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MEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINEspicespiceTHE INFLIGHT MAGA ZINEMEDIA KIT 2017

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE SPICEJET’S SOARING SUCCESS SPICEJET HAS BEENAWARDED THETHE MAJORITYOF SPICEJET’SFLEET OFFERSSPICEMAX,THE MOSTSPACIOUSECONOMYCLASSSEATING ININDIA.“ICONICTURNAROUND”93%PASSENGERLOAD FACTORIN JANUARYT0 DECEMBER2016, A FIRSTIN INDIANAVIATIONHISTORY.350DAILY FLIGHTS TO 48 DESTINATIONSWHICH INCLUDE 41 DOMESTIC AND7 INTERNATIONAL.IN THE PRIVATESECTOR CATEGORYBY ICONIC 201613.2%SPICEJET’S SHARE OF THE INDIANAVIATION PASSENGER MARKET.#1*AWARDED“BEST DOMESTICAIRLINE”FOR SOUTH INDIA HONOR FROMDDP TRAV TALK.BUDGET AIRLINEIN TERMS OF ON-TIMEPERFORMANCEJAN-DEC 2016* As per DGCA website

MEDIA KIT 2017spiceSPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE ADVANTAGE SPICE ROUTE 53%MALEREADERSHIP205Boeing 737to be added tothe fleetSpiceJet hasa fleet of50aircraft68%BUSINESSTRAVELLERSVOTED ‘BESTAIRLINE’ BRANDIN INDIA FOR 2016BY BRAND TRUSTREPORTMore than1.15 millionpassengersboard SpiceJetflights everymonth

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT AJETJET AIRWAYSAIR INDIAAIRON TIME PERFORMANCEINDIGOSPICEJETJET AIRWAYSGOAIRVISTARAAIR DIGOIGO2.7CRORE13.2%IND90.4LAKH13%TA R2.3CRORE39.9%VIS78.7LAKHDOMESTIC AIR 1.4%82.2%79.8%74.6%

MEDIA KIT 2017spiceSPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE THE SPICEJET STORY SpiceJet is India’s #1 budgetairline that has made flying moreaffordable for more Indians thanever before. SpiceJet operates350 daily flights and carriesnearly 1.15 million passengersto 48 destinations, including41 domestic and 7 internationalones. SpiceJet has a share of 13.2%of the Indian aviation passengermarket. The super efficiency ofits services can be gauged by thefact that the flight cancellationsrate for the carrier during July2016 was just 0.28%. SpiceJet connects its networkwith a fleet of 31 Boeing 737-NGand 17 Bombardier Q-400s. Themajority of SpiceJet’s fleet offersSpiceMAX, the most spaciouseconomy class seating in Indiaand perhaps the world, as anadditional fee option. SpiceJet has crafted anamazing and miraculousturnaround in its operationsduring the last 2 years. Not onlyhas it become profitable, butalso continues to lead thePassenger Load Factor (PLF)charts among all Indian carriersby clocking over 93% PLF for 24successive months. This is alsothe airline’s highest ever PLF. The On-time Performance(OTP) of the airline during in2016 stood at 90%. OTP hasbeen computed for itsoperations across the fourmetro airports of Bengaluru,Delhi, Hyderabad and Mumbai. SpiceJet’s mission is tobecome India’s preferred airline,delivering the lowest air fareswith the highest consumer value,to price sensitive consumers. Ithopes to fulfil everyone’s dreamof flying. With India’s economicand business growth, thepercentage of the travelingpopulation is burgeoning. Moreand more Indians are travelingfor both business and pleasureand everyone needs to save bothtime and money. SpiceJet’svision is to address that andensure that flying is foreveryone.90%ON TIME PERFORMANCE13.2%MARKET SHARE93%LOAD FACTOR FOR22CONSECUTIVE MONTHSSINCE APRIL 2016

