 4 Branding your offering 5 Adobe product editorial guidelines 13 Recent acquisitions & brand transitions 33 Product architecture 14 Workfront brand integration: Overview 34 Architecture evolution 15 Adobe Workfront product brands 35 Application overview 16 Magento brand integration: Overview 36 Program badges & representation 6 Names & attribution: Adobe Experience Cloud 17 Magento brand integration: Open source 37 Exchange Partner program levels & badges 7 Names & attribution: Applications 18 Magento brand integration: Referring to merchants 38 Badge placement examples 8 Core products & features: By application 20 Magento brand integration: Retired partner and credential badges 39 Using the badges 9 Core products & features: Editorial guidance 21 Marketo brand integration 40 Social media 41 Avoiding confusion in social media 42 Using Adobe imagery 43 Our principles 44 Interacting with Adobe on social 45 Badge do’s & don’ts 10 Names & attribution: Adobe Experience Platform 22 Email signatures 11 Company name & legal lines 23 Editorial references 12 Google Ad Text 24 Design elements 2 Adobe Confidential 22 April 2021 25 Typography 26 Representing Adobe products 27 Representing Adobe products: Example 28 Retired product logos 29 Product identities 30 The Adobe logo 31 Co-marketing lockups 32 Press releases Adobe guidelines for third-party press releases For more information 46 47 48
Introduction These guidelines have been created to give you an overview of the program, specifics about using your program badge, as well as other Adobe assets available to you. All of these elements are meant to be used within your own unique branded look and feel—one that distinguishes them from the Adobe look and feel. 3 Adobe Confidential 22 April 2021 The Adobe Exchange partner program for Adobe Experience Cloud is designed specifically for technology partners, including software vendors, data providers, hardware, and infrastructure vendors. The program is an opt-in program with four tiers—Member, Innovate, Accelerate, and Premier—providing different levels of benefits based upon the participation level. The Adobe Exchange partner badges have been created for your promotional use after being accepted into the program, and for as long as you remain in good standing within the terms of your Partner Agreement. Once you’ve been accepted into the program, you can download your partner badge from the Adobe Exchange partner portal (log in navigate to the Program Benefits tab select Marketing). Each use of the partner badge or any Adobe assets must be sent for brand review before being finalized. Please send a PDF, screenshot, or link showing the proposed use of Adobe assets to brand@adobe.com. Please allow for a 3-business day turnaround.
Partner communications Partners are an invaluable part of the Adobe community and a critical part of our business. Is it a partner communication or an Adobe communication? Use your company’s layout templates, not Adobe’s, unless specifically provided to you as a Partner template. However, we always want to be clear who is driving a communication, so the recipient knows who they are receiving content from or communicating with. Lead with your company’s brand/logo. 4 Adobe Confidential 22 April 2021 Partner communications should be in your own branded look and feel—one that is readily distinguishable from the Adobe look and feel. Partner communications should not attempt to look like a communication that might be understood as an Adobe communication. The applicable Adobe partner badge may be used to communicate that official relationship. It should be secondary (size and/or placement) to your company’s brand. It should be used almost as a signature or subtle endorsement of the partnership to help the reader understand our companies’ relationship. The Adobe logo should not be used. Please use your partner badge, not the Adobe logo, to communicate our relationship to your customers and readers. Use your company’s font, not Adobe Clean. Use your company’s brand colors, not Adobe’s. Any Adobe asset used should be one element within your communication, secondary to your own brand.
