FUTURE OF EXPERIENCE IN HEALTH & WELLNESS
FUTURE OF EXPERIENCEIN HEALTH & WELLNESSOctober 20201
Introducing the Future of ExperienceVSP Global Innovation Center and CB Insightshave partnered to create a quarterly FuturistReport series to highlight the technologies,partnerships and startups shaping our future.This first installment explores the Future of Experience inHealth and Wellness by demonstrating the ways innovatorsare shifting the paradigm of experience to better fitconsumer needs.Experiences have been driving growth across new productsand industries, while technology has accelerated, automatedand personalized the delivery of these interactions. Additionally,the Covid-19 pandemic has created new challenges as shoppinghabits have been disrupted, forcing companies to reimagine howtechnology might help consumers reorient themselves as theyaccess more and more products and services from home.This report shares indicators such as collaborations,investments, market demands and technologicaladvancements, which demonstrate how emerging consumerand patient experiences may impact health and wellness inthe coming years.VSP Global Innovation Center and CB Insights2
The future of experience in health and wellnessA lens into how the experience is evolving3
Outline of transformative ds to shopperconfidenceVirtual wellnessadvisors ondemandExperiences deepenconnections toconsumersLeveled-upat-home wellnessexperiencesDynamic fulfillmentempowers wellnessEMERGING USESPredictive loyalty,personalized stores,custom productimagesText and videoservice, 24/7experts, robotcoachesCommunity-targetedproducts andservices, productsfulfilling societalconcernsAt-home trainers,on-demandmanufacturingFulfillment flexibility,customsubscriptions,predictive orderingCOVID-19 IMPACTS Slowdown inspending elevatesneed to captureloyal shoppers Acceleration in ecommerce salesprompts need forbetter engagement Necessity forremoteconnections,other digitalengagement Specialized healthmanagement Elevation of digitalconnections Consumersswitching brands atunprecedented rates Fitness andother services(e.g., mentalwellness) moveonline Investmentsmove away fromrestaurants andtravel and towardvirtual wellness Stores close,driving growth in ecommerce and fastfulfillment needs Demand rises forsafe delivery4
TRANSFORMATIVE TREND #1Hyper-personalizationleads to shopperconfidence5
What is hyper-personalization?More specific consumer data from more sources is making it possible forbusinesses to reach consumers with promotions and products selected for them.Consumers will increasingly expect experiences that “know” them, often instantly.At the same time, growing privacy concerns and regulation will challengetraditional tracking tools, elevating the need for easy opt-out options.Tailored product assortments could mean that shoppers no longer have to wadethrough endless amounts of irrelevant products to get what they want.More diverse imagery online will also drive more inclusive brand experiences andcustomer engagement, particularly in style-oriented categories like eyewear. Inthe near future, deep learning techniques and synthetic media will make it possiblefor ads, marketing, and other online images to look more like a diverse range ofconsumers. Long term, the custom images will also let brands diversify in otherways, including models’ ages, body shapes, and other differences and preferences.Delivering hyper-personalizationin a meaningful, scalable way isgetting beyond the revenue andinto a customer equity form ofmeasurement. This meanscapturing the value of allcustomer interactions across theentire experience, then puttingvalue on your database tomonitor it over a period of time.Ryan WarrenVP Strategic Solutions,Retail & Consumer GoodsSalesforce6
Where is the momentum now?Increased funding for tech companies offering loyalty and rewards programs are helping brands meetdemand for more personalized service. Better shopper targeting is cited as lifting sales over 10%.Annual funding to loyalty & rewardstech companies ( M, 2016 vs.2020 YTD, projected)Number of patents filed regarding“recommendation” and (“promotion”OR “product” OR “retail”), by decade1192000 – 2010VS.6522011 – 2020 YTDConsumer targeting drives tangiblesales resultsTargeted communications thatare relevant and useful cancreate lasting customer loyaltyand drive revenue growth of 10to 30 percent.McKinsey & Company, “What shoppers reallywant from personalized marketing” (2017)Sources: CB Insights, McKinsey & Company; “What shoppers really want from personalized marketing,” 20177
