Market Leader Upper-Intermediate: 3 Edition

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Market Leader Upper-Intermediate: 3rdEditionRecommended PacingVersion 01ContentsOverview .2Unit 1 .2Unit 2 .3Unit 3 .3Working Across Cultures – Doing Business Internationally .4Review.4Unit 4 .4Unit 5 .5Unit 6 .6Working Across Cultures – Working in New Markets .6Review.7Unit 7 .7Unit 8 .8Unit 9 .9Working Across Cultures – Managing International Teams .9Review.9Unit 10 .10Unit 11 .10Unit 12 .11Working Across Cultures – International Negotiations .12Review.12Level-up Test .13

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.OverviewThere are 12 units in the third edition of Market Leader Upper-Intermediate. This guide gives asuggested pacing to help both you and the student get the most out of the book. You do not have tofollow the pacing set out here, but is may help if you are unfamiliar with the book or new to teachingbusiness English. Remember though that every lesson you teach must have a clear goal or purpose, andthat you should always try to complete one section per lesson. Exceptions can be made of course, in caseof student lateness, difficulties with the book, special lesson requests, or in the case of a student taking 3or more lessons in a day.Each row represents one lesson, and details the pages, sections, goals, and homework appropriate for a40 minute man-to-man DMA lesson. Extra activities are also detailed, many of which can be found in theMarket Leader Teacher’s Resource Book (teacher’s guide). This book is recommended reading for allinstructors who use Market Leader.Unit 1Page6-7ActivityStarting Up,Vocabulary7Listening9-10Language Review11Skills12-13Case Study 113Case Study 2GoalUse the activities in the book to introduce and practice the targetlanguage. Discuss the student’s own experience with good andbad communicators.Write a short paragraph about the best communicator you havemetPre-teach the key vocabulary, then use the activities to elicit ideasabout communications. Discuss the student’s own experience ofcompanies communicating with their customers.HW – Reading, pages 8-9Introduce the language, then use the activities in the book topractice using it. Take turns asking and answering questions usingthe idioms.HW – Preview the useful language on page 11Present the situation using the listening activity, then do the roleplay together. Repeat with feedbackHW – Preview the background information on page 12Review and summarise the background information, and confirmunderstanding. Read the recommendations on page 13, anddiscuss their pros and cons.HW – Prepare for the meeting by writing down the pros and consof each recommendation, and listening to the CD.Quickly review the background information. Present some usefulphrases for meeting to discuss pros and cons, then role-play.Repeat with feedback.HW – Writing task on page 13Extra activities: Revision section pages 32-33 Text bank (teacher’s guide) pages 114-117 Resource bank (teacher’s guide) page 174 Resource bank – listening (teacher’s guide) page 188 Case Study Writing Task: Model Answer (teacher’s guide) page 204Page 2

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.Unit 2Page14-15ActivityStarting Up,Vocabulary17Listening18Language Review19Skills20-21Case StudyGoalIntroduce and practise using target language using activities. Askstudent to describe own company or company they know well.HW – Reading, pages 16-17Pre-teach key vocabulary, do listening exercise together, discussstudent’s thoughts on marketing strategies in Japan.HW – Write a short paragraph about how overseas companiesmarket themselves in JapanPresent the target language then use the activities to practise.Take turns asking and answering questions using the nounphrases.HW – Preview useful language on page 19Use the activities to introduce the situation and review the usefulphrases. Role-play the brainstorming meeting, then repeat withfeedback.HW – Preview the background information to the case studyReview background information and useful language for holding abrainstorming meeting. Role-play meeting, and repeat withfeedback time permitting.HW – Writing task on page 21Extra activities: Revision section page 33 Text bank (teacher’s guide) pages 118-121 Resource bank (teacher’s guide) page 175-176 Resource bank – listening (teacher’s guide) page 189 Case Study Writing Task: Model Answer (teacher’s guide) page 205Unit 3Page22ActivityStarting Up23Vocabulary24Listening26Language Review27SkillsGoalUse the quiz and listening activity to elicit vocabulary and ideasregarding relationship building. Discuss the best strategies fordoing so in business.HW – Preview the vocabulary in ex A on page 23Review and practise the vocabulary using the activities. Discussthe student’s own experience, and ask follow-up questions.HW – Write a short paragraph about the relations between twocompanies you know wellPre-teach the key vocabulary, then do the listening activitiestogether. Discuss similar relationships between Japanesecompanies and other countries.HW – Reading, page 24-25Present the grammar, then practise using the activities in thebook. Take turns asking and answering questions using multiword verbs.HW – Preview the useful language and listening on page 27Review the situation and useful language using the activities.Role-play the situation in D, then repeat with feedback.HW – Preview case study backgroundPage 3

