Facebook Facebook Brand Guidelines
FacebookFacebook Media GuidelinesFacebook Brand GuidelinesFor MediaVersion 1.2 – April 20172017 All Rights ReservedFacebook Brand Resource Center1
Facebook Media GuidelinesTable of Contents1Welcome0322.12.2General GuidelinesIntro / General Do’s and Don’tsRequesting Permission05060733.13.23.33.43.53.63.73.8Facebook Brand AssetsIntro“f ” LogoFacebook WordmarkFind us on Facebook BadgeFacebook Live LogoColor PaletteTypographyVerbal aturing Facebook in MediaIntroBroadcast TemplatesPhotos and VideosDirect to Facebook PageDirect to Facebook LiveFacebook User Interface242526313233342017 All Rights ReservedFacebook Brand Resource Center2
Welcome2017 All Rights ReservedFacebook Brand Resource Center3
WelcomeFacebook Media GuidelinesThanks for your interest in using Facebook in yourmedia. We’ve created these guidelines to help youuse Facebook brand assets successfully and makeyour media as engaging as possible.Facebook’s mission is to give people the powerto share and make the world more open andconnected. People use Facebook to stayconnected with friends and family, to discoverwhat’s going on in the world, and to share andexpress what matters to them.At Facebook we build tools that help people toconnect with one another and tools that makesharing what they want to share—ideas, stories,videos and photos—much easier. By doing this,we are opening the world to everyone.2017 All Rights ReservedFacebook Brand Resource Center4
General Guidelines2017 All Rights ReservedFacebook Brand Resource Center5
General GuidelinesFacebook Media GuidelinesGeneral Do’s and Don’tsWe’ve created these brand guidelines for media togive Facebook and Facebook user content properattribution while maintaining our brand standards andproviding the best experience for your audience. It isimportant to follow Facebook standards and correctlyuse theapproved assets and templates provided tohelp people easily recognize references to Facebookand maintain our product and brand integrity.TVFor broadcast, including but not limited to newscasts,talk shows and live programming: we have providedBroadcast Templates and guidelines to best showcaseattribution to Facebook posts and other user content.To mention the Facebook product in a TV series orcommercial, use the Facebook User Interface (UI)templates provided on the Assets page. Whendisplaying the Facebook UI, it must appear withincontext of a relevant device and must look andfunction as it does in the actual product.FilmMentioning Facebook in film is welcomed but we requirethat the product is shown in a positive context andadhere to the guidelines for the Facebook User Interface(UI). Templates forthe Facebook UI are provided on theAssets page. If you have questions about how Facebookcan appear in film, visit the Support page.Do’sDon’tsDo follow the general brand guidelines and guidelines forassets on the Facebook Brand Resource CenterDon’t modify Facebook brand assets or templates in anyway, such as by changing the design or colorDo request permission before you use Facebook brandassets or templates in TV or filmDon’t present Facebook in a way that makes it the mostdistinctive or prominent feature of what you’re creatingDo only use Broadcast Templates to display content fromFacebook for programs such as newscasts, talk shows orlive broadcastsDon’t use the Facebook brand in a way that impliespartnership, sponsorship or endorsementDo get necessary permission to use: Content posted to Facebook Personally identifiable information such as names,usernames or profile photos Non-public information Third-party logos, images, trademarks, service marksor any other third-party materials Copyrighted contentDo show the Facebook UI within context of a relevantdevice. The UI must look and function as it does in theactual product.Don’t display Facebook content with content from othersocial media sites togetherwithout clear visual separationand differentiationDon’t modify content from how it looks on Facebookby blurring, editing, redacting, annotating, cropping orchanging the aspect ratioDon’t delete, obscure or alter the identity of anyone onFacebookChia Chiunn Ho with Adrian GunadiChia Chiunn Ho with Adrian GunadiLorem ipsum doloLorem ipsum dolor sit amet, gravida enim in sollicitudin eleifend corporis.Ac etiam sit quam non libero, nec suspendisse nullam nonummy bibendum,aptent nunc phasellus, semper