Nature, Innovation, And The New Economy

robert full - keynote speakerProfessor Full completed his undergraduate, grauate, and doctoral studies at SUNYBuffalo. He held a research and teaching post doctoral position at The Universityof Chicago from 1984 to 1986. In 1986he joined the faculty of the Universityof California at Berkeley as an AssistantProfessor of Zoology. He was promoted toAssociate Professor of Integrative Biologyin 1991, and to Full Professor of IntegrativeBiology in 1995, a position he holds today.Professor Full received a PresidentialYoung Investigator Award, has presentedhis research at the National Academy ofSciences and is a National Academy ofSciences Mentor in the Life Sciences.In his 24 years at Berkeley, he has led afocused international effort to demonstratethe value of integrative biology andbiological inspiration by the formation ofinterdisciplinary collaborations of biologists,engineers, mathematicians and computerscientists from academia and industry.Professor Full serves on the advisoryboards of Harvard’s Bio-inspired DesignWyss Institute, Research Corporationfor Science Advancement, Science Education for New Civic Engagements andResponsibilities and the editorial board of the journal Bioinspiration and Biomimetics.Recently, Professor Full briefed the United States House of Representatives Science,Technology, Engineering and Mathematics Education Caucus on interdisciplinaryresearch and American innovation.Professor Full is founder and director of CiBER, the Center for interdisciplinaryBio-inspiration in Education and Research focused on discovering fundamentalprinciples of biology that inspire novel engineering and where engineers providebiologists with new hypotheses, approaches and techniques. The center has32 faculty from 7 departments. Professor Full is the Principal Investigator onan National Science Foundation Integrative Graduate Education and ResearchTraineeship on Bio- and Bio-inspired Motion Systems Operating in ComplexEnvironments that is training the next generation of biologists and engineers tocollaborate in mutually beneficial relationships. Professor Full directs the PolyPEDAL Laboratory, which studies the Performance, Energetics and Dynamics ofAnimal Locomotion (PEDAL) in many-footed creatures (Poly). His research programin comparative physiology and biomechanics has shown how examining a diversityof animals can lead to the discovery of general principles. His fundamentaldiscoveries in animal locomotion have inspired the design of novel neural controlcircuits, artificial muscles, autonomous legged robots such as RHex, Sprawl, RiSEand Stickybot and the first, synthetic self-cleaning dry adhesive named one oftop ten nanotechnology patents. Professor Full has authored over two hundredcontributions and has delivered over three hundred national and internationalpresentations.12

JANE FULTON SURI - KEYNOTE SPEAKERAs a Partner and Creative Director atIDEO, Jane plays a global leadershiprole, evolving content and craft,human insight, and design thinking insupport of client projects worldwide.She came to design from psychologyand architecture with the ambitionto integrate social science-basedperspectives into design practice‹ and to foster a collaborativecommunity of kindred spirits.Jane is the author of ThoughtlessActs? Observations on Intuitive Design(Chronicle Books, 2005), a book ofsnapshots that depict the subtleand amusing ways in which peopleinteract with the world. Jane believesthat design, like life, is about seekingcreative harmonies with elements ofour world. This belief not only fuels hercreativity, but also her enthusiasm forwilderness sports.She teaches courses at StanfordUniversity, the University of Californiaat Berkeley¹s Haas School of Business,and the California College of the Arts.13

jennifer gilleJennifer Gille, senior staff engineer withQualcomm MEMS Technologies, Inc.,oversees image quality performanceand color processing for QualcommMEMS Technologies displays. Duringher tenure at the company, Jennifer hasbeen a frequent speaker at industryevents, including SID, ADEAC, IDRC,Electronic Imaging Conference andIDW, and recently co-authored a whitepaper on optimizing the brightnessof reflective displays in mobileapplications that was selected as adistinguished contributed paper of the2011 SID International Symposium.Prior to joining Qualcomm, Jenniferwas at NASA Ames, where she servedas a senior scientist with RaytheonSTX. As part of the ViDEOS team,Jennifer conducted vision research anddeveloped software tools for displaydesigners.Jennifer served on the faculty at theUniversity of California Santa Cruzwhere she taught perception andexperimental psychology. She was alsoa researcher for the Visual Perceptiongroup at SRI International.Jennifer holds a bachelor’s degreein mathematics and a Ph.D. in visionscience with an emphasis on color andspatial vision from the University ofCalifornia Los Angeles (UCLA). She is amember of SID, IS&T, SPIE and OSA.14

