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Sales & Service ProgramsFor Briggs & Stratton Dealers

Dealer ProgramsWhat Dealer Program Best Fits You? It’s Your Choice.Briggs & Stratton Corporation offers three dealer programs available through the Integrated DistributorNetwork (IDN) for dealers who qualify. Participation in any of these programs will establish aservice relationship, which will enable you to purchase Briggs & Stratton original parts, engines andaccessories for the IDN distributed Briggs & Stratton family of products and to be reimbursed forwarranty services provided.Whether you are a prospective or a current dealer, you are offered the choice of selecting the dealerprogram that best suits your business, personal and professional needs. Each of the dealer programshas specific requirements and benefits associated with it based on the level of commitment the dealerfeels it can best exhibit and maintain. Each dealer program has a unique compensation and pricingstructure based on several important criteria including timeliness, brand loyalty, and competency.Briggs & Stratton currently organizes its product line into five product-related categories that include: Air-Cooled Engines Liquid-Cooled Engines Portable Generators Portable Pressure Washers allied productsAs well, there are three specific customer-related groups identified as: Consumer Commercial power - Turf Commercial power - IndustrialIn order to provide the appropriate choices to our current and prospective dealers, any combination ofcategories and groups served should be considered before selecting the dealer program best suitedfor your needs.It is important for the ultimate customer to be directed to the proper facility that can service the Briggs& Stratton powered or manufactured products based on which categories and groups the dealer isauthorized for.Examples of common categories and group combinations include: Consumer - AIR-COOLED ENGINES Commercial power - Turf Air-Cooled Engines Commercial power - Turf Liquid-Cooled Engines commercial power - Industrial Air-Cooled EnginesThe combinations are applicable to any or all of the three dealer programs.

Dealer PROGRAM SUMMARIESDIAMOND DEALER The Diamond Dealer program is designed for the elite dealer who exhibits and maintains thehighest standards in the industry. These standards are the cornerstone of this dealer designation.These include but are not limited to technical competency, timeliness, and serving all consumersof Briggs & Stratton powered or manufactured products. The requirements are great as are thebenefits. The Diamond Dealer will perform warranty service and provide a broad range of servicesfor all consumers and specific mass retailers.AUTHORIZED DEALERThe Authorized Dealer program is designed for those dealers who choose to meet a somewhatless stringent set of requirements while providing excellent service to a full range of customersneeding warranty service and typical maintenance and repair services on a broad spectrum ofBriggs & Stratton powered and manufactured products. The majority of our current dealers wouldfall into this program in order to continue to enjoy the benefits of the Briggs & Stratton AuthorizedDealer relationship.SPECIALIZED DEALERThe Specialized Dealer program is designed to support the dealers who choose to “service whatthey sell” or limit their warranty services to specific products and product categories within theirscope of influence. The requirements for this program are less rigid and the expectations of broadwarranty service to all consumers is focused on covering specific Briggs & Stratton powered ormanufactured products. Annual Status Review - Each dealer will be reviewed for status, a minimum of once per year.

DEALER PROGRAMREQUIREMENTS AND BENEFITSDIAMOND DEALER REQUIREMENTSBENEFITS Maintains a Master Service Technician onstaff, participates in Update Seminar Diamond Dealer pricing matrix Maintains a current parts inventory of 6,000including 5 engines and meets distributorrequirements for specific fast moving partspurchases Free unlimited access to The PowerChannel Exhibits brand loyalty through activelypromoting the use and sale of genuineparts for Briggs & Stratton engines and IDNdistributed Briggs & Stratton manufacturedproducts Briggs & Stratton – IDN consumercustomer referrals Provides engine and product warranty servicefor all Briggs & Stratton powered products(within a category) irrespective of purchasechannel, files claims electronically Full shop labor rate and MSRP on partsfor warranty service Currently has an active service relationshipwith at least one local retailer Assigned zip/postal code(s) Offers simple on-site repairs, pick-upand delivery service for both retailers andconsumers Top positioning onBRIGGSandSTRATTON.com and otherselected dealer locators Minimum 16 square foot area or DIY displayin showroom Website link and consumer email/servicerequest functionality Prominent Briggs & Stratton signagedisplayed inside and outside of the facility Access to nuisance/goodwillreimbursement system Participates in Pre-Season Parts Program Co-op funds for advertising/Internetpresence Clean, attractive and maintained showroomand service area Specialized premium access to technicalsupport resources Attitude is critical, desires a closerrelationship with IDN and Briggs & Stratton,embraces the notion of working together forthe greater good No charge Diamond Dealer signage High-Speed Internet connection One complimentary advanced schoolseat per year Provides a consumer engine oil drop point forrecycling Increased customer foot traffic with noaquisition costs Provides digital images for warrantyconsideration where engine or short blockreplacement is requested Access to annual stock adjustmentprogram as prescribed in service bulletin684 dated 03/00 up to 3% of annualparts purchases