tortor ullamcorper wisi, blandit pulvinar.LikeCommentShareLorem ipsum doloLorem ipsum dolor sit amet, gravida enim in sollicitudin eleifend corporis.Ac etiam sit quam non libero, nec suspendisse nullam nonummy bibendum,aptent nunc phasellus, semper tortor ullamcorper wisi, blandit pulvinar.LikeCommentShareDo provide attribution to Facebook and to the personwho created the contentLorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. Lorem Ipsum Dolor Sit Amet. LoremIpsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. #HashtagJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet. #HashtagLorem Ipsum Dolor:Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet.2017 All Rights ReservedFacebook Brand Resource Center6
General GuidelinesFacebook Media GuidelinesRequesting PermissionTV & FilmIn order to use Facebook brand assets in TV or film,you must request permission on the My Requestspage. Please review the General Brand Guidelines andspecific assets guidelines on the Assets page prior tosubmitting your request. We cannot consider approvalfor TV or film until we review the final version of thescene or commercial in which our brand assets will beused. Here’s what you need to include with yourrequest for brand permissions:Live ProgrammingIn some cases, we understand the content you wishto feature may need to air during live programming,such as a newscast or live event, and allowing timefor permissions is not feasible. In these instances,we still require you to follow the general rules andguidelines for using Facebook logos and assets, andBroadcast Templates provided.Review the full Facebook brand guidelines and findthe assets you need on the Facebook BrandResource Center.If you have any questions about requestingpermission or how to use Facebook brand assets,visit the Support page.The final version of commercial, film, orportion of the program showing how anyFacebook brand assets will be featured inyour materialsA detailed description of the commercial,the film & scene, or the TV series and itsepisode and sceneA script of the commercial, or segment ofthe scene that references FacebookTranslations for any non-English contentand informationYou may submit work in progress scripts, storyboardsand mockups as a preview of your final creative and toinquire about use and compliance with Facebook’sterms and community standards. Ultimately, the finalcreative must be submitted to request approval to usethe Facebook brand.2017 All Rights ReservedFacebook Brand Resource Center7
Facebook Brand Assets2017 All Rights ReservedFacebook Brand Resource Center8
Facebook Brand AssetsFacebook Media GuidelinesThese guidelines outline the general rules when usingFacebook’s brand assets and showcasing Facebookcontent in your media. Consistent use of these assetshelps people easily recognize references to Facebookand protect company trademarks.It is important that you follow Facebook standards anduse Facebook approved assets and provided templatescorrectly. This guide will help you meet those standards.2017 All Rights ReservedFacebook Brand Resource Center9
Facebook Brand AssetsFacebook Media Guidelines“f ” LogoUsing the “f” LogoThe “f” Logo is one of our most globally recognized andbeloved assets. It’s used to represent Facebook theproduct (facebook.com or mobile app).The primary use of the “f” Logo is to promote yourorganization’s presence on Facebook. For example, whenyou say, “Find us on Facebook” and link to your FacebookPage, it’s appropriate to use the “f” Logo. It can alsorefer to content from Facebook, your implementation ofFacebook on your website, or your product’s integrationwith Facebook. The “f” Logo may also be used side-byside with other social media logos.Partnerships with FacebookFacebook must be represented by the “f” logo andshould always appear equal in sizing and scale to thepartner. You may use the “f” logo with your logothroughout your event and where necessary. Neverdisplay Facebook or the “f” logo prominently or largerthan your or other partners’ logos.Please make sure to follow the guidelines and downloadthe correct assets for the “f” logo from the FacebookBrand Resource Center.2017 All Rights ReservedFacebook Brand Resource Center10