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.28-29Case Study 129Case Study 2Review and summarise the background information to confirmunderstanding. Work together to brainstorm ideas for themeeting, using the points raised at the top of page 29Quickly review the background, then introduce some usefulphrases for holding a meeting to discuss ideas. Role play thesituation, then repeat with feedback.HW – Writing task on page 29Extra activities: Revision section page 34 Text bank (teacher’s guide) pages 122-125 Resource bank (teacher’s guide) page 177 Resource bank – listening (teacher’s guide) page 190 Case Study Writing Task: Model Answer (teacher’s guide) page 206Working Across Cultures – Doing Business InternationallyPage30-31ActivityA-E31F-GGoalUse the exercises to introduce and elicit some common issues thatarise when doing business internationally. Compare those in thebook to the student’s own experience.HW – Read the article on page 31 and answer the questions inTask 2Review the article and discuss the student’s answers, the compareto the expert’s views in G. Ask advice for international businessesregarding the student’s own country.HW – Write a short article giving advice for overseasbusinesspeople visiting your home countryExtra activities: Revision section page 35ReviewPage32-35GoalReview and check the activities in the book. This does not have to be done in one lesson.HW – Preview the vocabulary on page 37IMPORTANT – When the student finishes the first review section, use 15-20 minutes of class time toreview the goals they set during their demo lesson. These should have been recorded in theirprofile. You should discuss; How they are progressing against the goals set The workload of the book (too heavy / just right / too light) If the goals set are still relevant If their English needs are being met, or if they would like to change something about theirclassesUnit 4Page36ActivityStarting UpGoalUse the exercises in the book to introduce and practise the targetlanguage. Ask the student to describe successful people theyknow or know of.HW – Complete ex A on page 37Page 4

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.37-38Vocabulary38Listening40Language Review41Skills42-43Case StudyUse the exercises in the book to introduce and practise the targetlanguage. Ask the student to define what success means to them,using the words you have learned.HW – Write a short paragraph about a successful company, andwhy they are successfulPre-teach the key vocabulary, then use the listening exercises toelicit more ideas about business success.HW – Reading, pages 38-39Present the grammar, then practise using the activities in thebook. Take turns asking and answering questions about famouscompanies using the tenses taught.HW 1 – Ex. C on page 40HW 2 – Preview the useful phrases on page 41Review the useful phrases and introduce the situation using thelistening tasks. Do the role-play, then repeat with feedback.HW – Preview the background to the case studyReview and summarise the background to confirm understanding.Also review the negotiation phrases from page 41, then do therole-play. Repeat with feedback, time permitting.HW – Writing task on page 43Extra Activities: Revision section pages 62-63 Text bank (teacher’s guide) pages 118-121 Resource bank (teacher’s guide) pages 178-179 Resource bank – listening (teacher’s guide) page 191 Case Study Writing Task: Model Answer (teacher’s guide) page 207Unit 5Page44ActivityStarting Up45Vocabulary46Listening48Language Review49Skills50-51Case StudyGoalUse the activities to introduce and practise the target language,then do the quiz on page 134. Discuss the contrast in jobsatisfaction between the student’s country and yours.HW – Preview the vocabulary on page 45Use the activities to present and practise the target language. Askthe student to define what job satisfaction means to them.HW – Write a short paragraph about your perfect job, using thevocabulary you have learnedPre-teach key vocabulary, then do listening activities together.Ask student to summarise listening, then present their ideas onstaff motivation.HW – Reading, page 46-47Present the grammar, then practise it using the activities in thebook. Ask the student to describe their own company’s activityusing passive tenses.HW – Preview the useful language on page 49Present the situation and review the useful phrases using theactivities in the book. Do the role-play, then repeat withfeedback.HW – Preview the case study information on pages 50-51Review and summarise the background to confirm understanding.Role-play the meeting, and decide on some actions to take.HW – Writing task on page 51Page 5

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.Extra Activities: Revision section pages 63-64 Text bank (teacher’s guide) pages 122-125 Resource bank (teacher’s guide) page 180 Resource bank – listening (teacher’s guide) page 192 Case Study Writing Task: Model Answer (teacher’s guide) page 208Unit 6Page52-53ActivityStarting Up,Vocabulary53-54Listening56Language Review56-57Skills58-59Case Study 159Case Study 2GoalPresent and practise the risk related vocabulary using theexercises in the book. Ask the student their opinion on thebiggest risks facing their country / company / etc.HW – Write a one paragraph risk analysis for your company or acompany you know wellPre-teach the key vocabulary, then go through the exercises in thebook together. Compare Steve Fowler’s definition of risk withthat that the student prepared for homework.HW – Reading, pages 54-55Present the grammar then practise it using the activities in thebook. Take turns asking and answering questions using adverbs ofdegree.HW – Preview the useful language on page 57Use the listening activity to introduce the situation, then reviewthe useful language. Do the role-play, then repeat with feedback.HW – Preview the case study backgroundReview and summarise the background information, to confirmunderstanding. Discuss the questions on page 58, then comparewith the CD interview.HW – Read the documents detailed in part 1 of the task on page59Note: The teacher should read the research documents detailedon page 59 before the lesson.Quickly review the background information, the student shouldthen report the contents of the documents they read forhomework. Discuss each and role-play the meeting detailed in thetask.HW – Writing task on page 59Extra Activities: Revision section pages 64-65 Text bank (teacher’s guide) pages 126-129 Resource bank (teacher’s guide) page 181 Resource bank – listening (teacher’s guide) page 193 Case Study Writing Task: Model Answer (teacher’s guide) page 209Working Across Cultures – Working in New MarketsPage60ActivityA-DGoalUse the activities in the book to introduce and practise somevocabulary for discussing business culture. Briefly brainstormsome ideas for the student’s own home countryPage 6