todd gloriaSan Diego City CouncilmemberTodd Gloria was elected torepresent District Three onNovember 4, 2008. As a thirdgeneration resident of DistrictThree, his roots in the communityare deep and his commitment tothe community is strong.Todd is the Chair of the Budgetand Finance Committee andthe Ad Hoc Committee onRedevelopment. He is also amember of the Committee onPublic Safety and NeighborhoodServices, the Committee onLand Use and Housing, andthe Committee on Rules,Open Government, andIntergovernmental Relations. Councilmember Gloria represents SanDiego on the board of the Metropolitan Transit System, the San DiegoConvention and Visitors Bureau, the San Diego Consortium Policy Board,and on numerous SANDAG committees. His work has been recognizedby numerous organizations, including Save Our Heritage Organization,the National Conflict Resolution Center (formerly the San DiegoMediation Center), the Greater San Diego Business Association, and theHIV Consumer Council.In 2009, Councilmember Gloria received an A- on San Diego CityEnvironmental Quality Report Card which was the most comprehensivereport to date. Over one hundred City council votes and publicstatements were analyzed and weighed according to their respectiveenvironmental impactsTodd is a graduate of the University of San Diego and an enrolledmember of the Tlight-Haida Indian Tribes of Alaska. He is a homeownerin the Cherokee Point neighborhood of City Heights.15

Cheryl goodmanCheryl Goodman is the director ofpublisher relations for Qualcomm Inc.In this role, Goodman is responsiblefor forging connections in thepublishing industry and facilitatingtheir engagement in the wirelessecosystem. Currently one of Cheryl’schief directives is to secure content forQualcomm MEMS Technologies (QMT)mirasol display-enabled e-readers.In addition, Cheryl oversees globalmarketing and communications effortsfor QMT, coordinating analyst and mediarelations across international marketsand providing strategic input into marketresearch and product developmentstrategies.Prior to joining QMT, she managed theindustry analyst relations program andpublic relations efforts for Qualcomm’sFLO TV and FLO Technologies divisions.Prior to joining Qualcomm, Cheryl served as the director of public relations andmarketing for start-up Lindows.com, creator of a Linux-based operating system,and also led public relations efforts at MP3.com. She has extensive experiencein broadcast journalism, having served as the technology Web reporter for ABCaffiliate KGTV and Web reporter for CBS affiliate KFMB.Goodman is a frequent spokesperson for Qualcomm; she has been quotedin multiple publications and has spoken at top tier industry events such asThe Digital Publishing & Advertising Conference, the Magazine PublishersAssociation’s Dimensional to Digital, M-Publishing, and DEMO 2009. Mostrecently she delivered a keynote address at O’Reilly Tools of Change forPublishing 2011. She also oversees QMT’s successful awards program, whichincludes honors such as the WSJ Innovation Award, PC Magazine TechnicalExcellence Award, EDN Innovation Award, Andrew Seybold Choice Awardand finalist standing for the CES Innovation Awards and GSMA Global MobileAwards.Goodman attended San Diego State University, where she earned a bachelor’sin political science and television, new media and film. She was named the2010 Marketing/Marcomm Leader of the Year by PRNews. In 2004, she wasnominated for PR Leader of the Year by T-Sector Magazine.Find Cheryl’s updates on digital publishing and portable device ecosystem atQualcomm’s blog, OnQ, and via QMT’s Twitter feed, @mirasoldisplays.16

Christian HaeuselmannChristian Haeuselmann is aninnovation-driven Swiss economist andserial entrepreneur.Christian has 20 years of experience inthe Cleantech sector, both with startups and global organizations.Today he lives in San Diego/Californiadeveloping strategic partnershipsbetween Swiss and US Cleantechentrepreneurs, as the co-founder ofswisscleantech. swisscleantech is thebusiness association driving innovationand sustainable policy development inSwitzerland. In 2010 he co-founded theGlobal Cleantech Cluster Association(GCCA), driving collaboration among20 global Cleantech clusters,including CleanTECH San Diego.In 1996 he won the young entrepreneuraward for his first start-up companyBKTech and the development andmarket introduction of the powerfulFLYER electric bike. The FLYER electricbike defined a new vehicle categoryin Switzerland and Europe. Prior toFLYER he was a research assistant atthe University of Berne/Switzerlandwith a focus on eco design. He got hisMS in Business Administration at theUniversity of Berne/Switzerland.17