Customers want personalized programs and productsPersonalization demands expanding beyond discountsLevelUp offers 5 layers of rewards Rewards good behavior, like selecting healthyoptions, and can reach shoppers with pushnotifications when they’re nearby Acquired by Grubhub in 2019, it now has 200customers including Potbelly and sweetgreenStarbucks predicts your order Uses AI to offer members preciserecommendations, found on Starbucksapp and digital menu boards Orders adapt to preferences like diet andprice, as well as factors like the weather As of early 2020, Starbucks attributed 40%of total sales to its Rewards ProgramCustom health benefits are next VSP EasyOptions is the onlypersonalized vision benefit featurethat lets everyone choose acovered upgrade Enrollment has increased 6x in thelast 3 years, resulting in 1.5x highermember engagement and 45%savings on frames8
Stores only sell what you loveCurating the most relevant selection for every shopperReimagining the department store for the social media era Apparel shopping app The Yes, co-founded by the former COO ofStitch Fix, builds custom recommendations for users Gathering style preferences from a quiz, it then continuously adjusts to their style preferences, which shoppers indicate byclicking ‘yes’ or ‘no’ on productsThe store, which launched in May 2020, tags 500 attributes forevery item and maps those with shoppers’ choices to more deeplypersonalize its recommendationsExpectations elevated by the experience on The Yes couldspread elsewhere, particularly into other style-orientedcategories like home décor, beauty, or eyewear.9
Diverse images enable inclusivityInclusive imagery will be a valuable tool to show form and function to consumers acrossa range of body types and ethnicitiesUsing AI to make online shopping more inclusive Generative Adversarial Networks (GANs) use deep learning to make lifelike images, faces, or voices thatcan change and be manipulated, making it possible tohyper-personalize content at scalePatents for GANs jumped from 0 in 2015 to 145since 2018, as the technology advances and movestoward commercializationRosebud AI, which raised seed funding in 2020, isusing this tech to make diverse and inclusive productdisplay photos and ads for brandsDiverse imagery adds brand relatability by lettingshoppers see “themselves” when shopping. Thisalso makes production more cost-effective.10
TRANSFORMATIVE TREND #2Virtual wellnessadvisors on demand11
What are virtual wellnessadvisors on demand?The ease and prevalence of connecting online is making virtual expert consultationspart of consumers’ lives. When shopping, consumers are using mobile video, chat,and text to connect with brands. And in health and wellness, the pandemic hasaccelerated the growth of telehealth. Looking ahead, the upgrade to 5G networksand efforts to bring high-speed internet to rural areas will help expand adoption ofsuch connections.Customers will expect 24/7 access and more flexibility in how they interact withbusinesses and even medical providers. Younger, digitally native customers inparticular may feel more comfortable with these tele-interactions.Consumers may also expect attuned attention in this new media, which could requirenew training for health providers. For instance, consumers may expect to use emojiswhile chatting with the same clinician in a continuous conversation over time.Automated advisors will also provide a way to make on-demand expertise moreaccessible for consumers and more efficient for businesses.Now that the practice hasreopened, we are continuing to seepatients through telemedicine. Infact, many patients are requestingtelemedicine visits over in-officebecause their initial experienceshave been so positive.Mary Anne C. Murphy, ODVice Chair, VSP Global Board of DirectorsFront Range Eye AssociatesWorking in partnership withinnovative partners and usingintelligent tools, we’re in theprocess of making synchronoustelehealth an integral part of ourclinical and teaching program.Harry Green, OD, PhDDirector of UC Berkeley Digital Health,UC Berkeley School of Optometry 12
Where is the momentum now?Virtual communication and digital engagement skyrocketed across platforms during the pandemic,elevating consumer comfort and investor interest in virtual services like telehealth. This industryalone is already worth an estimated 81B.Household consumption of digital mediarose as a result of Covid-19% IncreasedconsumptionVideo chatappsMessagingapps59%58%Many also turned to telehealthservices for the first time sinceCovid-19 startedAnnual funding to telehealthcompanies now reaching new highs( M, 2016 vs. 2020 YTD, projected)% Likely tomaintainincreased use74%91%Telehealth mentalTelehealth physical7%16%Sources: CB Insights, PwC Global Consumer Insights Survey 2020, McKinsey & Company; Covid-19 US Consumer PulseSurvey, August 202013
