BRIAN TRACY – FOCAL POINT - Business Coaching Canada

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BRIAN TRACY–FOCAL POINTFocal PointBrian TracyMarch 30, 2001 2001 Brian Tracy. All Rights Reserved.1

BRIAN TRACY–FOCAL POINTFocal PointDedicationThis book is dedicated to my dear friend and business partner Vic Conant, a fine man, atremendous support in good times and bad, and a never ending source of optimism,intelligence and common sense.2

BRIAN TRACY–FOCAL POINTTable of ContentsDedication2Introduction4Chapter One — Unlock Your Full Potential10Chapter Two — Double Your Productivity34Chapter Three - Simplify Your Life48Chapter Four—Tap Into Your Most Precious Resource62Chapter Five -Practice Personal Strategic Planning92Chapter Six — Supercharge Your Business and Career109Chapter Seven — Improve Your Family and Personal Life128Chapter Eight — Achieve Complete Financial Independence145Chapter Nine - Enjoy Superb All Around Health and Fitness161Chapter Ten — Become Everything You Are Capable of Becoming173Chapter Eleven — Make a Difference In Your Community190Chapter Twelve — Spiritual Development and Inner Peace203Seven Rules for the 21st Century216Focal Point Coaching and Mentoring Program219Brian Tracy – Speaker, Author, Consultant220List of Values2223

BRIAN TRACY–FOCAL POINTFocal PointIntroductionOnce upon a time, so the story goes, there was a major technical problem at abillion-dollar atomic power plant. This malfunction was slowing energy generation andreducing the overall efficiency of the entire operation.As much as they tried, the plant's engineers could not identify and solve theproblem. So they brought in one of the nation’s top consultants on atomic plantconstruction and engineering to see if he could determine what was wrong. Theconsultant arrived, put on a white coat, took his clipboard and went to work. For thenext two days, he walked around, studying the hundreds of dials and gauges in thecontrol room, taking notes and making calculations.At the end of the second day, he took a black felt marker out of his pocket,climbed up on a ladder and put a large black "X" on one of the gauges."This is the problem,” he explained. “ Repair and replace the apparatusconnected to this meter and the problem will be solved."He then took off his white smock, drove back to the airport and flew home. Theengineers disassembled the apparatus and discovered that, sure enough, this was thecause of the problem. It was soon repaired and the plant was back up to full capacity.About a week later the plant manager received a bill from the consultant for 10,000 for “Services rendered.”4

BRIAN TRACY–FOCAL POINTThe plant manager was surprised at the size of the bill, even though this was amulti-billion dollar nuclear facility and the problem had been costing an enormousamount of money in lost generating capacity. After all, he reasoned, the consultant hadcome in, stood around for a couple of days, written a black "X" on one of the gauges andthen returned home. 10,000 seemed like a high fee for such a simple job.The plant manager wrote back to the consultant. "We have received your bill.Could you please break down and itemize your charges. It seems that all you did was towrite one "X" on a single gauge. 10,000 appears to be excessive for this amount ofwork."Some days later, the plant manager received a new invoice from the consultant.It said, "For placing "X" on gauge: 1.00. For knowing which gauge to place "X" on: 9,999."This simple story illustrates and summarizes the most important single principleof success, achievement and happiness in life. Your ability to determine where you putthe "X" in each part of your life is the critical determinant of everything that youaccomplish, or fail to accomplish.This "X" is your focal point. This is the one thing that you can do, at any givenmoment, to get the very best result possible for you in that area. Your ability to choosethe correct time, place and activity to place your "X" has more of an impact on your lifethan any other factor.In this book, you will learn a practical, proven and powerful process that you canapply in every area of your life to achieve better, faster, easier outcomes and results5