AUTHORIZED DEALERREQUIREMENTSBENEFITS 4-day basic engine school graduate on staff,participates in Update Seminar Authorized dealer pricing matrix Maintains a current parts inventory of 3,000including 3 engines and meets distributorrequirements for specific fast moving partspurchases Presented on Briggs & Stratton dealerlocator Full shop labor rate and standard cost 20% on parts for warranty servicewhen filed electronically Exhibits brand loyalty through activelypromoting the use and sale of genuineparts for Briggs & Stratton engines and IDNdistributed Briggs & Stratton manufacturedproducts Provides engine warranty service for allBriggs & Stratton powered products (withina category) irrespective of purchase channel,files claims electronically Co-op funds for advertising High-Speed Internet connection Full information access toThePowerPortal.com Prominent signage displayed inside andoutside of facility Access to the annual Pre-Season PartsProgram Access to annual stock adjustmentprogram as prescribed in servicebulletin 684 dated 03/00 up to 1.5%of annual parts purchases Offers pick-up and delivery service forconsumersSPECIALIZED DEALERREQUIREMENTSBENEFITS 4-day basic engine school graduate orEETC 4-cycle engine certification on staff,participates in Update Seminar Specialized dealer pricing matrix Maintains a current parts inventory of 750– no engine stocking requirement or fastmoving parts purchase requirments Standard cost 20% on warranty parts Provides engine warranty service for productsit sells Posted shop labor rate capped at 39.00 USDDiscount Code MatrixAll “warranty dealers” will receive the authorized discount until 3-31-10. Your source of supply will be reviewing with youyour choice of Dealer classification for implementation on 30.650.750.750.850.750.850.750.761.000.75Segment

SERVICE DEALER APPLICATIONBriggs & Stratton DealerApplication and Agreementq New Dealerq Re-sign (Current ID)Change in:q Nameq Addressq OwnershipBriggs & Stratton ID:Distributor Acct #:Sales Person ID:Distributor ID:BuSineSS nAme:D/B/A (Doing Business As):Owner’S nAme:PhySiCAl ADDreSS:City:State/Province:County:Zip/Postal Code:mAiling ADDreSS (if different than Physical Address):City:State/Province:County:Zip/Postal Code:ShiPPing ADDreSS (if different than Physical Address):City:State/Province:County:Zip/Postal Code:DeAler lOCAtOr ADDreSS (if different than Physical Address):City:State/Province:County:Zip/Postal Code:BuSineSS PhOne: FAx:Cell PhOne:PuBliC e-mAil ADDreSS:PrivAte e-mAil ADDreSS:weBSite ADDreSS:

warranty informationShop labor rate:type of Business:q Sole Proprietorshipq Partnershipq Corporationq Limited Liability Company (LLC)ConsumerCommercial Power - TurfCommercial Power - IndustrialFederal/tax iD:q Social Security number(may be used for Sole Proprietorship)Dealer Segmentation Program requirementsA firm must fulfill the requirements related to its assigned category and segment combinations. These requirementsare summarized on the following page and may be modified from time to time. The distributor and the Briggs& Stratton Corporation will periodically communicate more specific information concerning the requirements andbenefits of each category and segment combination.Product Category Serviced (Select at least 1):q Consumerq Commercial Power - TurfAuthOrizeDPrODuCt lineSq Commercial Power - IndustrialDeAler SegmentS(One segment choice per dealership)Diamond Dealer Authorized DealerSpecialized DealerAir-Cooled enginesliquid-Cooled enginesPortable generatorsPortable Pressure washersAllied ProductsAssigned zip/Postal Code(s):