Mobile services fill gaps between in-person interactionsConsumers are using more virtual communication in their livesTotal disclosed funding: 10MTotal disclosed funding: 20MLatest round: Series A, August ‘19Latest round: Series B, March ‘20 Hero lets online shoppers connect live with brand Threads Styling provides personal shopping conciergesand retailer associates, via text and video chat In March 2020, partnered with the grocerShopRite to offer virtual dietitian consultationsvia online chatvia text to buy luxury goods Uses WhatsApp, Instagram, Snapchat, and WeChat to communicate with shoppersSources apparel, accessories, home goods, and beautyproducts worldwide14
24/7 health experts help build loyaltySophisticated machine learning will power more automated wellness coachesTotal disclosed funding: 197MTotal disclosed funding: 250MTotal disclosed funding: 118MLatest round: Series C, January ‘19Latest round: Series D, January ‘20Latest round: Series E, January ‘20 Hims & Hers offers customers healthservices along with its personal careproducts and prescription drugs Virtual health platform includes onlineprimary care and mental health services Products are also sold in mainstreamretailers, including Target Telepharmacy Alto offers free, sameday prescription delivery as well aseasy access to pharmacists Connections via chat, text, or phonecall are available 24/7 Achieved 1B valuation in 2020 FiNC’s app features an automatedhealth coach using AI to offer advice The coach counsels users on theirdiet, exercise, sleep, and more,based on data that users enter andquestions they ask via chat15
TRANSFORMATIVE TREND #3Experiencesdeepen connectionsto consumers16
What are the experiencesdeepening connections?Brands and service providers across industries are differentiating their offerings bylayering on experiential elements. These include building communities, enablingpartnerships across industries and capabilities, and embedding connections withsocial goals and purpose.More tightly connecting with consumers’ lifestyles can help drive engagement, evenwithout formal “membership” programs. Brands across categories are fosteringcommunities that offer users a sense of belonging.The growth in women’s health services highlights how specialized services can helpremove barriers to accessing care. The providers increasingly also feature online andtelehealth capabilities. Clinics that can easily toggle between virtual and in-personservices are at the forefront of driving consumers’ increased expectations forflexibility and personalization in healthcare and in their interactions with products.Finally, consumer demand for transparency about brands’ environmental promiseswill force companies to build in sustainable business practices and models.As a therapeutic optometrist, Iwant to go beyond just what’shappening in the eyes. Health,wellness, nutrition, exercise,mindfulness it’s all connected.And I’m seeing more and more thatmy patients and clients want to betreated holistically. This is anunderlying reason why I createdmy holistic wellness companyFierce Clarity. My goal is to notonly help those seeking health, butto create an empoweringcommunity committed to totalwellness of mind, body, and spirit.Danielle Richardson, ODTherapeutic Optometrist17
Where is the momentum now?Many consumers want the brands they buy to add meaning to the experience. Two prime focusareas are sustainability and wellness. Companies that serve these demands are seeing salesgrowth and rising investor attention in key segments.40%of consumers look forbrands that align withtheir values and lifestyleSustainability-marketed products’share of market growth outpacedconventional brands growth from2015 – 2019Annual funding to women’s health& wellness companies is rising( M, 2016 vs. 2020 YTD, projected)Sources: CB Insights, IBM Institute for Business Value, “Meet the 2020 consumers driving change,” June 2020; NYU Stern CSBSustainable Market Share Index18