Facebook Brand AssetsFacebook Media Guidelines“f ” LogoClear SpaceTo preserve the integrity of the “f” Logo, always maintain a minimum clear spacearound the logo. This clear space insulates our “f” Logo from distracting visualelements, such as other logos, copy, illustrations or photography.Maintaining Shape and ProportionsTo ensure accurate and consistent use, never alter, rotate, embellish or attempt torecreate the “f” Logo. The proportions and shape of the “f” Logo should never bealtered for any reason. To resize, hold the “Shift” key in most software programs tomaintain the proportions while scaling up or down. Always maintain the minimumclear space, even when proportionally scaling the logo.1/21/21/21/2SizeBe sure the “f” Logo is reproduced in a legible size and that they do not appearsubordinate to any other logos included on the creative executions. Similarly,do not present the “f” Logo in a way that makes it the most distinctive or prominentfeature of what you’re creating.ColorDo not modify the logos in any way, such as changing the design or color. The correctcolor versions to use are the blue or reversed-out to white. If you are unable to usethe correct color due to technical limitations, you may revert to black and white.Logo2017 All Rights ReservedFacebook Brand Resource Center11
Facebook Brand AssetsFacebook Media Guidelines“f ” LogoDo’sDon’tsDo include a clear call to action that communicates youruse of Facebook (for example, “Like us on Facebook”),unless the “f” Logo is side-by-side with other socialmedia logos.Don’t modify the “f” Logo in any way, such as by changingthe design, scale or color. If you can’t use the correct colordue to technical limitations, use black and white.Do use the best logo for your background. For whiteor light colored backgrounds, use the logo that comeswith a blue box. For blue or dark colored backgrounds,use the logo that comes on a white box.Don’t animate or fabricate physical objects in the form ofour “f” Logo.Do link directly to your presence on Facebook, whenusing the “f” Logo online.Don’t make it the most distinctive or prominent feature ofwhat you’re creating.Do keep enough space around Facebook brand assetsso they appear clean and uncluttered.Do only use the “f” Logo to refer to: Your presence on Facebook, such as your Page,profile, group, or event Your implementation of Facebook on your website Your product’s integration with Facebook, such as“For use with Facebook” Content that originates from Facebook2017 All Rights ReservedFacebook Brand Resource Center12
Facebook Brand AssetsFacebook Media GuidelinesFacebook WordmarkThe Facebook wordmark represents Facebook Inc.,the family of products and services. Work with yourFacebook contact if you need clarification on theproper representation of Facebook. The Facebookwordmark is locked on the Assets page, and onlyavailable for download when approved internally bysomeone at Facebook.2017 All Rights ReservedFacebook Brand Resource Center13
Facebook Brand AssetsFacebook Media GuidelinesFind Us On Facebook BadgeThis is one of our most used and most effective assets.Because it has a clear call to action built in, your audience knows exactly what you are directing them to do.Using the Find Us On Facebook BadgeThe primary use of the Find Us On Facebook Badge isto promote your organization’s presence on Facebook.When using the Find Us On Facebook Badge online itshould link directly to your presence on Facebook, suchas your profile or group page.2017 All Rights ReservedFacebook Brand Resource Center14
Facebook Brand AssetsFacebook Media GuidelinesFind Us On Facebook BadgeClear SpaceTo preserve the integrity of the Find Us On Facebook Badge, always maintain aminimum clear space around the logo. This clear space insulates our Find Us OnFacebook Badge from distracting visual elements, such as other logos, copy,illustrations or photography.Maintaining Shape and ProportionsTo ensure accurate and consistent use, never alter, rotate, embellish or attempt torecreate the Find us on Facebook Badge. The proportions and shape of the Find UsOn Facebook Badge should never be altered for any reason. To resize, hold the “Shift”key in most software programs to maintain the proportions while scaling up or down.Always maintain the minimum clear space, even when proportionally scaling the logo.1/21/21/21/2SizeBe sure the Find Us On Facebook Badge is reproduced in a legible size and that itdoes not appear subordinate to any other logos included on the creative executions. Similarly, do not present the Find Us On Facebook Badge in a way that makesit the most distinctive or prominent feature of what you’re creating.ColorDo not modify the lockup in any way, such as changing the design or color. If you areunable to use the correct color due to technical limitations, you may revert to blackand white.Logo2017 All Rights ReservedFacebook Brand Resource Center15
