VIRTUAL - Bootcampdigital
VIRTUALL i ve O n l i n e C l a s s r o o m
About UsWe Grow Your Capability.We provide digital marketing training, tools, and certifications. Quicklygrow your skills and capabilities with a proven global leader. 15 years of global top-rated training and consulting 5-Star Reviews and consistent above-average feedback Industry accredited certifications with global partners Thought leaders and pioneers: Consultants have 15 years digital experience Created first accredited social media and digital marketingcertification programs Contribute to international news sites and top digitalmarketing publications Authored six books on digital marketing Trained hundreds of thousands of business professionals Built hundreds of successful strategic plans2
What We DoWe’ve been delivering impactful training experiences for over 15 years. Grow your skills, capabilities, and results with training, tools,and certifications.Online TrainingCustomized Team TrainingOver 30 courses and certifications. Frombeginner to advanced. Dive deep or solidify thefoundations.Get a fully customized learning experience for yourorganization. We create a program to meet yourgoals.Live WorkshopsCertificationsOur top-rated Boot Camp shows you exactlyhow to strategize, execute, use best practices,and measure results.Earn globally accredited certifications indigital marketing and social media. Proveyour skills, grow your career, and get results.3
What Makes Us Different4
Get Better ResultsFaster with Up-to-DateSKILLSToday’s digital world is fraught withnoise. It’s difficult to make sure youreally understand digital marketingand can implement what works.Accelerate your success with provenstrategies and advanced tools, tips,and tricks. Boot Camp Digital’s toprated workshops give you the edge.5
Digital Marketing Boot CampThe Digital Marketing Boot Camp is designed to give you a complete guide, start to finish, on how to effectivelyuse and grow your brand through social media and online marketing. Our intimate setting allows us to learnabout you and cater examples, strategies, and conversation to your brand and industry.Featuring:Ø Live DemonstrationsØ Action PlanningØ Tool DemosØ Tips and TricksØ Marketing StrategiesØ Case StudiesØ Q&A sessionsØ Earn your certificationHired by Leading Companies Including:6
10 Years of Rave ReviewsOur Boot Camp is consistently highly-rated by attendees because we provide an intimate, practical, and impactful program.7
Results-Driven ContentWe also give you a community to keep your skills fresh after the program.8
Who Should Attend?This program is designed to help those with no experience to quickly acquire the skills they need for successand for experienced marketers to take their digital skills to the next level. The program is comprehensive andwill give you everything you need to get real results.Who Should Attend?Why You Should AttendThe Boot Camp is appropriate for beginner or intermediate practitioners. Ourattendees come from a variety of backgrounds including: You aren’t getting the results you want from digital marketing and need todevelop a more strategic plan to grow your return on investment. Seasoned professionals wanting to keep their skills up-to-date or learn new You want to keep your organization up-to-speed on the latest digital tools thatare driving businesses.skills Marketing professionals Agency professionals You are a business professional who doesn’t fully understand the leading digitaltools. PR professionals You want to keep your skills up-to-date. Social media marketers looking to take their results to the next level You are tired of outsourcing your social media marketing and think that you cando a better job. Freelancers and solopreneurs Entrepreneurs wanting to get results Non-profits Government organizations Job seekers wanting the most in-demand skillWhether you are new to digital marketing or have experience – this programwill give you countless ideas and actionable strategies to get results. You are a savvy business professional who wants to lead your organization inadopting new technology. You are executing social media or digital marketing and want to be sure thatyou are using best practices and driving meaningful results.Get recognized for your expertise and knowledge.9