Brand communities create sense of belongingConnecting with consumers’ lifestylesTotal disclosed funding: 187.4MLatest round: Unattributed VC, May ‘20 Grove Collaborative users sign upfor regular shipments ofsustainable products and can joina VIP program for free shippingand returns, gifts, and early access Reached 1B valuation inSeptember 2019Total disclosed funding: 100MLatest round: Series D, March ‘19 Glossier, a direct-to-consumer beautyand skincare company, got its startas a beauty blog with a strongcommunity of readers Feedback from users now informsproduct creation and innovationTotal disclosed funding: 86.5MLatest round: Series D, September ‘20 Bulletproof sells food, supplements,and its signature coffee that makeup the “Bulletproof Diet” Its site offers education, recipes, andspecialized health tips to support itscommunity of devotees Hit 1B valuation in March 201919
Removing stigmas for women’s careWomen’s health is a growing market14.7%Compound annualgrowth rate in fundingto Women’s Health &Wellness companies,2014 – 2019 50BSize of women’shealth market by 2025Total disclosed funding: 64MLatest round: Series B, July ‘20 Kindbody specializes in fertility andreproductive healthcare via in-personclinics as well as online services Includes an annual membership thatgives users access to doctors’appointments and discountedservices and productsTotal disclosed funding: 26.9MLatest round: Series A, May ‘20 Tia offers primary care, gynecology,and behavioral health services at itsclinic and via telehealth Offers monthly membership, as wellas an app that includes features likea period and cycle tracker, and theability to chat any time with a“Care Coordinator”20
Sustainability now embeddedConsumers will demand clarity and proof of environmental actionTotal disclosed funding: 2MLatest round: Series A, January ‘20 Loop aims to reduce waste via its reusablepackaging and direct-to-home refill service forhousehold products, allowing shoppers to joina conscious consumption lifestyle service Has brand and retail partnerships all over theworld including Procter & Gamble, Unilever,Kroger, Walgreens, PepsiCo, Loblaw,Carrefour, and Tesco, among othersTotal disclosed funding: 301.9MLatest round: Series F, August ‘19 ThredUP is an online apparel resale platformthat encourages consumers to buy and sellsecondhand products Recently partnered with Walmart to sell ThredUPmerchandise on Walmart’s online marketplace Also runs a Circular Fashion Fund focused onsustainable clothing, and partners with brandslike Reformation on an UPcycle Program toreward resale shoppers21
TRANSFORMATIVE TREND #4Leveled-up at-homewellness experiences22
What are leveled-up at-homewellness experiences?The impacts of the pandemic have consumers staying home, leading to a “homebodyeconomy” with more time and money spent on at-home activities. These shifts, coupledwith the longer-term growth in internet of things (IoT)-connected products, are drivinginterest in tools to create self-service health experiences—and even products—at home.At-home experiences offer new avenues to understand and engage with consumers.For instance, the rise of exercise at home via connected fitness devices provides a newway to collect consumer health data. Partnerships between these companies and healthinsurers to monitor consumer health data could help drive down costs.Meanwhile, the ability to use apps and other devices to maintain and monitor mentalhealth in this crisis could also raise expectations for more portable health treatments.On-demand manufacturing offers a solution for premium and easily customizablecategories, including contacts or glasses, to deliver products even faster.And cross-industry tech partnerships to understand sleep health at home could set thestandard for health and tech to work better together. Sleep’s impact on broader healthconditions also points to the need for health providers to make more similar integrationsacross treatments.There’s a strong link betweenyour eye health and overallhealth. By partnering with likeminded health-focusedcompanies, like LivongoHealth, Inc., we’re providingtailored support to our mutualmembers living with chronicconditions and empoweringthem to better manage allaspects of their health.Kate Renwick-EspinosaPresident, VSP Vision Care23
