MARY KAY Digital
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Table of Contents Ch. 1: Why Digital Parties?. 4 What Is a Digital Party?. 5 Why Should I Book Facebook Parties?. 5 Types of Facebook Parties. 6 Ch. 2: Tips & Advice. 7 Party Tips. 8 Video Tips. 9 Hostess Tips. 10 Prize Giveaway Tips. 12 Ch. 3: Facebook Party Script & Images. 13 Before You Dive In. 14 Promoting Parties/Finding a Hostess. 17 Setting Up Your Facebook Event. 18 Facebook Cover Images & Event Descriptions. 19 Invitation Messages & Posts. 20 Preparty Posts. 22 Party Posts. 27 After-Party Messages. 39 Ch. 4: Advanced Options. 40 About This Guide This guide is divided into chapters to help you navigate quickly and easily. Depending on your Facebook party skill level and experience, you may need to read the guide from cover to cover, or you may just need to skim the tips and snag the approved posts. Either way, we’ve made it easy for you to find the information you need and start partying! We’ve also made it easy to navigate the guide by including links to other sections as they come up. If you see something underlined, that means you can click to jump straight to more information on the topic or to that chapter in this guide. Read through the posts in this guide, but remember that you can (and should) add in your own personality (and some emojis). The posts should be written the same way YOU would normally talk to your customers, so add your own flair, and have some fun! Just remember not to change or exaggerate any product claims. Digital 1:1 Follow-Up Consultation. 41 Using a Poll to Preprofile Guests. 42 Multiday Facebook Parties and Facebook Groups. 43 Additional Post and Image Options. 45 3
1 CHAPTER WHY l a t i g Di ies? Part This section includes tips on using this guide and some good reasons to jump into the world of digital parties. 4
WHAT IS A Digital Party? A digital party is simply the act of holding a skin care class, colour party or any other kind of Mary Kay party digitally, like through your social media channels. In this guide, we’ll specifically cover holding skin care parties using Facebook Events. During this hour-long online event, you can use the scripts, images, videos and tips in this guide to share everything you love about Mary Kay skin care with your customers, no matter where they live or how busy their schedules may be! Renee’s Mary Kay Skin Care Party Right here on Facebook! WHY BOOK Facebook Parties? 5/17/18 6:30 p.m. 7:30 p.m. Hey, everyone! I’ve teamed up with the amazing Renee to host this online Mary Kay skin care party! It's hassle-free; you don't have to clean your house or get dressed up, and I know you'll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here! There are lots of ways Facebook parties can help give your business (and bookings) a boost. Just remember, Facebook parties are not designed to replace your in-person, face-to-face party business – this is just another way to enhance your business with more connections with your customers. You can use Facebook parties to sell, book and team-build, just like you do during in-person parties. There are so many reasons to layer online parties into your business: Reach people who live far away or with whom you may not have regular in-person contact. Reach shy people or anyone who isn’t comfortable in a face-to-face party. Party from home or wherever you have an internet connection! Salvage an in-person party when severe weather or other unexpected obstacles lead to a possible cancellation. Persuade more attendees to join an online party, especially if they are new to Mary Kay. Less prep time when you use approved scripts and images in this guide. Adding just a few Facebook parties each month can mean a big boost in business and bookings! 5
TYPES OF Facebook Parties? 01 02 03 WITH A HOSTESS Just like your in-person parties, working with a hostess who can invite her friends, family and colleagues can increase party attendance, bring in new customers who aren’t familiar with Mary Kay and gives you an extra cheerleader during your Facebook party. WITHOUT A HOSTESS SOCIAL SELLING Independent Beauty Consultants who successfully run a Facebook party could see 1-3 in-person bookings with proper follow-up. You also can host a Facebook party without a hostess. Simply build a guest list on your own by posting on your business page and by sending messages through Facebook Messenger, text and email. This can be a great option when you are first starting out and may just help you find a hostess for your next party! WITH YOUR TEAM OR UNIT Another option is to host a party with other team or unit members. If you are more experienced and comfortable holding Facebook parties, this can be a fabulous hands-on education opportunity for your fellow team members. Your team members can build up the guest list and keep the excitement up while they learn as you run the party. (Just be sure guests know to contact their own Beauty Consultants for orders.) 6