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE NOTE FROM THE PUBLISHER MW STYLEBAGGING ITWHEELSFOR THE MAN IN FULL www.mansworldindia.comFEBRUARY 2017 K 150Spice Route is published MW.Com India Pvt Ltd, a leadingmagazine publisher based out of Mumbai. Founded in 1999, wehave over the years built up a strong reputation for the quality ofour publications. The magazines in our stable include MW (Man’sWorld), India’s first and leading men’s luxury lifestyle magazine,and Rolling Stone India, the local edition of the world’s largestmusic magazine.We have also have a wealth of experience in custom publishing,having created and brought out magazines for companies andorganizations like Mahindra Holidays, Kuoni Travels, FutureGroup, Airtel, the National Centre for the Performing Arts, DeccanAviation, etc.We have also been active in the area of inflight magazines formany years. We created and successfully ran the inflightmagazine of India’s pioneering budget carrier Air Deccan for fiveyears before the airline was taken over by Kingfisher. We werealso the publishers of Go-getter, the inflight magazine of GoAir forover five years.As will be revealed in the following pages, MW.Com has parlayedits years of experience in publishing to provide Spice Route, aworld class look and feel, in terms of its content, design,photography and production.MY FATHER'S SONRANBIR KAPOORON RISHI KAPOORTHE INTERVIEWASHIMAHLUWALIAWHAT'S NEXTFOR INDIANCRICKET?MASERATI LEVANTE SUZUKI IGNIS INDIA'S MOST EXPENSIVE MOTORCYLESWHERE TOTRAVEL IN 2017THE RETURNOF VINYLRECORDSINDIA'S BESTWHITE WINESWHY NAWAZUDDINSIDDIQUI NEEDS TOREINVENT HIMSELFTHE EDUCATORBYJU RAVEENDRANTIGERSHROFFWANTS TO BE A PERFECTIONISTCOV MW Feb 2017 Final.indd 2AAMIR KHAN 48 HOUR S IN VIZAG BANKING & INVESTMENTS02/02/17 4:13 PMspiceVolume 11 Issue 02 February 2017THE INFLIGHT MAGA ZINERAISING THE TEMPERATURETURN THE PAGE TO FEEL THE HEATSpice Route is read by over a million passengers every month andprovides advertisers a unique opportunity to reach out to a vastswathe of India’s well-heeled air travelers at a reasonable cost.With your help and support we now hope to take Spice Routemagazine to greater heights.Cover.indd 201/02/17 6:47 PM

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE OUR MAGAZINE RATE CARD PERIODICITY: MONTHLYDISTRIBUTION: EVERY SEAT POCKETREADERSHIP: OVER 1.15 MILLIONTOTAL PRINT RUN: 2,00,000 COPIESPAGE BLEEDS 3 mm on all sidesfor a total documentsize of 203 mm widthx 260 mm length.MAGAZINE DIMENSIONS/ BLEED AD WXH (CM)/(MM)MAGAZINE SIZE: 20.3 x 26.0 / 203 x 260Double Spread: 40.6 x 26.0 / 406 x 260LIVE/SAFE AREAOR NON BLEEDS: 10 mm on all sidesfor a total documentsize of 203 mmwidth x 260 mmlength.MAGAZINE DIMENSIONS/ NON-BLEED AD WXH (CM)/(MM)Full page: 18.3 x 24.0 / 183 x 240Double Spread: 38.3 x 24.0 / 383 x 240Half page (Vertical) 8.5 x 22.0 / 85 x 220Half page (Horizontal) 16.0 x 11.0 / 160 x 110 Additionally, forspread bleed ads,allow 10 mm on eachside of the gutter forbinding. Please do notplace logos, legaldisclaimers or othercritical informationoutside live area.MagazineSizeBleed Clearly mark allad materials withproper croppinginstructions to avoidmisinterpretation. The ad should beprovided in the pdfformat only.PAGE RATE Full page: Double page Spread: First 30% Single: First 30% Spread: Inside Front Cover: Inside Back Cover: Back Cover: 00012,00,000INNOVATIONSTab (Back to back printing) Reverse Gatefold: 12,50,00012,50,000The above rate card is for a period of six months only.Indicative advertising rates for different months.

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINEROUTE MAP.indd 1 OUR DESTINATIONS GorakhpurPatnaSilcharDhaka3504107AizawlSuratDAILY ONS26/05/17 4:08 tionalEffective dates: PAT-BOM, PAT-HYD,PAT-BLR, PAT-CCU from 1st July’17India connects with SpiceJetFlight schedules are subject to regulatory approvals and change.Map not to scale, graphic representation only.Content as on 25th May, 2017.

