Munich Re Corporate Portrait Photography

Version 2021 09 08 Corporate portrait photography

Corporate portrait photography 2 Introduction The guideline on Corporate portrait photography describes how to shoot employee portraits for Munich Re. Introduction Studio portrait photography Office portrait photography Editorial portrait photography Incorrect examples Imprint 2 3 4 5 6 7

Corporate portrait photography 3 Studio portrait photography Munich Re uses a consistent photographic style for its employee images. These images are mainly used for identification purposes. Usually these type of images are combined with contact information. Photographic style — Professional studio photography or dedicated in-office employee studio — Format that can be cropped to square, portrait and landscape formats — White or neutral grey background — Bright and clear — Detailed and sharp — Natural skin tones and colours Outfit — Business outfit — Tie optional — No colourful or patterned dresses Technical specification — Minimum height 1,080 pixel — Format JPEG, PNG, TIFF, EPS — RGB mode Usage — Contact information — Social media — Corporate website — General identification purposes Photo studio A photo studio in Munich is commissioned to produce all employee photography in a consistent style with white background. Employees in the international organisation should use this guideline whenever commissioning images in any photo studio abroad. Usage Digital media like the website use round images on a light grey background. For print publications images with white background have a fine keyline in Munich Re Grey around the image when used on white. Alternatively images might also be retouched with a light grey gradient behind the individual — the keyline is then omitted. Do not — use coloured backgrounds — dress in casual clothes — dress in bright colours or bold patterns — turn shoulders straight to the camera — use photo booths — t ake pictures yourself or by your colleague — provide cropped images — provide low-res images or prints — provide black-and-white images

Corporate portrait photography 4 Office portrait photography When studio portraits are either not possible or desired, images might be taken at office locations also. It is important that office photography adheres to the rules outlined here. Photographic style — Professional on-site photography by photographer or employee with photographic experience — Format that can be cropped to square, portrait and landscape formats — Out-of-focus background — Bright and clear — Detailed and sharp — Natural skin tones and colours Outfit — Business outfit — Tie optional — No colourful or patterned dresses Technical specification — Minimum height 1,080 pixel — Format JPEG, PNG, TIFF, EPS — RGB mode Usage — Contact information — Social media — Corporate website — General identification purposes Backgrounds Care must be taken when selecting backgrounds. Backgrounds should not feature busy surroundings and must always be out of focus. People must stand out from the background. Lighting Whenever possible natural light should be used. Use bright office areas with large windows or go outside. When artificial lighting is used it must be neutral, diffused and natural looking. Do not — use busy backgrounds — dress in casual clothes — dress in bright colours or bold patterns — turn shoulders straight to the camera — t ake pictures yourself or by your colleague with a mobile phone camera — provide cropped images — provide low-res images or prints — provide black-and-white images

Corporate portrait photography Editorial portrait photography For press purposes Munich Re uses images of employees to support articles (i.e. interviews) that are slightly different to the portrait photography described on the previous pages. 5 Photographic style — Professional photographer — Portrait and landscape formats — Authentic backgrounds, not studio — Inside or outside at Munich Re — Natural light if possible — Fresh and engaging — Bright and clear — Detailed and sharp — Natural skin tones and colours Outfit — Use of stylist mandatory — Business or smart relaxed outfit — Tie optional — No colourful or patterned dresses Technical specification — Minimum height 4,090 pixel or full resolution — Format JPEG, PNG, TIFF, EPS — RGB mode — Source code with image credit Usage — Editorial/press — Social Media — Corporate website Do not — use cluttered backgrounds — staged or clichéd situations — add objects like mobile phones, lap tops or pens — dress in bright colours or bold patterns Photographic style To achieve the editorial image style high quality photographic material is required. This means clever image conception by a professional photographer, the use of advanced photographic techniques and a premium quality of digital image files. Commissioning photography Group Communications must be consulted whenever editorial portrait photography is commissioned.

Corporate portrait photography 6 Incorrect examples The examples below show common mistakes in portrait photography that are not in line with Munich Re standards. Correct example Crowded background Lines cutting head Inappropriate expression Inadequate clothing Hard shadows Colour tint Backlight Business Plan 2021 Overexposed Inappropriate photography Munich Re as a global firm must always be represented by its employees in the best possible way. Portrait photography is part of that image and must therefore always be professional. Substandard photography is not acceptable. Underexposed Out of focus Too close An image taken by a colleague on a mobile phone in poor lighting will not work in the context of Munich Re’s communication. When commissioning professional services always brief the photographer with this guideline. Cut out from group Intensely coloured background Confidential information or messaging

Imprint 2021 Münchener Rückversicherungs-Gesellschaft Königinstrasse 107, 80802 München Germany Tel.: 49 89 38 91-0 Fax: 49 89 39 90 56 www.munichre.com Contact brandmanagement@munichre.com Overall responsibility Group Communications Image credits: Andreas Pohlmann Ulrike Myrzik & Manfred Jarisch 7

The examples below show common mistakes in portrait photography that are not in line with Munich Re standards. Corporate portrait photography Inappropriate photography Munich Re as a global firm must always be represented by its employees in the best possible way. Portrait photography is part of that image and must therefore always be professional.