Counter Fraud: Good Practice For Food And Drink Businesses

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FoodCounter fraud good practicefor food and drink businessesImprove fraud resilience and reduce the financial cost of fraudWritten byEoghan Daly Policy and Technical Adviser, CIEH FoodJim Gee Visiting Professor, University of Portsmouth Centre for Counter Fraud StudiesWith contributions fromAndy Morling Head of Food Crime, Food Standards AgencyRon McNaughton Head of Scottish Food Crime and Incidents Unit, Food Standards Scotland

First published in November 2016by the Chartered Institute of Environmental HealthChadwick Court, 15 Hatfields, London SE1 8DJ

Contents1Foreword from Andy Morling, Head of Food Crime, Food Standards Agency2Foreword from Ron McNaughton, Head of Scottish Food Crime and Incidents Unit, Food Standards Scotland3About the authors4About the Chartered Institute of Environmental Health4Executive summary51. Introduction82. The rationale for improving fraud resilience93. The role of government in detecting and addressing fraud13Detecting and addressing fraud: the role of the National Food Crime Unit13Detecting and addressing fraud: the role of the Scottish Food Crime and Incidents Unit14Detecting and addressing fraud: the role of the UK Intellectual Property Office Intelligence Hub154. The modern strategic approach to counter fraud175. Counter fraud good practice for food and drink businesses19Step 1: Establish the nature and scale of the problem19Step 2: Develop a strategy19Step 3: Establish an implementation structure20Step 4: Design and implement fraud prevention measures22Step 5: Design and implement fraud detection measures23Step 6: Design and implement investigative processes24Step 7: Monitor outcomes276. Conclusion28Related organisations and Annex 1: Counter fraud case studies31Case study 1: Reducing stock losses via supply and distribution32Case study 2: Reducing stock losses due to staff theft33Case study 3: Counter Fraud to cut through complexity34Case study 4: Addressing on-line sales of counterfeit products35Counter fraud good practice for food and drink businesses November 2016

Foreword from Andy Morling, Head of Food Crime,Food Standards AgencyI am really pleased to introduce this guide. For me, it sets out an approachto fraud within the United Kingdom’s food and drink industry which willhelp businesses not only to understand the threats and vulnerabilities theyface from food fraud, but also to proactively address those issues and betterprotect themselves from them. This will deliver clear benefits for UK business,consumers and for the economy as a whole.It is not enough simply to ask the question ‘can I see fraud within mybusiness?’ Fraud, by its very nature, seeks to remain hidden. It is only throughthe development of a proportionate counter fraud strategy, underpinned by specific processes todetect and address fraud, that a food business will be able to protect itself and its customers.“Introducing fraud resilience will equip a business to understand what fraud issuesaffect it, which in turn will make it easier to detect fraud and then address it”Detecting fraud is only one aspect of fraud resilience. Sampling is one tool at a business’ disposal,but introducing fraud resilience will equip a business to understand what fraud issues affect it, whichin turn will make it easier to detect fraud and then address it. It will also allow businesses to preventfraud – by understanding the issue and how it manifests itself, a business can design out the issue.This reduces loss and enhances business image, demonstrating a commitment to customers that theirfood is what it says it is, and that it is food that they can trust.This approach supports the work of the National Food Crime Unit in England, Wales and NorthernIreland, and in Scotland the work of the Scottish Food Crime and Incidents Unit, as businesses will beable to alert both units to identified issues which need an enforcement response. In fact, this approachmeans that businesses are not merely supporting the National Food Crime Unit and Scottish FoodCrime and Incidents Unit, but are working alongside them as partners in the fight against food crime.We are all on the same side. We all want to see the UK as a place where food production and supplyare free from and a hostile environment to criminality.Creating a culture in which all staff are both able and confident to report suspicions of wrongdoing isvital. Businesses can do this by ensuring they provide an environment in which staff are able to see themoral as well as the commercial benefits of identifying wrongdoing, whether within or outside of theirbusiness. Working with the National Food Crime Unit, whether by sharing fraud concerns or by findingnew ways to design out fraud, will make the UK food sector both a safer and a more economicallyprosperous place, benefitting both businesses and consumers alike.Andy Morling,Head of Food Crime,Food Standards AgencyNATIONAL FOODCRIME UNIT2Counter fraud good practice for food and drink businesses November 2016

