2011 - Market America

I’d never seen anything like it!I immediately believed in my husband’s visionand encouraged him to create Market America.People always say, “Surround yourself withothers who are smarter than you” and always Ialways make sure to do just that. Everything I’velearned has been taught to me by my husband and a great teamof people, everyday I learn something new and I will continueto grow.”Your HOD “Husband of DIVA” J.R. Ridinger is your business partner.How did that happen and how do you make that work?We based our business on hard work, dedication and determination.Our dining room was the boardroom; our garage was the shippingdepartment and our bedroom transformed into the office. We hadmany challenges during the early days at Market America, but weknew we had to work hard and we never gave up.Loren: Once I helped encourage my husband to start this brilliantvision, we brought along my brother Marc Ashley, (current MAChief Operating Officer). We initially began Market America out ofour humble home in Greensboro, North Carolina. We didn’t havemuch capital to start with, but we worked diligently to make thecompany a success. Most people don’t know neither of us hadmoney, we put lots of blood, sweat and tears to our company. Wehad drive, passion, belief and nothing stopped us.I love working with my husband! I feel like we balance each otherout. Like most relationships, you need equilibrium and effectivecommunication in order for it to be successful. We both respecteach other and are committed towards accomplishing the samegoals. My family is filled with hardworking entrepreneurs and weare all passionate about building a legacy. We know each other’sstrengths and weaknesses and make sure to play off the positive. Iwouldn’t have it any other n-ridinger-2

Divas Who DineDIVA OF THE MONTH: LOREN RIDINGER (continued)November 10, 2011You like to help fellow professional women and entrepreneurswhich is what your site Loren’s World is all about. What is yourvision for it?Loren: I started Loren’s World as a vehicle to empower and inspirewomen and aspiring entrepreneurs. I think there are so manywomen out there that want to be mentored, guided and arewilling to do what it takes to make things happen. Unfortunately,sometimes they might not have the necessary means to do so, orthey don’t know where to start. I love to help others succeed andthis is one of my personal ways of doing it.Prior to Loren’s World many women would come to me for advice;including my celebrity friends, so as a woman entrepreneurwho came from nothing, it was important for me to share myexperiences and advice to assure them that there is someone outthere who cares. After all we should all have a voice and a dream.Because of this, I began implementing other elements to the sitesuch as beauty, fashion, business and entertainment. My ultimategoal for Loren’s World is to become the go-to site for a leadinggeneration of women.Loren is the quintessential 21st Century woman when it comes tosocial media. Here is how she uses social media for business.Loren: I am a social media addict, so much I’ve been thrownin Twitter Jail twice. (Definition of Twitter Jail: When a persontweets more than 100 per hour/1000 per day you can access youraccount by you won’t be able to reply for a couple of hours.) I’mvery passionate about social media. It’s an amazing vehicle thatallows you to communicate with friends, fans and customers.I urge entrepreneurs to promote and grow their business,utilizing social media to interact with customers and build brandawareness. Social media is an essential part of my marketingstrategy, and if you’re not an integral part of it, you’re not aheadof the curve. There is a new paradigm shift and we must learnto evolve and adapt to new tactics. I am most active on Twitterwith over 111,000 followers. I find Twitter an effective form ofconnecting my brands with customers and my fans. I do use othersocial media platforms like Facebook, Linked In, Tumblr, Youtubeand many other platforms. Because I have so many brands and somany accounts I have a social media managers who help me post,but I talk directly to all of my friends and en-ridinger-2My advice to entrepreneurs that are looking to build their brandand monetize through social media is to be consistent. This iscritical when you’re trying to establish yourself in the social mediaspace. Social media addicts and followers have a short attentionspan so it’s important you stay current and are consistent withtheir updates. Social media should be fun, creative and a form ofcommunication. Don’t be too pushy when promoting your brand.Listen to your fans and customers to find out what they are lookingfor. Connect with your customers and always interact!

featured on.A Little Nip, A Little Tuck From a Little BeanNovember 21, 2011Posted by: Shellie Terry BensonDear coffee beans, is there nothing you can’t do? You delight mysenses every morning with your rich aroma, and kick start the daywith the jolt I need. Your antioxidants protect my body and now,incorporated into a new skin-care product, you smooth away thesigns of cellulite. Coffee, you are a miracle plant.Fixx Nip n’ Tuck ( 25) uses Arabica coffee seed oil to harnesscoffee’s ability to smooth away the dimples and uneven skinassociated with cellulite, which occurs when the body’s fat cellsgrow faster than the skin causing unsightly pockets of fat on thesurface.The product is delivered through an unusual tip at the end of thetube that includes nodules to help blend the Nip n’ Tuck into theskin. It’s a light, smooth formula that absorbs quickly and feelsgreat on the skin and does, indeed, appear to be tightening myskin after using it for about a week.Nip n’ Tuck is part of a larger line by Loren Ridinger that offersbeauty product fixes for nearly every concern—from a gray-hairmascara and a microdermabrasion facial product to an eyelashextender and an anti-frizz hair oil, infused with another miraclebeauty ingredient: argan oil. At such reasonable price points, wecan’t wait to try out more of the y.aspx?id 5239

