Invest In A Global Brand Invest In Jamaica - Do Business Jamaica
Invest in a Global Brand Invest in Jamaica Presented by: Carol Straw Manager – Tourism & Agribusiness JAMPRO
Jamaica Promotions Corporation (JAMPRO) At Your Service! World-class Facilitation & Proven Expertise Jamaica’s investment and export promotion agency Established in 1988 Our Purpose Attract and assist investors Promote development of Trade and Industry Strengthen and find markets for exporters Work to improve country’s business climate Work to improve country’s investment attractiveness
Overview of Jamaica Population: 2.83 million The third largest Caribbean island Largest English-speaking island in the Caribbean GDP per Capita: US 8300 Literacy Rate: 87.9% Democratically elected government, every 5 years NOTABLE COUNTRY RANKINGS Best Country To Do Business In The Caribbean Region In 2014 – Forbes Jamaica Moved Up 36 Places to 58th in the World Bank’s 2014 Doing Business Report 2nd Most Attractive For Medical Tourism – 2014 World Medical Tourism Index World's Leading Wedding Destination – 2014 World Travel Awards Source: Statistical Institute of Jamaica
one destination, multiple experiences
Overview of Jamaica Great Hard & Soft Infrastructure Strong Country Brand Great Air, Sea & Road Connectivity Educated & Cost-Competitive Workforce Solid & Redundant Telecoms & IT Infrastructure Bob Marley 100% foreign ownership of assets Comprehensive Incentive regime Stable, pro-investment parliamentary democracy
Overview of Jamaica Current Context AVG LENGTH OF STAY HOTELS ROOM COUNT VISITOR EXPENDITURE 180 8.7 nights 20,340 2113 M Foreign Nationals Non-Resident Jamaicans 16.5 nights - JTB 2014/5
Overview of Jamaica 2014 – Record-Breaking Year % Change *All-time high Occupancy* 72.5% 6.3% ADR* 210.98 13.9% RevPAR* 152.97 21.1% Room Revenue* 1.2bn 21.0% Stopover Visitors* 2,080,181 3.6% Cruise Visitors* 1,423,797 12.5% Source – JTB & STR
KPI: Market Share Market Share - Stopover Arrivals 2014 4% 3% 2% 9% 20% 62% USA Canada UK Europe Caribbean All Other Source – JTB 2014
KPI: Highest Occ. Growth 2014 vs 2013 US Virgin Islands Trinidad/Tobago 62.80 64.50 65.10 67.80 5.1% 3.7% Puerto Rico Jamaica 68.20 Dominican Republic Curacao 68.30 Aruba 71.20 0.8% 70.60 70.20 70.50 69.60 Cayman Islands Barbados 71.80 ‐1.2% 72.70 72.50 6.3% 61.90 65.00 65.70 65.60 2014 2013 2.8% 1.3% 5.0% 0.2% Source: STR
KPI: Highest ADR Growth 2014 vs. 2013 306.49 307.43 US Virgin Islands Trinidad/Tobago Puerto Rico Jamaica Dominican Republic Curacao 159.89 1.9% 156.91 192.40 183.65 210.98 185.20 124.09 10.8% 111.97 146.22 ‐1.3% 148.22 4.8% 13.9% 2014 ADR 2013 ADR 340.41 330.15 337.66 321.69 Cayman Islands Barbados Aruba ‐0.3% 269.54 261.24 3.1% 5.0% 3.2% Source: STR
Key Performance Indicators Leading Destination Highest visitor arrivals * Highest occ. growth 3.5 million in 2014 – JTB 2015 6.3% in 2014 – STR Inc. Leading Tourist Destination * Highest ADR growth * 14 times in a row – CHTA 13.9% in 2014 – STR Inc. Strongest Country Brand * Country Brand Index 2015 *in the English-speaking Caribbean
Hotel Projects in Jamaica New Build & Expansions - Next 5 Years PROJECT PHASE ROOM COUNT Marriot Courtyard Opening June 2015 130 Moon Palace Jamaica Grande In construction – refurbishing & new rooms 730 Melia Braco Jamaica Village In construction – refurbishing 224 Royalton Resort Final Planning – to begin May 2015 186 Palladium Grand Hotel Final Planning 850 Hyatt Ziva Zilaria Opened February 2015 627 Other (not publicly disclosed) Various 1932 Source – JAMPRO 2015 GRAND TOTAL: 4679
Tourism Opportunities Health & Wellness Attractions Hotel Development (new build & refurbishment) Ecotourism
Tourism Opportunities Medical Tourism JAMAICA 2nd Most Attractive for Medical Tourism 2014 High medical costs in NA Nearshore advantage to NA market Plethora of health and wellness practitioners Growing interest in Cbean as Medical Tourism Destination
Tourism Opportunities Attractions Increasing room stock and visitor arrivals Need for more diverse attractions Need for higher-end attractions
Tourism Opportunities Ecotourism Home to extensive cultural and ecological resources Unique geographical formations (caves, waterfalls) Mountainous regions, coral reefs, rivers, rich wildlife Government-designated areas for ecotourism development (Portland)
Tourism Opportunities Hotel Development Ideal sites available for development KPIs going in the right direction Continued investment in the tourism product Strong country brand Timeshare legislation
Let’s Do Business! jamaicatradeandinvest.org 1 876 978 7755 cstraw@jamprocorp.com 18 Trafalgar Road Kingston 10, Jamaica W.I. #DoBizJa
Invest in Jamaica Invest in a Global Brand . Moon Palace Jamaica Grande In construction - refurbishing & new rooms 730 Melia Braco Jamaica Village In construction - refurbishing 224 Royalton Resort Final Planning - to begin May 2015 186 Palladium Grand Hotel Final Planning 850 Hyatt Ziva Zilaria Opened February 2015 627
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
The brand meaning evolution model The brand resonance pyramid model Brand knowledge is defined in terms of two components: brand awareness and brand image o Brand awareness relates to brand recall and recognition performance by consumers o Brand image refers to the set of associations linked to
IELTS Academic Writing Task 2 Activity – teacher’s notes Description An activity to introduce Academic Writing task 2, involving task analysis, idea generation, essay planning and language activation. Students are then asked to write an essay and to analyse two sample scripts. Time required: 130 minutes (90–100 minutes for procedure 1-12. Follow up text analysis another 30–40 mins .
