ATSC 2021 NextGen Broadcast Conference

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ATSC 2021 NextGenBroadcast ConferenceWashington D.C. August 25-26, 2021

GAIAN

Full Steam Ahead!The board of directors and staff of the Advanced Television Systems Committee welcome youback for a return of our annual Member Meeting and NextGen Broadcast Conference. Whetherparticipating in person at the Ronald Reagan International Commerce Center or via livestream,we welcome our members, government officials, and others to this annual event.ATSC 3.0 is a platform for the future that ATSC members are continuously developing to helpbroadcasters stay in the front row for advancing technology. That’s one of the most importantingredients of the ATSC 3.0 standard – the fact that it is upgradeable to account for futuredevelopments in technology, business, and consumer demands.ATSC 3.0 signals have been “on the air” in South Korea since 2017 reaching over 70% ofhouseholds with Ultra HD video and next generation audio. Now with more than 150 localchannels on the air in more than 40 U.S. cities, American viewers can choose to watch on anyof the 70 new receivers currently available to purchase. All of those numbers are predicted tocontinue to grow in the months ahead.Soon, we look forward to participating in the 2021 NAB Show and then the 2022 CES in LasVegas. Our focus for both events will be to highlight the incredible assortment of consumerproducts that are now selling at retail and to talk more about the exciting capabilities of ATSC3.0. We expect the ATSC Booth at both events to be a hub of activity about the standard andanticipate that several broadcasters and solution providers will join us to show off their progresswith projects such as a uniform “broadcast app” and new services to entice viewers and delivernew opportunities for broadcasters.The theme for this NextGen Broadcast Conference is “Full Steam Ahead,” which is exactly theright message for this time of new horizons for broadcasting.Lynn ClaudyMadeleine NolandSenior VP of Technology, NABATSC Board ChairPresident, ATSC

AgendaWednesday, August 25 Annual Member Meeting2:00PMRegistration and Exhibit Hall Opens2:30PMWelcome Remarks Lynn Claudy, Senior Vice President of Technology, National Association of Broadcasters, ATSCBoard Chair Madeleine Noland, ATSC President2:45PMATSC 3.0 as a Platform – New Developments and the Work AheadHost: Skip Pizzi, TG3 Vice ChairHow a Tower Network can Facilitate SFNs and More Tiffany Yu, Broadcast Business Development Manager, American Tower Corporation Louis Libin, Vice President, Spectrum Policy and Strategy, Sinclair Broadcast GroupHow a Core Network can Support Automotive/Vehicular Use Cases Joe Chinnici, CEO, Signal Infrastructure Group Kerry Oslund, Vice President of Strategy and Business Development, Scripps3:15PMNextGen TV Logo ProgramModerator: Brian Markwalter, Senior Vice President, Research & Standards, ConsumerTechnology Association Bob Campbell, Director of Engineering, Eurofins Digital Testing Lynn Claudy, Senior Vice President of Technology, National Association of Broadcasters3:45PMOur Future, Our ATSCModerator: Glenn Reitmeier, Founder, GlennReitmeier TV Jon Fairhurst, Principal Standards Engineer, Samsung Research America, Inc. Peter Riordan, Head of Worldwide Broadcast Go To Market Strategy, Media & Entertainment,Amazon Web Services Peter Sockett, Director of Engineering and Operations, Capitol Broadcasting Company4:15PMMember ReceptionEntertainment by the Howard University Jazz EnsembleUpdates will be announced from the stage

