2019 Media Kit - A360 Media
2019 Media Kit
Born in 1960 and having cultivated a massive following of over 9.1 Million, SURFER is the world’s most iconic and widest-reaching surf media brand—capturing the essence and lifestyle of surf. SURFER is called ‘The Bible of the Sport,’ not only because we’re the original surf media brand, but because we continue to set the bar when it comes to world-class photography, rich storytelling, and authoritative reporting. Surfers of all ages and ability levels turn to SURFER’s content to form a deeper connection to surf culture, the ocean lifestyle and the joy of riding waves. The Original Since 1960 2 2019 Media Kit
Contents 4 7 22 27 The Original Since 1960 3 Audience Digital Magazine Brand Extensions 2019 Media Kit
Audience The Original Since 1960 4 2019 Media Kit
Audience 9.1 With unmatched content at its core, SURFER has evolved into a legitimate media powerhouse. Brand extensions and signature properties have further cemented it as a globally-recognized surf culture icon. Through our website, events, movies, print and massive social channels SURFER has a total audience of over 9.1M, not including the tens of thousands of monthly MILLION patrons of SURFER The Bar in Hawaii and Florida. The Original Since 1960 5 2019 Media Kit
Audience Social Audience 8M Unique Website Audience 663K Newsletter Reach 220K Magazine Audience 166K Event Attendees 10K Audience Snapshot Opinions about brands & products influence others Plan to take a surf trip in the next year Surf sessions per week 74% 82% 2 Male Female — Average Household Income 72% 28% MILLION 105,285 Age Breakdown 13–17 18–24 25–34 35–44 45–54 54 The Original Since 1960 9% 29% 28% 20% 9% 5% 6 2019 Media Kit
Digital The Original Since 1960 7 2019 Media Kit
Digital Digital Reach SURFER has one of the largest digital audiences in the outdoor/surf world, with over 8.9M readers, followers, subscribers, and fans. SURFER.com 663K YouTube 120K Facebook 2.2M Instagram 2.7M Twitter 452K Google 2.5M Newsletter 220K The Original Since 1960 MILLION 8 2019 Media Kit
Digital SURFER.COM With 660K unique users and over 3M page views per month, SURFER.com is a premium online experience, providing surfers with breaking news, original and curated surf clips and movies, and the most engaging photography and storytelling in the space. SURFER.com is also home to the original and most popular fantasy surf game, Fantasy SURFER, and our free surf forecasting service, SwellWatch. The Original Since 1960 9 2019 Media Kit
Digital Fantasy SURFER SwellWatch Fantasy SURFER is the original and most respected fantasy game in professional surfing. Tens of thousands of pro surfing fans, including 11x world champion Kelly Slater and musician Jack Johnson, battle it out each year through the original fantasy surf site. SwellWatch, SURFER’s free surf report and forecasting utilty provides users with the info they need to find the best waves at the right time. SwellWatch users can personalize their experience to get quick access to their regions, create and share session reports with their friends, compare upcoming forecasts to past surf sessions, track favorite buoys in real-time, and receive regular email reports. Fantasy SURFER’S rabid fan base is engaged and passionate, competing against their friends in private and public clubhouses, calling out their competition, sharing opinions on the FS message boards, and digging for that key info that will help them choose the right team for each event. The Original Since 1960 10 2019 Media Kit
Digital Social Total Social Following: 8 MILLION There’s no doubt about it. SURFER produces the most authentic, thumbfreezing surf content in the world. The proof is in the numbers as SURFER’s engaged social audience of over 8M dwarfs that of our primary competitors. With a social acumen unlike any other media brand, SURFER creates and delivers the premium content that inspires and entertains our ever-growing following 24/7. SURFER FILMS While SURFER’s main accounts feature everything from breaking news to rich stories to award-winning photography, our SURFER Films accounts cater to the videophile with a never-ending stream of jaw-dropping moving pictures, from daily edits to original profile films. SURFER GEAR We’ve even got a gear-focused Instagram handle, SURFER Gear, that features surfboards to boardshorts, wax to wetsuits – everything you need to keep you in the water! Instagram Facebook Twitter YouTube Google 1.2M 1.3M 312K 97K 2.5K 1.3M 935K 140K 23K 173K Total 5.4M 2.4M 173K *As of 11/17/17 The Original Since 1960 11 2019 Media Kit