2 CHAPTER iT ps & e c i v d A This section includes important advice to explore before you start booking Facebook parties, including tips for making and using videos, finding and coaching your hostesses and giving away prizes during your parties. 7
Party Tips Pair these tips with Ch. 3: Facebook Party Script & Images to start holding Facebook parties today! Make your customers feel important! Always invite guests and coach your hostess with personal messages before sending the group event invitation. Be careful with group Facebook messages or sending a group text, as it can start a flood of responses to everyone in the message, and no one enjoys that! You can begin to tout the benefits of an in-person consultation anytime you message a guest. Simply mention the opportunity for a complimentary personal consultation after the party when you invite your guests. A typical Facebook party should last about an hour, which means you should use about 10-13 posts per party, at about 3-5 minutes per post. The script in this guide matches this recommendation. Comment on your own posts within the party to create more conversation or add additional web links, videos or product information. If comments or interaction are lagging, consider a prize draw or post a question! You also can coach your hostess to chime in if the pace starts to slow. Don’t feel like you have to answer every single question. Allow other guests and your hostess to answer too. It can add to the energy and interaction in the party, and guests will love an honest testimonial from another customer or Mary Kay fan. Don’t forget to enter guest information into myCustomersSM. Every Beauty Consultant may choose to run her parties in the way that works best for her. Talk to other team members, experiment and find out what works best for you! Be sure to follow all Social Media Guidelines and only post “commercial” posts on your Mary Kay business page, in closed social media groups or through other private communication methods. SO MANY WAYS TO PARTY Remember, Facebook parties aren’t meant to replace your face-to-face parties. They can add additional income opportunities to your business, and you also can use them to book additional one-on-one consultations and inperson parties with attendees. : y l t n a t r o Most Imp flexible e b , n u f e v a H ! w o l f e h t h t i w o g d n a 8
Video Tips Videos can be an exciting way to engage your guests during a Facebook party. There are some official Mary Kay videos recommended in the skin care party script, but you also can create personal videos to connect to guests during your party. VIDEO IDEAS GOING LIVE You can use video to introduce yourself and tell your I-story to kick off the party. 1. If you’re experienced at holding Facebook parties or very comfortable using Facebook Live already, you could consider using this feature for your parties as well. If you are comfortable applying product to yourself on video, you can show a quick makeup tutorial or a skin care demonstration. 2. Just as you would with a prerecorded video, you should stabilize your device, frame your shot and test the lighting and sound before the party begins. 3. You should practice what you plan to say or show, so you’re ready to go once the party starts. Consider recording yourself once, so you can watch and make adjustments as needed. 4. Once the party has begun, simply select the Live feature in Facebook and start rolling! If there are other demonstrations that bring a “wow” factor to your in-person parties, you may consider using a video to bring that same surprise and delight to your online parties. RECORDING VIDEO Remember to use a tripod or stable surface, so your video is clear and easy to watch. Use a clean, nondistracting background, and be sure the lighting and sound are optimal for your guests. Once you’ve recorded your videos on your mobile device or computer, simply save them (as a numbered post) to your party folder. QUICK TIP! If your significant other, child or pet happens to wander into your live video, don’t fret! Simply introduce them – one of the benefits of your Mary Kay business is the ability to work from home and around your favourite people (or animals)! 9
