Report Of Results Global Survey On Sustainability And The
Report of ResultsGlobal Survey onSustainability andthe SDGsAwareness, Priorities, Need for ActionHamburg, January 2020Supported by:based on a decision of the German BundestagOperators:
Global Survey – Report of Results2TABLE OF CONTENTSI.Summary of results and recommendations for actionII.The Global Survey - background, motivation and objectives411III.Methodology and procedureMultipliersSocial media campaignStructure of the questionnaire12131415IV.General statistics16V.Findings181. Awareness of the Sustainable Development Goals182. Personal priorities193. Personal actions254. Agents of change275. Sustainability and the SDGs within the private sector296. Sustainability and the SDGs within government347. Sustainability and the SDGs within academia368. Sustainability and the SDGs within civil society38VI.Authors and acknowledgements40VII.Appendix41Full list of multipliers41Results in detail (data tables)45
Global Survey – Report of Results3LIST OF FIGURESFigure 1:The 18 Global Survey Influencers on Instagram14Figure 2:Structure of the Global Survey – Personal vs. professional level15Figure 3:Responses by gender16Figure 4:Distribution of responses across a total of 174 countries16Figure 5:Responses by age groups17Figure 6:Responses by level of education17Figure 7:Responses by region17Figure 8:Responses by sector17Figure 9:SDG awareness18Figure 10: Individual importance of the SDGs by region19Figure 11:Importance of SDG 5 by gender21Figure 12:Gender gap by region according to WEF22Figure 13:Importance of the SDGs by age group23Figure 14: Net perception on progress against the SDGs in Germany24Figure 15: onsideration of sustainability in activities by respondents globally,Cin the EU and in Germany25Figure 16:Change agents for a sustainable development27Figure 17:Change agents for a sustainable development in Germany28Figure 18:Industries represented within the private sector29Figure 19: Awareness of sustainability and the SDGs as rated by respondents in industry30Figure 20: Most relevant SDGs and most urgent company action31Figure 21: Most relevant partners for achieving the SDGs32Figure 22: Contribution of companies to the SDGs by region32Figure 23: Company metrics and objectives for SDGs – number of responses by region33Figure 24: Awareness of sustainability and the SDGs as rated by respondents in government34Figure 25: SDGs with the most urgent need for action for politics and administration35Figure 26: reatest need for improvement regarding political and administrative actionGon sustainability and the SDGs35Figure 27: Awareness of sustainability and the SDGs as rated by respondents in academia36Figure 28: SDGs with the most urgent need for action for education and research37Figure 29: Awareness of sustainability and the SDGs as rated by respondents in civil society38Figure 30: SDGs with most urgent need for action for civil society39Figure 31: Greatest need for improvement regarding civil society actionon sustainability and the SDGs39
Global Survey – Report of Results4I.SUMMARY OF RESULTS ANDRECOMMENDATIONS FOR ACTIONIn 2015, the UN General Assembly adopted the UN Sustainable Development Goals(SDGs). A lot has happened since then, butwhat do people perceive? And what movesthem when it comes to sustainability? For thefirst time, these questions were the focus ofa global survey, the Global Survey on Sustainability and the SDGs (Global Survey). BetweenSeptember 2018 and June 2019, the GlobalSurvey reached out to approximately 27,000individuals and representatives from politics,business, science and research, the mediaand civil society worldwide to ask for theiropinions and expectations regarding sustainability and the SDGs.The Global Survey was funded by the Government of the Federal Republic of Germany(Federal Ministry for the Environment, NatureConservation and Nuclear Safety) as part ofthe “Export Initiative Environmental Technologies”, and was designed and implemented bythe sustainability consultancy Schlange & Co.(S&C). The Yale Center for Business and theEnvironment (CBEY) was commissioned asan academic partner for scientific support.