Digital Digital Opportunities Skin & Billboard Takeovers Mobile Homepage Fixed Placement Photo Gallery Video Newsletters & Custom Emails Content Partnerships The Original Since 1960 12 2019 Media Kit
Digital Skin & Billboard Takeovers Location Options ALL SCREENS RESPONSIVE SOLUTIONS OPTIMIZED FOR VIEWABILITY Homepage Interior Pages Billboard Options Static Photo carousel Video & text Video carousel Full width video Instagram feed Booking Flat fee rate Homepage 1,000 per day Interior 1,500 per day ROS Billboard-Only Option 35 CPM The Original Since 1960 13 2019 Media Kit
Digital Mobile Advertising Sizes Billboard 300 x 250 Adhesion unit Locks To Screen Booking 25 CPM Billboard Adhesion Unit 300 x 250 The Original Since 1960 14 2019 Media Kit
Digital Homepage Fixed Placement Specifics Two linked units per page view 300x600 950x100 Four rotating brands (25% SOV min) Flat Fee 1,500 per month 950 x 100 300 x 600 The Original Since 1960 15 2019 Media Kit
Digital Video In-Article Video 15: Pre-Roll Run of site 35 CPM In-Article Video Run of site Appears in the body of engaging, longer-form content Disappears after execution or can be closed by user 35 CPM 15: Pre-Roll The Original Since 1960 17 2019 Media Kit
Digital Newsletters & Custom Emails Newsletter Custom Email Weekly Newsletter Exclusive sponorship Two ad units 728 x 90 Two 300 x 250 200K recipients 1,500 per newsletter Custom Email Exclusive message (100% SOV) 108K Opt-in recipients 2,500 per email Newsletter — 728 x 90 Newsletter — 600 x 250 The Original Since 1960 18 2019 Media Kit
Digital Content Partnerships From branded, integrated athlete features to full-length film projects to custom content production, SURFER is an expert at aligning your brand messaging with premium quality, omni-channel storytelling. Opportunities Branded Content White Label Productions Commercials Long-Form and Short-Form Episodic Series Full-Length Feature Films Interactive Digital Features Distribution Strategy & Execution Click to view The Original Since 1960 19 2019 Media Kit
Digital Content Partnerships Branded Content In this original-content example SURFER partnered with Etnies to create an athlete profile and short film with goals to promote a new product offering and strengthen the athlete-brand affiliation. Rollout tactics included: SURFER.com homepage featured placement A branded, full-screen scrolling feature Various media units including pre-roll Dedicated newsletter Video cutdowns and extensive brand-tagged social promotion via: Instagram Facebook Twitter YouTube Click to view The Original Since 1960 20 2019 Media Kit
Digital Content Partnerships Distribution Strategy & Execution In this example, SURFER took a single, two-minute video clip, a :15 pre-roll and ad units from brand partner, Brixton and executed a multi-stage, multiday rollout. Rollout tactics included: SURFER.com homepage featured placement Dedicated viewing page with editorial write up Various media units including pre-roll Dedicated newsletter Video cutdowns and extensive brand-tagged social promotion via: Facebook Instagram Instagram Stories Twitter YouTube The Original Since 1960 21 2019 Media Kit
Digital Content Partnerships White Label Production Feature Films Brand partner Nixon commissioned SURFER to create a series of original videos to promote a new line of products. In this creative services role, SURFER collaborates with the client from ideation to final proofing, resulting in engaging, authentic content for distribution across mulitple platforms and media outlets. With an established history as expert storytellers, SURFER has earned a reputation for creating some of the most inspiring and jaw-dropping feature films in surf. From an unprecedented, cold-water surf discovery in the remote and stunning Aleutian Island chain to one of the most historic winter swell seasons in history, SURFER tells stories of adventure and escape that capture the imagination of surfers and non-surfers alike. Ask about upcoming projects and examples of how we can align your brand with SURFER’s premium storytelling. Click to view Click to view The Original Since 1960 Click to view 22 2019 Media Kit
Magazine The Original Since 1960 23 2019 Media Kit
Magazine In 1960, SURFER Magazine began as the original, and with our long history of delivering on the promise we began with, SURFER has earned its moniker as The Bible of the Sport. That promise, quite simply, was to offer you a slice of the entire surfing world with each issue, through an array of provocative and insightful editorial features, revealing interviews, and most of all, our award winning state-of-the-art photography. *Western Publishing Association 2017 Best Overall Publication—Outdoor Sports & Recreation, Consumer The Original Since 1960 24 2019 Media Kit