Branding your offering Please refer to Adobe’s trademark usage guidelines on the company’s official website: https://www.adobe.com/legal/ permissions/trademarks.html Naming your offering Product icon, logo, or imagery You may not include any Adobe trademark, in whole or in part, an abbreviation of an Adobe trademark, or any word or design confusingly similar to an Adobe trademark in your company name, trade name, product name, domain name, or name of your offering. You may not use an Adobe logo, product icon or image, in whole or in part, or any similar variation, in a preview image, product icon or feature image for your offering, except by prior, written license agreement from Adobe. If your offering operates with, or service is designed for an Adobe product, you may refer to the Adobe product name or trademark in the name of your product or service only to indicate compatibility. The Adobe product name should be used in full as outlined in this guide, and shown in the examples below. Correct: [Your company/offering name] for Adobe Product Name Correct: [Your company/offering name] with Adobe Product Name Correct: [Your company/offering name] and Adobe Product Name Incorrect: [Your company/offering name] Adobe Product Name Incorrect: Adobe Product Name [Your company/offering name] Incorrect: [Your company/offering name] for Adobe (refer to the specific Adobe product, not just Adobe) Incorrect: Do not use the Adobe logo, in whole or in part, in your icon design. Incorrect: Do not use Adobe product logos or trademarks, in whole or in part, in your icon design. Incorrect: Do not use Adobe product logo abbreviations, i.e. AEM for Adobe Experience Manager. Incorrect: Do not mimic the style of Adobe product logos to create new icon designs. Domain names You may create a dedicated product landing page, but the domain name may not include any Adobe trademark or product name, in whole or in part, an abbreviation of an Adobe trademark or product name, or any word or design confusingly similar to an Adobe trademark or product name. Incorrect: www.[Your Company name]andAdobeAEM.com Correct: www.[Your Company name].com/YourOfferingName 5 Adobe Confidential 22 April 2021
Program badges & representation
Program badges & representation Exchange Partner program levels & badges Your program badge is the primary way you communicate your relationship with Adobe in your marketing and advertising materials, either in print or digital media. The Adobe logo should not be used or added to those badges that don’t include it in the badge. The Adobe Exchange Partner Program has four levels of participation. Program badges are available for Innovate level partners and above. Refer to the Adobe Exchange Program Benefits page for participation and level requirements. Innovate level partners will receive a text only badge: Accelerate and Premier level partners will receive badges that include the Adobe symbol: 7 Adobe Confidential 22 April 2021
Program badges & representation Badge placement examples Your program badge is the primary way you communicate your relationship with Adobe in your marketing and advertising materials, either in print or digital media. When using the badge, it should be secondary (size and/or placement) to your company’s brand. It should be used almost as a signature or subtle endorsement of the partnership to help the reader understand our companies’ relationship. The Adobe logo should not be used. Please use your partner badge, not the Adobe logo, to communicate our relationship to your customers and readers. Your Company Logo Your Company Logo [Your name] for[Your Adobename] for Adobe Experience Manager Experience Manager Lorem ipsum dolor sit amet, consectetuer Lorem adipiscing ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodelit, tincidunt sed diam ut nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. laoreetUt dolore wisi magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci enim ad tation minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ullamcorper ex ea suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum commodo iriure dolor consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate in hendrerit in vulputate Your Company Logo Your Company Logo [Your name] for Adobe [Your name] for Adobe Experience Manager Experience Manager Lorem ipsum dolor sit amet, consectetuer adipiscing Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt elit,utsed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut laoreet wisi dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip exullamcorper ea suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure commodo dolor consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate in hendrerit in vulputate For illustrative purposes only. 8 Adobe Confidential 22 April 2021 When space is at a premium, placement may vary, but should always remain secondary to your brand in the communication.
Program badges & representation Using the badges Clear space When placing in layouts, always maintain enough space around the badges or icons that is clear of other graphics and typography to ensure visibility. The minimum clear space requirement for all partner badges is equal to the height of the Adobe symbol or the two primary lines of text for badges that do not include the Adobe symbol. x x x x x x x x Minimum height Minimum heights are provided to ensure legibility. Never use the badges or icons smaller than these sizes. Color The partner badges are available in two variations for use on dark or light backgrounds to ensure legibility. Do not recolor it in any other way. 9 Adobe Confidential 22 April 2021 Print 0.5″ Digital 36px Print 0.5″ Digital 36px