Global Survey – Report of ResultsKEY FINDINGS1. Less than half of the respondents worldwide know the SDGs.The SDGs provide an excellent orientationframework with an easily understandablevocabulary (at least at the highest level of the17 SDGs) to navigate through the complexissue of sustainability. While the conceptand meaning of „sustainability“ are now wellunderstood, unfortunately this is not the casewith the SDGs. Only a small proportion ofrespondents is familiar with the SDGs andknows their meaning.The worldwide average awareness level of theSDGs is just under 50% (European Union: 56%;Germany: 46%). However, the actual awareness score is likely to be significantly lower, asindicated by the level of awareness within thecontrol group of only 37%.2. Climate Action, Quality Education and Good Health and Well-beinghave the highest priority, with regional differences arising in the areaof Climate Action.Climate Action (SDG 13) is the most frequentlycited SDG of personal interest, followed byGood Health and Well-being (SDG 3) andQuality Education (SDG 4). These results arelargely consistent regionally. However, QualityEducation (SDG 4), No Poverty (SDG 1) andZero Hunger (SDG 2), which rank beforeClimate Action (SDG 13), are mentioned asparticularly urgent social issues in Africa.5
Global Survey – Report of Results3. Young people prioritize Climate Action, whereas older generationsprefer Good Health and Well-being, Quality Education and biodiversity.Young people up to 29 years of age rateClimate Action (SDG 13) as having the highest priority. Respondents aged 30-49 prioritize Good Health and Well-being (SDG 3),Quality Education (SDG 4) and ResponsibleConsumption and Production (SDG 12). Therespondents aged 50 and over focus moreon environmental aspects with SDG 14 (Lifebelow Water) and SDG 15 (Life on Land).4. In assessing the importance of Gender Equality, there is a significantgap between gender and regional orientation.Worldwide, more than 31% of female respondents describe Gender Equality as an SDG ofdirect importance, compared with about 15%of male respondents. Male respondents alsosee a significantly greater improvement inthis goal than female respondents.6
Global Survey – Report of Results5. Worldwide, respondents take sustainability into account in voting andshort-term economic decisions.The majority of respondents worldwideconsiders sustainability in consumer choicesand nutrition ( 50%), slightly less in transportand political voting (48% each). The choice ofemployer from a sustainability perspective isin last place.6. Respondents see all sectors as having a responsibility to promotesustainable development, but governments in particular.When asked „Who do you expect to drive theimplementation of SDGs in your country?“,respondents cited government ahead of theprivate sector, research institutions, nongovernmental organizations (NGOs) and themedia.7
Global Survey – Report of Results87. SDGs in the private sectorFrom an industry perspective, the most urgent areas for action are Responsible Consumption and Production (SDG 12); ClimateAction (SDG 13); and Industry, Innovationand Infrastructure (SDG 9).The majority of companies set themselvesgoals with reference to the SDGs. However,progress towards the set targets is measuredwithout reference to the SDGs.The importance of partnerships betweencompanies, governments or politics andadministration is underpinned by the surveyresults. Respondents from politics, administration and the private sector name privatesector actors as the most important partners.8. SDGs in politics and public administrationThe respondents working in politics or in thepublic sectors assess the awareness score ofsustainability and the SDGs even more pessimistically than the respondents in private sector companies. According to the results, onlyinternational political organizations have anawareness of the sustainability concept. Forall other areas, the result is negative, includingawareness of the SDGs.The respondents from politics and administration state that Sustainable Cities andCommunities (SDG 11) and ResponsibleConsumption and Production (SDG 12) aswell as Climate Action (SDG 13) have toppriority for their sector.The most urgent need for action is seen inthe implementation of sustainability in thepolitical agenda, followed by the enforcementof sustainability, i.e. implementation of lawsand regulations, before the actual integrationof sustainability into laws and regulations. InGermany, implementation of sustainability isthe first priority.
Global Survey – Report of Results99. SDGs in education and researchSDGs are generally rather unknown in science and education. The very negative SDGawareness score attributed to representativesof the economic science is noticeable. Thiscould be an indicator for the fact that SDGsare still rarely addressed in classical businessstudies and research fields of economics.Education and research institutions identifysimilar prioritized SDGs as other segments,with Climate Action (SDG 13) rated highest,followed by Responsible Consumption andProduction (SDG 12). Not surprisingly, highQuality Education (SDG 4) is cited as the thirdmost frequent answer by respondents fromscience and education.Although all sectors consider the importanceof SDG 17 (Partnerships for the Goals) to berelatively low, this is particularly remarkable inthe area of research and education.10. SDGs in civil societyAccording to representatives of civil society,both the concept of sustainability and theSDGs are still largely unknown.The prioritization of the SDGs by respondentsfrom civil society reflects the prioritization ofpolitics and administration, where Climate Action (SDG 13) and Responsible Consumptionand Production (SDG 12) come first, followedby Quality Education (SDG 4) and SustainableCities and Communities (SDG 11).Similar to representatives from politics andpublic administration, respondents from civilsociety identify a number of measures thatthey believe are important to work towardsachieving the SDGs (see Figure 31). Thelowest priority is given to setting one’s ownagenda priorities, suggesting that parts ofcivil society are only willing to work withinexisting frameworks and systems, rather thancreating new options for action. On the otherhand, the majority of respondents worldwidesee the role of civil society as exercisingcontrol and pressure on legislation and theeconomy, and thus acting as a “watchdog” insociety. Control and pressure on the economyis seen within the EU as even more importantthan control and pressure on legislation.
