JOURNAL OF MANAGEMENT AND ADMINISTRATION TOMORROW

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JOURNAL OF MANAGEMENTANDADMINISTRATION TOMORROWVol.3 No. 2ISSN 2278-9316January – June 2015ACCOUNTING PRACTICES IN AGRICULTURE SECTORJ. P. BhosaleGROWTH AND IMPORTANCE OF AUTOMOBILE AND AUTO-COMPONENT INDUSTRY IN INDIA (WITH SPECIALREFERENCE TO THE PERIOD 2010-2015)Mrs. Patil Manisha, Thorat H.D.CHALLENGES AND PROSPECTS OF AGRICULTURAL MARKETING IN INDIA: AN OVERVIEWKranti V. ShingateCUSTOMER RELATIONSHIP MANAGEMENT AND SERVICE QUALITY IN THE LIFE INSURANCE INDUSTRY: A CASESTUDY OF LIC IN GOAMs. Santana Fernandes, Filipe Rodrigues E. MeloGLOBALIZATION AND RURAL ENTREPRENEURSHIP IN INDIAJ. P. Bhosale, Vinod Pate, G. G. ParkhePERCEPTION OF CONSUMERS TOWARDS PRIVATE LABEL BRANDS IN FOOD AND GROCERY CATEGORY WITHREFERENCE TO NASHIK CITY.Sandeep Nandram Dive, Vijay AmbadeROLE OF CO-OPERATIVE SUGAR FACTORIES IN INDIAArchana GunjalROLE OF FINANCIAL SYSTEM IN THE AGE OF ECONOMIC CRISISA. B. AdsuleSTATISTICS: ITS ROLE AND TRENDSP. L. Bisoyi, Bhushan Pardeshi, Pavan C. PatilTQM: TOTAL QUALITY MANAGEMENT, CONTEXT, PRACTICES AND FRAMEWORKSSatish Shrikrishna Chinchorkar, Shyamkant ShrigiriwarAbstract of Ph.D. ThesesA COMPARATIVE STUDY OF DEVELOPING MANAGERIAL SKILLS THROUGH MANAGEMENT EDUCATION AMONGMANAGEMENT GRADUATES AT SELECTED INSTITUTES IN PUNE AND MUMBAIArchana Salve, Kirti DharwadkarA STUDY TO ASSESS THE H.R.D. PRACTICES ADOPTED AMONG SCHOOL TEACHERS IN SELECTED SECONDARYSCHOOLS IN PUNE CITY DURING 2011–12Sunny P. Mathew, Daniel PenkarPimpri Chinchwad Education Trust'sS.B.Patil Institute of ManagementNigdi, Pune, India

Pimpri Chinchwad Education Trust'sS.B.Patil Institute of Management,Sector 26, Pradhikaran, Nigdi, Pune – 411044, Maharashtra, India.Our TributeLate Shri S.B.Patil (Founder, PCET)Late Smt. Lilatai S. Patil (Ex-Chairperson, PCET)PatronsShri Dnyaneshwar Landge (Chairman, PCET)Shri V.S. Kalbhor (Secretary, PCET)Shri Shantaram Garade (Treasurer, PCET)Shri Sayyad Ismile Kazi (Trustee,PCET)Shri Harshawardhan Patil (Trustee,PCET)Smt. Padmatai Bhonsle (Trustee,PCET)Editorial Advisory BoardMohite M.D.(Professor Emeritus, Dr. D.Y.Patil IMR, Pimpri, Pune)Medhekar Anita(Faculty (Economics) School of Business &Law central Queensland UniversityQueensland, Australia)Rao A.B.(Head Research, AIMS, Pune)Deshpande Mangesh(Director FinanceAmdocs Development Cenre India Pvt. Ltd.)Vernekar Sachin(Dean, Faculty of Commerce & Mgt.,Bharti Vidyapeeth Deemed University, Director IMED)Shimpi Nileshkumar(General Manager, Process Planning & ProjectsMarcedes - Benz India Private Limited)Editorial BoardEditor in ChiefEditorThorat Hansraj(Professor & Head Research)Penkar Daniel(Director)Dharwadkar Kirti(Dean, Academics)Academic and Research Co-ordinatorPardeshi BhushanKaptan Sanjay (Head, Dept. of Comm. & Research, University of Pune, Pune)Sangvikar B.V. (Profesor, PUMBA, University of Pune, Pune)Khedkar E.B. (Director, Dr.D.Y.Patil Inst. of Mgt., Pune, President AMMI)Ali M.M. (Director, SIBER, Kolhapur)Biradar R.D. (Director, School of Mgt., SRTMU, Nanded)Junare O.S. (Director, National Inst. of Co-Op Mgt., Baroda, Gujarat)Shaikh T.S. (Consultant, United Nations- European Union, Former Executive Director, Airport Authority of India,)Bhosale J.P. (HOD, Cost & Works Accountancy, ACS, Narayangaon, Pune)Emelo Philip Rodrigues, (Professor, Goa University)Rao P. Purushottam (Head, Dept. of Comm., Osmania University, Hyderabad)Bhayani Sanjay (Professor, Saurashtra University, Rajkot, Gujarat)Rao P.S. (Professor Emeritus & Dean, Welingkar Inst. of Mgt. Dev. & Research, Mumbai)