Where is the momentum now?Consumers have changed their routines related to work, workouts, and more. Many plan tostick with their new home habits. This creates opportunity to serve growing needs and markets,ranging from fitness tech and wellness to eyewear.68%of consumers arecurrently NOT doingtheir “normal” out-ofhome activities45%of consumers plan tocontinue with their newat-home routines formore than 6 monthsAnnual funding to fitness tech companies( M, 2016 vs. 2020 YTD, projected)45% 38MShare of eye careprofessionals seeingan increase intreatment for digitaleyestrain (July 2020vs. 2019)Estimated size of BlueLight Blocking Glassesmarket by 2026, from anestimated 22M in 2020Sources: CB Insights, McKinsey & Company; Covid-19 US Consumer Pulse Survey, July –August 2020, The Vision Council, July 202024
Trainers come alive in living roomsVirtual, at-home personal training has increased during the pandemicTotal disclosed funding: 72MValuation: 500M Mirror makes an at-home fitness device that lets users seethemselves while also watching an instructor who guidesthem through a range of workouts Trainers offer live feedback and users can adjust workoutsto meet goals as well as accommodate injuries Lululemon acquired the startup in June 2020 for 500MMore targeted fitness experiences form to consumers’lifestyles in ways traditional gyms can’t. They will alsolikely collect increasing amounts of valuable health data.25
Wellness manufactured on demandAt-home manufacturing offers speed and customizationCustomizing cosmetics for the moment L’Oreal’s at-home skincare manufacturing devicePerso means shoppers don’t have to leave home toget a new lipstick Perso’s app uses AI to analyze factors like localweather and personal preferences to craftcustomized skincare, foundation, and lipstickPrinting customized, healthier food Natural Machines’ 3D food printer Foodini 3D letsconsumers customize their food’s nutrients Printer allows restaurants and consumers to printcomplex foods and customize, track, and adjustthe ingredients26
Portable mindfulnessApps and products make
connections to consumers Leveled-up at-home wellness experiences Dynamic fulfillment empowers wellness EMERGING USES Predictive loyalty, personalized stores, . wellness of mind, body, and spirit. Danielle Richardson,
Men's health in Canada 19 Men's health in Denmark 25 Men's health in England & Wales 29 Men's health in Ireland 35 Men's health in Malaysia 41 Men's health in New Zealand 47 Men's health in Norway 53 Men's health in Scotland 59 Men's health in Switzerland 65 Men's health in the USA 69 Men's health in Europe: an overview 75
another term: “user experience”. User experience in turn is defi ned as the experienced quality of an interactive system from the perspective of those directly using the system. User experience results from the personal experience with a system, e.g. “wow, that was simple”, but also from the experience of others communicating their
baptist healthcare system, inc. d/b/a baptist health corbin, baptist health la grange, baptist health lexington, baptist health louisville, baptist health paducah, and baptist health floyd; and baptist health madisonville, inc. d/b/a baptist health madisonville; and baptist health richmond, inc. d/b/a baptist health richmond; and
Sep 01, 2021 · Ryan Singh, MPH – Roadrunner Food Bank, Spring 2021. 4 Field Experience Overview . Service Learning Experience in Human and . Create or update your resume The field experience is designed to provide you valuable practical experience in public health. You’ll want to develop a resu
Nov 25, 2009 · future f today) (20.1) c future y future (1 R)f future. (20.2) Both equations have the form “consumption equals income less saving.” The first equation applies to “today,” and f future f today represents Irving’s saving for the future — the amount he sets aside to increase the balance inhis financial accounts. The second .File Size: 219KB
Cognos Viewers: Browser Version Apple Safari 9, 10, 11, and future fix packs Apple Safari on iOS 12.x and future fix packs Google Chrome (latest release) and future fix packs Microsoft Edge 44 and future fix packs Microsoft Edge Chromium Any Version and future fix packs Microsoft Internet Explorer 11 and future fix packs
TEACHER: KINGA CANA SECONDARY 4. * GRAMMAR WORKSHOP: THE FUTURE TENSE 1 GRAMMAR BOOK p. 26 A. THE SIMPLE FUTURE TENSE ("WILL") The simple future refers to a time later than now, and expresses facts or certainty. The simple future is used: To predict a future event that we don t know for sure, but we think that it will happen: e.g.
2003) and predictions of future utility (Kahneman & Snell, 1992; Wirtz et al., 2003), consumers may apply such beliefs to future events, essentially concluding that time will fly throughout future fun. As a result, positive (vs. negative) future events should feel prospectively shorter. Perceived Time Until Onset of Future Events