Global Survey – Report of Results10Recommendations for actionThe complexity of a globalized world and theassociated challenges to sustainable development are increasing worldwide. In thiscontext, the 17 SDGs represent a very helpfulorientation framework for all relevant actors,although they are little or not at all known tothe population.In view of the fact that private individualscontribute significantly to the emergence ofsustainability challenges in their everydaylives, efforts should be made to sufficientlysensitize the individual and promote responsible action.A broad and consistent information campaign on the basis of Agenda 2030 can bean adequate measure. In cooperation witheducation, business, civil society and themedia, governments could set up initiativesin their countries to develop and implementappropriate concepts for the disseminationof SDGs with practical recommendations foreveryday life.A further finding from accompanying discussions on the Global Survey is that theconcrete 169 SDG subtargets are difficult tounderstand for business, science and education, as they are almost exclusively directed atgovernments. This deficiency could be remedied by formulating additional, sector-specificgoals that specify contributions of the respective sector.
Global Survey – Report of Results11II. THE GLOBAL SURVEY - BACKGROUND,MOTIVATION AND OBJECTIVESIn 2015, the UN General Assembly adoptedthe Sustainable Development Goals (SDGs).A lot has happened since then, but what dopeople perceive? How satisfied are they withthe progress being made? And what movesthem when it comes to sustainability?For the first time, these questions were thefocus of a global survey, the Global Survey onSustainability and the SDGs (Global Survey).Between September 2018 and June 2019,the Global Survey reached out to more than26,000 individuals and representatives frompolitics, business, science and research, themedia and civil society worldwide to ask fortheir opinions and expectations regardingsustainability and the United Nation’s Sustainable Development Goals.The survey was aimed at individuals and representatives from politics business, scienceand research, the media and civil society in allcountries of the world. The objective was toprioritize relevant environmental, social andeconomic challenges in respective countriesand sectors and to determine the urgency ofaction. In addition, the performance of sectors in the countries should be assessed. TheGlobal Survey thus covered both people’s individual views and a wide range of professionalperspectives – a unique approach to date.1The Global Survey was funded by the Government of the Federal Republic of Germany(Federal Ministry for the Environment, NatureConservation and Nuclear Safety) as part ofthe “Export Initiative Environmental Technologies”1, and was designed and implemented bythe sustainability consultancy Schlange & Co.(S&C). The Yale University, i.e. the Yale Centerfor Business and the Environment (CBEY),was commissioned as an academic partnerfor the scientific support, i.e. the co-development of the questionnaire, the provision ofsurvey software as well as data evaluation.The results will be made available to the general public and presented to decision-makersin these sectors in order to raise awarenessas well as initiate and accelerate necessarydecisions for sustainable development. xport Initiative Environmental Technologies: nologien/exportinitiative/
Global Survey – Report of Results12III.METHODOLOGY AND PROCEDUREThe Global Survey aimed to reach as manypeople as possible from all countries of theworld and all sectors and age groups withan internet connection. In order to reach thisbroad target group, the survey was distributedin 18 languages through different channels.This report summarizes the results of 26,374Global Survey responses generated by threesurveys:I. The official Global Survey was conductedonline from September 2018 to June 2019and was open to anyone with internetaccess worldwide. The global survey wasdistributed by more than 250 so-called„multipliers“.2 In addition, the Global Surveywas promoted via social media channels aswell as a social media campaign with thehelp of 18 influencers. The Global Surveywas supervised by Schlange & Co. A totalof 18,079 responses were generated viathis channel. Chapter 5-8 of this report arebased on Global Survey data only.III. The Hamburg-based market research company Appinio conducted the Global Surveywith a panel of participants in Germanyand selected countries. The respondentswere compensated for their participation.They served as a control group comparedto the other surveys, which may show apossible bias in the surveyed sample, asthey were addressed through certain channels and deliberately decided to participate.The panel participants, on the other hand,were selected and actively approached viaAppinio. A total of 4,616 responses weregenerated via the Appinio panel.II. S tudents, graduates, staff and faculty from30 Global Network for Advanced Management (GNAM) business schools were surveyed in the same way, distributed in eachbusiness school through official channelssuch as the dean and faculty members.The GNAM survey was open from December 2018 to February 2019. The GNAMsurvey was administered by the Yale Centerfor Business and Environment. A total of3,679 responses were generated.2 list of the multipliers of the Global Survey can be found in the appendix or below:Ahttps://www.globalsurvey-sdgs.com/#about