JOMATVol. 3 No.2 January – June 2015ISSN No. 2278-9316SBPIMJournal of Management And Administration TomorrowVol. 3, No.2ISSN 2278-9316January – June 2015Table of ContentAccounting Practices in Agriculture SectorPage No04J. P. BhosaleGrowth and Importance of Automobile and Auto-Component Industry in India(With Special Reference To The Period 2010-2015)09Mrs. Patil Manisha, Thorat H.D.Challenges and Prospects Of Agricultural Marketing in India: An Overview15Customer Relationship Management and Service Quality in The Life Insurance Industry: A Case Study of LIC in Goa20Globalization and Rural Entrepreneurship in India27Perception of Consumers Towards Private Label Brands in Food and Grocery Category With Reference To Nashik City.32Role of Co-Operative Sugar Factories in India37Role of Financial System in the Age Of Economic Crisis41Kranti V. ShingateMs. Santana Fernandes, Filipe Rodrigues E. MeloJ. P. Bhosale, Vinod Pate, G. G. ParkheSandeep Nandram Dive, Vijay AmbadeArchana GunjalA. B. Adsule44Statistics: Its Role and TrendsP. L. Bisoyi, Bhushan Pardeshi, Pavan C. PatilTQM: Total Quality Management, Context, Practices and Frameworks48Satish Shrikrishna Chinchorkar, Shyamkant ShrigiriwarAbstract of Ph.D. ThesesA Comparative Study Of Developing Managerial Skills Through Management Education Among Management Graduates At Selected Institutes In Pune And Mumbai56A Study To Assess The H.R.D. Practices Adopted Among School Teachers In SelectedSecondary Schools In Pune City During 2011–1274Archana Salve, Kirti DharwadkarSunny P. Mathew, Daniel Penkar1

