Time For A Qual Tune-Up? See Different Perspectives
ALERT!MARKETING RESEARCH ASSOCIATIONTime for a Qual Tune-Up?See Different PerspectivesMULTI-CHANNEL QUAL RECRUITINGQUAL AND QUANT ARE LIKE PEANUTBUTTER AND BANANASTHE “OVERNIGHT QUAL DEBRIEF”EXPLORING HEART AND BRAIN HEALTHTHROUGH QUALITATIVE APPROACHESSTORYTELLING FOR MARKET RESEARCHERSINCREASING CLIENT ENGAGEMENT INONLINE INTERVIEWSTHIRD QUARTER 2014 · VOL. 54 · NO. 3
Monday:Saw new,fabulousshoes atthe mallTuesday:Saw digitalad for thoseshoes on myhome PCMy Digital PathWednesday:Compared coston tablet atcoffeeshopThursday:Checkedretailer’smobile sitewhile atdentist.There’s a sale!Thursday night:Bought the shoesA DIGITAL ROADMAP FORTHEIR PATH TO PURCHASE.ZQ IntelligenceOn mobile, tablet and desktop, ZQ Intelligence lets you see every action your customersand prospects take, giving you a powerful step-by-step guide to their daily digital lives.ZQ Intelligence not only captures 24/7 digital activity of a single individual across all their Mobiledevices, but uniquely pinpoints their very location and offers the ability to conduct surveys with the exact same audience.Integrating these rich behavior insights with survey research differentiates ZQ Intelligence by allowing you to moreaccurately monitor path to purchase, enhance ad effectiveness and refine brandstrategies. Knowing their every action makes your marketing every bit smarter.Check out our new mobile video at luthresearch.com. They live. You learn. 2014 Luth Research. All rights reserved.2MRA’S ALERT! MAGAZINE – THIRD QUARTER 2014
CONTENTS THIRD QUARTER 2014EditorEditorial BoardAmy Shields, PRCSherri Dansby, PRCSteven GittelmanJeffrey Henning, PRCAngela Lorinchak, PRC56Storytelling forMarket ResearchersTwitter @MRAmrxPhone 202.800.2545Fax 888.512.1050Look for us on Facebook and LinkedIn.Article Ideas?Contact Amy Shields atamy.shields@marketingresearch.org.Advertise in Alert!Contact Lisa Lockwood for information atlisa.lockwood@marketingresearch.org or202.800.2545.The views expressed in Alert! are solely thoseof the authors and do not necessarily reflectthe opinions or positions of MRA.Alert! is available online:alert.MarketingResearch.orgUpcoming ConferencesSeptember 17-19, 2014Corporate Researchers ConferenceChicagoALERT!MARKETING RESEARCH ASSOCIATIONFEATURES4Multi-Channel Qual RecruitingBy Rob Iles and Rodney Kayton12The Application of QualitativeResearch for Effective ProductPortfolio ManagementMULTI-CHANNEL QUAL RECRUITINGQUAL AND QUANT ARE LIKE PEANUTBUTTER AND BANANASTHE “OVERNIGHT QUAL DEBRIEF”EXPLORING HEART AND BRAIN HEALTHTHROUGH QUALITATIVE APPROACHESSTORYTELLING FOR MARKET RESEARCHERSINCREASING CLIENT ENGAGEMENT INONLINE INTERVIEWS7 Lessons Learned About RecruitingHard-to-Reach Populations forQualitative ResearchBy Karissa Horton37By Thomas P. FraumanAlert! Magazine’s QualitativeMarketing Research Directory1646Qual and Quant are LikePeanut Butter and Bananas,Not Oil and WaterQualitative Research in ActionBy Susan Gillespie50By Jessica Broome, Ph.D.20Increasing Client Engagement inOnline InterviewsBy Liz Van Patten and Jennifer Dale5426By Will PirkeyFinding Bouquets of ConsumerInsight in Acres of WildflowersTime for a Qual Tune-Up?See Different Perspectives34By Kim CasonIncreasing Intimacy Through RapportThe “Overnight Qual Debrief”By Rob Iles5630By Duncan StuartStorytelling for Market ResearchersExploring Heart and Brain HealthThrough Qualitative ApproachesBy Allison Groom and Karen RobbKEEPING INFORMEDQualitative will always play a key role inmarketing research. This issue of Alert!presents dozens of perspectives that can helpyou retool your approach to qual.60 Campaigns: They’re “Ad”itiveBy Kerri Norton and Ben Proctor64 The Power of BabbleBy Eric Weight61 Hit Refresh for New MarketsBy James McQueen66 7 Keys to Executing a SuccessfulBusiness RebrandBy Steve Blue62 How to Conduct a Sales WinLoss Analysisby David LithwickDEPARTMENTS2 Qualitative Research:And the Beat Goes OnBy Amy Shields, PRC8 Welcome New Members2 Au Revoir But Not Goodbye!By Jill Donahue10 Transitioning You to the FutureBy David Almy71 Industry News & AnnouncementsThe information contained in this publication is for informational purposes only and should not be construed as legal advice. To unsubscribe from this mailing list, send an email toamy.shields@marketingresearch.org or lisa.lockwood@marketingresearch.org. Copyright 2014 Marketing Research Association, Inc. (MRA), All Rights Reserved.MRA’S ALERT! MAGAZINE – THIRD QUARTER 20141