Magazine 2019 Planning Calendar 60.1 — Spring ‘19 Issue 59.8 — Feb ‘19 Issue On Sale Space Closing Art Due 1.18.19 11.26.18 12.3.18 On Sale Space Closing Art Due 2019 Surfboard & Accessories Guide 3.29.19 1.28.19 2.4.19 60.2 — Summer ‘19 Issue On Sale Space Closing Art Due 5.31.19 4.1.19 4.8.19 60.3 —Fall ‘19 Issue On Sale Space Closing Art Due 60.4 — Winter ‘19 Issue On Sale Space Closing Art Due 8.9.19 6.6.19 6.13.19 Wetsuit Buyer’s Guide 10.18.19 8.19.19 8.26.19 Includes social product reveal The Original Since 1960 2019 Media Kit
Magazine Production Specs Ad Sizes Production Info Preferred File Types: PDF/X-1a, Illustrator 8.0 EPS TIFF/ IT-P1 Accepted File Types: Illustrator 8.0 EPS, Photoshop 6.0 EPS Media Files can be sent on DVD or via our Ad Portal, an electronic file-transmission system for the delivery of print advertisement files to its publications. This system offers a faster and more efficient process submitting advertisement materials. To use the Ad Portal, you will need to register as a user: 1. Go to http://adportal. enthusiastnetwork.com 2. Click on “Register.” 3. Fill in the form. Areas marked with a red asterisk need to be filled in before you can continue. 4. Click the blue “Submit” button at the bottom of the page. 2- Page Spread Full Page 2/3 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page Safety: ALWAYS INCLUDE A LO-RES JPG FOR OUR REFERENCE. Also there MUST be a file extension appended to the end of the le name (i.e. jpg). Hold all live matter at least.25” inside trim edges. Bleed dimensions allow for .125” trim on all sides. Proofs 1/6 Page A content proof MUST be submitted with every ad–no exceptions! Advertisers must supply a “contact quality,” SWOP-Certifed proof with color bar for all 4/C ads. Clients who send a laser or do not send a proof at all will be charged 60 to pull an acceptable 4/C proof. A complete list of SWOP-certified systems is available online: http://swop.org/certification/certmfg.asp The effective resolution of images should be 300 dpi. Colors No RGB or Pantone color spaces. Please check your color pallets in Quark, Illustrator, InDesign, etc., to make sure there are no RGB or Pantone defined color spaces. Exceptions: If you paid for a fifth color in your ad, it must be from a Pantone library and set to “spot.” If you have purchased a fifth color, you must provide a fifth-color separation proof. The Original Since 1960 1/2 Page Vertical 26 Surf Shopping Ad Units: Inches Ad Size Trim 2- Page Spread Full Page 2/3 Veritcal 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page 1/6 Page Surf Shopping Ad 18” x 10.875” 9” x 10.875” 5.75” x 10.875” 4.375” x 10.875” 9” x 5.3125” 3.0625” x 10.875” 3.875 x 4.8125” 3.875” x 4.8125” 2.5625” x 4.8125” 2.5” x 4.5” Bleed 18.25” x 11.125” 9.25” x 11.125” 6” x 11.125” 4.625” x 11.125” 9.25” x 5.5625” 3.125” x 11.125” 2019 Media Kit
Magazine Rate Card General Advertising Rates 4 Color 1x 3x 6x 9x 12x 18x Full Page 2/3 1/2 Page 1/3 Page 1/4 Page 1/6 Page 15,054 12,235 10,954 9,249 7,862 6,688 14,301 11,623 10,406 8,787 7,469 6,345 13,586 11,042 9,886 8,347 7,095 6,036 12,907 10,490 9,392 7,930 6,741 5,734 12,262 9,965 8,922 7,533 6,404 5,447 11,648 9,467 8,476 7,157 6,083 5,175 Covers 1x 3x 6x 9x 12x 18x Cover 4 Cover 3 Cover 2 31,986 26,777 30,137 30,387 25,438 28,630 28,867 24,166 27,199 27,424 22,958 25,839 26,053 21,810 24,547 24,750 20,720 23,319 Surfboard, Surf Shop & Accessory Rates 4 Color 1x 3x 6x 9x 12x 18x Full Page 2/3 1/2 Page 1/3 Page 1/4 Page 1/6 Page 8,717 6,682 5,938 4,077 3,466 2,947 8,281 6,348 5,641 3,873 3,293 2,800 7,867 6,031 5,359 3,679 3,128 2,660 7,474 5,729 5,091 3,496 2,972 2,527 7,100 5,443 4,837 3,321 2,823 2,400 6,745 5,170 4,595 3,155 2,682 2,280 The Original Since 1960 27 2019 Media Kit
Brand Extensions The Original Since 1960 28 2019 Media Kit
