TABLE OF CONTENTS - Senior Service Business

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How To Start A Senior Home Care BusinessTABLE OF CONTENTSIntroduction. 3How Much Can I Earn? . 5Are You Ready? . 6Chapter One: What is Senior Home Care? . 8Typical Non-Medical Services . 8Chapter Two: Setting Up Your Senior Home Care Business . 11Pick a business name .13File for licenses and permits .14Business Insurance .18Taxes & Accounting .20Business Plan .22Free help to start your new business . 25Senior Home Care Business Forms. 25Spy For A Day? .27Record Keeping .28Chapter 3: Finding Customers . 29Your Own Home Care Website .31Sample Senior Care Website.34What To Do When A Prospect Calls You . 40Follow Up With Prospects .41www.seniorservicebusiness.comPage 1 of 67

How To Start A Senior Home Care BusinessScheduling .41Getting Paid – Cash, Check or Plastic?. 43Chapter Four: Understanding Seniors . 44Functional Loss .44Social Isolation .45Substance Abuse .45Depression.46How to communicate with your senior clients . 46Listening.47Are you guilty of “Elderspeak?” .48Difficult Clients .49Safeguard Visits – the ideal “add-on” service for your senior home care business. . 50Chapter Five: Senior Home Care Business Forms . 52Chapter Six: Resources . 60www.seniorservicebusiness.comPage 2 of 67

How To Start A Senior Home Care BusinessHow Much Can I Earn?Rates for private senior home care providers range from 18 to 30 per hour nationally.Rates are higher in large cities and lower in smaller towns and rural areas where thecost of living is lower.By starting your own senior home care business, you can charge the “retail” rates in yourarea – a big jump from the much lower wage paid to employees. Here’s how it works:Let’s say the average wage in your area for a senior caregiver is 12 per hour. The employeradds their “markup” for administrative overhead – typically 25% - and a profit margin of35%, which brings the hourly rate billed to a client to 22 an hour. Which would you ratherearn - 12 or 22?With rates of 18 to 30 per hour of billable time, you can see it’s possible to earn a solidincome of 36,000 to 60,000 per year, depending on the rates where you live.Best of all, senior care is a recession-proof business. People grow old and require in-homecare regardless of what the national economy is doing. In addition, there is no expensivetraining or college classes required, as you can earn while you learn.www.seniorservicebusiness.comPage 5 of 67

How To Start A Senior Home Care Businessof shopping. Many seniors with failing vision enjoy having a book read to them, or evenhaving their caregiver check out audiobooks from the library. Playing cards or board gamesis another popular activity.Laundry Seniors may neglect this seemingly simple task because they forget or it’s justtoo much work, especially changing the bed linens.Light Housekeeping Like laundry, keeping up with dusting, vacuuming and moppingmay be too much work for many seniors, and impaired vision may also make it moredifficult. If a more thorough cleaning is needed, a senior care provider can contact aprofessional cleaning service.Meal Preparation Healthy eating is an important part of healthy aging, and many seniorsneglect their nutritional needs as it’s “too much work,” opting instead to just open a can orpop a TV dinner in their microwave. A senior care provider can make sure any dietaryrestrictions are followed, and cook healthy, nutritious meals, with generous portions toprovide leftovers for another day.Medication Reminders Seniors care providers can help with self-administeredmedications by reminding clients to take their meds. This can help avoid skipping a dose,taking the wrong medication, or taking an extra dose because they forgot if they took itearlier. A non-medical care provider is not permitted to actually administer the medication.Respite Care Many families need temporary relief, also called respite care. Outsidecaregivers can provide a break for family members to allow time away from full-time caregiving. While they take a break, their loved ones can continue to get dependable assistanceand companionship.Safeguard Visits Many seniors do not require daily assistance with everyday activitieslike meal preparation or bathing. Often a regular scheduled visit once or twice a week tocheck to make sure everything is okay will suffice. This safeguard visit is especiallywww.seniorservicebusiness.comPage 9 of 67

How To Start A Senior Home Care Businessappreciated by a senior’s adult children, who often live too far away to visit frequently, butstill want to make sure their parent is doing well.A checklist is used at each visit to ensure nothing is overlooked, and usually includes: Checking food supply and possible food spoilage. Brief home safety check to prevent falls. Bring in mail or newspapers. Remove trash. Medication reminders. Check and adjust room temperatures. Assist with apparel selection if needed. Companionship & conversation.Shopping & Errands Many home care clients require help with errands, such as pickingup prescriptions, groceries or mail. As most are unable to drive, senior care providers canhelp by driving them to doctor’s appointments, church, shopping or social activities. Do notuse your own vehicle to transport a client unless you have the required special licensing andinsurance. Most clients still have their own vehicle to use and just need a capable driver.Other Services Answer the phone or read mail. Daily phone call to check on client. Lawn mowing and watering. Organize closets. Bill paying, and appointment scheduling.www.seniorservicebusiness.comPage 10 of 67

How To Start A Senior Home Care BusinessAfter you have the EIN, apply for a local (city or county) business license. They may askhow many employees you intend to have. I suggest you tell them you will be the only one. Ifyou plan to use a home office, they are concerned about traffic and parking issues. Just tellthem that customers will never visit the office – it is only for management work, such asbookkeeping.In many states, a home care business must apply for a specialized license. Currently only 28of the 50 states require a specialized license, but you will need to contact your state to get thelatest information. Here is a contact list for every state’s health department’s online address,where you can check the current requirements. If you are viewing the eBook, you can simplyclick the link to go to your state’s web site.Alabama Dept. of Human Resources: www.dhr.state.al.usAlaska Dept. of Health & Social Services: www.hss.state.ak.usArizona Dept. of Economic Security: www.azdes.govArkansas Dept. of Human Services: www.humanservices.arkansas.govCalifornia Dept. of Social Services: www.dss.cahwnet.govColorado Dept. of Human Services: www.cdhs.state.co.usConnecticut Dept. of Social Services: www.ct.gov/dss/site/default.aspDelaware Dept. of Health & Social Services: www.dhss.delaware.gov/dhssDistrict of Columbia Dept. of Human Services: www.dhs.dc.govFlorida Agency for Health Care Admin: www.fdhc.state.fl.usGeorgia Dept. of Human Services: www.dhr.state.ga.usHawaii Dept. of Human Services: e 15 of 67

How To Start A Senior Home Care BusinessChapter 3Finding CustomersCapable and dependable senior in-home caregivers are hard to find. If they are good atwhat they do – providing high-quality care to seniors – they will always be in demandand working as much as they choose. Once you’ve had a few clients to give you 5-starrecommendations, you can expect to be busy.But when you are just starting out, you do not have a track record or a stellar reputation inthe senior community, so you will need to advertise in order to get your first clients. Hereare the 4 best ways to find clients:1. Free Ads. Don't waste your money on newspaper ads – there are plenty of ways toadvertise for free. Many caregivers have found a simple ad, repeated regularly onCraigslist.org can bring in a steady supply of new prospects. Here is a sample ad you canadapt for your own use:Senior Care In Your HomeCall Today For Help TodayCaring CompanionshipRespite CareErrands and AppointmentsHelp with Personal CareMeal PreparationLight HousekeepingFree Consultation – Licensed, Bonded, InsuredYour Business Name & Phone numberwww.seniorservicebusiness.comPage 29 of 67

How To Start A Senior Home Care Business www.seniorservicebusiness.com Page 9 of 67 of shopping. Many seniors with failing vision enjoy having a book read to them, or even having their caregiver check out audiobooks from the library. Playing cards

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