4-Day Virtual Live Boot CampThe Digital Marketing Boot Camp is four days PACKED with content to helpyou succeed. We give you strategies, tactics, tools, and tips to take yourresults and knowledge to the next level. Plus we’ve included Q&A time youneed to get individual support or help implementing.9 AM – 3 PM EST: InstructionOur digital training instruction is highly interactive and includes demonstrations,best practices, and tips. The instruction time covers the core material of the BootCamp in an engaging, practical, and actionable way.Instruction time includes breaks, break-out sessions and interactive elements tokeep you learning and engaged.3 PM – 4 PM EST: Power Sessions (optional)Power Sessions are optional sessions focusing on diving deep into a specifictopic. These sessions show you exactly how to get results for your business andlast 30 minutes to an hour.4 PM – 5 PM EST: Q&A and Office Hours(optional)Each day we have 2 hours for open Q&A. This gives you the opportunity toconnect with an instructor and get individual attention and support. Ask questions Review your plans Get feedback on your execution Get expert advice on your digital marketingPlease see www.bootcampdigital.com/virtual for dates and to register.You can choose if you want to join these sessions based on your needs. Allsessions are recorded and can be viewed at any time.911
ScheduleDay 1: Digital Marketing Strategy,Websites & SEO9 AM – 3 PM – Interactive classroom instruction- Strategy- Conversion Planning- Websites- Google Analytics- SEO12 PM – 1 PM – Break3 PM – 4 PM – POWER SESSION: Local SEO/Google My Business (optional)4 PM – 5 PM – Q&A and Office Hours (optional)Day 2: Online Reputation Management, Email,Advertising & Managing DigitalCampaigns9 AM – 3 PM – Interactive classroom instruction- Online Reviews- Email- Ads (Search, Social, Display, Video)- Facebook Ads- Implementation and Integration- Measurement12 PM – 1 PM – Break3 PM – 4 PM – POWER SESSIONS: B2B Funnels/SEO Deep Dive (optional)4 PM – 5 PM – Q&A and Office Hours (optional)Day 3: Social Media Marketing Strategy& Network Best Practices9 AM – 3 PM – Interactive classroom instruction- Social Media Strategy and Best Practices- Content Marketing Strategy- Content Creative- Content Best Practices- Building Your Social Media Presence- Community Management- Facebook (organic)- Instagram12 PM – 1 PM – Break3 PM – 4 PM – POWER SESSIONS: Video and Image Creation/CopywritingPro-Tips (optional)4 PM – 5 PM – Q&A and Office Hours (optional)Day 4: Measuring Success on Social& Getting Started9 AM – 3 PM – Interactive classroom instruction- Blogging- LinkedIn for Business- Pinterest- Twitter- YouTube- Social media efficiency and workflow- Building and prioritizing a plan12 PM – 1 PM – Break3 PM – 4 PM – POWER SESSION: LinkedIn Profile Optimization/ToolReviews (optional)4 PM – 5 PM – Q&A and Office Hours (optional)912
What’s IncludedThe Virtual Boot Camp includes tremendous value: 4 days of core instruction (9 AM – 3PM EST each day) 2 Power Sessions each day covering additional topics 1 Hour of open Q&A and Office Hours to get individualized support from an expertinstructor Access to recordings of all sessions for 12 months Templates, Downloads, Tip-Sheets, and QuickStart Guides to implement what you learn Digital Marketing That Actually Works book mailed to you ( 15 value) Implementing Digital Marketing That Actually Works Action Planner mailed to you ( 30value) Launch Yourself! Personal Branding book mailed to you ( 15 value) 3 Months of access to our online library and certifications ( 300 value)913
Day 1: Digital Marketing Strategy,Websites, & SEOAt the end of this session you’ll have a clear digital marketing strategy thatlinks your goals, strategies and objectives. You’ll be able to assess theeffectiveness of your online foundations (website & SEO) and build a clearplan to improve.Digital Marketing Strategy:Learn exactly how to build a solid digital marketing strategy sothat you are positioning your business for success. Having a clearstrategy in place will maximize your return on investment and getyou the results you want. In this section we’ll cover: The size and importance of digital marketing Trends in digital marketing – growth and future opportunities Steps to creating a digital marketing strategy Building a strategy from the ground up including a template Tightening your strategic thinkingWebsites – Usability & Conversion Planning:The website is the home-base for digital marketing, yet mostbusinesses don’t spend time thinking about their website. In thissection we’ll cover: The role of your website in your digital marketing strategy Elements of a successful website Usability and user-experience Site speed Conversion planning Conversion optimizationWebsite Analytics:Analyzing your website is a key component of measuring the successof your digital marketing. In this section we’ll cover: Key terms associated with website measurement and setting KPIs Analyzing the traffic to your site Differentiating between high-quality and low-quality traffic Understand the behavior of website visitors Using analytics to drive insights and