Made By Jam BASECAMP 3 - Elevatorstudios

CABLE12ContentsBasecamp 3Dunlop RetroMade by JamDarren JonesElevator MusicElevator SocialFollow us on Twitter@elevatorstudiosLike us on Facebook: Elevator StudiosEmail us at info@elevatorstudios.comBASECAMP 3Deciding to start up on your own is a massive decision in itself, never mind havingto think of where you’re going to baseyour business, where you’re going to findyour first clients and more importantlyhow you’re going to make your business asuccess. It doesn’t matter what type of business you’re setting up, taking the plungeand going it alone is an exciting butterrifying time.A space perfect for digital or creative industries looking for a new resourceful basefor their business in the heart of Liverpool’sever growing, creative quarter; Base Camp3 is an award winning enterprise hubfocused on supporting start-ups by givingthem the help and advice needed to sustainand grow their business.With the economic climate looking lessthan rosy and the availability of jobs slowlydiminishing, a lot of fearless individualsincluding a large majority of graduateshave taken to setting up on their own tobeat being unemployed. For someone withlittle funds Base Camp 3 is perfect for thoselooking for a professional, relaxed andfriendly environment without the expensiveoffice costs. Base your business at BaseCamp 3 at Elevator Studios and be part of acreative hub everyone’s talking about.What’s included at Base Camp 3:Access to on-site business support fromexperienced advisors.A Liverpool address with a choice of yourown dedicated office space, hot desk orvirtual office to meet your own requirements with 24/7 access.Easy in/easy out terms and all bills includedin one monthly charge.Free use of meeting rooms and presentation equipment.Free Broadband and Wi-Fi access for laptopusers.Kitchen facilities including free tea andcoffee.share ideas and collaborate with otherbusinesses in a similar position to yourself.Come and have a look around and you’ll bemet by the lovely Ray and Roy who’ll seewhat your business needs are and help youtake the next step to getting your businessto the next level.“One of the key benefits we’ve had fromstarting Setgo at Basecamp3 has been theflexibility to dynamically grow our businesswithin the existing premises, thus avoidingthe upheaval, long term commitments anddistractions that would have come frommoving to larger dedicated accommodation.” - Christian Lavoie, Setgo Games“Working in Basecamp3 is more than justhaving a base in the creative heart of thecity; it’s also having access to the facilitiesand support we need to succeed as a business” - Dan Byrne, Spiel Magazinewww.basecamp3.co.ukA vibrant environment where you can mix,1

DUNLOPRETRO’SNEWWEBSITELAUNCHESAmongst the many creative floors in Elevator Studios lies Microbrands One, a fashiondesign, marketing and wholesaling company that re-launched the vintage Slazengerbrand across the UK and Europe last year.This year they’ve brought us Dunlop Retroin all its glory to the fashion clothing world.Since the opening of numerous vintageshops and thelikes of retail sports brands such as FredPerry bringing out clothing pieces based onthe cuttings and style of their former reputable collections; the youth market can’t getenough of clothing from the past.Dunlop Retro takes in every aspect ofthe Dunlop identity, from its design to itscreative direction, drawing inspirationfrom vintage Dunlop pieces targeting theyouth male market. With the new fashionbrand recently hitting the stores of Topmanalong with the launch of the new website,these unique and retro inspired pieces arealready making their statement on the highstreet.Using the graphic from an original 70’sDunlop t-shirt the colours for the rest of thecollection have been lifted from this initialdesign. With an extensive range of productsincluding polo shirts, tops, knitwear, jacketsand coats these “can’t live without” itemshave been updated with the Dunlop Retrotwist.Last month, Elevator residents and beyondwere treated to a Dunlop Retro pop upshop in which they were able to get a tasteof the new range at a special introductoryprice. With the logo print a retro Dunloptypeface from the 1970s the new collectionis already proving very popular and was nodoubt unwrapped by many throughout theChristmas period.www.dunlopretro.com2

MADEBYJAMAfter 10 years together at a major Liverpooldigital agency, Jim Savage and Sam Birchdecided to go it alone and bring ‘Made byJam’ to the creative world of developmentand design. Working as a twosome in previous projects they were soon given the nickname Jam (simply Jim and Sam together)which is how the ever so simple but ever somemorable ‘Made by Jam’ was born.You only have to meet these guys once toinstantly see their passion for what they’redoing; passionate about user experienceand front end development, Jim and Samdesign and develop accessible, dynamicand delightful websites and applications.With over 22 years of combined web experience and knowing a thing or two when itcomes to app development, ‘Made by Jam’are currently working on some exciting projects; adding to their impressive portfoliowhich already includes high profile clientssuch as Jaguar, Landrover and Oakley toname a few.With the company coming up to its yearand a half birthday they would like to thankall the support they’ve received over thatperiod which has seen ‘Made by Jam’ gofrom strength to strength.Having clocked up a decade of experience,Jim and Sam plan to collaborate with otherdigital firms from the North West regionand beyond; “Working collaboratively withother like-minded people is something thatexcites us greatly.”Since moving to Elevator Studios they’vebeen looking forward to meeting the widerange of creative companies also based inthe building.Currently available to work, chat and collaborate get in touch for a cuppa at hello@madebyjam.comFollow them on Twitter @madebyjamwww.madebyjam.com3

