Peabody Municipal FCU - Brand Guidelines

BRANDGUIDELINESCopyright 2017, Bromley Agency. All rights reserved.

00TABLE OFCONTENTS01 INTRODUCTION TOPEABODY MUNICIPAL FCU02 PEABODY MUNICIPAL FCULOGO03 LOGO CLEAR ZONES04 LOGO COLORS05 LOGO MISUSES06 PRODUCT PORTFOLIO07 COLOR PALETTE08 TYPOGRAPHY.0305070912141618PEABODY MUNICIPAL FCU BRAND GUIDLINESTOC02

01INTRODUCTION TOPEABODYMUNICIPAL FCUPEABODY MUNICIPAL FCU BRAND GUIDLINESINTRODUCTION TOPEABODY MUNICIPAL FCU03

01INTRODUCTION TOPEABODYMUNICIPAL FCUMISSION STATEMENTPeabody Municipal Federal Credit Union isdedicated to providing competitive financialproducts and superior service to our membersthrough sound business practices. The Credit Unionmovement is committed to superior service to ourmembership.BRAND PROMISE & POSITIONPeabody Municipal Federal Credit Union iscommitted to superior service to their membership.BRAND STORYPeabody Municipal Federal Credit Union wasformed for the purpose of encouraging savings byoffering a good return, using connective monies tomake loans at competitively low interest rates.Providing other member services on a cooperativebasis.PEABODY MUNICIPAL FCU BRAND GUIDLINESINTRODUCTION TOPEABODY MUNICIPAL FCU04

02PEABODYMUNICIPAL FCULOGOPEABODY MUNICIPAL FCU BRAND GUIDLINESPEABODY MUNICIPAL FCULOGO05

02PEABODYMUNICIPAL FCULOGOThe form of the Peabody Municipal FCUSymbol is based on a blue-red letter Pwith letter M defining the blank space, ina way to resemble the linitials PM.Peabody Municipal FCU Wordmark usesa Engravers Gothic BT typeface andshould not be altered.PEABODY MUNICIPAL FCU BRAND GUIDLINESPEABODY MUNICIPAL FCULOGOPeabody Municipal FCU LogoTogether, the Symbol and Wordmarkcreate the Peabody Municipal FCU Logo.The Logo forms the most significantfeature of the Peabody Municipal FCUproduct and company identity. It shouldbe used on all aspects of brandedcommunication.The Peabody Municipal FCU Logo shouldnever be altered, tilted, distorted,manipulated or disassembled on anyapplication.Peabody Municipal FCU SymbolPeabody Municipal FCU WordmarkMinimum Size 1”06

03LOGOCLEAR ZONESPEABODY MUNICIPAL FCU BRAND GUIDLINESLOGO CLEAR ZONES07

03LOGOCLEAR ZONESThe following is the clear zone rule for thePeabody Municipal FCU Logo In order togain maximum visibility, the PeabodyMunicipal FCU Logo should alwaysappear with a minimum area of clearspace around the logo. This area shouldbe free of any type or graphic element.Using center-line height of the text“FEDERAL CREDIT UNION” as “X,” theclear space is a 1X area around the entireLogo.This rule applies to all versions of thePeabody Municipal FCU Logo on allmediums.PEABODY MUNICIPAL FCU BRAND GUIDLINESXLOGO CLEAR ZONES08XXXX

04LOGOCOLORSPEABODY MUNICIPAL FCU BRAND GUIDLINESLOGO COLORS09

04LOGOCOLORSPEABODY MUNICIPAL FCU BRAND GUIDLINESFULL COLOR LOGOConsistent use of the Peabody MunicipalFCU Logo colors will help build visibilityand recognition for Peabody MunicipalFCU and will set them apart from theircompetitors. The descriptions belowapply to both the vertical and horizontalLogo formats.4-Color Process (CMYK)The 4-color process Logo is used for allprinting purposes.3-Color (RGB)This version is used for all on-screenapplications.REDLOGO COLORS10BLUEBLUERED

04LOGOCOLORSONE COLOR LOGOAcross applications, every effort shouldbe made to use the full-color PeabodyMunicipal FCU Logo, on a white or blackbackground. However, in instanceswhere only one color is available forprinting, use the one-color options to theright. The descriptions below apply toboth the vertical and horizontal Logoformats.GrayscaleWhere needed, the PMFCU Logo can beprinted as a combination of two graycolor tones (such as Word stationerytemplates and merchandise).1-Color Black and WhiteUse this simple, 1-color version wherecoloring may not be possible (such asembossing, glass decals andembroidery).PEABODY MUNICIPAL FCU BRAND GUIDLINESLOGO COLORSGRAYSCALEWHITEBLACK11

05LOGOMISUSESPEABODY MUNICIPAL FCU BRAND GUIDLINESLOGO MISUSES12

05LOGOMISUSESBecause the Peabody Municipal FCULogo is the brand’s primary visualrepresentation, its integrity should berespected at all times, in all places.Please do not stretch, condense,augment or distort its form in any way.Changing any graphic element of theLogo will weaken its impact and detractfrom the consistent image we seek toproject. The illustrations to the rightdescribe some, but not all, of the morecommon misunderstandings andinappropriate uses of the Logo.Please use only approved electronic artwhen reproducing the PeabodyMunicipal FCU Logo.PEABODY MUNICIPAL FCU BRAND GUIDLINESLOGO MISUSES13NO!SCALE: Do not play with thescale of the logo. The proportionsof the logos should not be alteredin any way.CONTRAST: The logos shouldalways be placed in locations thatare not too complex to allowthem to be viewed clearly.COLOR: Do not change thecolors of any of the logos.PROPORTIONS: Do not changeproportions of the Symbol andWordmark.ORIENTATION: Do not changethe orientation of the logo byrotating it any way.CROP: Do not crop the logo inany way.EFFECTS: Do not add any kind ofeffects like a drop shadow to thelogo.TRANSPARENCY: Do not layany kind of transparency over thelogo.