optimizationSearch Engine Optimization:SEO is one of the oldest and most important aspects of digitalmarketing and often the biggest driver of ROI. This section will cover: What SEO is and how search engines work Keyword analysis and optimization Ranking factors that drive sites to the top of search engines Optimizing your site for search engines Off-site optimization for search engines Building your search engine optimization planPOWER SESSION: LOCAL SEOCreate a strategy for your local business to rank at the top of localsearch by optimizing your site, content and more.POWER SESSION: GOOGLE MYBUSINESSBuild and optimize a powerful Google My Business profile with newsettings for professional services and those without fixed addresses.14
Facebook Ads:Day 2: Online Reputation Management, Email,Facebook ads are incredibly powerful and have more options toreach customers at every stage of the marketing funnel.Advertising & Managing Digital Campaigns Creating Facebook ads for successOnline Reputation Management:Discover the power of online reputation management includingreview sites and creating a strong branded presence. Audit youronline presence and learn how to improve with ratings andreviews.Email Marketing:Businesses that are using email marketing right are getting bigresults. Email is still one of the most powerful tools for ROI: The role that email marketing plays in a digital marketingstrategy Growing your email list Steps to building an effective email marketing campaign Email marketing optimization: list building, subject lines,driving action, best practices Email marketing analyticsOnline Advertising:Digital ads provide powerful targeting so you can reach exactlywho you want efficiently and effectively. Why digital ads are powerful How digital ads are purchased (CPC, CPM, bidding systems) Terminology associated with digital advertising Retargeting, programmatic buying and advanced digital adfeatures Types of digital advertising What they are, how they work, when to use them, howto optimize Search ads, display ads, video ads, social media ads,mobile ads Choosing the right objectiveTargeting for success (and advanced pro tips)Creating content that connectsTesting and optimizingStructuring your ads smartlyIntegrating and Measuring Digital Campaigns:Creating a fully integrated and measurable strategy is the key to yourlong-term success. Integrating digital touchpoints around the consumer How to set KPIs and link to objectives Choosing the right KPIs SSC method of optimization Building a measurement programPOWER SESSION: B2B MARKETINGFUNNELLearn exactly how to build a B2B marketing funnel based on theprinciples of inbound marketing. Build your funnel blueprint andstrategy.POWER SESSION: SEO DEEP DIVEDive deep into advanced topics of SEO to power-up your efforts.Learn how to build quality links, research strategies and the tacticsthat work now. Plus we’ll show you top tools to track your success.15
Day 3: Social Media Marketing Strategy& Network Best PracticesSocial media marketing is one of the most efficient ways to market andgrow a business – yet many businesses don’t really understand how itworks. We’ll cover all of the most important aspects of social mediamarketing.Social Media Strategy & Best Practices:Social media continues to be a strategic opportunity forbusinesses at all stages of the marketing funnel. Building a social media strategy Best practices for social media Where to play in social media Community management Commenting/response strategy and dealing with negativecomments 6 Ps method for approaching your social mediaContent Strategy and Optimization:Compelling and effective content is the key to your success insocial media. Discover how to build a solid content strategy andoptimize it for success. Build your content strategy Content that connects in social Image optimization Video optimization Text optimization Measuring content performanceFacebook Marketing:Facebook is by far the largest social network with the mostopportunities for businesses. Building a solid profile Attracting fans Balancing paid and organic Posting content that connects (Live and Stories) Participating as a business Other features to consider (groups, events, etc.)Blogging for Business:Blogs continue to be a powerful tool to grow your business andconnect with customers. What is a blog and why should you have one Building a content calendar SEO for blog posts Headline optimization Writing blog posts that get resultsPOWER SESSION: IMAGE CREATIONWe’ll give you specific details and demonstrations on how youcan create powerful images for your social media strategy.POWER SESSION: CREATING VIDEOSLearn exactly how to create compelling videos from concept tofilming PLUS we’ll show you some of our favorite tools to makegreat videos quickly.POWER SESSION: COPYWRITINGTIPSCraft compelling copy that breaks through and grabs attention.Whether you write emails, web copy social posts or even justbusiness communication, these tips will improve your writing. 16
