Creating An Engine For Predictive Retailing
Creating an Engine forPredictive Retailing(aka “Nostradamus”)SCREEN MOCKUPS AS OF FEBRUARY 2020A 2019-2020 DHD Boot Camp ProjectAll illustrations are graphical mockups only and are subject to change.
Nostradamus Configuration – Membership AttributesConfigure Nostradamus CriteriaMembership AttributesProfile name xxxxxxxxxxxxxxxxScore ThisAttributeDon’t score thisMembership opened at leastDon’t score thisMembership opened via MAP/MOP (employee ID 96)Don’t score thisMembership designation0selectedScore if member DOES haveMember branch/location0selectedScore if member DOES haveDBA name presentScore if member does NOT haveMember age betweenandDon’t score thisYear of birth betweenandScore if member DOES haveDon’t score thisScore if member DOES haveScore if member does NOT haveZIP codeLook inmonthstoPrimary addressAlternate addressSecondary addressMockup only
Nostradamus Configuration – Account AttributesConfigure Nostradamus CriteriaAccount AttributesProfile name xxxxxxxxxxxxxxxxScore ThisAttributeDon’t score thisBetweenandof these savings accounts0 selectedDon’t score thisBetweenandof these checking accounts0 selectedDon’t score thisBetweenandof these money market checking/savings accounts0 selectedScore if member DOES haveBetween1 and 999 of these other special deposit accounts2 selectedScore if member does NOT haveBetween1 and 999 of these certificate accounts3 selectedDon’t score thisBetweenandIRA accounts (any savings/certificate)Don’t score thisBetweenandHSA accounts (any savings/checking/certificate)Don’t score thisBetweenandof these loan accounts0 selectedDon’t score thisBetweenandof these LOC accounts0 selectedDon’t score thisBetweenandof these mortgage loans/HELOCs0 selectedDon’t score thisBetweenandof these other special loan accounts0 selectedDon’t score thisBetweenandaccounts opened within the pastmonthsInclude (choose at least one)Don’t score thisBetweenDon’t score thisAny loan accounts delinquent betweenDon’t score thisAny written-off loan/LOC within pastDon’t score thisAny charged-off loan/LOC within pastandaccounts (any type) opened online (emp ID 96)andtimes (over life of loan)monthsmonthsMockup only
Nostradamus Results – Member ScoreNostradamus Predictive Retailing ResultsAccount4435 MEMBER A LASTNAMEMember is a 30.00 % match to the MinimalistprofileSee All ResultsLow trans activity, only savings accts, CU is not PFIRecommended Products and Services to Sell to This MemberChecking accountCredit card (qual. –credit score 620 )Mobile AppDirect DepositRDCCross SalesMember InquiryMockup only
Nostradamus Results – Member Scores ComparisonNostradamus Predictive Retailing ResultsAccountResults for All Profiles4435 MEMBER A LASTNAMEProfileDescriptionThis MemberMinimalistLow trans activity, only savings accts, CU is not PFI30.00%SurvivorPaycheck to paycheck, high level of debt, freq ANR user30.00%QuitterLosing the love, showing reduced activity levels20.00%TraditionalistLow use of tech/self-service, more checks than EFT20.00%ChampionIdeal CU mbr, not high maintenance, CU is PFI10.00%Loan-erLoans only, not much/no savings (indirect mbrs, etc.)10.00%StrugglerHistory of delq/negative/overline/NSF, low credit score10.00%High RollerHigh balances, savings products only5.33%TechieLikes tech & self service products, high debit card use5.00%SnowbirdLives outside of CU service area (retiree, military, etc.)2.00%BigBizSignificant business acct, owners may not be members0.00%MinorAge 17 or younger0.00%NewbieNew mbr or young adult0.00%SmallBizNatural person mbr who also has small business membership(s)0.00%Score DetailsCross SalesMember InquiryMockup only
Nostradamus Results – Member Score DetailsNostradamus Predictive Retailing ResultsScore DetailsAccount4435 MEMBER A LASTNAMEProfile name MinimalistScore TypeTotal score30.00%AttributeMember ResultsScore if member DOES haveMembership opened at least 3 monthsScore if member DOES haveMembership opened via MAP/MOP (employee ID 96)Score if member does NOT have DBA name presentScore if member DOES haveBetween 3 and 20 transactions in past 2 monthsScore if member does NOT have Between 1 and 5 cash withdrawals in previous calendar monthScore if member does NOT have Between 1 and 5 checks cashed withdrawals in previous calendar monthScore if member DOES haveBetween 1 and 3 logins via desktop online banking in previous calendar monthScore if member DOES haveBetween 1 and 5 logins via mobile app/web banking in previous calendar monthScore if member DOES havePresence of an ATM cardScore if member DOES havePresence of a debit cardCross SalesMember InquiryHitMissHitMissMissMissMissMissHitMissMockup only
Mockup only. Membership opened via MAP/MOP (employee ID 96) Membership opened at least . months. Attribute. Configure Nostradamus Criteria. Profile name xxxxxxxxxxxxxxxx. Nostradamus Configuration – Membership Attributes. Membership Attributes. DBA name present. Membership designation
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