“It’s amazing whenthings start fittingtogether and a songbecomes more thanthe sum ofits parts.”One thing we know about Darren Jones Quite often after a few drinks the quiet andintrospective Daz morphs seamlessly andamusingly into ‘Fun Daz’. But on a moreprofessional note, Darren Jones is ElevatorRecording Studios house engineer, whohas been working his engineering magicon a multiple of music projects for the pastseven years at our Cheapside studio inLiverpool City Centre.Having worked with the likes of The Wombats, The Maccabees and Ian McCullochto name a few we had a chat to talk pastexperiences, how he started out in theindustry and who he’d like to work with inthe future.First things first – what’s your role asa sound engineer?My role can vary from project to project,depending on how hands-on the produceris, if there is one, and how well the bandknows how they want to sound. Overallit’s my job to capture the sounds so thatthey suit the particular song that is beingrecorded. To make sure everything fitstogether in a way that the band/artist wantsand that works for the song.What do you love the most about yourjob?Experimenting. I love trying out new ideas,unusual mic techniques, trying to get interesting sounds that are unique to a particular recording. It’s amazing when things startfitting together and a song becomes morethan the sum of its parts.How did you get started in the industry?I took a course in music production, usedthe studio over weekends to record friendsbands. I made a demo for one band thatended up getting signed to B Unique (TheAlterkicks). They chose to use me to recordtheir B-Sides and used some of my soundson their album. That led to engineering onthe first Wombats album and I started getting more work with other bands in variousdifferent studios after that.What’s been the best music projectyou’ve worked on?That’s a tough one. I have loved lots ofsessions for different reasons. It was aprivilege to engineer Bill Ryder-Jones’album “If”. Musically, that was probably themost diverse project that I have workedon. It was recorded on location in variouschurches around Liverpool and in Elevator.It was amazing to work with so many different and great musicians including the entirephilharmonic orchestra. The album soundsgreat and I’d definitely recommend gettinga copy.Another of my favourite moments fromthe past few years was when I worked withThe Fall. Mark E Smith insisted on singingin the kitchen in Elevator, I had to connectabout 10 leads together so that they wouldreach down to the bottom floor. I also had amemorable experience on one of my morerecent Wombats sessions. I found myselfstood next to Les Dennis who, wearing aninflatable Santa costume, was asking mehow long I thought he’d beneeded for as he “had a funeral to get tolater that afternoon”. It was a bit like a scenefrom Extras. The Maccabees “Wall of Arms”session was great too, as was Clinics lastalbum and I’ve really enjoyed working withIan McCulloch recently; it’s too hard to picka favourite.If you could choose any artist/band towork with, who would it be and why?That’s easy. Jan Terri. Do a search for hersong “Losing You” on YouTube and you’llsee why.Of all the studios you’ve worked in,what do you like about Elevator atCheapside?It’s a very unique space with lots of character, both visually and sonically. Moststudios are based around a pretty genericdesign and can be quite clinical. With Elevator the studio has been designed to fitaround the natural aesthetic of the building and as of this you can use the space insome interesting and unusual ways whichcan’t be done outside of that building. Youcan really take advantage of the studiosown sonic fingerprint, especially withdrum sounds. Also, there is a really homelyfeel to the building. It feels closer to recording at home than any other studio I haveworked in.What would be the major reasons togo into a professional studio over ahomerecording set-up?Aside from the posh mics and equipmentthe big advantage that a professional studiogives you is the actual physical space insideit. A larger room opens up many more possibilities with regards to how sounds can becaptured; this is especially true with drumsounds. There is also the benefit of a bandbeing able to play together, which is notusually possible in most home setups. Theengineer plays an important role too. Anyone can have access to recording equipment nowadays, but these are just toolsused in the process of capturing sounds. It’sthe way these tools are used that can helpto make a great recording and this lies inthe hands of the engineer.Do you have any advice for youngpeople who want to become soundengineers?Get recording as much as possible. Findpeople to record, do it for free. Just try andget as much experience as possible. Makesure this is what you really want to do; it’snot easy to find and sustain work. Keepknocking on doors until someone answers.If you’d like Daz for your next recording session pleasecontact him atdazjones2010@yahoo.co.uk or if you’d like to use ElevatorStudios at Cheapside thenplease contact info@elevatorstudios.comFor more information about Elevator Studios please visitwww.elevatorstudios.com4