Program badges & representation Badge do’s & don’ts Do’s Don’ts Display the badge only in the form and colors in the files distributed by Adobe and shown in this guideline. Do not add additional elements to the badge, including the corporate Adobe logo if your badge does not already include it. Always position the badge alone and apart from other text and graphics, especially other trademarks and service marks. Do not separate the elements of the badge to be used independently, including the corporate Adobe logo. If using the Adobe Exchange Partner badge as an active link on your website, it may link only to the Adobe Exchange program page on Adobe’s official website (adobe.com): https://partners.adobe. com/exchangeprogram/experiencecloud.html (or a future substitute page) and not in any other linking manner. Do not combine the badge with any other elements—such as logos, words, graphics, photos, slogans, or symbols that might seem to create a hybrid mark. Do not alter the badge or its elements in any way, including translation of the elements of the badge. Do not display the badge in a way that suggests that a third party’s product is an Adobe product, or that it is a part of a third party’s product name. Do not embed the badge within any main content or body text areas. 10 Adobe Confidential 22 April 2021
Program badges & representation Email signatures Reference to the partnership in email signature may be in text or with the partner badge. It should be in relation to your company, not the individual. If using the partner badge, it should be secondary to your company brand both in placement and size/prominence. Correct: Jane Doe Title Jane Doe Title Jane Doe Title Jane Doe Title Company XYZ Adobe Exchange Partner, Innovate Company XYZ Adobe Exchange Partner, Accelerate Company XYZ Company XYZ Incorrect: Jane Doe Adobe Exchange Partner, Accelerate Jane Doe Jane Doe 11 Jane Doe Adobe Exchange Partner, Innovate Adobe Confidential 22 April 2021
Program badges & representation Editorial references Program name Referring to your partnership level When referencing the name of the program, the first use should be the name in full. When referencing your partner level, use the full program name and level. Thereafter, you can shorten as shown below. First reference: Adobe Exchange partner program for Experience Cloud Subsequent references: Adobe Exchange partner program — OR — Adobe Exchange First reference: Incorrect: Any other abbreviations such as AEP, EP, EPP, etc. Company XYZ is an Adobe Exchange partner for Adobe Experience Cloud, Innovate level. Company XYZ is an Innovate level partner in the Adobe Exchange partner program for Adobe Experience Cloud. Company XYZ, Adobe Exchange partner for Adobe Experience Cloud, Innovate Avoid terms or phrases that refer to a unique or exclusive relationship with Adobe. Examples include: XYZ is the #1 Adobe Experience Manager partner XYZ is the highest revenue generator of any Adobe partner Subsequent references: Use of terms like exclusive, strategic, limited, elite, privileged, etc. As an Innovate level Adobe Exchange partner, Company XYZ is. Incorrect: 12 Adobe Confidential 22 April 2021 Company XYZ is an Adobe Exchange partner [Always include the level designattion.] Jane Doe is an Adobe Exchange Partner [The program is in relation to the company, not an individual.]
Adobe product editorial guidelines
Adobe product editorial guidelines Product architecture Master brand Cloud brand Categories Applications Services Content and commerce Adobe Experience Manager Profile Platform Data insighs and audiences Adobe Commerce Adobe Analytics Segmentation Adobe Customer Journey Analytics Identity Customer journeys Adobe Real-Time CDP Query Adobe Confidential 22 April 2021 Adobe Audience Manager Adobe Target AI/ML Adobe Sensei Adobe Campaign Ingestion Adobe Experience Platform Data 14 Marketing workflow Content Adobe Journey Optimizer Privacy & Governance Adobe Marketo Engage Adobe Workfront Destination
Page title Architecture evolution Adobe Experience Cloud is the most comprehensive set of market-leading solutions across content and commerce, customer journey management, data and insights, and work management, all powered by the Adobe Experience Platform. We are evolving our brand architecture to bring our current innovation and future state vision to life in the simplest, most approachable form. By organizing our portfolio around categories of tools our customers need to deliver world-class customer experiences, we provide them with a more accessible roadmap with which to navigate how Adobe can help them succeed. Categories are a way to organize the applications on Adobe.com, in architectures, etc. They are not for use in messaging They should not be locked up with Experience Cloud or Experience Platform brands They are collections of products, not a product themselves. 15 Adobe Confidential 22 April 2021 “Sub-cloud” brands have been retired. We will organize applications in descriptive categories aligned to tools our customers are searching for Role of categories: These descriptive categories are here to help us organize but should not be treated as branded components of Experience Cloud or Experience Platform.