featured on.GET MOTIVATED WITH MOTIVES MINERAL BAKED EYESHADOW TRIOSOctober 31, 2011Motives Cosmetics by Loren Ridinger is a brand I often notice inmagazines like Life & Style and US. It’s well known in Hollywoodcircles but not as well known among us average consumers.I’ve previously reviewed several items from Motives that Ireally enjoy (Collagen Core Lipsticks and eyeshadow/mascara/powder). I’m back with more eyeshadows from them that arenew. They are the Motives Mineral Baked Eye Shadow Trios.Motives has now created a mineral line that includes these trios.These come in 5 color combinations. They can be used both wetand dry. Using them wet intensifies the colors making them morevibrant or metallic than using them dry. What makes these uniqueis that they are recommended for people with very sensitive skin,for people who’ve had plastic surgery or chemical peels, and forpeople whose eyes normally react to the pigment in eyeshadows.These contain soothing ingredients like rosemary extract andmagnolia bark extract so they are a good choice for sensitive eyes.In addition since they are baked there aren’t binders in them tohold the pigment together.I have 3 of the 5 choices from Motives to share with you.Confident – while this looks like dark browns in the packaging ittranslates more as a gray brown on my eyes. The shades are a lightcool tone cream that has some luminosity to the finish, a mattemedium brown and a matte brown black.Impatient – vibrant pink, lavender and purple. The lavender has aglittery finish to it that you’ll notice more if you wear that shadewet. The pink and purple are more of a satin finish. These colorscan be intense even dry so blending with a brush like Motives EyeBlender brush works best.Affluent – my favorite, the one I wear the most. This has a lightluminous (not glittery) gold, a midtone brown taupe and a verydark brown. My favorite look with this trio is to use the taupe onmy lid with the gold on my browbone, then line with the darkbrown. I like to use a product like Paula Dorf Transformer when Iuse it as an eyeliner; it makes the liner last all day long. Affluent isa trio that I know I can use at the drop of a hat and look good in.of smoother-looking skin around the eyes and magnolia barkextract which can help reduce the appearance of lines andwrinkles. I don’t know about you but I’m seeing those lines onmy eyes so it’s great knowing that my eye makeup is working tocorrect these problems.You don’t need to be affluent to afford Motives, you just need tobe confident enough to know that you’re going to look your bestwearing these.According to Motives website the two most important ingredientsin these shadow are rosemary extract to improve the ivated-with-motives-mineral-baked-eyeshadow-trios/

featured on.BREAST CANCER AWARENESS GIVEAWAYS – A YEARLY FEATURE TO HIGHLIGHTBREAST CANCER AWARENESS AND BREAST CANCER RESEARCHOctober 31, 2011Win it for A Survivor!We have five awesome BreastCancer Awareness Giveaways foryou today, as a Special HalloweenTreat! We want you to enter thesegiveaways to Win it for a Survivorof breast cancer that you know or aloved one who has been affected bybreast cancer or you can donate itto another person that we choose!Whether you are a Women over 45or one of our younger friends, weare sure you’ll want to support thiscause! Here’s a quick summary ofthe Giveaways: One 40 Shoe Credit to ShoeDazzle. Two t-shirts provided by Project Iris. Three tubes of Motives Collagen Core Lipstick in “Inspired”–3 tubes One book on BBCA2 Gene Mutation by Veronica Neave calledPieces of Me. (Advance Copy) One book by Gina M. Maisano entitled Finding your Way Backto Life (and Love) after Breast Cancer.I would like to take a moment to highlight what each of thesecompanies/books is doing to highlight the Pink Cause via theirBreast Cancer Awareness efforts and Breast Cancer AwarenessGiveaways! If you are not a survivor yourself, we encourage you towin this for someone you love who has had breast cancer or hasbeen affected by Breast cancer.and Motives Collagen Core Lipstick in Inspired. Run over toMotives today, because they are donating 1.00 for everylipstick sold in these colors from October 5 – October 31 to BreastCancer Awareness!We will be giving away a Motives Mineral Collagen Core Lipstickin Inspired to three lucky winners. Inspired is a pearlized vibrantsheer pink lipstick. Hydrolyzed collagen in the core of Motives Mineral Collagen Core Lipstick helps softens lips therebyenhancing fullness and volume, also the core aids in reducing theappearance of wrinkles and fine lines. Motives Mineral CollagenCore Lipstick is that one lipstick that you will always have with youbecause it provides collegen and color in one tube, for softer andmore luxurious looking lips. ( 22.50 and is available for purchaseat www.motivescosmetics.com)GO PINK! Motives by Loren RidingerMotives by Loren Ridinger wants to inspire women, the worldover, to get routine mammograms and perform a regular breastself exam, thereby increasing the chance of early detection. Viaan online promotion, Motives will feature two of their best andnewest Motives lipsticks– Motives Mineral Lipstick in way/