BRIAN TRACY–FOCAL POINTthan you ever imagined possible. Just as the sun’s rays, focused through a magnifyingglass, can create intense heat and fire, your intelligence and abilities, focused andconcentrated on a few key activities, can enable you to accomplish vastly more than theaverage person, and in far less time. Just as normal light and electricity concentratedinto a laser beam can cut through steel, your ability to choose and decide upon the mostvital element of any situation will enable you to perform at extraordinary levels in anyarea of endeavor or activity.This book answers some of the key questions that you probably ask yourself on aregular basis, "How can I get control of my time and my life? How can I achieve maximumsuccess in my career and still achieve balance in my relationships and my personal life? How canI have it all and still be happy and fulfilled?"We are living today in perhaps the very best time in all of human history. Therehave never been more opportunities and possibilities for more people to accomplishmore of their goals than exist right now. The level of affluence has never been higher,the average life span has never been longer, the number of options available to you hasnever been greater and the world situation, in terms of peace and prosperity, has neverbeen more stable.Meanwhile, the explosion of knowledge and technology in the last few years,combined with the increasing intensity of competition in all fields, has led to anacceleration of the rate of change. More and more, you have too much to do and toolittle time. Your responsibilities and obligations seem to pile up, one on top of the other.There are never enough hours in the day.6

BRIAN TRACY–FOCAL POINTYou may be earning more money and doing better than you have ever donebefore. But at the same time, you often feel overwhelmed with the demands of your joband your personal life. You may be working harder today than ever before and yet youare getting less and less satisfaction and enjoyment from what you do. This book givesyou the solution to these unavoidable challenges of modern life.Focal Point is based on more than twenty-five years of personal experience. Thisfirst hand knowledge has been combined with extensive research into the habits andbehaviors of men and women who accomplish vastly more than the average person intheir personal and business lives. Focal Point starts with the question, "Why are somepeople more successful and effective than others?"Focal Point answers this question completely. This book explains why and howsome people accomplish vastly more in each of the important areas of their lives. Itshows you how you too can accomplish more in your work while simultaneouslyhaving much more time to spend with your family and on your personal activities.Focal Point is a synthesis of the best ideas and strategies on personalmanagement ever brought together in one place, in one simple, easy-to-use plan. Focalpoint shows you to how to organize and simplify your life in the seven critical areasthat are essential for complete balance and true peace of mind.You learn how to develop goals and plans in each of the areas that are importantto you. You learn how to set clear priorities among the competing demands on yourtime. You learn how to focus single mindedly on the one thing that you can do at any7

BRIAN TRACY–FOCAL POINTgiven time to achieve the most important results possible for you in that area. You learnwhere to put the “X” in your life, minute by minute and hour by hour.The central concept of Focal Point is the principle of clarity. In the pages ahead,you will learn how to develop absolute clarity regarding who you are and what youreally want. You will learn how to achieve your most important goals faster and easierthan you can imagine today. You will learn how to tap into and use your personalpowers at a higher level than you ever have before.The results our clients achieve from the systematic application of these strategiesto their lives and work are often amazing. Participants in our programs, and others whoapply these principles, report both rapid and increasing improvements in every area.They often double their incomes, reduce the number of hours they work each week, getcontrol of their time and their lives, and dramatically improve the quality of theirrelationships with their families and other people.All great truths are simple. The power of Focal Point is that it teaches you a seriesof timeless truths that have been discovered and rediscovered by effective, happypeople throughout the ages. You learn a new way of thinking about yourself and yourworld. Especially, you learn how to answer the question, "What do I really want to do withmy life?"Essentially, there are only four different steps you can take to improve thequality of your life and work. First, you can do more of certain things. You can do moreof the things that are of greater value to you and which bring you greater rewards andsatisfaction.8

BRIAN TRACY–FOCAL POINTSecond, you can do less of certain things. You can deliberately decide to reduceor discontinue activities or behaviors that are not as helpful as other activities or whichcan actually be hurtful to you in accomplishing the things you really want.Third, you can start to do things that you are not doing at all today. You canmake new choices, learn new skills, begin new projects or activities or change the entirefocus of your work or personal life.Fourth, and finally, you can stop doing certain things altogether. You can standback and evaluate your life with new eyes. You can then make definite decisions tocompletely discontinue activities and behaviors that are no longer consistent with whatyou want and where you really want to go.In the pages ahead, you will learn how to think the way the most effective peoplethink, and to then take the actions that the most effective people take. You will learnhow to develop your own personal plan for achieving rapid results in each part of yourlife that is important to you. You will learn how to accomplish more in the next coupleof years than many people accomplish in a lifetime.There are virtually no limits to what you can be, do or have when you apply theFocal Point process to your life.9