MEDIA KIT 2017spiceSPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE OUR CONTACTS BANGKOKSpiceJet offers direct flights toBangkok from Kolkata and Chennaiand convenient connections from othercities across the network. Log on towww.spicejet.com for detailsMW.COM (INDIA) PVT. LTD.EDITORIAL AND MARKETING OFFICE401, 4th Floor, Todi Building, MathuradasMills Compound, Senapati Bapat Marg,Lower Parel, Mumbai 400 013.

spiceMEDIA KIT 2017SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE OUR EDITORIAL FEATURES 13OURINSIDERS’GUIDE TOTHE BESTEATINGPLACESSPICE FAVOURITES IN DUBAIIEXPLORE OMANFOOD DUBAIam waiting withbated breath.Hussain, theCaptain, anexperienced seadog, has a firmhand on thewheel of thismedium-sizedboat, keeping itstill like anexpert jockeywould his horseat an equestrian event. “Don’t get distracted by the other fish jumping about. Ican sense that they will jump out of thewater in front of you.” Hardly have thewords left his mouth when a pod of mischievous dolphins breaks surface. Itseems each is competing with the otheras to how high out of the water it canjump. I keep the trigger of my camerapressed to send it into motor-drive andget some super shots. With a leather-likecountenance from being exposed to manyan Arabian sun, Hussain breaks into atoothy grin, happy at being proven right.Hardly 36 hours since I have landed inMuscat for a driving trip of the Sultanateof Oman and I am already growing fondof this Arabian country. Muscat is a lovelyblend of tradition and modernity, uncorrupted by steel and concrete high-rises.Especially on the 3km-long Corniche, theblue sea alongside the dun-colouredhouses and craggy hills is a lovely sight.Yesterday after arrival, I did some winding-down by the poolat Al-Bustan PalaceHotel followed by along lazy lunch at TheSpiceJet offers direct flights to Muscat fromChedi, complete withAhmedabad and convenient connectionscrisp Chilean wine.from other cities across the network.Log onThereafter I checkedto www.spicejet.com for detailsout the main souk,marvelling at thesweetness of OmaniHalwa, the sheer size of dates on sale andthe intricate craftsmanship that goes intothe making of Omani daggers. After someR&R, today is when the active part of mytrip has started. vHussain swings thewheel and the boat responds like a ballerina in graceful pirouette, headingtowards the part of the Bay of Muscatpopular for snorkelling. The green waters1MIAMI BEACH ART DECO The Art Deco District of Miami, with its candy-coloured buildings and curvilinear architectural flourishes, its ocean-liner railings and portholes, is not so much a dense strip offashionable shops, open-air restaurants and hotels but a fanciful time machine. A trip hereis both a trip back in time as well as a visit to America’s future. Each one of these namedbuildings, from the Clevelander to the Tides Hotel, was erected between 1923 and 1943, andtheir diligent restoration in recent years allows a view of what glamour and wealth was likein America then: jazz and tall, fat automobile tail fins; tasteful pink and yellow walls and awet, tropical heat pregnant with possibilities. The Deco District also looks forward, if notto the United States’ exact future, then at least one lingering possibility. Outside of NYCthere are few places in the US as diverse as these few blocks just beside the Atlantic Ocean. Take away all the touristsand you would still be left with hundreds of Cubans, Haitians, Colombians, Nigerians, Brazilians and Israelis, the strayEuropean fashion designer planting a paisley flag on what was once and remains the American Riviera. It goes withoutsaying that it helps to be rich here (or, barring that, very, very beautiful and fit), but the beaches are free and the frontdoors of those whimsical deco-style buildings are always open and inviting. But a towel for the sand and an attentiveeye for the details of buildings, of giant courtyards with amoeba-shaped pools, are all you need to be transported. GARY DAUPHINTHE UAE’S MOST POPULOUS CITY IS AS FAMOUS FOR ITS FOOD JOINTS AS IT IS FOR ITSSHOPPING. ALONG WITH A HOST OF AUTHENTIC TRADITIONAL EXPERIENCES, THE CITY’SRESTAURANTS ARE HEAVILY INFLUENCED BY THE 200 NATIONALITIES WHO CALL DUBAITHEIR HOME, MAKING IT A TRULY GLOBAL CULINARY DESTINATION.BY AYUSHI THAPLIYALNOW FLYINGON THE ROAD IN OMANA DELECTABLE BLEND OF TRADITION AND MODERNITY, THIS QUAINT COUNTRY HAS A RANGE OF EXPERIENCES TOOFFER, FROM HIGH-OCTANE WATER SPORTS TO TAILOR-MADE SELF-DRIVES CAPABLE OF TRANSPORTING YOUTO THE ARABIA OF FAIRY TALES. TEXT AND PHOTOGRAPHS BY RISHAD SAAM MEHTA2JUNE 2016 JUNE 20163COVERSTORY SPICECLUB“I REGISTERED AS ASPICECLUB MEMBER RECENTLYAND AM VERY HAPPY WITH THEFACILITY,” SAYS MEGHNASHERIGAR, A BENGALURUBASED INTERIOR DESIGNER.