Partnership Opportunities For Business - Video With My Vet

Let’s grow togetherPartnership opportunitiesfor businesswoodlandtrust.org.uk/partners

We all need treesThe UK population dependson trees to provide:A cleaner,cooler environment:A home for wildlife:Over 200 of our rarest species, suchas red squirrels and cuckoos, are found inancient woodland – our richest land habitatthat can date as far back as the last Ice Age.24% of threatened bird species dependon woodland - more than anyother habitat.110 million tonnes of carbon is removed bythe UK’s trees each year, purifying the air andcooling the planet.4 133 million worth of economic benefits areprovided by London’s trees, thanks topollution removal and the absorptionof carbon and water.5Places for people:446 million visits are made to UKwoodland and forests annually, averagingmore than one million per day.2Over 90% of people see woodland as aplace to relax, de-stress and have fun,highlighting the key role of trees inhealth and wellbeing.3

Trees need usThe UK is already one of the least-wooded countries in Europe:EU tree cover 37%UK tree cover 13%ancient woodland 2%76And our trees are under constant threat:53% of all species that depend on woodland, such asdormice and stag beetles, declined in number between1970 and 2013.11A host of foreign pests and diseases are sweepingacross the UK, attacking our trees - Dutch elm diseasehas killed an estimated25 million treesalone and ash dieback could all but wipe out our ashtrees.8,920% fall in woodland bird numbers has occurredsince 1970.A12Woodland butterfly numbers are down1991.1051% sinceThe Woodland Trustis leading the fightto stand up for trees.We need your help.

Who are theWoodland Trust? Established in 1972, we arethe UK’s largest woodlandconservation charityWe have:500,000 More thanmembers and supporters Over500 staff1,000 More thanfree-to-visit woodlandsacross the UKBeccy Speight,Woodland Trust chief executive:“We are the Woodland Trust, the UK’s largestwoodland conservation charity, and we standup for trees. We’ve done a lot - from planting 38million trees to saving more than 615 woodsfrom destruction - but trees and woodsneed our help now more than ever, andwe can’t do it alone.We couldn’t have achieved what wehave without our partners, and theircontinued support is essential.The challenge is a big one, but ourplans are more ambitious than ever.Let’s save trees together.”

What we doProtect:We’ve saved over 615 woods fromdestruction since 1972 and arecampaigning to ensure trees havethe legal protection they deserve.Restore:With more than 22,000 hectares ofancient woodland under restoration,we are bringing centuries-old habitatsback from the brink and restoring life tothis irreplaceable ecosystem.Create:38 million trees planted andcounting. From the ScottishHighlands to our city streets, weare creating new woodland forpeople and wildlife across the UK.We own and manage over 1,000 free tovisit woods across the UK.15 billiontrees areeach year g felledlobally.It’s time toprotect thoseour doorste onp.13

Growing together:the benefits of partnershipWoods, wildlife, people, business – we all benefit when we work together.Partnership with the Woodland Trust is all about growth, growing your brand,growing your environmental credentials and, of course, growing trees.Grow towards your goalsYour social corporate responsibility goals form theroots of our partnership. We provide bespoke, longterm solutions to help you on the journey to a moresustainable future.The UN’s 17 Sustainable Development Goals (SDGs)are a growing priority for businesses, with more than150 countries having pledged to end all forms ofpoverty, fight inequalities and take action on climatechange and environmental issues by 2030.Our mission to protect, restore and create UKwoodland is closely aligned to the many of theFind out how ourmission aligns with theSustainableDevelopmentGoals:Restorationtargets of SDG 15 - Life on Land – which aims toconserve ecosystems, halt deforestation and preventthe loss of biodiversity. By standing up for trees, wealso address issues related to several other SDGs,including tackling climate change, sustainableagriculture and good health and wellbeing.In collaboration, our partners can work towardsglobal SDGs at a UK level, engaging staff, customers,shareholders and other stakeholders by thinkingglobally while acting locally.ProtectionFrom climate change andpollution to development anddisease, our woods are faced withmore threats than ever. By fighting togive them the protection they deserve,together with our partners, we areensuring that our environmentalobligations here in the UK arenot forgotten.Ancient woodland now coversjust 2% of the UK, with much of whatremains damaged and degraded. Weare restoring hundreds of woodlands,bringing these centuries-oldecosystems back from the brink andensuring the many species that relyon this habitat still have a home.Without such action theywould be lost forever.CreationBe it on the Woodland Trustestate, farmland or our city streets,we aim to bring the benefits of trees andwoods to everyone. By planting trees we arehelping to make space for wildlife, reduceflood risk, absorb harmful emissions, supportsustainable agriculture and improve humanhealth and wellbeing. We aim to ensure noone in the UK lives more than 500 metresfrom an area of accessible woodland. Ourpartners can help to make thataspiration a reality.