DiAmOnD DeAler requirementSMaintains a Master Service Technician on staff,participates in Update SeminarBeneFitSDiamond Dealer pricing matrixMaintains a current parts inventory of 6,000 including 5engines and meets distributor requirements for specificfast moving parts purchasesExhibits brand loyalty through actively promoting the useand sale of genuine parts for Briggs & Stratton enginesand IDN distributed Briggs & Stratton manufactured productsProvides engine and product warranty service for allBriggs & Stratton powered products (within a productcategory) irrespective of purchase channel, files claimselectronicallyFree unlimited access to The Power ChannelCurrently has an active service relationship with at leastone local retailerAssigned zip/postal code(s)Offers simple on-site repairs, pick-up and deliveryservice for both retailers and consumersTop positioning on BRIggSandSTRATTON.com andother selected dealer locatorsMinimum 16 square foot area or DIY display in showroomWebsite link and consumer email/service requestfunctionalityProminent Briggs & Stratton signage displayed inside andoutside of the facilityAccess to nuisance/goodwill reimbursement systemParticipates in the Pre-Season Parts ProgramCo-op funds for advertising/Internet presenceClean, attractive and maintained storefront showroomand service areaSpecialized premium access to technical supportresourcesAttitude is critical, desires a closer relationship with IDNand Briggs & Stratton, embraces the notion of workingtogether for the greater goodNo charge Diamond Dealer signageHigh-Speed Internet connectionOne complimentary advanced school seat per yearProvides a consumer engine oil drop point for recyclingIncrease customer foot traffic with no acquisition costProvides digital images for warranty consideration whereengine or shortblock replacement is requestedAccess to annual stock adjustment program asprescribed in service bulletin 684 dated 03/00up to 3% of annual parts purchasesBriggs & Stratton – IDN consumer customer referralsFull shop labor rate and MSRP on parts on warrantyserviceAuthOrizeD DeAlerrequirementS4-day basic engine school graduate on staff, participatesin Update SeminarBeneFitSAuthorized dealer pricing matrixMaintains a current parts inventory of 3,000 including 3engines and meets distributor requirements for specificfast moving parts purchasesExhibits brand loyalty through actively promoting the useand sale of genuine parts for Briggs & Stratton enginesand IDN distributed Briggs & Stratton manufactured productsProvides warranty service for selected Briggs & Strattonpowered products irrespective of purchase channel, filesclaims electronicallyPresented on Briggs & Stratton dealer locatorHigh-Speed Internet connectionFull information access to ThePowerPortal.comProminent signage displayed inside and outside of facilityAccess to the Pre-Season Parts ProgramOffers pick-up and delivery service for consumersAccess to annual stock adjustment program asprescribed in service bulletin 684 dated 03/00up to 1.5% of annual parts purchasesFull shop labor rate and standard cost 20% on parts forwarranty service when filed electronicallyCo-op funds for advertisingSPeCiAlizeD DeAlerrequirementS4-day basic engine school graduate on staff, or EETC 4cycle engine certification, participates in Update SeminarBeneFitSSpecialized dealer pricing matrixMaintains a current parts inventory of 750 – no enginestocking requirement or fast moving parts purchaserequirmentsStandard cost 20% on warranty partsProvides engine warranty service for products it sellsPosted shop labor rate capped at 39.00 USD