Facebook Brand AssetsFacebook Media GuidelinesFind Us On Facebook BadgeDo’sDon’tsDo only use the Find Us On Facebook Badge to refer toyour presence on Facebook, such as your page, profile,or event.Don’t modify the Find Us On Facebook Badge in any way,such as by changing the design, scale or color. If you can’tuse the correct color due to technical limitations, useblack and white.find us onDo link directly to your presence on Facebook whenusing the Find Us On Facebook Badge online.2017 All Rights ReservedFacebook Brand Resource Center16
Facebook Brand AssetsFacebook Media GuidelinesFacebook Live LogoFacebook Live lets people, public figures and Pages sharelive video with their followers and friends on Facebook.Facebook Live is the best way to interact with viewers inreal time: field their burning questions, hear what’s ontheir mind and check out their Live Reactions to gaugehow your broadcast is going. Learn more on how to useFacebook Live on https://live.fb.com/.Using the Facebook Live logoUse the Facebook Live logo when streaming a FacebookLive broadcast to another platform (e.g. to cable newssegment), or to announce your presence, intention orupcoming broadcast on Facebook Live. For example,when announcing an upcoming Facebook Livebroadcast, or to direct people to use Facebook Live atan event or location. Only use the Facebook Live logoprovided on the Facebook Brand Resource Center. Youmay not use any other logo, icon or glyph to representFacebook Live.Don’t use Facebook Live or the logo for streamingpre-recorded content on Facebook Live. Facebook Liveis intended for recording live video real time.2017 All Rights ReservedFacebook Brand Resource Center17
Facebook Brand AssetsFacebook Media GuidelinesFacebook Live LogoClear SpaceTo preserve the integrity of the Facebook Live logo, always maintain a minimum clearspace around the logo. This clear space insulates our Facebook Live logo fromdistracting visual elements, such as other logos, copy, illustrations or photography.Maintaining Shape and ProportionsTo ensure accurate and consistent use, never alter, rotate, embellish or attempt torecreate the Facebook Live logo. Never alter the proportions and shape of theFacebook Live logo for any reason. To resize, hold the “Shift” key in most softwareprograms to maintain the proportions while scaling up or down. Always maintain theminimum clear space, even when proportionally scaling the logo.1/21/21/21/2SizeBe sure the Facebook Live logo is reproduced in a legible size and that it does notappear subordinate to any other logos included on the creative executions. Similarly,do not present the Facebook Live logo in a way that makes it the most distinctive orprominent feature of what you’re creating.ColorDo not modify the Facebook Live logo in any way, such as changing the design orcolor. The correct color version to use is the Full Color (“f” logo in blue and “LIVE”box in red) version. If you are unable to use the correct color due to technicallimitations, you may use the Reversed-out to White version or revert to black and white.Logo2017 All Rights ReservedFacebook Brand Resource Center18
Facebook Brand AssetsFacebook Media GuidelinesFacebook Live Logo— MessagingWhen referencing Facebook Live, use the followinglanguage. The messages provided below are goodexamples to follow and are approved messages touse in your marketing.Use to announce an upcoming Facebook Live broadcast:“Join us on Facebook Live”“We’ll be on Facebook Live”“We’re going Live on Facebook”Use during the Live broadcast:“We’re on Facebook Live”“We’re Live on Facebook”2017 All Rights ReservedDon’t use the wording as written text:“Going Facebook Live”“Live on Facebook”“Doing a Facebook Live”“Live from Facebook”Don’t use the Facebook Live logo in place of the words“Facebook Live”:“Join us on”Facebook Brand Resource Center19
