MEDIA KIT 2016 - Reader's Digest

Culture & TravelCULTUREOur readers are interested in the very bestof culture and events. We provide profilesof Canadian celebrities and monthly editors’picks for the best in film, TV, music and books.Now that’s entertainment.TRAVELOur readers like to explore! We provide inspiringfirst-person narratives, expert advice on travelplanning and stories about dream destinations.Our travel content inspires wanderlust.#1 REACH1.4 millionown home electronics/entertainment products591,000own a DVD/Blu Ray/PVR1.7 millionairline travellers in the past year1.1 million2.0 millionvery interested in unfamiliar traveldestinations for vacation traveltook 3 vacations in Canadain the past year891,0002.3 million965,000bought stuff online in the past monthate at high quality restaurants in the past yeartraveled with children on last vacation3.6 millionautomobile owners (24% more automobileowners than the next magazine)Source: VIVIDATA Fall 2015-Adults 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016#1 SPEND 131 millionspent on books in the past year 169 millionspent on pre-paid gift cards4.5 milliontotal trips to the movie theatrein the past 3 months

MoneyOur readers are spenders, savers,borrowers and investors. We believein smart strategies and sound judgment.Our personal-finance stories addressthe real-world concerns of our readers:banking, building a solid plan, investing,buying a home, financing an education,saving for retirement. We make senseof money matters.#1 REACH1.6 millionhousehold incomeearners of 75,000 1.5 millionmortgage holders2.2 millionRRSP holders2.1 millionloan/ line of credit holders3.4 millioncredit card holders3.0 millionused internet bankingin the last 3 months(21% more readersthan the next magazine)Source: Vividata 2015 Q4, Total 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016#1 SPEND 466 billionin total savings/securities

Women & BeautyOur readers know that beauty comes from within.How we look is directly linked to how we feel.We provide insights to help women care for theirbodies—from their faces to their toes—so theycan make smart choices.395,000 women 18-34680,000 women 35-54 980,000 millionspent on women’s fashion annuallyOur female readers spend 40 millionon makeup each month1.5 millionfemale brand ambassadorsrecommend new products they like1.0 millionwomen interested in home décor ideas 232 millionwomen spent on footwear annually 194 millionwomen spent on jewelry annuallySource: Vividata 2015 Q4, Total 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

FeaturesOur readers are information seekers and influencers.We’ve built our reputation on bringing our audiencethe most incisive stories that get to the heart of thebiggest issues of the day. and to the heart of whatreally matters to Canadians. These are investigativepieces on social issues and medical concerns,authoritative service stories, heartwarming talesof human courage, real-life dramas and inspiringprofiles of influential Canadians.Voices & ViewsOur readers are looking to enrich their lives. We offer theminspiration by providing a monthly profile of an ordinaryperson doing extraordinary things (Do the Right Thing)and a Q&A with the people shaping the ideas in Canadaand around the world (RD Interview).#1 REACHInfluence the influencersby reaching 1.9 millioncommunity joiners/activistswho have been active in thepast 2 years2.2 million2.8 million2.9 millionwilling to donate timeto a good cause (19%more Canadians thanthe next magazine)like activities that pushmental & physical limits(21% more than the nextleading magazine)find exposure to differentpeoples/cultures rewarding(24% more than the nextleading magazine)3.4 millionvalue continuous learningthroughout lifeSource: Vividata 2015 Q4, Total 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

Reader FavouritesOur popular humour and entertaining content gives our readers a chance to take a breakfrom their hectic schedules to enjoy the lighter side of life—to laugh out loud, and share with friends.READER FAVOURITESVOICES & VIEWSART OF LIVINGGET SMART! Finish This Sentence As Kids See It Life’s Like That @ Work Points to Ponder Laughter, the Best Medicine Humour articles Quotes Finish This Sentence Word Power That’s OutrageousThis document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