BRIAN TRACY–FOCAL POINTChapter OneUnlock Your Full Potential“Every great man has become great, every successful man has succeeded, in proportion as he hasconfined his powers to one particular channel.”(Orison Swett Marden)You can dramatically improve the overall quality of your life far faster than youmight think possible. All that is really required is the desire to change, the decision totake action, the discipline to practice the new behaviors you have decided upon and thedetermination to persist until you get the results you want.Here is a story that illustrates this point. An insurance executive enrolled in myAdvanced Coaching and Mentoring Program and came for the first of the quarterly fullday coaching sessions that we provide for our clients each year.When he began the program, he was working six to seven days per week, ten totwelve hours per day and had not taken a vacation in more than four years. He wasearning more than 100,000 per year but he was unfit, overweight, highly stressed andnot at all satisfied with his life. He felt overwhelmed with too much to do and too littletime. He was hoping that, at a minimum, this program would give him some new timemanagement techniques that he could use to increase his productivity and get his lifeunder control.10

BRIAN TRACY–FOCAL POINTFrom the first day, he learned and applied the Focal Point Process. Step-by-step,he analyzed each part of his work and personal life. He identified those areas where hewas getting the best results and earning the most money. At the same time, heidentified those areas that consumed an enormous amount of time but whichcontributed very little to his real goals. He made a list of everything that he was doingand then he applied the "Zero Based Thinking" question to each activity: "Knowingwhat I now know, if I was not now doing this, would I start it up again today?"He realized almost immediately that there were an enormous number ofactivities he was caught up in, and responsibilities that he had taken on over the years,that were contributing very little to his life and to his real goals. He then set new goalsfor his work, his family, his health, his financial situation and for his life in general. Hecompared everything he was doing against his goals. He decided to do more of somethings, less of other things, and to either start doing certain things or stop other activitiesaltogether.This executive had a wonderful quality possessed by all truly effective men andwomen. He was able to stand back, analyze his life, make specific decisions and thenfollow through on those decisions. The result was that, within three months, he had cuthis workweek from seven days to five days. He had refocused his efforts on the top 20%of his clients and organized his activities to acquire more clients in that same category.At the same time, he began reducing and cutting back on the amount of time he wasspending with the 80% of his clients who contributed only 20% of his revenues. This11

BRIAN TRACY–FOCAL POINTfreed up his time considerably and enabled him to spend more of his time with thoseclients who provided most of his income.With his worklife simplified and streamlined, he refocused on his family. Hebegan spending more time with his wife and children. First, they arranged to go awayfor a weekend vacation, something they had not done for years. A few weeks later, theytook an entire week away from work and school. Within six months, he was taking oneweek off per month with his family.Meanwhile, because of his increased focus on his most valuable clients, within oneyear, his income increased by more than 300%. He was exercising regularly and had losttwenty-two pounds. By doing fewer things of higher value and discontinuing activitiesof lower value, he dramatically improved the quality of his life in every area in just afew months.This story is not unique. I have heard it thousands of times, all over the countryand all over the world. As soon as people begin to apply these principles in their dailylives, the results they get are often miraculous. Even they are amazed at the incredibledifferences that take place, and how quickly their lives change for the better. And whatthey have done, you can do as well.Double Your Income, Double Your Time OffBy applying the Focal Point System to your life, you can double your income anddouble your time off. Many people achieve these twin goals in as little as thirty days.12