2021 ATSC NEXTGEN BROADCAST CONFERENCERonald Reagan International Commerce Center Washington, D.C.Thursday, August 26 NextGen Broadcast Conference8:00AMRegistration and Exhibit Hall OpensContinental breakfast9:15AMWelcome Remarks Lynn Claudy, Senior Vice President of Technology, National Association of Broadcasters, ATSCBoard Chair Madeleine Noland, ATSC President9:30AMATSC 3.0 in ActionSusi Elkins, General Manager WKAR Public Media and Director of Broadcasting at Michigan State University10:00AMReceiving the Future - New Features, New ReceiversModerator: Myra Moore, President, Digital Tech Consulting Alfred Chan, Vice President of TV BU, Smart Home Business Group, MediaTek Nick Colsey, Vice President, Business Development, Sony Electronics Ellis Reid, Senior Brand Marketing Manager, Content Creation and Delivery, Dolby John Taylor, Senior Vice President, Public Affairs, LG Electronics10:30AMNetworking Break – Sponsored by LPTV Broadcasters Association11:00AMDiscussion with FCC Commissioner Brendan Carr Facilitator, Madeleine Noland, ATSC President11:30AMYou Can Take It With You: Mobility and Vehicular DevelopmentsModerator: Lindsay Shelton-Gross, Vice President, Membership and Marketing, IntelligentTransportation Society of America Luke Fay, Senior Manager, Technical Standards, Home Entertainment and Sound Products, Sony Bob Foster, President and CEO, Auton Atheer Sabti, Global Video Solution Architect, Hewlett Packard Enterprise Anne Schelle, Managing Director, Pearl TV12:00PMLunch and Networking – Sponsored by Synamedia1:30 PMRemarks from FCC Commissioner Nathan Simington1:45PMDistance Learning: ATSC 1.0 ATSC 3.0Moderator: Mark O’Brien, President and CEO, SpectraRep Mark Aitken, Senior Vice President, Sinclair Broadcast Group Sang Jin Yoon, Senior Vice President, Business Development, DigiCAP2:15ATSC 3.0 Advanced Emergency MessagingDiscussion with Lisa Fowlkes, Chief, FCC Public Safety & Homeland Security Bureau and John Lawson,Executive Director AWARN Alliance2:45Networking Break – Sponsored by Signal Infrastructure Group3:15PMWe’re On the Air! - Now What?Moderator: Anne Schelle, Managing Director, Pearl TV Dave Brass, Vice President NA Strategy & Market Development, ATEME Rob Folliard, Senior Vice President - Government Relations & Distribution, Gray Television Mark Myslinski, Broadcast Solutions Manager, Synamedia Sean D. Plater, General Manager, WHUT-TV4:00 PMAnnual Recognition and Conclusions ATSC Board Chair Lynn Claudy ATSC President Madeleine Noland ATSC President Emeritus Mark Richer2020 Bernard J. Lechner Outstanding Contributor Award2020 Mark Richer Industry Leadership Medal2021 Bernard J. Lechner Outstanding Contributor Award2021 Mark Richer Industry Leadership MedalUpdates will be announced from the stage

SpeakersMark AitkenDave BrassVice President, NA Strategy &Market Development, ATEMEBob CampbellBrendan CarrAlfred ChanDirector of Engineering,Eurofins Digital TestingCommissioner, FederalCommunications CommissionVice President of TV BU, Smart HomeBusiness Group, MediaTekLynn ClaudyNick ColseySusi ElkinsJon FairhurstSenior Vice President of Technology,National Association of BroadcastersVice President BusinessDevelopment, Sony ElectronicsGeneral Manager WKAR PublicMedia and Director of Broadcastingat Michigan State UniversityPrincipal Standards Engineer,Samsung Research America, Inc.Luke FayRob FolliardBob FosterPresident and CEO, AutonLisa FowlkesJohn LawsonSenior Vice President – GovernmentSenior Manager, TechnicalStandards, Home Entertainment and Relations & Distribution, GrayTelevisionSound Products, SonyLouis LibinBrian MarkwalterMyra MooreMark MyslinskiMadeleine NolandVice President, Spectrum Policy andStrategy, Sinclair Broadcast GroupSenior Vice President, Research &Standards, Consumer TechnologyAssociationSenior Vice President, AdvancedTechnology, Sinclair Broadcast GroupJoe ChinniciCEO, Signal Infrastructure GroupPresident, Digital Tech ConsultingChief, FCC Public Safety & HomelandSecurity BureauBroadcast Solutions Manager,SynamediaExecutive Director, AWARN AlliancePresident, ATSC

2021 ATSC NEXTGEN BROADCAST CONFERENCERonald Reagan International Commerce Center Washington, D.C.Mark O’BrienPresident and CEO, SpectraRepGlenn ReitmeierFounder, GlennReitmeier TVLindsay SheltonGrossVice President, Membership andMarketing, Intelligent TransportationSociety of AmericaTiffany YuBroadcast Business DevelopmentManager, American Tower CorporationSkip PizziVice Chair, TG3Mark RicherPresident Emeritus, ATSCKerry OslundEllis ReidGeneral Manager, WHUT-TVPeter RiordanAtheer SabtiAnne SchelleJohn TaylorSang Jin YoonSenior Vice President, Public Affairs,LG ElectronicsSenior Vice President, BusinessDevelopment, DigiCAPHead of Worldwide BroadcastGo To Market Strategy, Media &Entertainment, Amazon Web ServicesNathan Simington Peter SockettCommissioner, FederalCommunications CommissionSean D. PlaterVice President of Strategy andBusiness Development, ScrippsDirector of Engineering, CapitolBroadcasting CompanyGlobal Video Solution Architect, HPESenior Brand Marketing Manager,Content Creation and Delivery, DolbyManaging Director, Pearl TV