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.60-61TaskHW – Prepare a presentation on business culture in your country,using the one in the book as a modelNote: The teacher should prepare a brief presentation onbusiness culture in their home country before the lesson.Start by having the student give their prepared presentation, thenrepeat with feedback. Role-play a Q&A session. Then give yourown presentation, and have the student ask you questions.HW – Write a summary of the presentation your teacher gaveExtra activities: Revision section page 65ReviewPageGoal62-65Review and check the activities in the book. This does not have to be done in one lesson.IMPORTANT – When the student finishes the second review section, use 15-20 minutes of class timeto review the goals they set during the first review section. These should have been recorded intheir profile. You should discuss; How they are progressing against the goals set The workload of the book (too heavy / just right / too light) If the goals set are still relevant If their English needs are being met, or if they would like to change something about theirclassesUnit 7Page66-67ActivityStarting Up,Vocabulary67Listening70Language Review70-71Skills72-73Case Study 1GoalUse the exercises in the book to introduce and practisemanagement style vocabulary. Show the student some picturesof famous leaders / managers, and ask them to describe theirstyle.HW – Write a short passage about what style of management youthink is most effective.Pre-teach the key vocabulary, then use the listening activities toelicit further ideas about management styles. Compare thestudent’s homework to the ideas of the speaker.HW – Reading, pages 68-69Present then practise the grammar using the exercises in thebook. Work together with the student to produce a shortmanager profileHW – Preview the listening and useful language on pages 70-71Introduce the useful language, and review it using the listeningactivities. Give a short presentation about a product you know,then ask the student to do the same. Repeat with feedback.HW – Preview background information for case studyReview background including listening, and confirmunderstanding. Summarise the issues facing S&L.HW – Look at the candidates on page 73, and choose who youthink would be best. Prepare a short presentation about yourdecision.Page 7

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.72-73Case Study 2Briefly review the situation, then have the student present theirhomework. Role-play Q&A, then a meeting to come to a finaldecision.HW – Writing task on page 73Extra Activities: Revision section pages 92-93 Text bank (teacher’s guide) pages 130-133 Resource bank (teacher’s guide) page 182 Resource bank – listening (teacher’s guide) page 194 Case Study Writing Task: Model Answer (teacher’s guide) page 210Unit 8Page74ActivityStarting Up75Vocabulary76Listening78Language Review79Skills80-81Case Study 181Case Study 2GoalUse the activities in the book to introduce and practise thevocabulary. Discuss team effectiveness in an internationalworkplace.HW – Write a short paragraph about what kind of team memberyou are.Present and practise the marketing vocabulary using the activitiesin the textbook. Take turns asking and answering questions aboutyour respective teams using the target language.HW- Use today’s vocabulary to write a short paragraph about themake-up of your team or a team you have known.Pre-teach key vocabulary, then go through the listening activitiestogether. Ask the student about the role they usually take on in ateam.HW – Reading, pages 76-77Present then practise the grammar using the exercises in thebook. Ask and answer about well-known mistakes that companiesmade.HW – Preview the listening and useful language on page 79Review the situation and the useful language using the tasks.Role-play the situation, then repeat with feedback.HW - Preview the background to the case studyReview the background information and confirm understanding.Discuss the issues and brainstorm some solutions. Compare themto the plans in the book.HW – Prepare to hold a meeting to discuss the issues and theirsolutions.Briefly review the background information, then present somephrases for holding a meeting to discuss options. Role-play themeeting, and decide what actions to take.HW – Writing task, page 81Extra Activities: Revision section pages 93-94 Text bank (teacher’s guide) pages 134-137 Resource bank (teacher’s guide) page 183 Resource bank – listening (teacher’s guide) page 195 Case Study Writing Task: Model Answer (teacher’s guide) page 211Page 8

MARKET LEADER UPPER-INTERMEDIATE 3RD ED.Unit 9Page82-83Activit

MARKET LEADER UPPER-INTERMEDIATE 3RD ED. Overview There are 12 units in the third edition of Market Leader Upper-Intermediate. This guide gives a suggested pacing to help both you and the student get the most out of the book. You do not have to follow the pacing set out here, but is may he

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