Foreword from Ron McNaughton, Head of Scottish FoodCrime and Incidents Unit, Food Standards ScotlandAs Head of the Scottish Food Crime and Incidents Unit, it is extremelyimportant for me that any UK good practice guide for the food and drink sectorreflects the differences that exist in terms of the law and the approach to foodfraud in Scotland. With that in mind, I was delighted that both Food StandardsScotland and indeed the Scottish Food Crime and Incidents Unit were asked tocontribute to the development of this guide. Those involved in the perpetrationof fraud do not recognise any borders and it is therefore crucial that we workcollaboratively across the UK to counter fraud.By its very nature, the use of this guide by the food and drink sector will provide a consistency ofapproach across the UK in terms of the investigation, protection and, crucially, the prevention offraud. Having a strategy in place to prevent fraud from occurring in the first place is of paramountimportance and this guide will assist business to develop and understand the many issues relating tofood crime and measures that can be introduced to mitigate the risks.“This guide will provide a consistency of approach across the UK in terms of theinvestigation, protection and, crucially, the prevention of fraud”The commission of food fraud requires networks to be successful and in that regard in order tocombat fraud we also need to rely on networks to share information, to identify emerging risks, totake enforcement action and to prevent crime. Within the Scottish Food Crime and Incidents Unitwe are working tirelessly in our efforts to build close relationships with industry, law enforcementorganisations and Local Authorities. We are also improving lines of communication to enable thoseworking within the food and drink sector to provide information to us anonymously through theScottish Food Crime Hotline, which was launched by Food Standards Scotland in partnership withCrimestoppers.I would urge industry leaders to promote this guide and encourage those working within the foodand drink sector to play their part in combatting fraud. This guide will assist them in this regard andthey should use it proactively. The SFCIU are committed to tackling fraud affecting Scotland and willcontinue to build relationships with industry and other partners so that efforts in this regard are trulycollaborative, as this is the only way that fraud can be effectively challenged.Ron McNaughtonHead of SFCIU,Food Standards Scotland3Counter fraud good practice for food and drink businesses November 2016

About the authorsEoghan DalyEoghan Daly is policy and technicaladvisor at CIEH Food. He works withorganisations across the sector toenhance collaboration and addressexisting and emerging issues relevantto food safety and food fraud.Prior to joining CIEH Eoghan worked with ICF International,a consultancy, to help clients consider the impacts ofpolicy choices on the environment, food chain, society andeconomy. This included offering systems analysis, policyevaluation and impact assessment services to policy makersin the UK Government, European Commission and nationalgovernments around Europe.Eoghan has extensive expertise in food chain governanceand regulatory issues from the perspective of the privateand public sector. His work, grounded in evaluation theory,has involved a mix of qualitative and quantitative socialresearch, technical analysis and modelling.Connect with Eoghan on LinkedIn here.Jim GeeJim Gee is Partner and Head ofForensic and Counter Fraud Services ata leading accountancy firm. He is alsoVisiting Professor at the University ofPortsmouth and Chair of the Centrefor Counter Fraud Studies, Europe’sleading centre for research into fraudand related issues and Chair of theU.K. Fraud Costs Measurement Committee.About the CharteredInstitute ofEnvironmental HealthThe Chartered Institute of Environmental Health (CIEH)is the professional body for Environmental HealthProfessionals working across the private, public and thirdsectors.Environmental health is the practice of improving andprotecting people’s health, safety and wellbeing andincorporates the disciplines of food, housing, health andsafety in the workplace, environmental protection andhealth protection.CIEH has its roots in the 1800s with the emergence ofthe first public health pioneers and exists to support itsmembers and the wider environmental health profession toprotect consumers, help businesses grow and improve thehealth and wellbeing of local communities across the UK.CIEH sets standards, accredits courses and developsqualifications to educate and inform members, EHPs andthe wider professional community. It promotes the practiceof environmental health and acts as the voice of theprofession and our members to the Government, media andthe general public.CIEH Food is a specialist group of CIEH members with aninterest in issues related to food safety and integrity. Formore information on food fraud related resources, trainingand services, visit food.cieh.orgDuring more than 25 years as a counter fraud specialist, hehas advised Ministers, Parliamentary Select Committees andthe Attorney-General, as well as national and multi-nationalcompanies and some of the most prominent charities. Todate he has worked with clients from 39 countries.He specialises in helping organisations reduce the cost andincidence of fraud through strengthening the resilience tofraud of relevant processes and systems.Connect with Jim on LinkedIn here.4Counter fraud good practice for food and drink businesses November 2016