LETTER FROM THE EDITORQualitative Research: And the Beat Goes OnHere’s what we can probablyagree upon: The generalpurpose of qualitative researchis to gather meaningfulunderstanding (the how and why) ofdecision-making. It sounds pretty simple,yet is anything but in today’s complicatedand innovative world.Understanding qualitative research hasperhaps become more complex than ever.What really are the inherent weaknesses ofthe approach and how are they overcome?How do qualitative and quantitativecomplement each other? What doesthe future look like? How do capaciousamounts of information get transformedinto powerful insights? Isn’t it time to retire“old” reporting styles and replace themwith something exciting and entertainingfor stakeholders? How is research qualitydefined, pledged and delivered? Howis internal engagement obtained? Thequestions go on and on.I’d love to declare that this issue ofAlert! addresses all of the questions andprovides indisputable answers surroundingqualitative research (it is after all TheQualitative Issue), but let’s face it – thatwould be a bit of a stretch. It is far toocomplex an area of our beloved industry,and one for which no single source can everprovide a crystal ball. Instead, the futureof qualitative will continue to evolve, andrequire bright minds and practitionerswho are willing to have meaningfuldiscussions. What I can promise is that itdelivers a multitude of views, opportunitiesand potential solutions for researchers toseriously reflect on and begin discussingwith others.I often call out specific articles to focuson, however; as a qualitative researcher atheart and in practice, it would be impossiblefor me to be impartial in my choices. I leaveit to you, our shrewd reader, to consumethe words of all the articles in this issue. Asalways, we encourage and appreciate yourfeedback; where did we miss the boat andwhat articles were most impactful?Amy Shields, PRC is MRA’s directorof research and the editor of Alert!.She can be reached at amy.shields@marketingresearch.org.MESSAGE FROM THE CHAIRMANAu Revoir But Not Goodbye!The past 12 months as Chairmanof the Marketing ResearchAssociation’s (MRA) Board ofDirectors has flown by and hasproven to be amazingly rewarding andchallenging – in all the right ways. Takingon this position (after having served on theboard for over a decade in a variety of otherroles) didn’t initially feel all that different,but with each passing hour, the experiencestrengthened my belief and support of MRAin ways I could not have fathomed at thebeginning of my term.In recent years, the MRA has been onan incredible journey of growth – one that Iam truly honored to have been a part of. Inparticular, this past year has included manyhighlights, including a few exceptionallyspecial ones: Our distinguished conferences, ISC andCRC, both continued to grow in size andreputation. This positive momentumconfirms that MRA leads the way and setsthe bar for both content and networkingopportunities. The completion of our strategic planningprocess and movement towardsimplementation. This was such anexciting journey, and something that willcontinue into the next board year andbeyond. I am proud of the hard work thatstaff and volunteers put into this process.Having a solid strategic plan allows usto keep an eye on the future while stillmeeting the needs of our members today. A landmark revision to the MRA Code ofMarketing Research Standards (the Code).The monumental task of creating the new2Code, which establishes 42 ethical andbest practice principles, would not havebeen possible without the hard work anddedication of a small but mighty team.Having this vital tool (which reflects thecurrent landscape of the industry) toguide marketing research practitioners ona day-to-day basis is a true testament towhat MRA is all about.It would be easy to cite many otheraccomplishments, but instead I would liketo take a moment to thank MRA’s staff,without whom these accomplishmentswould not be possible. Day in and dayout, they work hard to innovate, developand maintain the products and servicesthat support industry-wide pursuit ofprofessional growth