JOMATVol. 3 No.2 January – June 2015ISSN No. 2278-9316SBPIM JOMATSBPIM JOMAT is a bi-annual journal brought out by the S.B.Patil Institute of Management, Pune. SBPIM JOMAT isa recognised by Savitribai Phule Pune University as a Referred National Research Journal. SBPIM JOMAT aims totake on the practices, concepts, and ideas in the field of management and administration, with a prominence toprovide managerial and administration insight, which tomorrow become a part of business functions.SBPIM JOMAT invites manuscripts from management practitioners, researchers and academician in any managerialand administrative function of the business. Our emphasis is on papers that focus on emerging economies andbusiness throughout the world. These papers improve the thought process and the novel analysis which providesguidance to the managers and contribute to make a better tomorrow.A full length manuscript (up to 5,000 words) on all the functions, policy framing, decision making form the paper.At present we are focusing on the research papers, articles, cases and abstract of Ph. D. Thesis.SBPIM JOMAT is a peer reviewed journal and follow a ‘double blind’ review process. All the articles, papers areinitially screened by editorial committee and those appropriate articles, papers, etc. are sent to the reviewer. S.B.Patil Institute of Management. All rights reserved.DISCLAIMER:The views expressed in the articles are of the individual authors views. Neither SBPIM JOMAT, nor S. B. PatilInstitute of Management accepts any responsibility for errors, or views expressed in the articles. All copyrightsare reserved and all the efforts are made to acknowledge the source material, but SBPIM JOMAT does not acceptany responsibility for any errors. The readers are requested to communicate such error to the editor to avoiddiscrepancies in future.COPYRIGHT:The author (s) must transfer the authority and copyright to the publisher if the manuscript accepted for publicationand certify that all the material used directly or indirectly must met the copyright requirement.No part of the material published in SBPIM JOMAT should be reproduced, photocopied or stored in a retrievalsystem or transmitted in any form or by any means and used for commercial purpose without the prior permissionof the editor. For the reprint and permission to use material, please, send the request to editor, SBPIM JOMAT orcall ( 91) 020 27656900 or e-mail infojomat@gmail.comPrinted and Published by Penkar Daniel J. on behalf of S. B. Patil Institute of Management, Sector No. 26,Pradhikaran, Nigdi, Pune 411044 and printed at Prowiz Designs, 1299, Shanta Niwas, 1st Floor, Off J. M. Road, OppHotel Gandharv Residecny, Shivaji Nagar, Pune - 411005. and published from Pune.ADMINISTRATIVE ADDRESS:Pimpri Chinchwad Education Trust’sS.B.Patil Institute of Management,Sector 26, Pradhikaran, Nigdi, Pune - 411044, Maharashtra, India.TelephoneFaxEmailWebsite: ( 91) 020 27656900: ( 91) 020 27641023: infojomat@gmail.com: www.sbpatilmba.com2

JOMATVol. 3 No.2 January – June 2015SBPIMJOURNAL OF MANAGEMENTANDADMINISTRATION TOMORROWVol. 3, No.2January – June 2015ISSN 2278-9316Editor - In- ChiefThorat Hansraj3ISSN No. 2278-9316

JOMATVol. 3 No.2 January – June 2015ISSN No. 2278-9316ACCOUNTING PRACTICES IN AGRICULTURE SECTORJ. P. BHOSALEABSTRACTAgriculture Sector plays a pivotal role in the Indian economy. This sector continues to provide employment and livelihoodfor majority of the population. Over the period, the accounting practices in non-organised part of Agriculture Sector havenot been evolved to the required extent. Emerging new accounting policies and practices at par with international practiceswill certainly improve the agriculture accounting.India is traditionally recognized as country of Agriculturists. Agriculturetraditionally continued to remain as one of the predominant sector of Indian economy. Contribution of Agricultural sectorto the nation’s growth and prosperity continues to be significant even in modern era. It also provides employment to largeradult population.Agriculture forms the backbone of the development of the Indian economy, where roughly half of the workforce is engaged in agriculture for its livelihood. On the other hand, an average Indian still spends almost half of his/hertotal expenditure on food. Accordingly, while being both a source of livelihood and food security for a vast majority of lowincome, poor and vulnerable sections of society, this sector has crucial significance in Indian economy. The experience fromBRICS countries indicates that a one percentage growth in agriculture is at least two to three times more effective in reducingpoverty than the same growth emanating from non-agriculture sectors. Accordingly, over the period, it has been realized thatGovernment has given higher priority to agriculture sector in order to achieve the goals of reducing poverty and malnutritionas well as of inclusive growth. Since agriculture forms the resource base for a number of agro-based industries and agroservices, it is more meaningful to view agriculture not as farming alone but as a holistic value chain, which includes farming,wholesaling, warehousing processing, and retailing.KEYWORDS : Accounting Practices, Methodology, Agriculture Sctor, Indian Economy, Agriculture Accounting.INTRODUCTION :times more effective in reducing poverty than the samegrowth emanating from non-agriculture sectors. Accordingly,over the period, it has been realized that Government hasgiven higher priority to agriculture sector in order to achievethe goals of reducing poverty and malnutrition as well as ofinclusive growth. Since agriculture forms the resource basefor a number of agro-based industries and agro-services, it ismore meaningful to view agriculture not as farming alone butas a holistic value chain, which includes farming, wholesaling,warehousing (including logistics), processing, and retailing.India is traditionally recognized as country of Agriculturists.Agriculture traditionally continued to remain as one of thepredominant sector of Indian economy. Contribution ofAgricultural sector to the nation’s growth and prosperitycontinues to be significant even in modern era. It also providesemployment to larger adult population.Agriculture forms the backbone of the development of theIndian economy, where roughly half of the work force isengaged in agriculture for its livelihood. On the other hand,an average Indian still spends almost half of his/her totalexpenditure on food. Accordingly, while being both a sourceof livelihood and food securityIn view of the above, the Government of India and stateGovernments from time to time come out with variousschemes to educate the farmers, to create sufficientinfrastructure for agriculture, to introduce new techniques offarming, etc. Various schemes and support programmes arealso launched by the Government from time to time supportsmall farmers.for a vast majority of low income, poor and vulnerablesections of society, this sector assums crucial significance inIndian economy.The experience from BRICS countries indicates that a onepercentage growth in agriculture is at least two to three SBPIMHead, Research Centre in Commerce & Accountancy, Arts, Commerce & Science College, Narayangaon, PuneContact No.: 9860360733Email Id: bhosale jay@yahoo.in4

