A Guide To CVs, Cover Letters And Application Forms

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CareersA guide to CVs, cover lettersand application formslse.ac.uk/careers1

WelcomeOur careers consultants have written this guide with input fromemployers and common questions asked by LSE students.The first section focuses on identifying your skills and values andwhat employers are looking for, before starting your job search.The following sections give an overview of CVs, cover letters, andapplication forms.We recommend reading through each section before you startapplying as it will save you time and effort. All examples and advicerelate to jobs in the UK. If you need support applying for roles outsidethe UK or writing a specialised application (like an academic orcreative CV) visit our website (lse.ac.uk/careers) or book a one-toone appointment with a careers consultant.LSE Careers is open all year round and whether you have a clear ideaof what you want to do after your studies or haven’t started thinkingabout it yet, we can help.We offer seminars on CVs, cover letters, and application formsthroughout the year and you can also have your application reviewedin a one-to-one appointment. Browse and book on LSE CareerHub:careers.lse.ac.ukJenny BlakesleyDirector, LSE Careers3ContentsWelcome3Before you start applying4CVs10Cover letters23Application forms27Further resources35

Before you start applyingJob applications offer you the opportunity to expand upon whoyou are and what you have done to demonstrate you fulfil thethree Cs:I am very satisfied with the service and help provided byLSE Careers. I feel that it has already helped me duringmy first months here to develop my career perspective andgoals much further. the competencies to do the job – the skills, qualitiesor attributesLSE student the commitment to do the job – the energy, drive orenthusiasmTips for skills auditing the cultural fit to work within the organisation – a sharedbelief in the values pursued by the organisation. Identify transferable skills, ie, skills that can be taken fromone job, activity or sector to anotherIdentify your skills Think broadly about the skills you have developed through:– academic studyYou need to be clear about the competencies you have to offerthe organisation and job you are applying for. Completing anapplication successfully requires you to do more than simplylist your achievements. In order to persuade an employeryou are the ideal candidate, you need to prove it with specificevidence and articulate this in a succinct way.– previous employment– volunteering– travelling– student societies– other extra-curricular activities eg, hobbies and interestsYou can find lots of useful self-assessment and matching toolson our website (lse.ac.uk/career-planning). You can use theseto navigate the career planning process and find the mostappropriate information and resources for whatever stage youare at. Think about which examples are the most interesting, relevantand illustrative of your abilities to the employer.Conduct a skills auditBelow is an example of how a simple skills audit might look but remember this table is not an exhaustive list of skills or examples.The skills required by this organisation are.Examples demonstrating these skills could include.Communication including: writing essays, dissertations or articles for the Beaver verbal skills speaking to clients and preparing reports at work non-verbal/body language networking at careers events written skills involvement in mentoring. presentation skills adapting style to the needs of the audience listening skills.4

The skills required by this organisation are.Examples demonstrating these skills could include.Teamwork including: volunteering projects building relationships being a member of a sports team or student society supporting others undertaking group projects as part of your degree orat work. negotiation skills setting aims and achieving shared objectives.Leadership and decision-making including: being on the committee of a student society managing conflict making career management decisions in your personal life delegation project management at work sensitivity to others’ needs mentoring taking responsibility. volunteering.Problem-solving including: resolving customer complaints identifying or anticipating problems/areas for improvement modifying methodology used in a research project ordissertation being flexible when faced with challenges using logical or lateral thinking to find solutions. designing a simple database to more effectively manageOrganisation and planning including: planning an overseas trip time and resource management organising an event handling pressure managing a project as part of your degree or at work prioritising activities balancing your study and a part-time job.client contacts for a charity, society or small business. meeting deadlines.IT including: social media using software packages in a variety of contexts Word, Outlook, PowerPoint etc. using the internet and email. analysing data using SPSS, Excel or Stata Dreamweaver, FrontPage, WordPress, Drupal.Creativity including: raising money for charity in an unusual way innovative ideas improving your productivity/motivation, e.g. starting astudy support group with friends making improvements. solving a problem.5

The skills required by this organisation are.Examples demonstrating these skills could include.Numeracy including: identifying patterns in data for academic projects descriptive statistical skills practical experience on an internship inferential statistical skills handling stock or cash at work. budgeting.Commercial awareness including: keeping up to date with the FT, Economist, websites, socialmedia etc. to analyse current affairs and relate them to theparticular organisation or role having an understanding of the marketplace and competitors being able to predict future trends involvement in entrepreneurship ventures, eg, LSE Generate identifying new opportunitiescompetitions and awards: lse.ac.uk/generate effectively promoting products/services thinking strategically beyond the boundaries of the assisting customers and closing sales in a part-time retail job.immediate team.Personal qualities including: demonstrating a “can do” attitude and not being easilydeterred or demoralised reliability proactivity standing in for a colleague at a meeting. self-motivation adaptability/flexibility.Conduct a values auditThis is an example of a simple values audit. Use it as a starting point to identify what really motivates you and whether theorganisation and job you are applying for is a good match.Things that motivate me are.What does the job/organisation offer?Learning new things and variation in-house training courses? opportunities for secondments?Sociable working environment open-plan working environment? coaching and mentoring networks?Working on written projects report writing for senior management and media? opportunity to contribute to professional journals and in-house publications? responsibility for departmental website?Time off to pursue outside interests/spend time with family adequate annual leave? flexible working hours? typical working week of 35 hours?6