BRIAN TRACY–FOCAL POINTMost people, when they hear this "Double Double" claim are both suspicious andskeptical. They do not believe that it is possible to double their income and double theirtime off simultaneously. Most people are trapped in an old paradigm where theybelieve that the only way that they can increase their incomes is by either increasing theamount of work they do or by increasing the number of hours that they work, or both.In fact, many people actually feel guilty if they are not working almost to the point ofexhaustion most of the time. However, this is an old way of thinking that leadsinevitably to a physical, emotional and spiritual dead end.The world has changed dramatically and we must change with it. In less thantwo generations, we have moved from the Industrial Age through the Service Age andinto the Information Age. In the Information Age, knowledge has become the primaryresource and the most valuable factor of production. We have moved from the Age ofManpower to the Age of Mindpower. In this new age, you are no longer rewarded forthe hours you put in but for what you put into those hours.Peter Drucker calls this the "Age of the Knowledge Worker." As a knowledgeworker, the way you think and get results today is totally different from the way itmight have been in the past. Today, you are paid for accomplishments, not activities.You are paid for outcomes rather than for inputs, or the number of hours you work.Your rewards are determined by the quality and quantity of results that you achieve inyour area of responsibility. This change in the paradigm of work opens up unlimitedopportunities for the creative minority who recognize it and capitalize on it.13

BRIAN TRACY–FOCAL POINTDouble Your Value, Double Your IncomeWould you like to double your income? Of course you would! The only questionis: “How can you do it?” Here is a simple way, virtually guaranteed to work.First, you identify the things you do that contribute the greatest value to yourselfand your company. The 80/20 Rule tells you that 20% of your tasks contribute 80% ormore of the value of all the things you do. What are the top 20% of your activities thataccount, or can account, for 80% or more of the value of your work?Whatever your answer, from now on, resolve to spend more of your time doingmore of those tasks that contribute the greatest value and which enable you to achievethe most important results possible for you.Second, identify those activities in the bottom 80%, those lower value, timeconsuming tasks that contribute very little to your results. Resolve to downsize,delegate and eliminate as many of them as possible, as quickly as you possibly can.In no time at all, by disciplining yourself to practice this simple approach, yourresults and rewards will increase. By persisting in this way of working, you will becomemore and more productive. You will accomplish more and more. Your productivity,your performance, your output, and eventually your pay, will increase, and eventuallydouble.You will begin to complete more tasks of higher value. You will make a morevaluable contribution. You will be respected and esteemed more highly by those peoplewho can most help you in your career. You will be paid more because the value of yourwork will be greater than that of others who spend most of their time on lower value14

BRIAN TRACY–FOCAL POINTactivities. Because you will be getting twice as much done in the same amount of time,you can then increase, or even double your time off, with no loss of productivity. Yourwhole life will change for the better.You Are ResponsibleImplementing this simple formula is largely a matter of personal choice. It is verymuch up to you. No one else can make this decision for you, and nobody can make thisdecision other than you.Perhaps the most important personal choice you can make is to accept completeresponsibility for everything you are and everything you will ever be. This is the greatturning point in life. The acceptance of personal responsibility is what separates thesuperior person from the average person. Personal responsibility is the pre-eminenttrait of leadership and the wellspring of high performance in every person, in everysituation.The acceptance of complete responsibility for your life means that you refuse tomake excuses or to blame others for anything in your life that you’re not happy about.You refuse, from this moment forward, to criticize others for any reason. You refuse tocomplain about your situation, or about what has happened in the past. You eliminateall your “if only’s” and “what if’s” and focus instead on what you really want andwhere you are going.This decision of yours, to accept complete responsibility for yourself, your life andyour results, with no excuses, is absolutely essential if you truly want to double your15

BRIAN TRACY–FOCAL POINTincome and double your time off. From now on, no matter what happens, say toyourself, "I am responsible."If you are not happy with any part of your life, say, “I am responsible” and getbusy changing it. If something goes wrong, accep

BRIAN TRACY – FOCAL POINT Focal Point Introduction Once upon a time, so the story goes, there was a major technical problem at a billion-dollar atomic power plant. This malfunction was slowing energy generation and

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