ENERGY STAR Cooling Marketing & Materials Plan

ENERGY STAR Cooling Marketing& Materials Plan

ENERGY STAR Cooling PromotionMarketing Materials OverviewWelcome to the ENERGY STAR Cooling promotion.The following slides provide an overview of availablemarketing materials, including messaging andcreative resources, with easy links to facilitate access.Partners are encouraged to use these materials as isor to mix and match to create your own look and feel.January 20212

ENERGY STAR Marks & Identifiers Including the ENERGY STAR mark as a visible feature on marketing materials lends credibility, trust,and brand awareness. It serves as an implicit seal of approval and helps differentiate the product. Partners should always use the certification mark when referencing ENERGY STAR certifiedproducts. Partners can also use these “logo lock-ups” to indicate certification along with conveyingthe energy and money savings and environmental benefits of certified products with the “Cool forYou & the Planet” tagline.Link to ENERGY STARBenefits IdentifierLink to Smart Choice IdentifierLink to Cool Choice Identifier3

Cooling Promotion Messaging The cooling promotion key messagingdocument includes educational content andthe latest savings facts for you to integrateinto your materials, as needed, to helppromote the benefits of:– ENERGY STAR certified HVACequipment– ENERGY STAR certified smartthermostats– ENERGY STAR certified room airconditioners– HVAC maintenance– Sealing and insulationLink to Cooling Key Messaging4

Cooling Sample Social Media - HVAC Sample social media posts include messaging andimagery that you can use as-is or customize asneeded.Link to Social Media PostsLink to Social Media HVAC Graphics5

Cooling Sample Social Media – Smart Thermostats Sample social media posts include messaging and imagery thatyou can use as-is or customize as needed. Check with youraccount manager to request a customizable version of the“Perfect for everywhere you live” graphic to add your own smartthermostat product.Link to Social Media PostsLink to Social Media Smart Thermostat Graphics6

Cooling Sample Social Media – Room Air Conditioners Sample social media posts include messaging andimagery that you can use as-is or customize asneeded.Link to Social Media PostsLink to Social Media RAC Graphics7

Cooling Fact Sheet Use the Cooling fact sheet to engageyour customers and educate themon a variety of energy savingopportunities during the coolingseason – from tips to ENERGY STARcertified products. The fact sheet is ready to downloadand print as-is, or customize toincorporate your logo.Link to Cooling Fact Sheet8

Room AC Fact Sheet – English Use the Room AC Fact Sheet to engageyour customers and educate them on theenergy and rebate savings of certifiedroom air conditioners. The fact sheet is ready to download andprint as-is, or customize to incorporateyour own imagery, headline, and partnerlogo with the ENERGY STAR mark.Link to Room AC English Fact Sheet9

Room AC Fact Sheet – Spanish Use the Room AC Fact Sheet to engageyour customers and educate them on theenergy and rebate savings of certified roomair conditioners. The fact sheet is ready to download andprint as-is, or customize to incorporate yourown imagery, headline, and partner logowith the ENERGY STAR mark.Link to Spanish Room AC Fact Sheet10

Smart Thermostat Fact Sheet Use the Smart Thermostat Fact Sheet toengage your customers and educate themon the energy and rebate savings of certifiedsmart thermostats. The fact sheet is ready to download andprint as-is, or customize to incorporate yourown imagery, headline, and partner logowith the ENERGY STAR mark.Link to Smart Thermostat Fact Sheet11

The Cool Choice: ENERGY STARCertified Room Air ConditionersInfographic - English Use the Room AC Infographicsthroughout digital media, includingsocial, online articles, and on yourweb pages.–Infographics include oneco

The Cool Choice: ENERGY STAR Certified Room Air Conditioners Infographic - Spanish Use the Room AC Infographics throughout digital media, including social, online articles, and on your web pages. – Infographics include one comprehensive graphic as well as 3