What employers are looking forInvestigate the organisation’s main competitors. Also considerdevelopments within the sector, for example changes in thelaw or the merger of two competitors and the potential impact.Most applicants find it relatively easy to complete theirpersonal details and qualifications but lose inspiration whenthey are asked to write about themselves in more depth.Often this is because they don’t know enough about theorganisation, the job or their own skills to begin constructingan answer.Attending employer presentations, careers fairs, and open dayswill provide you with opportunities to network with currentemployees. Speak to alumni through our Meet an Alum eventsand LinkedIn. Try to find out more about their day-to-day work,training and promotion opportunities within the organisation,and typical career development.ResearchTalk to employees from different divisions of the sameorganisation, as well as their competitors, to see how their jobroles and career paths may differ. This will help to ensure youare applying to the organisation or specific division that bestmatches your skills, motivations, and future plans.Researching what the organisation does, what they have tooffer and what competencies they are looking for involvesmore than simply reading the recruitment literature.The LSE Careers website (lse.ac.uk/careers) containsinformation on different employment sectors, ways of planningyour career, and marketing your skills. You will also find a rangeof reference material in the LSE Careers Resource Centre onFloor 5 of the Saw Swee Hock Student Centre.Top tipUse our Resource Centre and library on Floor 5 of theSaw Swee Hock Student Centre for research and ask usif you need help with anything.Visiting the organisation’s website and reading theirpublications are good places to start to find out more about: the organisation’s structure and culture their current projects, campaigns, products or clientsUnderstand the job their long-term strategies.Most organisations will provide you with a job description,which will give you a basic outline of the tasks you will beexpected to undertake. Some organisations will also providea person specification to explicitly identify the skills you willneed to complete these tasks.Find out whether the organisation has received any mediacoverage recently on either social media or the national ortrade press.Use this information to check that you meet their essentialcriteria for qualifications and experience. This will helpensure you are targeting jobs at the right level. For exampleif the organisation asks for a postgraduate qualification ineconomics, do you have one? If not, is there a more appropriateentry-point into this organisation for you? ave a look at the company website and social mediaHincluding LinkedIn, Twitter, Facebook and Instagram.Find out about any events, including virtual events suchas live chats, you can attend to ask questions and findout more about the company. If you meet someone fromthe company you are interested in and they give you theirbusiness card, make sure you use that connection andemail them to ask questions and keep in contact.KPMG7

really important for an employer to hear that aIt’scandidate identifies with the organisation’s values, thatthey understand the responsibility the role demands, andthat they are committed and inspired to take that role on.LanguageTeach FirstThe way you write about your experiences is nearly as importantas the activities themselves. Write confidently about yourachievements using professional, proactive and positive language.However, avoid using jargon that cannot be clearly understood andif you use any abbreviations you should explain them.You are being invited to write in your own words meaning yourability to write concisely and coherently is being assessed, sobe personal.Top tipProfessional, proactive and positive language gives the readerthe impression that you make things happen and that youare in control. It highlights the fact that you have analysedthe competencies required and your own experiences, andidentified a match.Use the job description and person specification aschecklists to self-assess your application. Have youprovided clear examples to demonstrate you have allthe relevant competencies mentioned in them?Examples that can be used to evidence variouscompetencies include:Plan and draftA well-researched, planned and drafted application is betterthan a hundred rushed applications. There are no shortcuts– only ways to manage the time you spend on them moreeffectively. You might be tempted to copy all or part of yourprevious applications but we strongly recommend you don’t dothis because it suggests to employers you lack commitmentand enthusiasm for the job.Leadership: coordinated implemented established managed led directed supervised delegated coached allocatedCommunication: trained negotiated influenced consulted presented persuaded interacted advised addressedResearch: analysed investigated determined experimented surveyed solved synthesisedTips for planning and drafting: Read this guide and any instructions from employers on theOrganisation: streamlined scheduled encouraged expanded resolved budgeted (re)organised prepared administeredapplication process thoroughly Know the deadlines for all applications and keep track of them Set aside time for each application – if necessary, incorporateInterpersonal: collaborated facilitated mediated consulted liaisedthis time into your diary or study timetable so you don’t missthe deadlineTaking initiative: initiated created designed established launched set up conceived implemented Make rough planning notes before you draft your CV, coverletter or application form answers Take your time when reviewing your documents so you findAchievements: promoted launched developed redefined simplified persevered enhanced accelerated improved completed produced secured increased doubledit easier to spot any errors or omissions Use the checklists in this guide to ensure you havedemonstrated that you have the competencies, commitment,and cultural fit.8