Hostess Tips If you are looking for a hostess, reach out to your customers who are always excited about new Mary Kay products or who are your loyal customers. Do you know someone interested but hesitant to host a face-to-face party? Offer a Facebook party! Remember, sometimes someone who isn’t ready to commit to an in-person party will host or join a Facebook party. Plus, consider following up with anyone who has liked or commented on your promotional Facebook party posts to see if they want to host or attend your next Facebook party. USING A FACEBOOK PARTY TO HELP OVERCOME OBJECTIONS Facebook parties aren’t meant to replace your in-person parties. But they can help you overcome objections from new customers and hostesses, and ease them into the idea of hosting a party in their homes. Facebook parties are a bit like a risk-free trial for party hosting. And you can easily use a successful Facebook party to book additional one-on-one consultations and in-person parties with attendees. Offering a digital party can help you overcome all kinds of objections and find new customers. Here are just a few reasons to share with your customers: You don’t need a sitter. You don’t have to cook or clean the house. You can pop in and out if needed. It’s free to host or attend. There aren’t any weather or traffic problems to worry about. Friends and family who live far away can attend. Everyone is on Facebook anyway. ;) You can party in your jammies. PARTY PROMOTION When promoting Facebook parties, be sure to follow all Social Media Guidelines and only post “commercial” posts (those that include a call to action, etc.) from your official business page. We’ve provided several post images and options for promoting Facebook parties and finding a hostess in Ch. 3 Facebook Party Script & Images. let’s t! connec You can host or attend from any device and any location with an internet signal. 10
Coaching your hostess CHECKLIST! Share your excitement as you plan the party! When she is excited, her guests will be too. Remember to apply your Golden Rule service, and don’t overwhelm her with too many messages; just keep in touch. Decide on a date and time that works for your hostess and her friends. Ask your hostess to send a personal invitation to her guests on Facebook. It’s best if the initial contact comes from someone they know. Once you have her guest list, be sure she knows that you will be communicating with them to add them to the party group, for a follow-up after the party for their very own personal consultation and any other messages you plan to share. If guests live in different cities, be sure your party time is still realistic in differing time zones. Be sure your hostess knows ALL about her hostess gift and any rewards she can earn from her party! Ask your hostess to encourage early RSVPs, and consider offering those guests an extra entry into a prize draw at the time of the party. Encourage your hostess to engage with guests during the party through comments. Ask her to comment and like the party posts (before, during and after the party). Don’t forget to enter guest information received from your hostess into myCustomersSM. A few days before the party, reconfirm the date, time and details with your hostess to be sure she’s as ready as you are. 11
PRIZE Giveaway Tips Everyone loves a prize giveaway! When you are selecting and saving your post images, remember to consider including a few prize drawings in the mix. Drawings for prizes can help engage your guests before and during the party! You’ll want to make sure any prize giveaways or drawings you choose to promote comply with all applicable laws and any Facebook terms of use. Of course, it’s all up to you if and how you want to give product or prizes away! KEEP GUESTS ENGAGED Throughout the party, you can encourage comments and questions, ask guests to identify a specific skin care or beauty need, request referrals, additional bookings or an opportunity interview. Each time a guest completes the actions you’ve identified, you can add an entry into the draw. There are a number of ways to track the draws: 1. You can write a name on a slip of paper each time a guest qualifies for an entry. Then, add to a bowl and randomly draw a winner. You could even consider doing this type of drawing via Live Video for some added excitement. 2. For a single-entry draw, you can assign a number to each guest and use any random number generator tool available on the web to select the winner. 3. There also are apps available on your mobile device to help facilitate draws. Try searching “prize draw” or “raffle* app” in your device’s app store. *Note: Although the apps may refer to the draws as a “raffle,” you should not use this term in your party or with your guests/hostess. Actual raffles must abide by specific rules and laws in different provinces. You are simply hosting a prize draw or giveaway. 12