“THE ADD-ON BENEFITS AREMANY AND MORE THAN WORTHTHE PRICE OF THE CARD.”THE CARD WITHGREAT BENEFITSSPICECLUB, THE NEW PREPAID/LOYALTY CARD INTRODUCED BYSPICEJET FOR CASHLESS TRANSACTIONS, IS LOADED WITH APLETHORA OF INNOVATIVE BENEFITS32 JUNE 2016Spice - Spice Club .indd All PagesCONTINUING WITH its pioneering ways,SpiceJet has recently launched arewards card that pays back the membermany times over. The new introductioncomes at a nominal membership fee buthas several inbuilt advantages.The prepaid card, SpiceClub, allowspassengers to make cashlesstransactions within the SpiceJetecosystem. They can purchase meals,merchandise and add-on services withthe new card. With every recharge, theyget additional credits. These convert tocurrency on the card. The passengerenrols for a one-yearSpiceClub membership by payingonly Rs. 599 upfront. Currently thepayment is being accepted via SpiceClubonly on the SpiceJet website. The cardholder can then enjoy a host of exclusivebenefits worth up to Rs. 5,999.In addition to free priority check-in,the early bird member stands to gainfrom a host of other introductorybenefits. These include two freevouchers worth Rs.599. Each of thevouchers can be used for domestic flightbookings. SpiceClub members get freetickets on their birthdays. A MarriageAnniversary Special comes with a 50 percent discount on domestic air tickets fortwo passengers.Members can also avail of twovouchers (each worth Rs.100).To be used for domestic flightbookings, the vouchers will bevalid for six months fromtheir date of issue and can beutilised against thefollowing add-ons: Bag OutFirst, Excess Baggage, FlyFor Sure, My Flexi Plan,Preferred and Other SeatsSelection and Spice MaxSeats. Lastly, theSpiceClub member willbe preferred for all kinds ofcommunication about any SpiceJetpromotion sale.There has been a good response to thenew service. “I registered as a SpiceClubmember recently and am very happywith the facility,” says Meghna Sherigar,a Bengaluru-based interior designer.“The add-on benefits are many and morethan worth the price of the card.”There is more to come. Going ahead,SpiceClub will provide cashback/incentive on prepaid top-ups. Loyaltypoints will be offered to all SpiceClubcustomers who book their tickets or addons on SpiceJet.com, through theirmobile or via the SpiceJet call centre.SpiceClub members will also be able toearn and utilise their loyalty points tobuy tickets/add-ons on SpiceJet.comIn addition, SpiceClub will launch areferral program to attract moremembers to the scheme. It willincentivize current members who refertheir friends and family members.Finally, SpiceClub members will getcashback / incentives on spends done atSpiceJet.com.Those keen to know more about theuser-friendly facility can log on to www.spicejet.com or www.spiceclub.com formore details. Two free vouchers worth Rs. 599 to beused for domestic flight bookings A 50 per cent discount on domestic airtickets for a couple on their anniversary Free priority check-in Two vouchers totally worth Rs. 200 thatcan be used for add-ons bookings Preferred communication aboutSpiceJet promotion salesSUMMER LAZING WITH VARUNpristine and have moremarine life than the GreatBarrier Reef. Sipadan isone of the best dive sitesin the world. You just landin the middle of nowhere,on islands that are barelya couple of hundredmetres long.there are noresorts, and there is nodestination. You live on aboat, drop anchor, dive.You don’t even know ifanybody has ever divedthere before.3331/05/16 1:59 PMWhere did you go on yourmost recent holiday? Iwent trekking with myfamily in Ladakh. I took mychildren along — this wasthe first time they wereseeing mountains. In retrospect, I am not sure if itwas the wisest thing to dobecause my son, who is 7,needed an oxygen mask atone point, and my daughter, 10, also fell ill becauseof the altitude. But wetook breaks and restedand they were better. Wetrekked and camped inMarkha, Changthang andNubra Valley. It was thefirst time my children sawsnow in summer.