JOMATVol. 3 No.2 January – June 2015OBJECTIVES OF RESEARCH STUDY:ISSN No. 2278-9316agricultural activity. Bearer plants related to agriculturalactivity were previously within the scope of IAS 41. The IASBdecided that bearer plants should be accounted for in thesame way as property, plant and equipment in IAS 16, becausetheir operation is similar to that of manufacturing. However,the produce growing on bearer plants would remain withinthe scope of IAS 41.The present research study is carried out with followingobjectives in view:1. To study the International Scenario of AgricultureAccounting.2. To study the applicability of Accounting Standards toAgriculture Sector.ACCOUNTING STANDARDS IN INDIA:The institute of Chartered Accountants of India (ICAI), beinghighest accounting body in India, formulates AccountingStandards through its Accounting Standards Board (ASB)established in April 1977.3. To study the Accounting Practices and Methodology ofAgriculture Accounting.HYPOTHESES OF THE RESEARCH STUDY:The Accounting Standards, as recommended by the ICAI, hadbeen notified by the Ministry of Corporate Affairs, CentralGovernments in consultation with the National AdvisoryCommittee on Accounting Standards (NACAS) in the year2006 under Companies (Accounting Standards) Rules, 2006 asa part of Companies Act. At present, 29 Accounting Standards(Ass) are notified by the Ministry of Corporate Affairs (MCA)under the Companies Act.H-1 In recent times, Agriculture Sector forms an importantcomponent of the Indian Economy.H-2 Now a days, awareness about Agriculture Accounting isimproving.RESEARCH METHODOLOGY:The present research study uses the most recent availablepublished secondary data. To achieve the above statedobjectives, the secondary data was used. The secondarydata was also used from various reference books related toAccounting Practices and Methodology, Agriculture Sctor,Indian Economy, Agriculture Accounting, E-Commerce,M-Commerce, Information Technology, Marketing, Banking,Finance, Commerce, Management etc. For the said researchstudy the secondary data is also collected from the variousNational and International Research Journals which arerelated to Commerce, Management, Marketing andAgriculture Accounting. The Secondary data is also collectedfrom various websites.There is no specific Accounting Standards dealing withagriculture accounting. After converging IFRS based Standards,ICAI converged 39 IFRSs in the form of Ind AS with carve-outsin consultation with NACAS, which have been notified byMinistry of Corporate Affairs (MCA) under Companies (IndianAccounting Standards) Rules, 2015 as a part of CompaniesAct, 2013 effective from 01-04-2015.Ind AS comprise ofStandard on ‘Agriculture’ as Ind AS 41.APPLICABILITY OF ACCOUNTING STANDARDSTO AGRICULTURE SECTOR :‘Preface to the Statements of Accounting Standards’, issuedby the institute Chartered Accountants of India (ICAI), laysdown that the Accounting Standards are applicable to entitiesengaged in commercial, industrial or business activities. Inthis regard, paragraph 3.3 of the preface as follows :INTERNATIONAL SCENARIO OF AGRICULTUREACCOUNTING:Agriculture accounting did not receive much attensionaround the world and more particularly in India. Therefore,not much guidance was available with regard to accountingfor agriculture.“Accounting Standards are designed to apply to the generalpurpose financial statements and other financial reporting,which are subjects to the attest function of the membersof the ICAI. Accounting Standards apply in respect of anyenterprise (whether organised in corporate, co-operative orother forms) engaged in commercial, industrial or businessactivities, irrespective of whether it is profit oriented or it isestablished for charitable or religious purposes. AccountingStandards will not, however, apply to enterprises only carringon the activities which are not of commercial, industrial orbusiness nature, (e.g., an activity of collecting donationsand giving them to flood affected people). Exclusion of anenterprise from the applicability of the Accounting Standardswould be permissible, only if no part of the activity ofsuch enterprise is commercial, industrial or business innature. Even if a very small proportion of the activities ofHowever, in February 2001, IAS 41, Agriculture, was issuedby the international Accounting Standards Committee, thepredecessor of the International Accounting Standards Board(IASB), with prescribes accounting for agriculture.In April 2001 the International Accounting Standards Board(IASB) adopted IAS 41, Agriculture, as a part of InternationalFinancial Reporting Standards (IFRS).In December 2003 the IASB issued a revised IAS 41 as part ofits initial agenda of technical projects.In June 2014 the IASB amended the scope IAS 16, Property,Plant and Euipment, to include bearer plants related to5