Global Survey – Report of ResultsMultipliersThe Global Survey was largely distributedthrough so-called multipliers, i.e. individuals,organizations and networks from business,science, politics and public administration,civil society, etc. who supported the GlobalSurvey by inviting their staff, members, partners or social media followers to participate.More than 250 organizations3 have beenincluded as supporters, including: inistries of the German Federal GovernmentMsuch as the Federal Foreign Office, the FederalMinistry of Education and Research N organizations such as the UN SDG ActionUCampaign, UNICEF Germany oreign embassies in Berlin, e.g. of Finland,FHungary, Portugal or Norway pprox. a dozen national networks of the UNAGlobal Compact such as Egypt, Ukraine orGuatemala hurch institutions such as the EvangelicalCChurch in Germany3 evelopment banks such as the Asian DevelDopment Bank, DEG/KfW or the European Bankfor Reconstruction and Development (EBRD) ompanies such as Allianz, EcoVadis,CLANXESS, TÜV Rheinland or Vodafone POs/NGOs such as Teach First, Bridge Inter Nnational Academies, Dianova International,Kiva or the NGO Major Groups of the UN niversities, colleges and academic networksUsuch as GNAM (Global Network for AdvancedManagement), the Center for Advanced Sustainability Management (at Cologne BusinessSchool) or GUNi (Global University Networkfor Innovation), Waseda University, FordhamUniversity Student associations such as ESU (EuropeanStudent Union), European PharmaceuticalStudents‘ Association (EPSA), oikos International or JADE (The European Confederation ofJunior Enterprises) ersonalities such as Prof. Bob Eccles, SaidPBusiness School (Oxford University) and PeterThomson, Special UN Envoy for the Ocean. list of the multipliers of the Global Survey can be found in the appendix or below:Ahttps://www.globalsurvey-sdgs.com/#about13
Global Survey – Report of Results14Social media campaignIn addition, the Global Survey was promotedvia its own social media channels (see Twitter, Instagram, Facebook, LinkedIn). Withinthe framework of the Social Media Campaign#17ThroughOurEyes, a total of 18 influencers,i.e. internationally known public figures suchas actors, photographers and bloggers witha high number of followers, were recruited asambassadors for the Global Survey and theSDGs (see Figure 1; see Appendix list of theFigure 1: The 18 Global Survey Influencers on Instagram18 influencers). They promoted the surveyas well as the challenges and goals of sustainable development on their channels andcalled for participation in the Global Survey.The aim of the campaign was to get youngpeople in particular enthusiastic about theGlobal Survey and the SDGs, and thus reacha different target group than the traditionalsustainability networks.
Global Survey – Report of Results15Structure of the questionnaireAll surveys started with statistical questionson country, gender, age and, depending onthe survey, on occupation and educationallevel. This was followed by questions on thesignificance of sustainability and the SDGs inprivate life, i.e. on awareness of the SDGs, prioritization and evaluation of progress, actorsof change and decision-making in private lifeas well as sustainability performance of individual sectors (see Figure 2: I. Personal level).The second part was aimed at the respondent’s professional context („professionals“).Here, at the level of sector or organization therespondent works in, the awareness, prioritization and implementation of the SDGs andsustainability were also asked (see Figure 2:II. Professional level). Thi
results. Respondents from politics, adminis-tration and the private sector name private sector actors as the most important partners. 8. SDGs in politics and public administration The respondents working in politics
This report presents the results of the Global Survey on Consumer Protection and Financial Literacy. The survey was made pos-sible by the generous contribution of time and expertise by central bank and financial regulatory authority officials in the 114 economies who responded to this year’s survey. The survey is a product of the World Bank Financial Inclusion & Infrastructure Global .
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