3 CHAPTER & s t p i Scr es Imag This section includes preapproved text and image references for you to use to host a Facebook skin care party, with a few tips on getting started. When you’re ready to start partying, this chapter has what you need. 13
n I e v Di BEFORE YOU SCRIPT TIPS This script is built based on a one-hour Facebook party, which means you should use about 10-13 posts per party. Let guests comment and interact for about 3-5 minutes per post. There are additional timing options, like a Facebook party that can last several days, included in Ch. 4: Advanced Options. This script is meant to be flexible. You can either use the text and images exactly as they appear, or add your own personality by customizing the text on the blank templates provided in the Image Library. Just remember not to change product claims and to adhere to the Company’s Social Media Guidelines. Download a Word document version of this chapter when you’re ready to create your own party script. Ask your guests to send you a private message for their orders. This will help keep your orders organized and, clear and will keep guests engaged in the party and excited about what you’re sharing! To keep customers engaged in the party group, we suggest sharing your PWS link only before and at the very end of each party. To share a link from your Mary Kay Personal Web Site (“PWS”), simply find the page you want to share, and copy the PWS URL from the address bar. This ensures that the link goes directly to your PWS. HOW TO PIN Once posted, you’ll see a light gray “V” in the upper right-hand corner of that post. Click and select “Pin Post.” You can have only one post pinned at a time. When you’re ready to pin a new post, simply follow the same steps, and when Facebook says: “You already have a pinned post. Would you like to unpin your current post and pin this new one,” simply click “Confirm.” The new post is now pinned to the top! It will help your guests if you number the posts as we’ve done throughout this guide. And, to help guests keep up with the pace and keep comments in the right place, pin the current active post. 14
p e r P Party Before you start your digital party, you should take time to organize all of your images, videos and text, so you can focus on guest questions and comments during your party. The following tips can help you organize the information you need to hold your digital party: CREATE A PARTY FOLDER 1. 2. 3. 4. Start a new folder and name it for the type of party you’re planning to hold. (For example: Skin Care Party) Review, edit and save a Word document with all of your post text. Add a touch of your own personality to the posts — just remember not to change any product claims. Visit the Image Library and locate the images and short video files you’d like to use. Right click the images to “Save” to your folder. When saving, rename each image to correspond with the numbered posts, e.g., “Post1.JPG” If you plan to create and use any prerecorded videos during your party, they should be part of your party folder too! MARKETING 101 Keep the Mary Kay brand in mind when customizing your image text. Select text colours, words and fonts that match the look, feel and personality of the posts provided in this guide. Your guests should see one cohesive visual story throughout the party experience. CUSTOMIZING PARTY POST IMAGES If you plan to utilize any of the blank images provided in the Image Library, take the time to prepare your custom text before the party begins. 1. 2. 3. 4. Select and save the blank image(s) you’d like to use following the steps above. Download or open your favourite photo editing app (there are numerous free options available online and in mobile app stores). Select the approved blank image you’d like to customize. Add text to the image as needed, and save your new post to your party folder. (Remember, you should only add text to the blank images. You should not alter the colour, crop or composition of the image. You should not use filters over these images either.) Blank image examples 15
& POSTS IMAGES 16
PROMOTING PARTIES & FINDING A TIMING: Post anytime you’re ready for bookings! Hostess You can use these commercial posts to promote your digital parties on your Facebook business page (or via text and email) and to help you find your next hostess. POST IMAGE OPTIONS (MIX AND MATCH) COMMERCIAL POST TEXT OPTIONS (MIX AND MATCH) Is your beauty wish list bigger than your budget? What if you could earn your favourite products by hosting your own Mary Kay Facebook party? PM or comment for the scoop. :) #PartyPerks Fun Fact: When you host a skin care-themed Mary Kay Facebook party, you get insider tips, awesome product info, and you could earn fantastic hostess perks at the same time. Send me a message, and