Executive summary“Fraud has a financial cost, undermines customer and consumer confidence and in themost serious cases can negatively impact consumers’ health and well-being”The purpose of this guide is to outline how food and drinkbusiness can apply established counter fraud good practiceto improve fraud resilience and reduce its financial andreputational cost. Fraud resilience is a measure of howwell organisations protect themselves against fraud. It is aholistic term used to describe: How well an organisation understands the nature andcost of fraud affecting it. Whether an organisation has an effective strategy toaddress the problem. Whether an organisation has a counter fraud structure toimplement its strategy. Whether an organisation takes a range of pre-emptiveand reaction actions to counter fraud. The extent to which fraud is addressed and managed likeany other business issue.An organisation that is fraud resilient will have strongsystems and processes in place in respect of each itemlisted.Fraud is a specific problem with specific solutions, itrequires a counter fraud approachFraud is an issue for every business in every sector. It hasa financial cost, undermines customer and consumerconfidence and in the most serious cases can negativelyimpact consumers’ health and well-being.It is not good enough to simply react to known fraudrisks. An effective and comprehensive counter fraudstrategy needs to be proactive and based on reliableevidence about the nature and scale of all fraud risks5Food and drink businesses should calculate thefinancial cost of fraud and manage it like any otherbusiness issueCounter fraud work should be based on reliable estimatesof an organisation’s financial cost of fraud, includingdetected and undetected fraud. This type of lossmeasurement work is widely undertaken in differentcountries and sectors. However, despite extensive workundertaken by food and drink businesses to address fraudthere is no evidence that food and drink businesses aremeasuring the financial cost of fraud to their organisations.Considering fraud in terms of a cost that can be managedturns it from a fact of doing business to something that canreduce costs, improve profitability and enhance competitiveadvantage.Without information on an organisation’s total financialcost of fraud it is difficult to determine whether fraud isincreasing or decreasing, and whether an increase in thenumber of detected frauds signals an increase in fraud,or an increase in the rate of detection. Food and drinkbusinesses need to adjust their approach and prove fraudrisk is being managed effectively.Fraud is a business cost to be measured, managed andminimised and counter fraud work should be performancemanaged like any other area of work. Counter fraud workshould be driven through the use of performance indicators.Fraudsters work hard to ensure fraud remains unknown.The worst, and most costly, frauds are subtle and difficultto detect. The number of potential fraud issues is practicallyunlimited, and once one type of fraud is addressed othervulnerabilities may be exploited.Fraud can affect the food and drink industry in manyforms. It can take the form of an adulterant substancebeing added to a product, for example, or may relateto fictitious companies receiving goods on credit anddisappearing without paying invoices, or food productsbeing underprovided in terms of quality or quantity, orovercharging.facing the organisation, not just known fraud issuesrelated to products or ingredients.Proving the effectiveness of counter fraud workrequires a focus on outcomes, not activitiesToo often food and drink businesses focus on activity relatedto fraud prevention and detection rather than outcomes.For example, activity indicators of the successful deliveryof counter fraud interventions may include the number oftests undertaken and/or number of issues identified. Activityindicators will never reveal whether fraud is increasingor decreasing, or whether counter fraud measures haveimproved fraud resilience or reduced an organisation’sfinancial cost of fraud.Food and drink businesses should focus on the outcomesof counter fraud work. That is, the specific and measurablechange as a direct result of counter fraud measures. Mostother business decisions to invest resources are basedon the expectations of specific and measurable benefits.Counter fraud work should be treated in the same manner.Doing so helps to embed counter fraud, strengthen theCounter fraud good practice for food and drink businesses November 2016