!Sélection has been one of Québec’s favourite magazines for over60 years and aims to educate, entertain and connect readers.With content carefully curated for francophone Canadians, Sélectionhas a loyal reader fan base who are information seekers looking foradvice and in-depth articles about home life, careers, relationshipsand the world at large.MagazineCirculation: 67,075Frequency: 10 issues per yearTotal Readership: 652,000 (18 )Readers Per Copy: 9.7 (18 )Avg. Reading Occasions: 4.7 (18 )Sélection and Reader’s Digest magazines share a complimentary lineupof content and features. But here’s what sets Sélection apart: Between 15 and 20% of every issue is original content We feature topical local issues and Quebec personalities—in the magazineand on the cover—to strengthen our connection with our readers Our Culture section offers the best in Quebec film, TV, music, books,theatre and danceJANVIER 2015VOTRE CORPS ET VOUSOUR READERS 344 millionspent on clothing (men’s/women’s) in past 12 months 65.6 millionspent on food shoppingin an average week 4.5 billionspent on home improvementsin past 2 years 64.5 billionin total savings/securitiesLA REVANCHEDES TÊTESBLANCHESPAGE 48INFIRMIÈREDEGUERREDRAME VÉCU :PAPA CONTRELE CROCODILEPAGE 116PAGE 80MÉDICAMENTS :RUPTURE DE STOCKPAGE 68CHANGER SES HABITUDES,UN PAS À LA FOISPAGE 16RÉSOLUTIONS FAMILIALES . 21COMPRENDRE LA DÉPRESSION .25DE DRÔLES D’IDÉES QUI ONT MARCHÉ ! .112CF150180 SUB Copy.indd 1Source: AAM Dec 2015; Vividata 2015 Q4, Total 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 201614-12-03 11:06 PM

readersdigest.ca / selection.caReadersdigest.ca and selection.ca provide visitors with trusted, and thoughtfullycurated content. From across the country, across our publishing platforms andaround the world. Offering access to unique food, health & wellness and lifestylecontent, we deliver relevant articles that matter most to consumers.Our content channels: Food Health Home & Garden Pets Travel Fun & GamesWithin our trusted sites, we offer: Premium ad placements (728x90, 300x250, rising star) Targeting (geo, demo, sub-channel) Custom content creation / Special Features Sponsorship opportunities Native Advertising / contextual integration With Our Partners call-out!398,000 unique visitors4.0 million page views10.5 pages per visitor8.5 minutes per visitorReaders spent 1.1 billiononline in the past yearSource: Vividata 2015 Q4, Total 18 ; comScore Multiplatform Avg Jan-Mar 2016 (Eng Fre combined)This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

360 SolutionsReader’s Digest Media is a multi-platformcontent provider delivering the highestquality information to customers where,when, and how they want it.We create custom content and concept development,specific to the needs and objectives of each and everyclient, whether in print, online, mobile or across socialmedia platforms. We can create extensive, integratedprograms, not only across our multi-communicationplatforms, but across all of our publications.Reader’s Digest Media’s Marketing Solutions team offersturnkey solutions that provide cost efficiencies, measureableresults and a streamlined creative process with premiumquality design services in a timely manner through:DIGITALCONTENTREADER’S DIGEST, SÉLECTION, BEST HEALTH, OUR CANADAPRE-ROLL WEBSITES TABLETHYPER-LOCAL MOBILE TARGETED ADSAUGMENTED REALITYE-NEWSLETTERS/E-BLASTSPROGRAMMATICDIGITAL BOOKLETS, BOOKS,BOOKAZINES & NEWSSTAND PREMIUMSARTICLES SLIDESHOWSEVENTS CUSTOM CONTENT FEEDSMORE THAN JUST A MAGAZINE. Design Copywriting & Translation Project Management Measureable ResultsWe are proud to develop and build relationshipswith our clients to deliver their objectivesand meet their needs at the utmost level.Highly skilled and results-driven, our Reader’sDigest Media team is adept and very effectivein a high-change, fast-paced environmentto achieve perfect execution.PRINTPARTNERSHIPSWIDGETSSUBSCRIPTION DRIVESDISTRIBUTIONRESEARCHDIGITAL AD NETWORKOVER 150 WEBSITES!Reader’s Digest, Sélection, Best Health, Our Canada, More of Our Canada and Taste of Home magazines are trademarks of Reader’s Digest Association Inc. and Reader’s Digest Magazines Ltd.This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016DATABASE SEGMENTATION(DEMOGRAPHIC, GEOGRAPHIC,HEALTH & WELLNESS)TRUSTED BRANDSPRODUCT TESTERSCUSTOM SURVEYS CONTESTS