and better marketingresearch. I would personally like to thankthe association’s CEO, David Almy, for hisunparalleled dedication and hard work, andoffer heartfelt gratitude to Amy Shields,Lisa Lockwood, Jennifer Cattel, AnnMorgan, Howard Fienberg, JessForrester, Linda Pylant and CherylBechard – all of whom deliver incrediblework with a smile. This is a group of highperformers who take our mission, values andgoals seriously.Of course, they can’t do this alone. I trulybelieve the dedication of our volunteers isunmatched! I have never met such a largenumber of professionals, willing to donatetheir time and resources without question orstrings attached. Because of you, I couldn’tbe prouder to be a part of this association.Finally, as I wrap up my term asChairman, I must recognize the board whichMRA’S ALERT! MAGAZINE – THIRD QUARTER 2014has worked so selflessly over the past year.This group of individuals truly became ateam who worked, debated and supportedeach other with the common goal of keepingMRA’s best interests first and foremost:Immediate Past ChairmanDebby Schlesinger-Hellman, PRC,Schlesinger AssociatesVice ChairmanTed Donnelly, PRC, Baltimore ResearchTreasurerVaughn Mordecai, PRC, DiscoveryResearch GroupSecretaryDan Womack, PRC, AflacDirectors at LargeScott Baker, PRC, Schlesinger AssociatesJanet Baldi, RTi ResearchJim Bryson, 20/20 ResearchJerry Haselmayer, SeekJeffrey Henning, PRC, ResearchscapeInternationalElizabeth Merrick, PRC, HSNIt’s with great encouragement thatI implore each and every one of you toconsider volunteering with the MRA. I havebeen a member for almost 20 years andactive as a volunteer for many of those. Ithas truly been so important to my personaland professional growth.I can’t wait to see what is next!Jill Donahue is MRA’s Chairman of theBoard and senior brand insights manager atNestle Purina PetCare. She can be reachedat jill.donahue@purina.nestle.com.
CONGRATULATIONS!TED DONNELLY, Ph.D., PRCBaltimore Research is proud to congratulateTed Donnelly, Managing Director, on hisappointment to the National MarketingResearch Association Board of DirectorsDirectors.BALTIMORE RESEARCHwww.BaltimoreResearch.com 410.583.9991MRA’SLocationALERT! MAGAZINE– THIRD QUARTER 2014Focus Groups I Depth Interviews I Ethnography I CentralTests I Surveys3
MULTI-CHANNEL QUAL RECRUITING:Learning From the Experiences of a Research ConsultancyBy Rob Iles and Rodney KaytonToday, multi-channel recruiting is paramount, as is a huge measure of recruiting creativity.But what are the pluses and pitfalls of such multi-channel efforts – in terms of response rates,cost-effectiveness, respondent quality, and other issues? And how far can – or should – creativitybe pushed in the pursuit of good (or great) respondents?4MRA’S ALERT! MAGAZINE – THIRD QUARTER 2014
AWhile it is importantto be creative infinding channels andother ways of reachingprospects, it can becounterproductive totry to be too creativein actual recruitingmessaging.sk any client or researchconsultant and they willtell you that qualitativeresearch in its variousforms is currently in tremendousdemand. Brands and marketers areincreasingly attuned to the value andbenefits of well-executed qualitative:Deeper customer knowledge, anability to capture nuances from morespecialized respondent audiences, afaster read on key issues and questions,and more. But with the increasedresurgence of qualitative research asa meaningful and valuable researchdiscipline, the most critical part of anyqualitative research remains the recruit.Unfortunately, increasinglyfragmented and digital media (andmedia consumption), have requiredrecruiting to move beyond thetraditional respondent panels anddatabases into social media, e-messagerecruiting, more traditional mediaand sometimes even almost guerillatactics such as on-site screening andmore. Today, multi-channel recruitingis paramount, as is a huge measureof recruiting creativity. There are aseries of pros and cons inherent in suchmulti-channel efforts, and Study HallResearch has learned many of theselessons and challenges as a result ofdirect experience and trial and error. Ifyou are a client, consultant or vendorcurrently considering how to use oroffer multi-channel recruiting, hereare some lessons learned and someguidelines to help you make the most ofthe experience