businesses case for counter fraud measures, and as a result,improve overall fraud resilience.Food and drink businesses should make use of theskills and experience of accredited counter fraudprofessionalsCounter fraud work should be undertaken under theguidance of suitably qualified and experienced counterfraud professionals and a significant body of counter fraudexpertise is available to the food and drink industry. Thefood and drink industry does not have to work in isolation toaddress fraud and there is much the food and drink industrycan learn from other sectors.There are over 14,000 counter fraud specialists trainedand accredited at foundation, diploma, degree, andmaster’s levels. The accreditation provides an assurancethat its holder has the necessary technical skills and ethicalunderstanding to undertake counter fraud work to asatisfactory standard. Training courses are widely accessiblevia the Counter Fraud Professional Accreditation Board. Insome cases it may be beneficial to obtain guidance andadvice from specialist external experts.Counter fraud can be centrally managed and requiresclear authority to secure the changes necessaryThe remit of those tasked with countering fraud needs tobe clear and comprehensive. Counter fraud responsibilitiesshould be centralised and coordinated rather than dividedbetween different parts of an organisation. The issue needsa focus and a profile, both of which are harder to achieve ifdifferent groups are each undertaking different aspects ofthe work. Splitting counter fraud responsibilities also meansthat it is much more difficult to create synergy betweendifferent aspects of the work or to achieve the optimumreturn on costs.Countering fraud is not an easy task and not just becauseof the need to deal with fraudsters. It can be difficult tochange processes and systems to prevent fraud recurring.Sometimes the systems and processes will have beendeveloped over many years (although often without anyspecialist counter fraud input). Developing an anti-fraud culture: The right tonefrom senior management, in the context of effectivegovernance arrangements, sends a clear message aboutwhat is acceptable and what is unacceptable. Creating a strong deterrence effect: Developinga strong anti-fraud culture involves communicatingmessages to mobilise the honest majority. Creating astrong deterrent effect involves communicating differentmessages to the dishonest minority. Reducing the fraud opportunity: Once the nature andextent of fraud is defined, a systematic review of systems,processes and contracts should be undertaken to identifypotential vulnerabilities. Vulnerabilities that enablefraud should be designed out of processes, systems andcontracts. The review should be prioritised to reflect thenature and extent of fraud affecting the business. but detection is an important component of anycounter fraud strategyIn addition to proactive counter fraud exercises, effectivedetection is an important deterrent. Well-functioningand well-publicised fraud detection processes reduce theattractiveness of an organisation to fraudsters.The techniques below are useful to detect fraud andshould be implemented by food and drink businesses as aminimum. More comprehensive detection methods can betailored to suit individual businesses. Data analysis: Data analysis to reveal anomalies whichmay represent fraud. Care is required as the quality ofanalytical outputs depends on the quality of the datainputs. Expectation setting: Ensuring expectations of staff,agents and contractors about speaking-up and reportingconcerns are explicit and well-publicised. Whistleblowing: Arrangements, internal or external, soemployees can provide information about fraud whileminimising the risks to themselves and their employment.Counter fraud staff will need clear authority from seniorlevels of the organisation to secure the necessary changes.There should be a reporting line to a senior executivemember of the board to ensure counter fraud teams havethe mandate to make the appropriate changes.The emphasis of counter fraud work should be onprevention rather than detection Food businesses’ should undertake proactive counter fraudexercises that look for fraud vulnerabilities rather than waitingfor it to be detected and reported. Fraud is more likely where6processes or systems are known to be weak. Proactive counterfraud exercises should first focus on the weakest processesand/or systems. Pre-emptive measures include:Government organisations can help food and drinkbusinesses to detect fraud and improve fraudresilienceSeveral government organisations are responsible foraddressing issues related to fraud affecting the food anddrink sector. The Food Standard Agency’s National FoodCrime Unit (NFCU) covers England, Wales and NorthernCounter fraud good practice for food and drink businesses November 2016