06PRODUCTPORTFOLIOPEABODY MUNICIPAL FCU BRAND GUIDLINESPRODUCT PORTFOLIO14

06PRODUCTPORTFOLIOThe examples demonstrate how thePeabody Municipal FCU identity can beadapted for vertical product groups, withcopy size and color being consistentacross each instance.The system creates a unified designlanguage that is closely aligned with thePeabody Municipal FCU brand.PEABODY MUNICIPAL FCU BRAND GUIDLINESPRODUCT PORTFOLIO15

07COLORPALETTEPEABODY MUNICIPAL FCU BRAND GUIDLINESCOLOR PALETTE16

07COLORPALETTEColor is a primary means of visualidentification that we use to create apowerful emotional response. The Logocolors were chosen with care to conveythat Peabody Municipal FCU is a vibrant,forward-looking brand. The consistentuse of a limited number of colors willbuild strong external recognition andmemorability for Peabody MunicipalFCU.Primary PaletteOur primary colors, Dark Blue and AccentRed, are intended to be the mainsignifying colors for the brand. In termsof brightness, they are on a darker side ofthe spectrum.Light Blue, Black and Grays round out ourPrimary Palette and provide a foundationfor Peabody Municipal FCU Logo to standout.PEABODY MUNICIPAL FCU BRAND GUIDLINESCOLOR PALETTE17DARK BLUE100 080 027 015CMYK040 073 128RGB284980HEX #REAL BLACK075 068 065 090CMYK000 000 000RGB000000HEX #LIGHT BLUE084 032 003 000CMYK081 143 199RGB518FC7HEX #50% BLACK000 000 000 050CMYK149 150 153RGB959699HEX #ACCENT RED012 100 100 007CMYK174 000 000RGBAE0000HEX #20% BLACK000 000 000 020CMYK209 210 212RGBD1D2D4HEX #

08TYPOGRAPHYPEABODY MUNICIPAL FCU BRAND GUIDLINESTYPOGRAPHY18

08TYPOGRAPHYPeabody Municipal FCU’s primarytypeface is Roboto. Modern, flexible,free and easy to read, Roboto font familyis uniquely suited for a wide range ofvisual communications. Multiple levelsof typographic hierarchy are definedboth for impact and clarity of ourcommunications.When to use?Use Roboto for all Peabody MunicipalFCU communications where possible.Use Roboto in rendered form for onlineand electronic applications. When use ofRoboto is not possible, use the Arial fontfamily. The weights shown for Robotofont are approved for use.PEABODY MUNICIPAL FCU BRAND GUIDLINESTYPOGRAPHYUSAGE: TITLEROBOTO BLACKTHE QUICK BROWN FOX JUMPS OVER THE LAZY DOG1234567890!@# % &*(){}[]\ ;':" ?USAGE: BODY TEXTROBOTOTHE QUICK BROWN FOX JUMPS OVER THE LAZY DOGthe quick brown fox jumps over the lazy dog1234567890 !@# % &*(){}[]\ ;':" ?USAGE: TITLE, HEADER, SUB-HEADERROBOTO CONDENSED BOLDTHE QUICK BROWN FOX JUMPS OVER THE LAZY DOGthe quick brown fox jumps over the lazy dog1234567890 !@# % &*(){}[]\ ;':" ?USAGE: BODY TEXTROBOTO CONDENSEDTHE QUICK BROWN FOX JUMPS OVER THE LAZY DOGthe quick brown fox jumps over the lazy dog1234567890 !@# % &*(){}[]\ ;':" ?19

08TYPOGRAPHYUse the following type hierarchy as aguide to set type in your layout. Adheringto these styles will ensure a consistentstyle across all Peabody Municipal FCUcommunications.PEABODY MUNICIPAL FCU BRAND GUIDLINESTYPOGRAPHY20On White BackgroundLOREM IPSUM IS SIMPLYDUMMY TEXTLorem Ipsum Is Not Simply Random Text.TitleRoboto Black - 20/42 ptLorem Ipsum has been the industry’s standard dummy text ever since the 1500s,when an unknown printer took a galley of type and scrambled it to make a typespecimen book.HeaderRoboto Condensed Bold - 14/22 ptIt has survived not only five centuries, but also the leap into electronic typesetting, remainingessentially unchanged. It was popularised in the 1960s with the release of Letraset sheetscontaining Lorem Ipsum passages.Sub-HeaderRoboto - 12/22 ptBody TextRoboto Condensed - 10/15 ptOn Black BackgroundLOREM IPSUM IS SIMPLYDUMMY TEXTLorem Ipsum Is Not Simply Random Text.Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s,when an unknown printer took a galley of type and scrambled it to make a typespecimen book.It has survived not only five centuries, but also the leap into electronic typesetting, remainingessentially unchanged. It was popularised in the 1960s with the release of Letraset sheetscontaining Lorem Ipsum passages.

THIS BRAND WASDEVELOPED BYThe process that was used to derive the elements and style of thecolor schemes and logos for Peabody Municipal Federal CreditUnion is the intellectual property of Bromley Agency, copyright, 2017.Logo and style of the color schemes are the property of PeabodyMunicipal FCU, copyright, 2017.www.bromleyagency.com

Peabody Municipal Federal Credit Union is committed to superior service to their membership. BRAND STORY Peabody Municipal Federal Credit Union was formed for the purpose of encouraging savings by offering a good return, using connective monies to make loans at competitively low interest rates.4.9/5Phone: (416) 321-8140Location: 295 Sheppard Ave, Toronto, M1S 1T4, Ontario