Tell your storyWe can show that you are taking action on environmentalissues - boosting brand affinity by ensuring your audienceknows we are working together to stand up for trees. We areproud of our partners and will help you tell the story of yourcommitment to sustainability.Extend your reachWith our half a million-strong supporter and member base,we can help to extend your reach and connect with the wider,increasingly environmentally-aware, public.Be in good company:

nessandandourourcause.cause.Case study: Sainsbury’sDid you know that chickens evolved in the south Asianjungle? This means they are healthier with accessto trees – a fact that sparked our hugely successfulpartnership with Sainsbury’s into life. In 2004, wejoined forces to promote Woodland Eggs – laid by hensfree to roam under the shelter of trees, which is provento boost productivity and yield. For every 12 eggs sold,Sainsbury’s donates 1p to the Trust.Over a decade later we’ve achieved: More than 4.2 billion eggs sold. Woodland chicken and turkey launched, with morethan 40 million sold combined. Over 7 million raised. Over 3 million trees planted. More than 440,000 local volunteersinvolved and nearly 17 million hours of plantingpowerful brandmessageAApowerfulbrandmessageJoin your brand with ours for a collaboration whereJoinyour brandwith oursforsalesa collaborationwhereeverybodybenefits.Fromand ions to PR campaigns and sponsorshippromotionsto PRand sponsorshipopportunities,wecampaignscan work togetherto help deliveropportunities,wecanworktogetherto helpyour goals, increase awarenessdeliveryour goals,and extendyour increasereach. awarenessand extend your reach and showcasesupport for UK woods and trees.Case study: Yorkshire TeaOur award-winning partnership with YorkshireTea is delivering major benefits for both parties: Yorkshire Tea committed 500,000 to plantone million trees – half in the UK with theWoodland Trust and half in Kenya. Tea packs rebranded as ‘Yorkshire Tree’,featuring artwork from children’s storyThe Gruffalo. Over 2,700 schools engaged in treeplanting. More than one million visits to theYorkshire Tree website. 56% of people more likely to try YorkshireTea following the campaign. Won Bronze award for ‘Best alignment ofbrand values througha sponsorship activity’at the CorporateEngagement Awards2017.

Ways of working with us:mitigate emissions with Woodland Carbon 790 million tonnes – the amount of carbon held in the trees and soil of UKforests and woodland. 441 million tonnes – the average UK annual carbon emission since 2010.Make strides towards sustainability by investing inour unique Woodland Carbon scheme. This voluntarymitigation programme, allows you to reduce yourcarbon footprint by locking up emissions through theplanting of trees here in the UK.Trees are a natural and effective means of mitigatingcarbon emissions. They absorb and store carbondioxide which directly contributes to climate changehelping to cleanse and purify the air. WoodlandCarbon allows our partners to mitigate theiremissions by funding tree planting here in the UK –where they are desperately needed - while facilitatingthe wider range of environmental, social and economicbenefits trees provide: Making space for wildlife Providing placesfor recreation Producing oxygen Boosting health Preventing soil erosionand wellbeing Improving water qualityGet engagedWoodland Carbon also provides an idealopportunity for staff or community engagement,allowing people to get out on the ground andcontribute to your Sustainable DevelopmentGoals by taking part in tree planting events.Woodland Carbon provides a tangible, longlasting demonstration of your commitment tothe environment for all to see.Case study: Premier PaperSince 2011, Woodland Carbon - marketed asCarbon Capture - has allowed Premier Papercustomers to mitigate the CO2 emissionsgenerated by the production, storage anddistribution of the paper they purchase. Customers pay 8.50 per tonne of paper, all ofwhich is passed on to the Woodland Trust fortree planting. Over 400 business customers engaged andmore than 678,669 raised. 187,800 trees planted to date, with 37,563tonnes of carbon captured. Woodland Trust Office Paper also developed andlaunched, with 5p donated to the Trust for everyream sold.

Ways of working with us:planting & people powerOur partners have already played a key role in helping us plant more than38 million trees across the UK since 1972. We need your help to reach our target ofhaving planted 64 million - one for every person in the country - by 2025.Planting needs people and, as well as putting trees in the ground, it’s an idealopportunity to engage with children, local communities and landowners. Thanksto our partners, more than five million children have planted a tree with us andour Free Tree Pack scheme for schools and local communities receives over 7,500applications annually.Case study: IKEAMore than a million trees have been plantedthrough our partnership with IKEA: 309 acres of new native woodland were createdthanks to a donation of 10p for every swipe of anIKEA FAMILY card. Over 100,000 IKEA customers have made a 1till-point donation to plant a tree since 2012. Over 1.7 million trees have been planted by schoolsand community groups through IKEA’s support ofour free Tree Pack scheme, with 250,000 volunteersand 500 IKEA co-workers engaged in planting. IKEA FAMILY branding on all funded Tree Packs andliterature and highlighted as key partner in all TreePack communications. 2016 media coverageof partnership equatedto 59 articles withreach of 1.9 million andadvertorial equivalentof close to 58,000.Case study: NationwideNationwide is engaging its colleagues, members andlocal communities with tree planting across the UK: Committed to planting 60,000 trees, includingone for every colleague – current and past. Will help to create new woodlands across the UK,with sites in Durham, Tring, Perth (Scotland) and theFaughan Valley in Northern Ireland. All planted byNationwide colleagues and members. Nationwide’s contribution visibly acknowledgedat each site. Supporting the Community Woodland Network,inspiring communities to own and managetheir own woodland withsupport from theirlocal Nationwide branch.