Canadian Extension Ad NetworkReader’s Digest Canada now offers a way to extend your digital banner ad campaign with our Reader’sDigest Canadian Extension Network! Our new ad network consists of over 250 sites, including:Canadian IP traffic to our US sites and networks: Readersdigest.com Farmandranchliving.com Birdsandblooms.com Country-magazine.com Countrywomanmagazine.com Reminisce.comWithin our new ad network, we will offer premium ad placements for Clients through standard ad units(728x90, 300x250, 160x600), and rising star ad units (sidekick, portrait, filmstrip, pushdown).Total Unique Visitors: 3,077,000Total Page Views: 13 millionTotal Minutes: 12 millionAverage Pages per Visitor: 4.1Average Minutes per Visitor: 4Total Visits: 6.4 millionSource: comScore Multiplatform Avg Jan-Mar 2016This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

Rising Stars ad units tap into the breadth of cutting-edge technology available today, providingnew tools that resonate with consumers and serve as powerful vehicles for advertisers.PUSHDOWN (teaser)Reader’s Digest Media will create and develop any of these units for you:PUSHDOWN (expanded)Billboard, Filmstrip, Portrait, Pushdown, Sidekick or Slider.We can also develop the traditional Leaderboard and Big Box ad units as well.expansion button was pointing toward. Web content is “pushed”downward to make room for advertiser content.3 Portrait: 300x1050This unit runs on the right-hand rail of the respective pages onour site. This unit allows for 3 different modules to be containedin one ad unit. This can include logo / branding message, videos,coupons, recipes, etc.4 Pushdown: 970x90 (teaser); 970x415 (expanded)This unit runs at the top of the respective pages on our site(same location as a standard Leaderboard ad unit). This is aunit that initially displays a teaser image or ad. This teaser image is shown until the user hovers over/clicks on the expansionbutton. The full unit then slides vertically or horizontally intoview from the edge of the teaser, in the direction the arrow in the6FILMSTRIPFILMSTRIP3Slider: 950x90 (initial); 950x550 (expanded)This unit runs across the bottom of the browser window. TheSlider Bar (or floating banner), appears initially at the bottomof the browser window and in front of our site page contentas a 950x90 unit. A user can click or rollover the Slider Bar totrigger the unit. Our page content is pushed to the left, and theSlider expanded unit slides in from the right and appearsas a 950x550 unit. A close button or clicking on the “Slide Back”arrow will slide the Slider Content back to the right, bringing oursite’s content back to its original position.The total Slider Bar width is 100% of the window width, howeverthe active ad content remains in the 950 px area. When the unitexpands to the 550 height, this total area still includes the 90 pxheight of the original Slider itial)SLIDER (expanded)SIDEKICK (expanded)SLIDER (initial)This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016300x600This unit runs on the right-hand rail of the respective pages onour site. A Filmstrip enables enhanced creative storytelling capabilities within a single ad creative. One 300x3000Filmstrip can contain five different segments. The Filmstrip isthen served through a 300x600 unit. Simple engagement features—scroll, click, hover, and touch—allow the userto explore all 5 segments of the 300x3000 creative. The user canmove through each frame (or segment), of the unit.2300x10502 Filmstrip: 300x600 (up to 300x3000 creative)BILLBOARDThis unit runs at the top of the right-hand rail of the respectivepages on our site (in the same location as a traditional big boxunit). On load, the 300x250 unit includes a call-to-action toexpand the Sidekick. Upon user click of the expand button,the Sidekick loads in the right gutter of the page. The Sidekickthen pushes page content horizontally to the left. The user canthen engage with all of the interactive features of the Sidekick.Upon the Sidekick closing, the ad collapses and pagecontent is pushed back to the right.950x55051Sidekick: 300x250 (initial)850x 700This unit runs underneath the main navigation bar of therespective pages on our site. A “Close Ad X” button is featuredin the corner of the ad unit. Once clicked on by the user, the billboard ad will collapse 100% and the page content will push up.A “Show ad” button will remain. If clicked by a user, the billboardad will then expand and re-appear.970x4154!1 Billboard: 970x250970x 90Rising Star Ad Units