Page title Application overview Content and commerce Data insights and audiences Adobe Experience Manager Simplify digital asset management with the power of a content management system to get personalized, content-led experiences into market faster. Adobe Commerce Create engaging shopping moments that integrate both digital and physical experiences, with a leading commerce solution for merchants and brands. Adobe Analytics Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey to surface insights with predictive intelligence. Adobe Customer Journey Analytics A single interface where you can track, analyze, and visualize every action in context of the customer journey, to provide more context for decisions. Adobe Real-Time CDP Collect, normalize, and unify all data into robust real-time profiles that let B2B an B2C marketers deliver personalized experiences. Adobe Audience Manager Create and activate the best audiences on any channel or device with our best-in-class data management solution. Adobe Target A complete optimization engine with AI-powered testing, personalization, and automation at scale. Adobe Campaign Use rich customer data to create, coordinate, and deliver dynamic campaigns that connect with customers across email, mobile, and offline channels. Adobe Journey Optimizer Manage and optimize scheduled omnichannel campaigns and one-to-one moments for millions of customers from a single application. Adobe Marketo Engage Automate your demand engine with end-to-end engagement across every stage of the customer journey. Adobe Workfront Connect, collaborate, and execute complex workflows and projects with a leading work management system built for enterprise. Content journeys Marketing workflow 16 Adobe Confidential 22 April 2021
Adobe product editorial guidelines Names & attribution: Adobe Experience Cloud 1st & most prominent use Adobe Experience Cloud Secondary uses Adobe Experience Cloud Experience Cloud Incorrect Attribution Experience Cloud from Adobe Adobe’s Experience Cloud Notes Do not abbreviate to "AEC." Adobe, Adobe Experience Cloud AEC When used, attribute the logo as "the Adobe Experience Cloud logo" in legal lines. Using “the” Don't use abbreviations As a rule, do not use “the” preceding "Adobe Experience Cloud." Use Not Use Not Use “the” only when you follow "Adobe Experience Cloud" with a generic term (i.e. applications) and it sounds better in context, see examples below. Adobe Experience Cloud AEC Adobe Analytics AA Adobe Audience Manager AAM Adobe Campaign AC Adobe Commerce AC Adobe Customer Journey Analytics ACJA Adobe Experience Manager AEM Adobe Journey Optimizer AJO Adobe Marketo Engage AME Adobe Real-Time CDP ARTCDP Adobe Target AT Adobe Workfront AQ Marketo Engage ME Do this: Adobe Experience Cloud provides. Not this: The Adobe Experience Cloud provides. 17 Adobe Confidential 22 April 2021
Adobe product editorial guidelines Names & attribution: Applications 1st & most prominent use Adobe Analytics Adobe Audience Manager Adobe Campaign Adobe Commerce Adobe Customer Journey Analytics Adobe Experience Manager 18 Adobe Confidential 22 April 2021 Secondary uses Adobe Analtyics Analytics Adobe Audience Manager Audience Manager Adobe Campaign Campaign Adobe Commerce Commerce Adobe Customer Journey Analytics Customer Journey Analytics Adobe Experience Manager Experience Manager Incorrect Attribution Notes AA Adobe Do not abbreviate to "AA." AAM Adobe Do not abbreviate to "AAM." Audience Manager is two words. AC Adobe Do not abbreviate to "AC." Don't append Classic/Standard in primary mentions. Adobe Magento Commerce Magento Commerce Magento MC Adobe Do not abbreviate to "AC." Previously known as Magento Commerce. Learn more. ACJA, CJA Adobe Do not abbreviate to "ACJA." AEM Adobe Do not abbreviate to "AEM."
Adobe product editorial guidelines Names & attribution: Applications, continued 1st & most prominent use Adobe Journey Optimizer Adobe Marketo Engage Adobe Real-Time CDP Adobe Target Adobe Workfront 19 Adobe Confidential 22 April 2021 Secondary uses Adobe Journey Optimizer Journey Optimizer Adobe Marketo Engage Marketo Engage Adobe Real-Time CDP Real-Time CDP Adobe Target Target Adobe Workfront Workfront Incorrect Attribution Notes AJO Adobe Do not abbreviate to "AJO." Marketo ME Adobe, Marketo Do not abbreviate to "AME." Previously known as Marketo Engage. Learn more. ARTCDP Adobe Do not abbreviate to "ARTCDP." The "R" and "T" in Real-Time are capitalized. AT Adobe Do not abbreviate to "AT." Workfront, an Adobe company AW Adobe Do not abbreviate to "AW."