tony huffmanTony Huffman has been developinginnovative products and servicesfor BP, Arco, Amoco, AMPM,and Castrol for nearly 20 years.In 2002, he created BP’s Blueskyprogram a grass root movementthat that led to a formal specializedinnovation team that focused onideation, concept developmentand rapid protoyping of newideas to accelerate the new offerdevelopment process. The workresulted in several novel andpatented products.In his current role as Directorof Strategic Cooperation, Tonyutilizes his creativity and innovationexpertise to evaluate and developsustainable energy business models,products and services by workingclosely with partners, nascentindustry experts, and internalstakeholders to help accelerate thetransition and “jump the gap” to alow carbon economy.18

matt masonMatt Mason is the bestsellingauthor of The Pirate’sDilemma, the first book inthe history of the world tohit the number one spot onAmazon’s economics/freeenterprise bestseller list, andthe rap bestseller list, at thesame time. It has since beenpublished in ten countriesand counting. He was recentlyvoted Pirate of the Year byBusinessWeek. He currentlyserves as Strategy Director atSyrup and is an Advisory BoardMember of PopTech.Mason began his career asa pirate radio and club DJ inLondon, going on to becomefounding Editor-in-Chief ofthe seminal magazine RWD. In2004, he was selected as oneof the faces of Gordon Brown’sStart Talking Ideas campaign,and was presented the Prince’sTrust London Business of theYear Award by HRH PrinceCharles.He has written and producedTV series, comic strips, viralvideos and records. Hisjournalism has appeared in TheGuardian, The Independent,The Observer Music Monthly,Dazed & Confused, Adweek,VICE, Complex, Libération,and other publications inmore than 20 countries. Hehas spoken on the subjectscovered in the book all overthe world. He lives in New YorkCity.19

tom mckeagTom McKeag is a licensed landscapearchitect and community planner whoteaches the studio course “How WouldNature Do That?” to undergraduateand graduate students at the CaliforniaCollege of the Arts and the Universityof California, Berkeley.He founded BioDreamMachine, aCalifornia public benefit corporationdedicated to teaching K12 sciencethrough bio-inspired design andteaches fourth and fifth gradersafter school in the Marin County,California, public school systemthrough the Gifted and TalentedEducation (GATE) program.Tom writes a regular blog about bioinspired design at www.greenerdesign.com and is an Education Fellow andmember of the Educational AdvisoryBoard of theBiomimicry Institute. Organizations thathe has consulted to include the MarineScience Institute, HOK architecturefirm, and the Center for EnviromentalEducation, Westchester, NY. Tom isan adjunct professor in rdisciplinaryStudies at the California College ofthe Arts and a lecturer in the Plantand Microbial Biology Department,University of California, Berkeley. Heholds a bachelor’s degree in Historyand master’s degree in CommunityPlanning and Area Developmentfrom the University of Rhode Island,and a master’s degree in LandscapeArchitecture from the University ofCalifornia, Berkeley.20

graham milnerGraham Milner leads TeamTomorrow, the group charged withinnovation and extension of currentand new brands. The current brandportfolio is: WD-40, LAVA, 3-IN-ONE,X-14, 200FLUSHES, SPOT SHOT,CARPET FRESH in the USA, 1001 in theUK and SOLVOL in Australia.Mr. Milner has been with WD-40 Co.since 1992 in various managementpositions, including senior vicepresident the Americas with salesand marketing responsibility for USA,Canada and Latin America , vicepresident sales and marketing theAmericas, director international (LatinAmerica and Asia)Mr. Milner also has an in-depthknowledge of advertising. In his lastposition at Phillips Ramsey, he wassenior vice president, director of clientservices where in addition to otherclients was responsible for theWD-40 Company’ account.Mr. Milner holds a Bachelors of Sciencedegree in business administrationfrom the University of San Diegoand a Masters Degree in businessadministration from San Diego StateUniversity.21