Ireland and Scotland is covered by Food StandardsScotland’s Food Crime and Incidents Unit (SFCIU). Bothunits have law enforcement capability dedicated toprotecting consumers and the legitimate food and drinkindustry. The Intellectual Property Office is the official UKgovernment body responsible for intellectual property rightsincluding patents, designs, trademarks and copyright. Theremit of the Office relates more specifically to brand/patentinfringements.of sectors. Counter fraud good practice will help the foodand drink industry to improve its fraud resilience and reduceits financial cost of fraud.All three organisations work closely with a broad spectrumof stakeholders to protect the food and drink industry fromfraud. To be effective they require that information andintelligence about suspected dishonesty with the food anddrink supply chain is submitted to them. Partnership workingwill enable the organisations to improve fraud detection andgenerate insights for food and drink businesses to improvefraud resilience. Numerous confidential routes are availableto providing information and intelligence about suspecteddishonesty. It is vital that food and drink businesses shareconcerns with any of the three organisations.Counter fraud is new to the food and drink industry andcan appear to be a complex and potentially difficult task.This is always the case with new ways of working. Theyseem difficult until they have been completed. The mostimportant thing to do when considering applying counterfraud good practice is to start. Acquiring and deployingspecialist skills makes the process much easier.Investigative processes should be planned in advanceto enable a considered response in the event of afraud being detectedSpecialist knowledge and skills are required to ensureinvestigations are legally and ethically compliant.Decisions at the outset must be thought through as itis easy to ‘jump in’ without considering the potentialconsequences of an investigator’s actions. Investigativeprocesses should be planned and documented in advanceof a fraud being detected. The processes should, at aminimum, include steps that:Counter fraud good practice provides the framework foodand drink businesses need to shift from qualitative, opinionbased assessments of what might happen in the futureto evidence based assessments of the actual nature andextent of fraud to their organisations.The most useful lessons will emerge during actual efforts toapply the seven steps described in this guide. It might take anumber of attempts to get right, but without taking the firststep it will be impossible to improve and refine the process. Will result in legally compliant investigations. Seek appropriate criminal, civil and regulatory sanctions. Include action to recover losses.Some evidence-gathering techniques will be beyond thescope of the food business investigator and will require theuse of an expert. The in-house investigator should be able toidentify situations where crucial evidence may be revealedby the use of such a professional, for example digitalevidence, forensic accounting, surveillance and specialistlegal tools.Some elements of counter fraud good practice will benew to the food and drink industry, first movers standto gain significant advantageThere is much that is unique about the food and drinksector, but there is much more that is similar to othersectors. Counter fraud is a well-established profession withgood practice proven to improve fraud resilience in a variety7Counter fraud good practice for food and drink businesses November 2016