Facebook Brand AssetsFacebook Media GuidelinesFacebook Live LogoDo’sDon’tsDo include a clear call to action that communicates your useof Facebook Live (for example, “Join us on Facebook Live”)or reference your Facebook pageDon’t use any other logos, icons or glyphs to referenceFacebook Live (for example, you may not use the Liveglyph from the Facebook app)LIVEfacebook.com/PageDo use the logo with the “f” logo and white “LIVE” inthe red box. Only use the logo with the white outline ofthe“f” logo and “LIVE” on dark colored backgrounds.Don’t use the word “Facebook” or the Facebook wordmark in place of the “f” logo in the Facebook Live logofacebookDo only use the Facebook Live logo provided on theFacebook Brand Resource Center.Don’t modify the Facebook Live logo in any way, such asby changing the design, scale or color. If you can’t usethe correct color due to technical limitations, use blackand whiteDo keep enough space around the Facebook Live logo soit appears clean and uncluttered.Don’t animate or fabricate physical objects in the formof the Facebook Live logoDo only use the Facebook Live logo to refer to: Your presence or an upcoming broadcast onFacebook Live Direct people to use Facebook Live at an eventor location Show content that originates from Facebook Live Your product’s integration with Facebook Live2017 All Rights ReservedDon’t make the Facebook Live logo the most distincitveor prominent feature of what you’re creatingDon’t use Facebook Live or the logo for streamingpre-recorded content.Don’t use the Facebook Live logo in place of the words“Facebook Live”Facebook Brand Resource Center20
Facebook Brand AssetsFacebook Media GuidelinesColor PaletteFacebook BlueFacebook’s primary color is blue #3b5998.It originates from the first version of the site.Use for text, backgrounds, and graphics.Facebook BlueHex #3B5998CMYK 86 52 0 0RGB 59 89 152PMS 660C 661UHighlight BlueHighlight Blue is an accent color, meant to beused sparingly.Black and WhiteHighlight Blue is an accent color, meant to beused sparingly. Tints can be systematicallyderived at 10% increments.Highlight BlueHex #5890FFRGB 64 144 255BlackHex #000000RGB 0 0 0WhiteHex #FFFFFFRGB 255 255 255Use white and black tints at 10% increments2017 All Rights ReservedFacebook Brand Resource Center21
Facebook Brand AssetsFacebook Media GuidelinesTypographyPrimary TypefaceFreight Sans ProFacebook’s official typeface is Freight Sans Pro byJoshua Darden. This typeface is not distributed to3rd party partners by Facebook but a license forthe Freight Sans Pro family can be purchased fromPhil’s Fonts.Helvetica NeueHelvetica Neue/Helvetica is the preferred typeface inplace of Freight Sans Pro. Helvetica Neue is used inthe web version of the Facebook product. You mayuse Helvetica Neue in all provided Facebook Lockupsand Facebook Optimized Post Templates.For Facebook Screen Templates, use the correspondingtypeface: for web—use Helvetica; for iOS—use SanFrancisco, and for Android—use Roboto.Your Own Brand’s TypefaceYou may use your own brand’s typeface for: Call-toActions, Hashtags, Facebook Page Names and othermessaging that is not represented within Facebookproduct.See examples in Section 4: Featuring Facebook inMedia, p.23 for reference.2017 All Rights ReservedFreight Sans Pro BookThe quick brown fox jumps over the lazy dog.Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj 1234567890Freight Sans Pro SemiboldThe quick brown fox jumps over the lazy dog.Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj 1234567890Secondary TypefaceHelvetica Neue RegularAa Bb Cc 1234567890The quick brown fox jumps over the lazy dog.Helvetica Neue BoldAa Bb Cc 1234567890The quick brown fox jumps over the lazy dog.Facebook Brand Resource Center22
Facebook Brand AssetsFacebook Media GuidelinesVerbal AttributionYou may mention Facebook in your media or liveprogram to: Reference, discuss or describe your presence onFacebook Indicate your product is integrated with Facebook Describe your products or services as they relateto FacebookWhen referencing Facebook, use the followingverbiage. The messages provided to the rightare good examples to follow and are approvedmessages to use in your creative.Do use the following phrases and terms:“Find us on Facebook”“Like us on Facebook”“Visit us on Facebook”“Visit our Facebook page”“Check in on Facebook”“Tag us on Facebook”“Become a fan on Facebook”Do not use the following phrases and terms:“Facebook us”“Follow us on Facebook”2017 All Rights ReservedFacebook Brand Resource Center23
Featuring Facebook in Media2017 All Rights ReservedFacebook Brand Resource Center24