and the practice.Lesson #1: Multi-channelrecruiting means more robustrecruiting and the probabilityof “fresher” respondents orrespondents who are new toqualitative research.There are several key recruitingchannels outside of the traditionalrespondent databases. Study HallResearch has achieved successfulrecruiting results in key areas such associal media (Facebook, Twitter andPinterest, especially), but also throughbuilding relationships with affinitygroups or affinity sites (e.g., AfricanAmerican, Hispanic or Asian chambersof commerce, business organizations,churches, and so on) and findingopinion leaders (either online or off).For any potential target audience orresearch need, you can easily find aseries of affinity groups that match –from seniors with specific Medicare orMedicaid behaviors, to particular typesof fast food consumers, to players ofspecific variations on classic sports likesoccer. And in most cases, the resultingrespondents have little or no exposureto marketing research. So in each case,finding and recruiting a specializedaudience opens the opportunity toadd these new bodies to an ongoingdatabase while also enhancing thenew:old respondent ratio in any qualsample.AND Lesson #2: Multi-channelrecruiting can greatly reducerecruiting times.Traditional phone-based recruitingstill yields solid results. But layering insocial or other media-driven recruitingoften yields results more quickly. Why?First, because new media consumerstend to check those new media withhigh frequency rates, which meansfaster exposure to recruiting messages.And second, because those messagescan be easily linked to online screeningquestionnaires. The end result is astronger ability to provide recruitingphone staff with more precise lists ofpre-qualified respondents (vs. generalmarket). When recruiting via multichannel methods, it is not uncommonfor our field management team to fill aseries of groups or IDIs in 48 hours orless.BUT (and this is a big but) Lesson #3: Considerably moreback-end care is needed.While the recruiting methods may befaster and more precise, Study HallResearch has learned a considerableamount about respondents who arerecruited from less traditional channels. First, respondents are faster to shareproject information in a larger way. Inthe old days, a respondent might tella friend or two about a project. Now,they can (and do) transmit recruitinglinks or other details to dozens (orhundreds) of people in a few quickclicks. So: Carefully select the details youmake public. Don’t include projectplace and times in the socialmedia realm to avoid those peoplethat “just show up” and were notrecruited. (And yes, it happens!) Don’t include all screening criteriain outbound notifications. Usesocial media to drive inboundcalls to screen for a project’s moreMRA’S ALERT! MAGAZINE – THIRD QUARTER 20145
MRA Member BenefitsNo one is investing on behalf of its members, or pushing the boundaries to contribute directly to yoursuccess, like the Marketing Research Association. All of MRA’s income is dedicated to furthering theinterests and acceptance of the marketing research profession.MRA is proud to offer a wide array of products and services to enhance member value. We welcome yourquestions and suggestions!For general information please call 202.800.2545; for inquires on a specific product or service please emailthe staff member below:99MRA’s Code of Marketing Research Standards providesprotection from bad actors through its promotion andenforcement. For more information on MRA’s Code visitwww.marketingresearch.org/code or contact Amy Shieldsat amy.shields@marketingresearch.org.99Alert! magazine is distributed quarterly and offered ina robust digital format for all devices. Additionally, it issearchable on the MRA website and the Web. PDF versionsof 75 current and archived issues with links are newlyavailable on MRA’s site at www.marketingresearch.org/alert. For information regarding content contact AmyShields at amy.shields@marketingresearch.org. For Alert!advertising information contact Lisa Lockwood at lisa.lockwood@marketingresearch.org.99MRA Update puts legal and industry news right to yourinbox 50 weeks a year. For more information regardingUpdate content contact Amy Shields at amy.shields@marketingresearch.org.99Webinars are presented by industry experts