Dr. Lynn reaser, ph.d.Dr. Lynn Reaser, Ph.D. is ChiefEconomist for Point Loma NazareneUniversity, where she leads thePLNU Economic Institute. TheInstitute engages in economicanalysis, modeling, and forecastingwith practical and actionablerecommendations for corporations,non-profit organizations, andgovernment agencies based primarilyin San Diego. Dr. Reaser has deepexperience in the financial servicessector, including work during thepast ten years as Chief Economistof the Investment Strategies Groupat Bank of America. She is also theincoming President of the NationalAssociation for Business Economics,an organization comprising 2300 ofthe nation’s leading economists frombusiness, academia, and government.Dr. Reaser received her bachelor’s,masters’ and doctoral degrees ineconomics from the University ofCalifornia, Los Angeles. She willaddress the potential of Biomimicry asa key economic sector and its potentialfor linking the dual goals of economicgrowth and environmental protection.22

sunni robertsonSunni Robertson has been employedas a Lead Educator Guide at the SanDiego Zoo since 2005. She receiveda Bachelor’s degree in biology in2000, and a degree in Exotic Trainingand Management from MoorparkCollege in 2005. Since coming tothe San Diego Zoo, she has beeninvolved in many programs thatinclude behind-the-scenes tours ofthe zoo grounds, camps, sleepovers,outreach programs to schools,hospitals and nursing homes, andmost recently biomimicry programs.Currently she facilitates introductorybiomimicry workshops for corporateand professional educator groups,biomimicry-themed tours for schoolage children, and has done numerouspresentations with various zoo“Animal Ambassadors” on the topicof biomimicry.23

Anders Sahl HansenAnders Sahl Hansen is currently a LabAgent and BioMeme project managerat Innovation Lab where he workson ideation, conceptualization, andtrend and technology forecasts forlarge organizations both in the privateand public sectors. He also runs talks,workshops, and projects based onbiomimicry.Anders is involved in several ongoingprojects including KRAFT – ThePowers of Nature, Vestas – FromOrganization to Organism, andVELUX – Biomimicry workshop. KRAFTis an amazement park powered byNature where the forces of transitionsin Nature are turned into rides infour main areas representing Wind,Sun, Water, and Earth. The vision isthat the municipality surroundingthe amazement park will transforminto a real time bio tech/greentech/clean tech/biomimicry testplant for services and products ofcorporations worldwide. Vestasis a project that developed a neworganizational structure based onanthropological studies of culture,external research, and the concept ofmeta-biomimicry. VELUX is a full-daybiomimetic and conceptualizationworkshop based on pre-defined andresearched engineering challengesin collaboration with Denmark’sTechnological University.Anders received a Bachelor ofEconomy, International and aMaster of Science in Economics andBusiness Administration, InnovationManagement from Aarhus School ofBusiness (Aarhus University).24

david schenone - keynote speakerI was fortunate to discover at anearly age that becoming a designerwould hold an interest and passionfor a lifetime. Growing up in theSan Francisco Bay Area, I was ableto watch the evolution of the SiliconValley, and was heavily influenced byits associated technology.I obtained a degree in IndustrialDesign from San Jose State University,and spent the next 18 years workingfor various computer companies.The most recognizable being Xerox,Atari and Tandem Computers. Andas most of us do at some point, spenttime running my own business. Duringthose years, I achieved more thanmy fair share of design awards fromJapan, Germany, Italy and America.On a rainy Tuesday afternoon in 1992,I got a call from a small company inOregon called Nike. “Were interestedin your design career and athleticexperience, come up for a visit andsee what you think”fifteen years have gone by in a flash.My design exposure immenselybroadened through the diversity ofNike products and experiences. Ihave carried many different torchesfrom Design Director of Footwearto Innovation Director for AdvancedConcepts.Big change from the Silicon Valley!25

ruprecht von buttlarRuprecht von Buttlar directsthe execution and developmentof CONNECT’s Business Creationprograms, including Springboard,the Entrepreneurs in Residenceprogram, the Venture Roundtableprogram and Deal Network.Springboard, CONNECT’s flagshipprogram, assists innovators andentrepreneurs with the definition of acompelling commercialization strategythrough mentoring by se

2011 BIOMIMICRY CONFERENCE: Nature, Innovation, and the New Economy Thank you for attending the San Diego Zoo’s 2011 Biomimicry Conference, presented by mirasol , a nature-inspired display by Qualcomm. Biomimicry –Nature in a New Light Biomimicry, or bio