MobileWE’VE GONE MOBILE!Building a better smartphone environment,our new smartphone-optimized experiencefor both rd.ca and selection.ca includes: Responsive home page, and all content pages Advertising opportunities (320x50, 300x50, 300x250) Subscription offers NewslettersThis document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2015x

Tablet EditionsOur tablet edition of Reader’s Digest, allows for brands to extend intoan interactive and engaging environment. Full sponsorships are availableof our iPad edition, or single page ads can also be included within the issue.Our Reader’s Digest tablet edition is positioned as a ‘page turner’,to mirror our print edition.All ads in our print magazine will be carried over into our tablet edition.Best Tablet EditionSILVER AWARDS2012 Canadian OnlinePublishing Awards2014 Tablet of the Year#1 REACH2.5 millione-reader/tabletownersCanadian Society of MagazineEditorsReader’s Digest*: 118,000 iPad downloads to date 99,000 texture downloads to dateSource: Vividata 2015 Q4, Total 18 *As of March 2016, Adobe; Texture March 2016This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

Social MediaWith growing communities on Facebook, Twitter and Pinterest, we’reable to reach new audiences and get powerful, instant feedback onour content. Telling engagement metrics such as number of comments,likes, shares, re-tweets and re-pins, help us tailor our social mediaoffering to suit our audience.Leverage our social media community and connect your brand to ourfans by sponsoring our Facebook and Twitter pages. Add a liveFacebook chat to further engage with our audience. Create a customtab to run in our Facebook fan pages.Reader’s Digest & Sélection social media community of fans*: Reader’s Digest: 95,627 (Facebook), 3,553 (Twitter), 2,305 (Pinterest) Reader’s Digest Pets: 26,177 (Facebook only) Sélection: 21,606 (Facebook), 979 (Twitter), 536 (Pinterest) Sélection Animaux: 12,586 (Facebook only)Complete social media audience: 463,328**2.4 millionCanadian Online Publishing Award 2013:ine Publ i shGoAwards!nlingare active in socialnetworkingeach month***adCan ian O#1 REACHl d 2 0 13Best Use of Social Media: Reader’s Digest*as of April 2016**All brands combined: Reader’s Digest, Sélection, Best Health, Plaisirs Santé, Our Canada; Facebook, Twitter & Pinterest; Eng & Fre combined***Source: Vividata 2015 Q4, Total 18 This document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

ContestsOur contests are the perfect vehicle to helpincrease your email database, grow fans in socialmedia and build brand awareness. Through theReader’s Digest Media network of sites, yourcontest can access our mass-reaching audiences,as well as leverage our strong presence throughsocial media and within our tablet editions.Our contest offering delivers: Turnkey solutions from concept and design development,legal registration and rules, prize fulfilment and data management Contest promotion across our websites and social media platforms Detailed campaign metrics and post-reportThis document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner, Reader’s Digest Association (Canada) ULC 2016

Database - PrintOur turnkey Database solutions are tailor-made,turnkey programs that target the most receptiveaudience to deliver your message to.Health & Wellness DatabaseViewpoints On

fiis document may not be copied or reproduced in whole or in part in any form without the prior written consent of the copyright owner Reader's Digest Association Canada ULC 2016 A Note From the Editors Reader's Digest Magazine Circulation: 447,577 Frequency: 10 issues per year Total Readership: 3,986,000 (18 ) Readers Per Copy: 8.9 (12 )