covering thelatest trends and technologies – with no sales pitches.There are 20 free-to-member webinars presented yearlywith 50 archived webinars available on demand. Formore information visit www.marketingresearch.org/education or contact Jennifer Cattel at jennifer.cattel@marketingresearch.org.99The MRA Website is an interactive clearing houseof research information. Learn more at www.marketingresearch.org or by contacting Ann Morgan atann.morgan@marketingresearch.org.99Advocacy through daily results-oriented representationof your interests before government officials. Moreinformation is available at www.marketingresearch.org/advocacy or by contacting Howard Fienberg at howard.fienberg@marketingresearch.org.99Corporate Researchers Conference (CRC) takesplace in Chicago Sept 17-19. For more information visitwww.marketingresearch.org/crc or contact Jennifer Cattelat jennifer.cattel@marketingresearch.org. For exhibiting andsponsorship opportunities contact Lisa Lockwood at lisa.lockwood@marketingresearch.org.99Insights and Strategies Conference (ISC) takesplace in Chicago June 4-6. For more information visit www.marketingresearch.org/isc or contact Jennifer Cattel atjennifer.cattel@marketingresearch.org. For exhibiting andsponsorship opportunities contact Lisa Lockwood at lisa.lockwood@marketingresearch.org.99Professional Researcher Certification (PRC) is apowerful tool for individual researchers of all workexperience and education levels. For more information visitwww.marketingresearch.org/certification-about or contactJennifer Cattel at jennifer.cattel@marketingresearch.org.99Business Advocacy provides greater acceptance ofmarketing research by leveraging the vast issue expertise ofthe membership. For more information contact David Almyat david.almy@marketingresearch.org.99Media Relations increases the reliance upon marketingresearch via promotion of the value of MR to the businesscommunity. More information is available by contactingDavid Almy at david.almy@marketingresearch.org.99Chapter Events extend MRA’s reach by providinglearning opportunities around the country. For moreinformation contact Lisa Lockwood at lisa.lockwood@marketingresearch.org.99Social Media provides members a community in which toshare best practices and industry news. Contact HowardFienberg at howard.fienberg@marketingresearch.org formore information.99Blue Book Marketing Research Service Directory99Career Center lists hundreds of job opportunities for those99MRA Certificates provide recognition of educational99Discounts save members on education and networkingprovides invaluable industry information. For moreinformation visit www.bluebook.org or contact CherylBechard at cheryl.bechard@marketingresearch.org.achievement. More information can be found by contactingJennifer Cattel at jennifer.cattel@marketingresearch.org.seeking careers, while employers can focus their search onthe right candidates. For more information visit the CareerCenter at www.marketingresearch.org or contact LindaPylant at linda.pylant@marketingresearch.org.events. More information is available by contacting LisaLockwood at lisa.lockwood@marketingresearch.org.To learn more about MRA membership and associated benefits, please contact us at 202.800.2545.6MRA’S ALERT! MAGAZINE – THIRD QUARTER 2014
sensitive data points or screeningcriteria. Consider multi-category messages tomask the project intent (e.g., “Are youage 18-30 and a regular consumer offast food, cable television or carbonatedbeverages?”) Second, there is a greater potential forExperiencerespondents to know each other or to haveshared some form of communication aboutand Knowledgea project beforehand. So: Over-recruit for the groups, knowingWith over 50 years of marketingthat you may face this issue. Totalresearch experience, we at Quickrecruiting costs are often lower, so thisTest/Heakin pride ourselves onis a viable option that will allow you toReal People. Real Results.high customer satisfaction.better choose the optimum qualitativesample. Use a holding area staff person who Quantitative Researchcan see respondents as they arrive andNationwide Networkleave and note any details like people Qualitative Researchgrouping together, etc.Quick Test/Heakin’s highly trained Most importantly, re-screen with highly In-store Interviewsstaff conducts