let's plan yours! #LoveYourSkin Who loves earning free stuff, having fun and talking beauty? ME TOO! Let’s host a Mary Kay Facebook party together. It's seriously too easy not to! Message me to book yours, comment your questions, and let’s see what special perks you could be earning! Want to earn your own hostess gifts while you hang out on Facebook? (That’s an easy one!) Host your own party online: all of the fun, no preparation needed! Message me, or comment for more info. :) #PartyPerks TIPS! If you are looking for a hostess, reach out to your customers who are always excited about new Mary Kay products or who are loyal skin care customers. Do you know someone interested but hesitant to host a face-to-face party? Offer a Facebook party! Remember, sometimes someone who isn’t ready to commit to an in-person party will host or join a Facebook party. Once you’ve posted to your business page, be sure to follow up with anyone who has liked or commented on your post to see if they want to host or attend your next Facebook party. 17
SETTING UP YOUR FACEBOOK Event Now that you’re ready to hold your Facebook party, you’ll need to set up your private Facebook event. Get detailed step-by-step instructions from the official Facebook help center. 01 Log in to your personal page, select “Events” from the main menu, and click the “Create an Event” button. Be sure to choose the Private Event option. Note: You should set up your digital parties from your personal account because Facebook business pages do not currently allow private events. Now that your private event is set up, all posts surrounding that Facebook party should be posted within this private environment so that only your invited guests will get notifications when you post. 02 03 Upload your desired cover image from the Image Library. Renee’s Mary Kay Skin Care Party Right here on Facebook! 5/17/18 6:30 p.m. 7:30 p.m. Hey, everyone! I’ve teamed up with the amazing Renee to host this online Mary Kay skin care party! It's hassle-free; you don't have to clean your house or get dressed up, and I know you'll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here! Enter the name, location, date, start and end times, and a brief description of your party. Note: The location in your event description should specify that the party is held on Facebook and not at a physical location. THE MORE, THE MERRIER Once you’ve filled in all of your event information, make sure you’ve checked the box that gives guests the ability to invite others. This way, your hostess can invite her friends and attendees, and they can add other guests as well. 18
s n o i t p i r c s e D FACEBOOK COVER OPTIONS & EVENT TIMING: Add cover images when you create your Facebook event, so the party is branded from the beginning! COVER IMAGE OPTIONS EVENT DESCRIPTION TEXT OPTIONS WITHOUT A HOSTESS It’s time for some beauty and fun from the comfort of your couch! You will have an opportunity to win prizes, learn about Mary Kay skin care products, earn free samples, (did I mention WIN FREE PRIZES) and so much more. Join me live right here in this Facebook event at {insert date and time}, and get ready to have a blast! Learn how to take care of your skin, and explore new product info right here on Facebook. Stay tuned for updates and more fun stuff! WITH A HOSTESS Are you ready for some serious fun!? {Hostess Name} is hosting this Mary Kay Facebook party, and you will have an opportunity to win prizes, learn about Mary Kay skin care products and so much more! Join us live right here in this Facebook event at {Enter date and time} to have a blast! Learn how to take care of your skin, and explore new product info from the comfort of your computer or phone. Stay tuned for updates and more fun stuff soon! WITH A HOSTESS PRIZES NOT REQUIRED: Although offering a prize draw during your party can help keep guests engaged and excited, it is ultimately your choice whether to offer prizes during your Facebook parties. Be sure to read more about Prize Draw Tips in Ch. 2: Tips & Advice. Hey, everyone! I’ve teamed up with the amazing {Hostess Name} to host this online Mary Kay skin care party! It’s hassle-free; you don’t have to clean your house or get dressed up, and I know you’ll LOVE the skin care products and results we’ll be sharing. Save the date, and RSVP right here! 19