JOMATVol. 3 No.2 January – June 2015ISSN No. 2278-9316LAND USED FOR AGRICULTUREan enterprise is considered to be commercial, industrial orbusiness in nature, the Accounting Standards would applyto all its activities including those which are not commercial,industrial or business in nature.”As per the land use statistics of 2011-12, the total geographicalarea of the country is 328.7 million hectares, of which 140.8million (42.83%) hectares is the reported net sown area and195.2 million hectares (59.38%) is the gross cropped areawith a cropping intensity of 138.7%. The net irrigated area is65.3 million hectares.Since the agriculture activities are undertaken with ancestralsource of livelihood and inheritance, Framework to theAccounting Standards may not apply to unorganized entitieslike proprietor, HUF, AOP etc. However, an orgnisation whohas undertaken this activity with commercial objective,Accounting Standards (Ass) will apply. As such corporateentities and co-operative societies undertaking agricultureactivities with commercial objective, Ass will apply.POPULATION DEPENDENT ON AGRICULTUREIn India about 65 to 70 per cent population is dependent onagriculture. On the other hand in the developed countriesless then 10 per population is dependent on agriculture.AGRICULTURE GDPAGRICULTURE IN INDIA :CURRENT SCENARIOThe Agriculture and Allied Sector contributed approximately13.9% of India’s GDP (at constant 2004-05 prices) during2013-14. Gross Domestic Product (GDP) of Agriculture andAllied Sector and its share in total GDP of the country duringthe last 3 years including the current year, at 2004-05 pricesis as follows :Agriculture Sector forms an important component of theIndian Economy. The contribution of agriculture sectortowards the GDP is also a significant factor in the growth ofthe economy. Majority of Indian population lives in villages.Certain data showing significance is given in this section.Share of Agriculture & Allied Sector in Total GDP (Rs. In Crore)ItemsYear2010-112011-122012-132013-14GDP of Agriculutre and Allied Sector7,17,8147,53,8327,64,5108,00,548Percent to total GDP14.60%14.40%13.90%13.90%Source :Central Statistics office, Ministry of Statistics and Programmes Implementation, Govt. of India.There has been a continuous decline in the share ofAgriculture and Allied Sector in the GDP from 14.60% in 201011 to 13.90% in 2013-14 at 2004-05 prices. Falling share ofAgriculture and Allied Sectors in GDP is an expected outcomein a fast growing and structurally changing economy.household sectors. Items included in the estimates of GCFare; improvement of land and irrigation works, laying of neworchards and plantations, purchas

management graduates at selected institutes in pune and mumbai archana salve, kirti dharwadkar a study to assess the h.r.d. practices adopted among school teachers in selected secondary schools in pune city during 2011–12 sunny p. mathew, daniel penkar journal of management and administration tomorrow

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