research on a broadtrained staff on-site. Schedule qualrage of goods, services andsessions with sufficient time in between Event Interviewsindustries, utilizing our network ofto allow for re-screening. Take timequantitative and qualitative mallbefore a group or qualitative encounter Exit Interviewsto engage with respondents as a groupbased data collection facilitiesand one-on-one. Ask unexpected Hispanic Interviewingacross the continental United States.questions. Observe texting (in theevent respondents are together but Mobile Interview Devicestexting one another from opposite sidesFor more informationof the holding pen). And don’t make Panel Augmentationcontact us:the re-screen a complete repeat of thescreener. Project Management800.523.1288 Because multi-channel recruiting caninfo@QuickTest.comgenerate more respondents in a shorter Programmingtime period, don’t be afraid to blackballwww.QuickTest.coma respondent for any of the issuesmentioned here. While respondents maynotify others about research, they rarely(if ever) use social media to commentData Collection Fieldwork Project Management Programmingnegatively on research or a consultancy.ALBANY l BALTIMORE l PHILADELPHIA l NEW YORK METRO l BROOKLYN l QUEENSWe note any observations oroccurrences relating to these issues inMASSAPEQUA l W OODBRIDGE l BOSTON l GREENSBORO l ATLANTAour respondent databases and regularlyJACKSONVILLE l TAMPA l MIAMI l DALLAS l HOUSTON l PHOENIX l AKRON l CHICAGOcross-reference all database notes toMINNEAPOLIS l DETROIT l MILWAUKEE l LOS ANGELES l MORENO VALLEYensure optimum respondent quality.ORANGE COUNTY l SAN DIEGO l SAN FRANCISCO l PORTLANDLesson #4: Regardless of whichchannel the recruits come from, theyneed to be engaged.small-scale surveys on a pro bono basis. Designate a regular manager forInternal client or consultant databases willThis practice provides opportunities foryour database and social mediagrow more quickly through multi-channelmarketing Study Hall (via press releases,accounts. Whether the responsibilities arerecruiting, especially if respondents hadmedia opportunities, etc.) while helpingfull-time or part-time (ours is full-time),fun with the experience and quickly tellpro bono clients and giving our consumerthis staff person is responsible for all facetstheir friends. But once a respondent hasdatabase an interesting range of surveysof panel engagement.been secured for the first time (and, into complete. Create opportunities for engagementfact, with all respondents), engagement is Constantly monitor social and digitalrather than waiting for them. Study Hallcrucial or respondents will get bored withmedia in key client/business categories toengages our national honor roll respondentyour firm or forget about you completely. Inidentify thought or commentary leaderscommunity once or twice per month withour experience, engagement is more thanwho can be turned into informal projectfun surveys and drawings that are notjust repeatedly screening for qualitative.ambassadors or gatekeepers to variousdirectly related to a specific paid project.Respondent engagement can be enhancedconsumer populations.One way we do this is by working within several key ways.a range of pro bono clients and offeringContinued on page 72“The nationwide network with the personal touch”MRA’S ALERT! MAGAZINE – THIRD QUARTER 20147
Welcome New MembersAndrew AdelsonRebecca BrooksJeff DubinDavid HarrisAzure Knowledge CorporationPhiladelphia, PADialogueLos Angeles, CAGreen Meridian, LLCPrinceton, NJInsight & MeasurementDurham, NCAndaleeb AhmedJason BrownMatthew DusigAnne HerronTechnical and ManagementConsultants Inc.Columbia, MDSimantel GroupPeoria, ILInnovate MR, LLCSherman Oaks, CAAllis Information ManagementMidland, MINoor AlfaresChristopher BuchholtzMisty DykemaKala HorvitzRTI, InternationalResearch Triangle Park, NCSimantel GroupPeoria, ILPublik DetectiveNewport, RIJennifer Cantrell, PRCJohn EatonXiaodie HuNissan North America IncLebanon, TNIpsos SMXNew York, NYSarah CarlsonLinda EdwardsUniversity of Maryland atCollege ParkCollege Park, MDBoise PaperBensenville, ILWayne County CommunityCollege DistrictDetroit, MIMarilyn HudsonRebecca Elmore-YalchTalley HultgrenNorthwest Research Group, LLCSeattle, WATGMAtlanta, GAAlison EngelsmanNicole InfortunioCentroChicago, ILMillerCoorsChicago, ILKelli