1. IntroductionFraud is an issue for every business in every sector. It hasa financial cost, undermines customer and consumerconfidence and in the most serious cases can negativelyimpact consumers’ health and well-being.Annex 1 includes four case studies describing how counterfraud good practice has been applied by food and drinkbusinesses.Scope of the guideDespite extensive work undertaken by food and drinkbusinesses to address fraud there is no reliable informationabout the nature and extent of fraud affecting the sector.Without such information it is impossible to determinewhether fraud is increasing or decreasing, and whetheran increase in the number of detected frauds signals anincrease in fraud, or an increase in the rate of detection.The food and drink industry needs to change its approachto tackling fraud so it can prove it is managing fraud riskeffectively.Adopting the principles of counter fraud good practiceimproves resilience to all types of fraud. In addition to theclassic description of ‘food fraud’ with respect to productintegrity and/or provenance, the guide covers all types offraud that may affect food businesses. Examples includepayroll fraud1, European distribution fraud2 and long- andshort-firm fraud3.How this guide was developedThe industry does not have to work in isolation to addressfraud. There is much that can be learned from other sectors.Although unique in some respects the food and drinkindustry shares more similarities than differences with othersectors. Experience from other sectors is relevant to the foodand drink sector. There is a significant body of counter fraudexpertise based on practical application with other sectors.Counter fraud is recognised profession with establishedgood practice proven to improve fraud resilience.The guide was developed by the CIEH Food in collaborationwith the University of Portsmouth’s Centre for CounterFraud Studies, the Food Standards Agency’s National FoodCrime Unit, Food Standards Scotland’s Food Crime andIncidents Unit, and the Intellectual Property Office.The purpose of this guide is to outline how food and drinkbusiness can apply established counter fraud good practiceto improve fraud resilience and reduce the financial cost offraud. The guide includes the following sections:Conversations were held with individuals from a broadrange of food and drink businesses from across the foodprocessing, manufacturing, retail and catering/hospitalitysectors. The purpose of the conversations was to discuss thebusinesses’ current approach to addressing fraud, and toexplore how counter fraud good practice could be applied.In total, the businesses consulted with had a combinedturnover of 137bn in 2015, and employ over 1.4 millionpeople. Individual businesses are not identified in thisdocument to preserve the confidentiality of discussions. Section 2 sets out the rationale for improving fraudresilience.The consultation informed the description of good practicein Section 4.Purpose of the guide Section 3 describes the modern strategic approach tocounter fraud. Section 4 summarises the seven steps to improve fraudresilience and reduce the financial cost of fraud. Section 5 includes a short conclusion.1. Payroll fraud is the theft of cash from a business via the payroll processing system. http://www.accountingtools.com/payroll-fraud2. European distribution fraud happens when a European manufacturer or supplier is contacted by a fraudster claiming to be a well-known UK companyand places a large order of goods. These goods are sent to the UK where they are picked up by criminals and never paid for. The reverse can happen too, aUK manufacturer or supplier can be defrauded by a European fraudster. http://www.actionfraud.police.uk/fraud-az-edf3. Long- and short-firm fraud is when criminals set up what’s an apparently legitimate business, but with the intention of defrauding both its suppliers andcustomers. http://www.actionfraud.police.uk/fraud protection/long term and short term fraud8Counter fraud good practice for food and drink businesses November 2016

2. The rationale for improving fraud resilienceFraud can affect the food and drink industry in many forms.It can take the form of an adulterant substance beingadded to a product, for example, or may relate to fictitiouscompanies receiving goods on credit and disappearingwithout paying invoices, food products being underprovidedin terms of quality or quantity, or overcharging.Each way requires:Fraud is pernicious and fraudsters react to controls byinventing new types of fraud. For this reason it is notpossible to define a comprehensive fraud typology. Any listwould quickly become dated and could provide a false senseof security to organisations focusing only on the fraudslisted. The key is to improve pre-emptive fraud resiliencerather than reacting to specific frauds after they haveoccurred.Criminal prosecution under the Act requires an assessmentof what a defendant intended to happen as a result oftheir dishonest behaviour, not the actual consequence ofthe behaviour. Cases are normally brought by the CrownProsecution Service although prosecutions can be launchedby local authorities or, indeed, by private companies orindividuals, so long as there is prima facie evidence showingthat there is a case to answer.Food and drink businesses should manage the developmentof fraud resilience like any other area of work. It should bemeasured, monitored using specific metrics, and deliverspecific and measurable outcomes. It is impossible to provethe effectiveness of work to address fraud without focusingon outcomes. Without an outcomes-focused programme itis impossible to determine whether activities, such as testingand / or supply chain mapping and checking, are improvingfraud resilience.In Scotland, fraud is prosecuted by the Crown Office andProcurator Fiscal Service, normally after an investigationby Police Scotland or a local authority. Unlike England andWales, there is no statutory offence of fraud in Scotlandand offences are normally prosecuted using the commonlaw offence of fraud. In Scotland the accepted moderndefinition of this is “ the bringing about of some practicalresult by means of false pretences.”6 The ‘practical result’is, in essence, causing someone to do so

3 Counter fraud good practice for food and drink businesses November 2016 As Head of the Scottish Food Crime and Incidents Unit, it is extremely important for me that any UK good practice guide for the food and drink sector reflects the differences that exist in terms of the law and the approach to food fraud in Scotland.

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