Talking about disabilityUse words such as “achieved”, “created” and “organised” andavoid words such as “basic”, “attempted”, “limited”, “numerous”,“many”, “several”, “some” and “various”. Present information inthe most positive light but remember there is a clear distinctionbetween doing this and exaggerating.Whether or not you disclose your disability is a very personalchoice. LSE Careers offers tailored services for disabledstudents including a dedicated careers consultant specialisingin disability and employment, and longer, flexible appointmentsavailable to accommodate individual needs. You can visit us oremail careers.disability@lse.ac.uk for advice on recruitmentprocesses, disclosure, reasonable adjustments to recruitmentprocesses and the workplace environment, legal issues andother disability careers issues.Tips for language: Review the language used on an organisation’s recruitmentliterature and website to see what resonates with them butbeware of simply mirroring the same language Show evidence of having dissected and analysed theWe have further information for students with disabilities onthe LSE Careers website (lse.ac.uk/disabilitycareers) and youcan visit gov.uk/browse/disabilities/work for details aboutemployment rights. For advice on disability issues during yourtime at University visit the Disability and Well-being Service,email disability-dyslexia@lse.ac.uk or call 020 7955 7567.different requirements Write in a simple and direct way using short sentences Check the language you have used is in the right contextby getting feedback from the LSE Language Centre(lse.ac.uk/languages) or a professional currently workingin your chosen fieldReferences Always use the spell check on your computer (but rememberit does not always identify all mistakes) and make sure it isset to UK English.Before you apply for any job, think about who your refereesmight be. References are often requested by an employer onan application form or when you secure a job offer, so you don’tneed to mention them on your CV.Did you know?Top reasons employers give for unsuccessful applicationsinclude: poor spelling and grammar, not answering thequestion asked, not following instructions, lack of researchon the organisation and not practising for tests that arepart of the application process. Read on for specific adviceon CVs, cover letters, and application forms.In most cases an employer will request the names and contactdetails of two referees, preferably an academic and a recentemployer. This is to check that you have studied or workedwhere you say you have and that you are a good candidatefor the role.Most employers are more interested in what the referencesays rather than the referee so don’t worry if your most recentemployer is not relevant to the job you are applying for. If youdon’t have a previous employer you can use two academicreferences, or one academic and one extra-curricular one.Think about how you demonstrate what skills you havegained through your experience and whether you candraw these out more. For example it may be implicit thatcaptaining a sports team shows teamwork and leadership,but make this explicit where possible. Your experience andpositions of responsibility are evidence of your skillset, sodon’t forget to reference the relevant skills.Aim to choose people that know you, your capabilities, andcan vouch for your work ethic. Always ask permission to usesomeone as a referee, and discuss the types of jobs you willbe applying for and the skills required with them.Morgan Stanley9

CVsRelevanceWhat is the difference between a résumé and a CV?Curriculum vitae (CV) means “story of your life”. However,with only one or two pages for your CV you can’t afford totreat this literally. Be selective about what you include.Always ask yourself the question “Is this going to be relevantto the employer who is reading this?” If it isn’t, then discard it.If you see an advert asking for a résumé it’s likely that theyhave in mind a one-page document. A résumé usuallycovers the same areas as a CV, but with less space to gointo detail. See page 13 for an example.TailoringGaps in your CVYour CV needs to match the job you are applying for. Forexample, if the job requires skills in teamwork and creativity,you need to ensure the employer can clearly see that you havegained these skills somewhere in your life. Maybe you workedin a team on a course project or perhaps you had a creativeidea for an event which a society organised. The importantthing is that the employer can see that your CV is tailored tothem and not a generic CV that is being sent to every employer.Employers can question extensive periods of unexplained timeon a CV and as a general rule, it is always best to explain thesegaps. Obviously, you don’t need to account for every week oreven every month, but if, for example, you took a year betweenschool and university to go travelling, it is best to account for itand mention it on your CV.However if there are very personal or sensitive reasons whichprevented you being in work or study (including things likecriminal convictions, long periods of illness, and caring forfamily members) then you don’t have to declare these on yourCV. You should, however, be prepared to talk about any gapsin your CV at interview. There is a balance between explainingeverything that has happened and deciding what informationis strictly relevant to an employer. You can also mention detailson your cover letter or application form, if appropriate. If youare unsure about your situation then talk to an LSE careersconsultant.Layout and designYou can influence where the employer looks on your CV by theamount of space you allocate to certain sections. For example,in your education section for most circumstances you willwant to draw employers to your LSE degree. You will alsoneed to think carefully about your choice of headings tohighlight key experience.Academic CVsTruthfulnessThese are different in several respects from other CVs.For example, they do not have the same length restrictionsand are expected to contain more detail about youracademic achievements, publications, and teachingexperience. For more information, look at the PhD sectionof the LSE Careers website. Our careers consultant forPhD students runs seminars on writing academic CVsand applying for jobs in and outside academia. Use LSECareerHub to book on to these seminars as well as one-toone PhD/Postdoctorate appointments at car

The LSE Careers website (lse.ac.uk/careers) contains information on different employment sectors, ways of planning your career, and marketing your skills. You will also find a range of reference material in the LSE Careers Resource Centre on Floor 5 of the Saw Swee Hock Student Centre. Visiting the organisation’s website and reading their publications are good places to start to find out .

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