commitmentDealer Commitmentp 1. Provide an attractive, clean, customer-oriented place of business; operate in a fiscally sound, financiallyresponsible manner; and maintain credit arrangements acceptable to the Distributor.p 2. Purchase original Briggs & Stratton parts, engines, shortblocks and/or wholegoods and accessories on suchcommercial terms as Distributor may determine.p 3. Provide personnel trained in accordance with Briggs & Stratton policies to sell and/or service all authorizedproducts (within the chosen categories) in a timely manner.p 4. If providing service, operate a shop equipped with Briggs & Stratton recommended tools and equipmentnecessary to repair all authorized products; make responsible use of Briggs & Stratton supplied servicepublications, technical data and promotional literature; and provide service technicians who have successfully completed on a timely basis the required training programs for those products serviced and who attendtechnical update seminars when offered.p 5. Participate in promotional activities and programs regarding authorized products, engines and parts offeredperiodically through the Distributor.p 6. Maintain an inventory of authorized products, replacement engines and service parts that is sufficient to assure a high level of customer satisfaction; use only new original authorized service parts for warranty repairand replacement, with payment to be made in accordance with Briggs & Stratton’s warranty reimbursementpolicies as modified from time to time; and in response to requests for authorized products, engines andparts, sell only original authorized products, engines and parts.p 7. Display Briggs & Stratton and other authorized trademark identification materials as required; take actionsand execute documents that Briggs & Stratton considers necessary to protect its intellectual property (suchas patents, trademarks, copyrights, domain names and any intellectual property the dealer develops in performing as an authorized dealer); and promptly inform the Distributor and Briggs & Stratton of any infringement that comes to its attention concerning such property.p 8. Refrain from selling and servicing any engine, end product or part that infringes upon Briggs & Stratton’sintellectual property rights.This Application and Agreement, if approved by the Distributor named below, will be a contract by which the Distributor appoints the firm named above as a nonexclusive dealer to provide the services specified for its categoryfor the products indicated above. We understand that (1) such appointment is not a contract between the firm andBriggs & Stratton Corporation or any entity except the Distributor, (2) the firm shall not be an agent of the Distributor or have any authority to act for the Distributor, and (3) no fee has been or will be paid by the firm in connectionwith this contract.This Application and Agreement is the entire understanding between the firm and the Distributor with regard tothe subject matter and supersedes all other contractual relationships between the parties, except that the firmremains obligated to pay monies incurred under previous relationships. The parties agree that neither shall commence or maintain any litigation against the other arising out of this Application and Agreement, except in a courtlocated in the city and state where the Distributor has its principal place of business.We have provided accurate and complete information concerning the firm and agree to fulfill the dealer obligations statedabove. We understand that appointment as a nonexclusive dealer begins when this Application and Agreement is accepted by the Distributor and ends two years thereafter, but is renewable from year to year by mutual agreement of theparties. We also understand that either party may terminate the appointment with or without cause at any time, and theappointment will terminate automatically upon any change in the ownership of the firm or change in physical location.Printed name:Signed by:Date:Approved:Distributor Name:Signed by:Date:Address:City, State /Province, Zip/Postal Code:Phone:MS-3796 9/09

Special ConsiderationsFACILITYThe amount of space required for repair has several variables including: a) number of technicians andb) types of equipment to be worked on (i.e. push mowers, riding mowers, garden tractors orcommercial mowing equipment). Storage space for equipment, both to be repaired and ready to bepicked up, has to be factored in as well.100% MOBILE-BASED DEALERSSpecial consideration will be made for those dealers whose business models include a mobile (only)presence. Each 100% mobile dealer segment choice will be made in accordance with the applicablerequirements and resulting benefits.LOCAL CODES AND ORDINANCESYou may want to review local zoning ordinances and fire codes before you put in a shop. Some areasof consideration are: a) storage of flammable liquids, b) fire walls, c) fire extinguishers, d) ventilation,e) hazardous waste disposal, and f) noise ordinances.EDUCATIONAL OPPORTUNITIESBriggs & Stratton offers training across its complete product line from consumer and commercialengines to generators and lawn & garden products. Our worldwide training support, through instructorled classroom training and web-based programs, is geared to provide servicing dealers the opportunityto acquire and maintain the necessary standards of technical competence to successfully serviceBriggs & Stratton products. Both factory programs and product field training are ongoing throughoutthe year.ANNUAL TECHNICAL UPDATE SEMINARThese seminars are conducted annually in most major cities by the Integrated Distributor Network.The program content, developed and written by factory experts, touches on updates covering newproducts, warranty and technical service information along with business practices. Typically, theseminars begin in the fall and extend into late winter. A nominal fee is charged in some instances. Thisprogram can also be viewed through purchasing a DVD as an alternative to attending the seminar.Additional information can be supplied by the IDN group (See Back Page).FIELD TRAINING SCHOOLSAll IDN members conduct training in their “in-house” facilities by a training specialist. The schools varyin length and tuition fees and focus on engine and product repair, troubleshooting, maintenance andother service related topics. Enrollment is limited. Additional information can be supplied by the IDNgroup (See Back Page).OTHER TRAINING SCHOOLS INCLUDE: Commercial Power Engines – diesel, gasoline, air-cooled and water-cooled Advanced Electrical and Fuel Delivery Pressure Washers Portable & Home Generator Systems Specialized Programs for Vocational

Presented on Briggs & Stratton dealer locator Exhibits brand loyalty through actively promoting the use and sale of genuine parts for Briggs & Stratton engines and IDN distributed Briggs & Stratton manufactured products Full shop labor rate and standard cost 20% on parts for warranty service when filed electronically

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