Day 4: Measuring Success on Social& Getting StartedInstagram Marketing:Discover how and why to grow your presence on Instagram with bestpractices. Create a great profile Optimizing content and best practices Growing your following Analytics for successLinkedIn Business Pages:Optimize your business profile on LinkedIn and grow your reach. Create a powerful profile Grow your audience Post content that breaks-through Measure your success LinkedIn AdsTwitter Marketing:Twitter continues to be a great way to build visibility & join a globalconversation. How Twitter works and terminology Creating a profile Tweeting for success Posting tips and best practices Participating in the communityPinterest Marketing:Pinterest continues to grow and provide businesses with exposure and traffic. Why Pinterest and how it works Creating a profile Posting contentYouTube Marketing:YouTube is the #2 search engine and top video site online. Withonline video growing it is a huge opportunity. How and why to include YouTube Top features Optimizing your channel Optimizing YouTube videosEfficiency and Workflow:Create efficient workflows and processes to maximize your success. Daily/weekly/monthly workflows Efficiency and effectiveness tips and tricks Insourcing vs. outsourcingBuilding and Prioritizing Your Digital Plan:Finalize and build your complete digital plan. HHH digital prioritization model Investment / Impact prioritization Strategies for success.POWER SESSION: LINKEDIN PROFILEOptimize your LinkedIn profile and grow your personal presence andreach with this high impact LinkedIn session. Invest in yourprofessional success.POWER SESSION: FAVORITE TOOLSWe’ll share with you some of our favorite tools that will get youbetter results faster.17
Tools To ImplementBoot Camp Digital goes beyond simply transferring knowledge – we incorporate job aids to support successful implementation of digitalmarketing principles and best practices. With a variety of resources ranging from strategic to tactical optimization, we help participants to get realresults quickly.Tips & TricksChecklistsQuick-Start GuidesStrategyTemplates18
BONUS: Online AccessYou’ll get BONUS online access to our entire library of content through our All Access Pass for 3 months. You can brush up before the Boot Campand dive in afterwards.19
Online Training: Portal FeaturesOur online training portal is clean and easy to navigate. Users can create a profile, access their trainings, or follow a specific learning plan. The portal allowslearners to connect to each other while quickly and easily finding the training, tools and resources they need.Simple NavigationIt is easy for learners tonavigate through their trainingor access portal features asneeded.Custom ProfilesOptional customized profiles allowusers to have a personalizedexperience.Forums and Social LearningGroup discussions and our activeQ&A forums make it easy for learnersto connect with each other and sharetips and ideas.20X
BONUS: Digital Marketing InsidersAs a BONUS you get access to our exclusive community of experts: Digital Marketing Insiders from the day you purchase until threemonths after the Boot Camp. This is where you can stay up-to-date, get expert advice and join an engaged community with expertinterviews and cutting-edge knowledge.21
Boot Camp DetailsDate and Location:Go to www.bootcampdigital.com/virtual to see the upcoming dates. Our schedule is basedon EST, however we have participants from around the globe.Our Programs Always SellOut – Reserve your SeatImmediately.Investment:The entire four days including training, power sessions, 1:1 Office Hours, and materials is 2497. PLUS you’ll get online access from the moment you sign up AND you can access thecourse content for three months after you attend.What is Included:Included in your registration you get:üüüüüüüFour days of amazing contentAction planners, handouts, and guidesDigital version of all materialsRecording of the sessions (and access for 1 year)Access to our online training for 3 months ( 97/month value)Copies of our NEW books and action planners mailed to youQ&A22
Ready to Join Us?Our courses always sell out, so reserve your seat to join us now!www.BootCampDigital.com/virtual23