Featuring Facebook in MediaFacebook Media GuidelinesWe’ve created Broadcast Templates to usefor displaying content from Facebook duringprogramming, such as newscasts and talk shows,or other broadcast media. These templates havebeen modified from the Facebook User Interface(UI) for better on-screen display quality. Don’tuse these templates for film, advertising or othermarketing creative. To feature Facebook in filmor marketing, refer to the Facebook UI templatesfound on the Brand Resource Center and submita request for permission.2017 All Rights ReservedFacebook Brand Resource Center25
Featuring Facebook in MediaFacebook Media GuidelinesBroadcast TemplatesUse Broadcast Templates provided on the FacebookBrand Resource Center for displaying a Facebook postduring live programming, such as newscasts and talkshows, or other broadcast media. Do not use thesetemplates for film, advertising or other marketingcreative. In order to use Broadcast Templates in yourmedia, you must request permission. Please review thegeneral brand guidelines prior to submitting yourrequest. These Broadcast templates are modified fromthe Facebook UI for better quality when displayingon-screen. Use the templates provided and customize theapplicable photos and content, or localize copy asneeded Provide attribution to Facebook and to the personwho created the content by including the profilephoto and/or name Get necessary permission to use:ɦɦ Content posted to Facebook by othersɦɦ Personally identifiable information such asnames, usernames or profile photosɦɦ Non-public informationɦɦ Third-party logos, images, trademarks orservice marksɦɦ Copyrighted contentɦɦ Any other third-party material2017 All Rights ReservedDo’sDon’tsDo follow the general brand guidelines and TV &Film guidelinesDo request permission before you use theBroadcast TemplatesDo only use Broadcast Templates to display contentfrom Facebook for broadcast, such as newscastsand talk shows, or other mediaDon’t use Broadcast Templates for your TV series,film or marketing creative. Broadcast Templates areprovided only for on-screen broadcast media.Don’t modify the existing templates in any way, suchas by changing the design or color.Don’t use the Facebook brand in a way that impliespartnership, sponsorship or endorsementDon’t delete, obscure or alter the identity of anyoneon FacebookDon’t modify content from how it looks on Facebookby blurring, editing, redacting, annotating, croppingor changing the aspect ratioFacebook Brand Resource Center26
Featuring Facebook in MediaFacebook Media GuidelinesBroadcast Templates—Single PostUser’s name, company or brandProfile pictureWhen featuring a single Post from the News Feedduring a media or live program, follow the guidelinesto appropriately represent the Facebook product.A Post from the News Feed consists of thefollowing elements: The Facebook user’s name or the companyor brand A profile picture Text (and a hashtag if applicable) If applicable:ImageReactionsCommentsTagged UsersTime, Location, Post Privacy SettingChia Chiunn Ho with Adrian GunadiLorem ipsum doloCaptionLorem ipsum dolor sit amet, gravida enim in sollicitudin eleifend corporis.Ac etiam sit quam non libero, nec suspendisse nullam nonummy bibendum,aptent nunc phasellus, semper tortor ullamcorper wisi, blandit pulvinar.PostImageUFI( Like, Comment, Share buttons )LikeReactionsDo’s and Don’tsDo use the provided templateCommentShareConnie Chang and 23 othersCrop here for Post OnlyLorem Ipsum Lorem ipsum dolor sit ametLike Reply 15 hrsLorem Ipsum Lorem ipsum dolor sit ametCommentsLike Reply 15 hrsDo use on color or image backgroundWrite a comment.Do follow all rules around use of the “f ” logoDo maintain proper clearspaceFull Screen ExampleDo not use white backgroundDo not use a different typefaceChia Chiunn Ho with Adrian GunadiLorem ipsum doloLorem ipsum dolor sit amet, gravida enim in sollicitudin eleifend corporis.Ac etiam sit quam non libero, nec suspendisse nullam nonummy bibendum,aptent nunc phasellus, semper tortor ullamcorper wisi, blandit pulvinar.PostLikeCommentShareConnie Chang and 23 othersLorem Ipsum Lorem ipsum dolor sit ametBackgroundLike Reply 15 hrsLorem Ipsum Lorem ipsum dolor sit ametLike Reply 15 hrsWrite a comment.2017 All Rights ReservedFacebook Brand Resource Center27