Adobe product editorial guidelines Core products & features: By application Adobe Analytics Adobe Campaign Adobe Experience Manager Adobe Target Analysis Workspace Marketing Reports and Analytics Ad Hoc Analysis Data Workbench Data Connectors Data Warehouse Tag Management Report Builder (for Excel) Federated Analytics Campaign Management Visual Cross-channel Orchestration Integrated Customer Profile Personalized Targeting Centralized Offer Management Real-time Interaction Management Cross-channel Execution Operational Reporting Marketing Campaign Management Sites Assets Mobile Forms Communities Screens AB Testing Multivariate Testing Rules Based Targeting Geotargeting Recommendations Automated Personalization Adobe Journey Optimizer Adobe Workfront Coming soon Adobe Audience Manager Adobe Commerce Adobe Marketo Engage Fusion Goals Scenario Planner Identity Management Audience Activation Cross-device Measurement Audience Marketplace Audience Optimization B2C & B2B commerce Mobile commerce Segmentation & personalization Shipping & fullfillment Inventory management Order management Business Intelligence Lead Nurturing & Management Account-Based Marketing Personalization Cross-Channel Engagement Integrated Sales Applications Marketing Measurement & Attribution Adobe Customer Journey Analytics Coming soon Coming soon 20 Adobe Confidential 22 April 2021 Adobe Real-Time CDP
Adobe product editorial guidelines Core products & features: Editorial guidance Core products and features should always be used in clear context to its respective application. Core products and features are not Adobe branded For example: For example: Incorrect: Adobe Assets The Adobe Experience Manager Assets capability is Adobe Experience Manager Assets is Adobe Experience Manager with its Assets capability is The Assets capability in Adobe Experience Manger is The Assets capability, part of Adobe Experience Manager, is The Assets capability is (only after using one of the examples above to tie the capability to the application) Assets is (only after using one of the examples above to tie the capability to the application) 21 Adobe Confidential 22 April 2021 Localization Core product and feature names are not localized.
Adobe product editorial guidelines Names & attribution: Adobe Experience Platform 1st & most prominent use Secondary uses Incorrect Adobe Experience Platform Adobe Experience Platform The Adobe Experience Platform Adobe Adobe Platform AXP or AEP Adobe XP Adobe [Customer] Data Platform CDP Adobe Content Platform Adobe Cloud Platform Adobe Experience Cloud Platform Experience Platform Adobe Experience Platform Launch Experience Platform Launch Platform Launch Adobe Launch Adobe Platform Launch Launch, by Adobe Launch Attribution Adobe Notes Description: Open and extensible platform designed for Customer Experience Management Localization: Do not translate Adobe Experience Platform. Do not shorten to an acronym in any external facing communications. Never use AXP, AEP, Adobe XP or any other abbreviation. When used, attribute the logo as "the Adobe Experience Platform logo" in legal lines. Description: Data collection and technology activation for sites and apps. Never use: “Adobe Launch” or any abbreviations such as “AEPL” or “EPL” Using “the” Don't use abbreviations Do not use “the” preceding "Adobe Experience Platform." Do not use any abbreviations for Adobe Experience Platform in external communications. Use “the” only when you follow "Adobe Experience Platform" with a generic term (i.e. features) and it sounds better in context, see examples below. Use Adobe Experience Platform Do this: Not this: 22 Adobe Experience Platform provides. The Adobe Experience Platform provides. Adobe Confidential 22 April 2021 Not AEP AXP Adobe XP
Adobe product editorial guidelines Company name & legal lines Everyday name: Globally Adobe Legal lines Please include an attribution statement, which may appear in small, but still legible, print, when using any Adobe trademarks in any published materials—typically with other legal lines at the end of a document, on the copyright page of a book or manual, or the legal information page of a website. All everyday uses in marketing, trademark attribution, etc. Global trademark attribution statement Legal entities List of Adobe marks used, beginning with “Adobe” and “the Adobe logo,” if used, followed by any other marks (in alphabetical order) “are either registered trademarks or trademarks of Adobe in the United States and/or other countries.” Only used when legally required. Check with your Adobe contact. Never Adobe Incorporated Adobe Systems Adobe Systems, Inc. Adobe Systems Incorporated Or any other variation. 23 Adobe Confidential 22 April 2021 Note: ”Catch-all” attribution may be used following the standard attribution statement for all third-party trademarks, unless specific notice is required by contract: “All other trademarks are the property of their respective owners.” Example Adobe, the Adobe logo, Adobe Experience Cloud, the Adobe Experience Cloud logo, and Adobe Marketing Cloud are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