\HIMALAYAVILLAGELIFEWhat’s your favouriteplace in the world? Iabsolutely love hangingout in airport coffee shops.Never before in the historyof mankind have so manypeople travelled at thesame time, and passedeach other while doingso. Airports are a greatconfluence of humanity.A coffee shop in Tokyo isvery different from one inWashington or Shanghai.YOU LIVE ONA BOAT, DROPANCHOR, DIVE.YOU DON’TEVEN KNOW IFANYBODY HASEVER DIVEDTHERE BEFOREYour work must take youto some lovely locations. How different istravelling on work fromtravelling on a vacation?My work is my hobby. Theonly difference betweentravelling on work andtravelling on vacation isthat you have to adhereto discipline when you areoverseeing a crew of 200people — sleep on timeand wake up on time andlead by example.Is it different looking at aplace through a filmmaker’s lens? It is. What yousee through a lens is beingencapsulated, it has a focus, and it shall remain forposterity. The place I likedshooting most of all isChandni Chowk, where weshot Delhi-6 extensively. Ihave shot in Times Square,eastern Europe, Australiabut Chandni Chowk wassomething else entirely —the lanes, the colours, thetraffic, so many people, somany shops.What do you like mostabout travelling? What2 JUNE 20163TRAVEL PORTRAITTRAVEL STARWhat’s your favouritekind of holiday? Personally, I love diving most. Ihave been diving for thelast seven years. I havebeen to Lakshadweep acouple of times. But thelocations I like best fordiving are in the SouthChina Sea. The watersa bit off Bali, Borneo,Sulawesi, also parts ofthe Andamans are more Free ticket on birthdayJUNE 2016 JUNE 2016VARUNDHAWANACTORTHE MANY BENEFITS OFTHE SPICECLUB CARDJUNE 2016 2For most purposes, the Geographic South Pole is defined as the southern pointof the two points wherethe Earth’s axis of rotationintersects its surface (theother being the GeographicNorth Pole). However,the Earth’s axis of rotation is actually subject to very small “wobbles”(polar motion), so this definition isnot adequate for very precise work.The Geographic South Pole is markedby a ceremony on New Year’s Day inwhich a small sign and the Americanflag are moved, and newly revealedannual stake is placed in the ice pack,which are positioned each year tocompensate for the movement of theice.[4] The sign records the respective dates that Roald Amundsen andRobert F. Scott reached the Pole,followed by a short quotation fromeach man, and gives the elevation as“9,301 FT.”.[5][6] The current stakehas the position of the planets, sun,and moon on January 1, as well as acopper star marking the pole. Thesign records the respective dates thatRoald Amundsen and Robert F. Scottreacgives the elevation as “9,301FT.”.[5][6] The current stake has theposition of the planets, sun, and moonon January 1, as well as a copper starmarking the poleinterests me most arelandscapes, people,food and local artefacts.Recently, in Ladakh, webought a 120-year-oldmould for making momos,crafted in brass and silverwith a dragon on it — thesilverware in the region,some of it very old, isamazingly intricate. WhenI travel I like to samplelocal food as much aspossible. One of the bestmeals I have ever had wasin Cambodia, in a littleplace we reached after riding on dirt bikes through aforest. Cambodian cuisinehas Chinese, Vietnamese,Malaysian and Indianinfluences. It’s absolutelydelicious.What do you like leastabout travelling? Comingback! RAJU BIST2 JUNE 2016JUNE 2016 3

SPICEJET’S EXCLUSIVE INFLIGHT MAGAZINE MEDIA 17 Domestic Inte Effective dates: PAT-BOM, PAT-HYD, PAT-BLR, PAT-CCU from 1st July’17 rnational India connects with SpiceJet Routemap Flight schedules are subject to regulatory approvals and change. Map not to scale, g

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