Featuring Facebook in MediaFacebook Media GuidelinesBroadcast Templates—Full Screen, Text OnlyUser’s name, company, or brandHelvetica Neue BoldUse this Broadcast Template to feature a postfull-screen.When featuring an individual text-only post duringlive programming or media, follow the guidelines toappropriately represent the Facebook product.An individual text-only post consists of thefollowing elements: The Facebook user’s name or the companyor brand The “f” Logo Text (and a hashtag if applicable)“f” Logo(if there is a profile picture)Light grey 1 px border onlywhen on white backgroundJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet. Lorem Ipsum Dolor Sit Amet. LoremIpsum Dolor Sit Amet. #HashtagProfile Pictureor “f” LogoTextHelvetica Neue RegularHashtagHelvetica Neue MediumDo’s and Don’tsDo use the provided templateCenteredDo use color or image backgroundDo follow all rules around use of the “f” logoWhite fillClearspaceJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. Lorem Ipsum Dolor Sit Amet. LoremIpsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. #HashtagDo maintain proper clearspaceDo not use a different typefaceFull Screen PostJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet. #HashtagBackgroundLorem Ipsum Dolor:Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet.Lorem Ipsum Dolor:Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem IpsumDolor Sit Amet.2017 All Rights ReservedFacebook Brand Resource Center28
Featuring Facebook in MediaFacebook Media GuidelinesBroadcast Templates—Lower-thirdUser’s name, company, or brandHelvetica Neue BoldUse this Broadcast Template to feature a post in thelower-third of the screen.When featuring an individual text-only post duringlive programming or media, follow the guidelines toappropriately represent the Facebook product.An individual text-only post consists of the followingelements: The Facebook user’s name or thecompany or brand The “f” Logo Text (and a hashtag if applicable)“f” Logo(if there is a profile picture)Accent Blue LineProfile Pictureor “f” LogoJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. #HashtagTextHelvetica Neue RegularHashtagHelvetica Neue MediumWhite fillClearspaceDo’s and Don’tsDo use the provided templateLower-thirdDo use color or image backgroundDo follow all rules around use of the “f” logoDo maintain proper clearspaceDo not use a different typefaceBackgroundLower Third Post2017 All Rights ReservedImage, video, orbroadcasterJohn SmithLorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor SitAmet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum Dolor Sit Amet. Lorem Ipsum DolorSit Amet. #HashtagFacebook Brand Resource Center29
Featuring Facebook in MediaFacebook Media GuidelinesUser’s name, company, or brandHelvetica Neue BoldBroadcast Templates—Side BarAccent Blue LineProfile Pictureor “f” logoUse this On-Screen Post Template to feature a poston the right or left side of the screen.When featuring an individual text-only post duringlive programmi
guidelines for using Facebook logos and assets, and Broadcast Templates provided. Review the full Facebook brand guidelines and find the assets you need on the Facebook Brand Resource Center. If you have any questions about requesting permission or how to use Facebook brand assets, visit the Support page. The final version of commercial, film, or
These are general guidelines to follow closely when using Facebook's brand assets. Only use the logos and screenshots found on our Brand Resource Center website, facebookbrand.com . Do follow guidelines found in this guide and from the Facebook Brand Resource Center as well as Facebook terms and policies.
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
Pi KAPPA Phi Brand Guidelines pg. 4 section 01: Overview pg. 5 Purpose of Brand Guidelines pg. 6 The Pi Kappa Phi Brand essence pg. 7 The Pi Kappa Phi Brand Positioning pg. 8 Fraternity Master Brand & sub-Brand relationships pg. 9 section 02: Pi Kappa Phi: identity pg. 10 Pi Kappa Phi identity pg. 11 star shield & logotype pg. 12 Multiple Formats pg. 13 Clear space & Minimum space
down your commitment to practice jazz piano, tell it to others, and schedule in specific practice times. MONTH ONE: Jazz Piano 101 A. Chord types (Play each in all keys) 2 B. Quick Fix Voicing C. ETUDE: (Quick fix voicings with inversions for better voice leading) ALL MUSICAL EXAMPLES TAKEN FROM “JAZZ PIANO HANDBOOK” (ALFRED PUBLISHING) AND USED WITH PERMISSION MONTH TWO: Position .