Adobe product editorial guidelines Google Ad Text Trademarks in Google Ad Text In response to trademark owner complaints, Google may restrict the use of trademarks in ad text. There are specific requirements for resellers, informational sites, and authorized advertisers who want to use trademarks that would otherwise be restricted. Please see Google’s trademark policy page for information on their Reseller and Informational Site Policies. Adobe Authorized Advertisers Using Adobe trademarks in Google Ad Text is offered as a benefit to Adobe Exchange Partners only at the Accelerate and Premier levels. If you are a partner at the Accelerate or Premier level and need approval, please email advertisingapproval@adobe.com. 24 Adobe Confidential 22 April 2021
Design elements
Design elements Typography Adobe communications use Adobe Clean. Adobe Clean is proprietary to Adobe and is for use in Adobe communications only. It is not distributed for partner use or available for sale to the general public. We encourage partners to use their own corporate typeface, even when communicating about Adobe products/solutions. Alternatively, Helvetica is a great web-safe, go-to font for any screen size, and reflects the clean look and feel that is Adobe’s stock-in-trade. 26 Adobe Confidential 22 April 2021
Design elements Representing Adobe products Adobe has shifted away from individual product logos for each product within Adobe Experience Cloud. Unique logos and lockups for each product within Experience Cloud are no longer used. They should be represented in text only. Do not use previous logos, previous icon colors, the Adobe Experience Cloud logo, or the Adobe logo to represent specific products. Please note, the Experience Cloud and Experience Platform logos should only be used to represent Experience Cloud and Experience Platform respectively. They are not interchangeable, should not be locked up with category or application names, or used as the Adobe corporate logo. Trademark attribution When using the Experience Cloud logo (on its own, or in the lockup), attribute as “the Adobe Experience Cloud logo.” When using the Experience Platform logo (on its own, or in the lockup), attribute as “the Adobe Experience Platform logo.” 27 Adobe Confidential 22 April 2021 Content & Commerce Data Insights & Audiences Customer Journeys Marketing Workflow Adobe Experience Manager Adobe Commerce Adobe Analytics Adobe Customer Jouney Analytics Adobe Real-Time CDP Adobe Auience Manager Adobe Target Adobe Campaign Adobe Journey Optimizer Adobe Marketo Engage Adobe Workfront
Design elements Representing Adobe products: Example As shown in this example, products should be represented in text only. Adobe Commerce Reporting Adobe Commerce 28 Adobe Confidential 22 April 2021
Design elements Retired product logos This imagery should no longer be used. Questions? Email brand@adobe.com. 29 Adobe Confidential 22 April 2021
Design elements Product identities Product identities are not available for partner use. If you feel you have a special requirement for it, please email brand@adobe.com. Retired imagery 30 Adobe Confidential 22 April 2021
Design elements The Adobe logo Your partner badge should be the primary way you communicate your relationship with Adobe. Neither this document nor the standard partner agreement grants you permission to use the Adobe logo. The Adobe logo may only be used by third parties under written license from Adobe. To obtain a license to use the Adobe logo, please contact your Adobe representative. The Adobe logo is not a standard asset for partner use, but may be appropriate in certain instances, i.e. your company’s partner web page showing a lineup of partner company logos. The Adobe logo will only be licenesed and approved for partner listings by Accelerate or Premier level Exchange Partners. Please contact your Adobe representative to request permission to use the logo. You may also email brand@adobe.com. Once a license agreement is in place for use of the Adobe logo, we will provide you with the logo files and guidelines for use. 31 Adobe Confidential 22 April 2021
Design elements Co-marketing lockups Your partner badge should be the primary way you communicate your relationship with Adobe. The
Representing Adobe products 27 Representing Adobe products: Example 28 Retired product logos 29 Product identities 30 The Adobe logo 31 Co-marketing lockups 32 Recent acquisitions & brand transitions 33 Workfront brand integration: Overview 34 . in print or digital media. The Adobe logo should not be used or added to
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