What Makes This Different?This isn’t a mega-conference – it is a comprehensive workshop designed to get you better results faster with the leading strategies, tactics, and tools that you need toaccelerate your skills. This is practical, actionable, and hands-on.Small IntimateThis is a workshop rather than a mega-conference. We limit attendance to create a small and intimate environment where you can have all of your questionsanswered. You’ll have the opportunity to ask questions and receive personalized attention. We also have designated Q&A time for you to get support.Comprehensive WorkshopThe comprehensive workshop covers digital marketing from start to finish. Don’t waste your time learning bits and pieces here and there. Get everything youneed to know to be successful in one place and save hundreds of hours and countless mistakes.Interactive, Engaging, and Hands-OnMost people don’t just learn by listening – they learn by doing. This workshop is hands-on, engaging, and interactive. You’ll create and experiment during theworkshop in an atmosphere that keeps you engaged and exercises that will get you results.Proven Successful Strategies Actionable TacticsDiscover both the strategies that set the basis for success as well as actionable tactics that can super-charge your results. This program covers everything fromstrategy to tools, tips, and tricks to help you get more from your digital marketing execution.Tools, Templates, and ResourcesGet everything you need to implement what you’ve learned with proven templates, tools, and resources. Our Planning Templates, QuickStart Guides, TipSheets, and Checklists keep you focused and help get results – even after the training program.Industry Recognized CertificationEarn your industry-recognized certification that is trusted by tens of thousands of marketers from around the globe.25
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Testimonials“I found the social media presentation to bethe most useful and relevant information Ihave ever attended. 10 out of 10!”Darlyne Koretos,Executive Services Corps“I took 30 pages of notes and that’s notsomething I’ve ever done at a seminar before.I’ve been using what I learned to expand thesocial media footprint of my business in ways Ihadn’t considered before the seminar. Thanksfor putting together a clear and easy tounderstand approach to social media. I wouldstrongly recommend this program to anyonethat is interested.”Clay Caldwell“Boot Camp Digital is an excellent way to notonly learn about social media and internetmarketing, but feel comfortable talking aboutit with anyone after. Krista provides usefulinformation in easy to understandpresentations!”Mike Brown“Boot Camp Digital’s training allows us to staycurrent – even ahead of the game – when itcomes to internet marketing and social mediatools and strategies. Excellent customizedtraining that fit our needs.”Annie McManis27
What Certification Does ForYouOur certifications are an investment in your future. Certified graduates have the knowledge and expertise to be recognizedas experts. Showcase your valuable skills developed during the training course to employers and clients, and advance yourcareer today. You’ll wonder how you ever got along without it.“What I thought would be a refreshercourse for someone who has grownup using social media was so muchmore insightful. I now have theknowledge to implement a campaignand measure it’s success moreefficiently!”Chelsey Bieser“The discussion portions of thepresentation were extremelybeneficial. It is nice to apply theconcepts to clients as you learnabout them, rather than try torecall them later.”Michael Bruton“Boot Camp Digital created awonderful Social MediaCertification Program. I wouldhighly recommend Boot CampDigital’s training courses toanyone.”Amanda Lienemann28
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Melissa ByersDigital Training Managerinfo@bootcampdigital.com513.223.3878
Day 1: Digital Marketing Strategy, Websites, & SEO Digital Marketing Strategy: Learn exactly how to build a solid digital marketing strategy so that you are positioning your business for success. Having a clear strategy in place will maximize your return on investment and get you the results you want. In this section we'll cover:
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VIRTUAL Fall 2021, College for Life Course Schedule TUESDAY/THURSDAY Classroom Virtual Instructor Cost of Class 9:00 – 9:25 Virtual Exercise CECE-814A-55 95Math CECE 810A-54 95 9:30 – 10:20 Virtual Virtual Drama
Thomas Coyne, LEM, Dir. Greg Lesko Nina Mascio Debbie Walters, LEM Faith Formation Lori Ellis, LEM, Religious Education Baptism/Marriage Please contact Lori Ellis at 412-462-8161 Confession Schedule Mondays at St. Therese at 7:00 p.m. Saturdays at Holy Trinity from 3:00-3:45 p.m. Saturdays at St. Max from 3:00-3:45 p.m. Hall Rentals Please call 412-461-1054 Website www.thomastheapostle.net .