Brand Extensions Product Focus In key selling windows SURFER engages its extensive web, social and print channels to elevate and showcase product, putting our brand partners’ gear front-of-mind with our vast audience. Additional info available on request. Digital Channels Nixon 30 Days of Giveaways Print Channels Nixon NIXON.COM Social Channels Audience Data NIXON.COM John John Florence Signature Series — The Ultratide, The Comp The Mission Nixon partnered with John John Florence to reimagine some of their favorite surf watches to carry you above and below the water’s surface in scientifically proven style. The Comp streamlines surf-inspired timing features including day/date, chrono, countdown timer and a custom LOCKOUT feature. A product of extensive research and development, the Ultratide is an exclusive partnership with Surfline that taps directly into the Surfline network through Bluetooth technology, to provide you with real time surf data so you’ll never not know. The Ultratide: 300 ,The Comp: 75 Nixon needed a smartwatch that could keep up no matter the conditions. So they made it. Rugged enough to go wherever you go, and powered by Android Wear , The Mission is equipped with preloaded apps and works hand in hand with Surfline, giving you real-time surf alerts right on your wrist. 400 2017 Surfboard & Accessory Guide Annual Surfboard & Accessories Guide 86 SRFP-170600-GGUIDE.indd 86 4/18/17 12:38 PM Wetsuit Guide Boardshort Reveal AN ADVERTISING SUPPLEMENT TO SURFER MAGA ZINE. Photo by ELLIS EVERYTHING YOU NEED TO KNOW ABOUT YOUR NEXT BOARD 1 SRFP-170500-BGCOV.indd 1 Email: info@varialsurf.com Web: varialsurf.com 3/9/17 12:35 PM 4 The Original Since 1960 29 2019 Media Kit
Brand Extensions SURFER Awards Often referred to as “The Academy Awards of surfing”, the SURFER Awards is a celebration of surfing as popular culture. Every December on Oahu’s North Shore SURFER honors the world’s top male and female surfers as voted on by SURFER’s audience, recognizes the greatest achievements in surfing performance and filmmaking, and spotlights a worthy surf-related cause. A live webcast and television package brings all of the night’s festivities to surf fans around the world. Sponsorships and brand integration available. A CELEBRATION OF SURFING PRESENTED BY The Original Since 1960 30 2019 Media Kit
Brand Extensions Camp Shred SURFER’s annual consumer-facing Camp Shred is the world’s largest surfing demo. Free of charge and open to the public at the scenic San Elijo Campground in Cardiff, CA, Camp Shred invites consumers to come out and demo the latest in surfboard shapes, designs, and products. This two-day event also includes live music, entertainment, food trucks, and a beer garden. Various sponsorship opportunities available. The Original Since 1960 31 2019 Media Kit
Brand Extensions Surf Shop Challenge More than 70 of the nation’s core surf shops battle it out through seven regional qualifiers (three West Coast, three East Coast and Hawaii) and a national championship to earn the title of Surf Shop Challenge Champion. Supporting sponsorships include product integration, on-site activations and full marketing and promotional support. The Original Since 1960 32 2019 Media Kit
Brand Extensions SURFER [The Bar] With locations in Hawaii and Florida (and more on the way), each SURFER [The Bar] provides an experience unique to its locale. Our brick and mortar destinations allow you to experience first-hand what you have loved for over 50 years from SURFER Magazine: award-winning photography, provocative interviews with living legends, film screenings, live music, oh yeah, and the perfect drink and bite to soak it all in. SURFERTheBar.com Turtle Bay Resort NORTH SHORE OF O’AHU, HAWAII JACKSONVILLE BEACH, FLORIDA The Original Since 1960 33 2019 Media Kit
Contacts Director of Marketing and Strategic Partnerships: TONY PEREZ tperez@enthusiastnetwork.com P: 949-325-6168 Associate General Manager: JEREMY SCHLUNTZ jschluntz@enthusiastnetwork.com P: 949-325-6171 Account Executive: BRENT REILLY breilly@enthusiastnetwork.com P: 760-707-1970 Sales and Marketing Coordinator: JAIMEE DAVIS jadavis@enthusiastnetwork.com P: 760-707-1994 The Original Since 1960 34 2019 Media Kit
The Original Since 1960 2 201, Media Kit Born in 1960 and having cultivated a massive following of over 9.1 Million, SURFER is the world's most iconic . The Original Since 1960 24 201, Media Kit In 1960, SURFER Magazine began as the original, and with our long history of delivering on the promise we began with, SURFER has earned its moniker .
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MEDIA KIT. For more information, contact your Life&Style sales representative or Neil Goldstein, EVP, Chief Revenue Officer, a360 Media at 212-743-6678; ngoldstein@a360media.com . EVP, Chief Revenue Officer, a360 Media at 212-743-6678; ngoldstein@a360media.com 2022. Issue Cover Date On Sale Ad Close Mat. Due Special Themed Issues Issue Cover .
WOMAN'S WORLD 2022 RATES Rates are gross. All special unit pricing available upon request. PUBLISHED BY: A360 Media Sales, 4 New York Plaza, Second Fl., New York, NY 10004 CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: 2.49. RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected.
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