ErbClinton JenkinRocky Mountain Health PlansGreenwood Village, COBarna GroupVentura, CABob FabrizePJ JohnsonCalifornia State PolytechnicUniversity, PomonaPomona, CAPearl InsurancePeoria, ILAmy FeemanCareFirst BlueCross BlueShieldOwings Mills, MDNational UniversitySan Diego, CAJordin AlfordJohnson & Johnson Vision CareJacksonville, FLDavid AlmodovarDNA VerticalTampa, FLAhmad AlmoushiqehSaudi Telecom CompanyRiyadh, Saudi ArabiaRobert Ameo, Ph.D.Market ModelersWarren, NJAaron AndersonPatrick CassadyAscribe, LLCSan Jose, CAWalter ChanFRC Hong Kong LtdHong KongAnna ChiaoOrchard Park, NYWells FargoSan Francisco, CAAmy AndersonClinton ChristensenSolutions Through ResearchPeoria, AZHanover ResearchArlington, VALaurie AshcraftDominick CiriglianoAshcraft Research Inc.Chicago, ILOptiBrand RxMontclair, NJKristian AyreStephanie CochinosALDOMontreal, QCMetLifeNew York, NYAlka BaijalRowena CoeNissan North America IncFranklin, TNMarketing Strategy LimitedKingston, JamaicaCory BalthaserLynne CornelisonINGATHER ResearchDenver, COFederal ReserveBank of ChicagoChicago, ILAstrid BeltBall CorporationBroomfield, COEarlene BiggsMediMediaYardley, PABill BonnetDavid DaweTriZetto CorporationUnion, NJLauren DeRaleauGrouponChicago, ILOakland, CACamille DeSantisTed BouzakisGuard Dog Brand DevelopmentNew York, NYuSampEncino, CAHope BrinkmeierNationwide InsuranceColumbus, OHLori DockeryVernon Research GroupCedar Rapids, IAPatricia DownesUniversity of Texas at ArlingtonGrand Prairie, TX8MRA’S ALERT! MAGAZINE – THIRD QUARTER 2014Westfield InsuranceWestfield Center, OHEllen FischerASQMilwaukee, WIJoe FortinoCint USAEncino, CAMatthew GaffneyInSightsIQOverland Park, KSBrittany JonesMaggie JordanJordan Consulting Group, LLCClarks Summit, PAJenny KarubianNunez Community CollegeChalmette, LAHimani KeswaniBranded Research Inc.San Diego, CAUnimrkt Research PrivateLimitedGurgaon, IndiaKasey GageMario KhouryCint USALawrenceville, NJREACH (Research & ConsultingHouse)Sharjah, LebanonShuying GanKeiser UniversityCoconut Creek, FLBill GottliebMicrosoftRedmond, WASusan HarmonPacific Lutheran UniversityTacoma, WAElijah KimHyundai Motor AmericaFountain Valley, CATae KimRisingSun Marketing ResearchShanghai, ChinaKrista KnightIpsos CanadaVancouver, BC
Kathleen KopaczPaul NicholsMicheal SchneweisPam ThompsonGainesville, FLAbbott NutritionColumbus, OHSouthern NevadaWater AuthorityLas Vegas, NVKimberly-Clark CorporationNeenah, WIElisabeth SchultzVMS BioMarketingAvon, INGlobal Market ResearchProfessionalsVan Nuys, CAJason SedlockKerstin TrappPenn Schoen BerlandMercer Island, WAMerck & Co., Inc.Harleysville, PAMalik ShamimIan TraynorDimensions Research andMarketing ConsultancySharjah, UAEEmpanel OnlineFlowery Branch, GAKedy’Ky SherrillCarmel, INIvan KoueniUniversity of South FloridaTampa, FLManoj KumarSkyline University CollegeSharjah, UAEAline LahoodWileyLodi, NJKim LaPlanteSpencer Research, Inc.Columbus, OHAmy LaRueIpsos InnoQuestChicago, ILKassidy LillardHuber Engineered WoodsCharlotte, NCNicole Linna LiDePaul UniversityChicago, ILJia LiuBrandeis UniversityCambridge, MALeslie LoweCountry FinancialBloomington, ILRussell LoweNational Athletic Trainers’AssociationFrisco, TXElizabeth LowreyTrue North Market InsightsIndependence, MOLorne McMillanBRS GroupSan Rafael, CAAlec MilneFramework Partners IncCalgary, ABIrina MirzaFleetmaticsSolon, OHRobin MishlerThe Research PartnershipWichita, KSAmy MoffattIpsos CanadaVancouver, BCDave MumfordThe InstitutesMalvern, PAJames MyersRadius Global Market ResearchSchenectady, NYChad OrrLingPerfectNew York, NYDon OsburnWavelink CorporationOverland Park, KSDave PaceMarketSight, LLCNewton, MATammy PetersonCapella UniversityMinneapolis, MNKim PlotzkaWL GoreFlagstaff, AZLinda Porter-CoxThe AND Group, Inc.Denver, COTerri ProcopioThe Indianapolis StarIndianapolis, INNicole ProulxHuman InterfacesAustin, TXDan QuirkQuirk’s MarketingResearch MediaSt. Paul, MNSteve QuirkQuirk’s MarketingResearch MediaEagan, MNNatalie RettbergFieldwork San FranciscoS
Debby Schlesinger-Hellman, PRC, Schlesinger Associates Vice Chairman Ted Donnelly, PRC, Baltimore Research Treasurer Vaughn Mordecai, PRC, Discovery Research Group Secretary Dan Womack, PRC, Aflac Directors at Large Scott Baker, PRC, Schlesinger Associates Janet Baldi, RTi R
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