s e g a Mess ts & Pos INVITATION TIMING: Once you’ve booked a party with a hostess or decided to hold a party on your own, start sending out the invites! Once you’ve set up your Facebook event, you’re ready to start sending invitations! First on your list will be to add your hostess (if you have one) to the event you’ve just created. She can then add guests to the event. Use these options to send private messages, to add to Facebook event invitations or to post from your business page. You also can modify for use in emails and text messages. POST IMAGE OPTIONS (MIX AND MATCH) TIPS! Don’t forget to include party details like time, date and Facebook event link. You also can encourage your hostess to use this invitation to invite her friends to a hostessled party. Make sure she tags you in her post! You can start getting guests excited about follow-up bookings as early as the invite! Let guests know about their complimentary in-person consultations, so they are ready when you contact them after the party. 20
s e g a ss e s M n o i t p O t x e T s t s o P & INVITATION INDEPENDENT BEAUTY CONSULTANT-LED PARTY: Did someone say girls’ night IN? This is your personal invitation to my next Mary Kay Facebook party on {insert date} where we'll be talking about our most important accessory – skin! It's all online, so no need to leave the house. How awesome is that? Save the date, and RSVP right here: {Insert event link} PLUS, I’ll follow up to offer you a FREE personal consultation after the party, so you can try all the great products! :) #YoureInvited HOSTESS-SENT INVITES Hey, girl! I've teamed up with Mary Kay Independent Beauty Consultant {insert IBC's name} to host a Facebook party all about amazing Mary Kay skin care, and I’d LOVE for you to come! It's all online, so no need to leave the house or anything. Are you in? Oh, did I mention there will be prizes? :) Hope you can make it, and let me know if you have questions. Save the date, and RSVP right here: {Insert event link} (Oh, and stay tuned for your exclusive invite for a free follow-up to try the products in person!) #YoureInvited SALES DIRECTOR-LED PARTY Want to party without leaving your house? The amazing Mary Kay Independent Sales Director {Insert name} is hosting a Mary Kay Facebook party! You will have an opportunity to win prizes, learn about Mary Kay skin care products, (did I mention WIN FREE PRIZES) and so much more. So get ready to talk MUST-HAVE skin care, and save the date. You can RSVP right here: {Insert event link} #YoureInvited OPEN INVITATION’S FROM YOUR BUSINESS PAGE OPTION 1 Join me for a girls' night IN on {insert date} where we'll be talking about our most important accessory — skin! No need to leave the house, and you don't have to dress up! How awesome is that? Save the date! {Insert party details or link} OPTION 2 It's time to celebrate your skin! Join me for an exclusive online party on [insert date] where I'll be sharing skin care tips and tricks and talking fabulous, must-have products. We'll also address your unique skin care issues. Comment below, and I’ll add you! {Insert party details or link} #YoureInvited #LoveYourSkin 21
PREPARTY INTRODUCTION Post There are lots of topics that can help build excitement and brand awareness before your party starts. Depending on how far out your party is booked, it may be best to aim for one post every 2-3 days leading up to the party countdown. The farther away the party date, the longer you should wait between posts. As you become more comfortable holding online parties, you also can use preparty posts to poll guests and discover specific product needs, so you can tailor your party and tag specific party attendees when you post about specific products. Learn more about prepolling in Ch. 4: Advanced Options. TIMING: Once your event is set up, post this image so everyone knows how your party will work. TIPS! Many guests may be new to the online party experience – and every Beauty Consultant may choose to run her parties in the way that works best for her. Talk to other team members, experiment and find out what works best for you! Make sure guests know the best way to contact you before, during and after the party. POST IMAGE Everyone loves a giveaway! Remind guests about giveaways often, and be clear on what they need to do to be entered. Ge
Renee's Mary Kay Skin Care Party Right here on Facebook! 5/17/18 6:30 p.m. 7:30 p.m. Hey, everyone! I've teamed up with the amazing Renee to host this online Mary Kay skin care party! It's hassle-free; you don't have to clean your house or get dressed up, and I know you'll LOVE the skin care products and results we'll be sharing. Save the
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Mary Kay Ash Congratulations and welcome to Mary Kay and our unit - Christine’s Cruisers! I am excited to be working with you as a brand new Mary Kay Beauty Consultant! “Find something you like to do so much you would do it for free - and somebody will pay you well.” Mary Kay Ash My prayer is that you will find your Mary Kay business .
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