MembersATSC is grateful for its global membership that supports our mission of developing and promotingbroadcast standards. We would like to extend a special thanks to the many organizations (indicatedin boldface, below) who have made a commitment as annual sponsors.ABCAccess Advance LLC*Advanced Television Broadcasting AllianceAGC Systems LLC*AGOS Co., Ltd.AircodeAlticast, Inc.AmazonAmerican Tower Corporation LLCAntennas DirectAntop AntennaARK MulticastingArland Communications*Association of Public Television StationsATBiS Co., LtdATEME SAAVATEQ Corp.BitPathBitRouterBonnie Beeman*Brown Wolf Consulting LLC*CAST.ERACavell, Mertz & Associates, Inc.CBC - Canadian Broadcast CorporationCBS Broadcast GroupCleverLogic Co., Ltd.Cobalt Digital, Inc.Coherent LogixComark Communications LLCComcastCommunications Research CentreCox Media GroupCrown CastleCTA – Consumer Technology AssociationD2D TechnologiesDirecTVDekTecDigiCAP Co. Ltd.Digital Alert Systems a Division of MonroeElectronicsDigital Tech Consulting*DirecTVDISH NetworkDolby Laboratories, Inc.DS Broadcast, Inc.DTSDTV Audio GroupDTV Consulting*DTV InnovationsDuct Tape Engineering*Edge Networks, Inc. (Evoca)Eiden Co., Ltd.ENENSYS TechnologiesETRIEurofins Digital Product TestingEvoca*indicates ATSC Observer memberEW ScrippsFincons GroupFox CorporationFraunhofer USAGaian SolutionsGatesAirGlennReitmeierTV LLCGoogle LLCGraham Media GroupGray TelevisionHarmonicHearst Television, Inc.Heartland Video Systems, Inc.Hewlett Packard EnterpriseHumber Institute of Technology andAdvanced LearningIBMIEEE – Broadcast Technology SocietyIEEE – Consumer Electronics SocietyImmersion CorporationInterDigital Communications, Inc.ION Media NetworksKAI MEDIA Co.KBA - Korean Broadcasters AssociationKNME New Mexico PBSLeonard Laub*LG ElectronicsLinear Acoustic / Telos AllianceLowaSIS, Inc.LPTV Broadcasters Association Inc.LTN Global Communications, Inc.MaruEng. Co. Ltd.Mediaproxy Pty LtdMediaTek, Inc.Meredith LMGMerrill Weiss Group*MIT NCRCMStar Semiconductor, Inc.NAB – National Association ofBroadcastersNagravisionNagra KudelskiNational Engineering Research Center– DTVNBCUniversalNCTA - The Internet & TelevisionAssociationNEC CorporationNielsenNews-Press & Gazette CompanyNexstar Media Group, Inc.NHKNovatek Microelectronics CorporationOConsortiumONE Media, LLCOne World Technologies, Inc.*PBS – Public Broadcasting ServicePearl TVPhilips International B.V. – IP&SPIXTREE, Inc.ProTelevision Technologies A/SPublic Interests Research andCommunications, Inc.*Public Media Venture Group (PMVG)Qualcomm, Inc.Quincy Broadcast Print Interactive (QNI)Rohde & SchwarzSaankhya LabsSamsung Electronics America, Inc.SBE -- Society of Broadcast EngineersSCTEShanghai Jiao Tong UniversitySharp Electronics CorporationShenzhen TCL New Technology Co LtdSignal Infrastructure GroupSinclair Broadcast GroupSK Telecom Americas, Inc.Skip Pizzi Media Consultant LLC*SMPTE -- Society of Motion Picture &Television EngineersSonySouth Florida PBSStrategy & Technology, Inc.SynamediaTEGNATelecommunications TechnologyAssociationTelevisaThe Nielsen CompanyThe Osborn Engineering CompanyThomson BroadcastTitanTV, Inc.TMS Consulting, Inc.*Trilogy 5G, Inc.Triveni DigitalUbilinx TechnologyUniSoftUniversity of the Basque Country (UPV/EHU)UnivisionVBox CommunicationsVeranceVertical BridgeVideoFlowV-Nova Ltd.Waddell Broadcast EngineeringConsulting LLC*WideOrbitWRAL-HDZenith Electronics LLC

ATSC Board of Directors and StaffATSC Board of DirectorsLynn ClaudyBoard ChairSenior Vice President of TechnologyNational Association of Broadcasters (NAB)Ira GoldstoneVice President, Next GenBroadcast SolutionsCobalt DigitalDave SieglerATSC Corporate TreasurerMedia Technology ConsultantSMPTEMark AitkenSenior Vice PresidentSinclair Broadcast GroupDr. Jong G. KimSenior VP, LG Electronics andPresident, Zenith R&D LabLG ElectronicsPeter SockettDirector of EngineeringCapitol Broadcasting CompanyMark CorlSenior Vice President of EmergentTechnology DevelopmentTriveni DigitalJim DeChantVice President of TechnologyNews-Press & Gazette BroadcastingBrian MarkwalterBoard Vice ChairSenior Vice President of Researchand StandardsConsumer Technology Association (CTA)Dr. Yiyan WuPrincipal Research ScientistCommunications Research CentreIEEE – Broadcast Technology SocietyGlenn ReitmeierFounderGlennReitmeierTV LLCJon FairhurstPrincipal Standards EngineerSamsung Research America, Inc.Richard FriedelBoard Vice ChairExecutive Vice President,Engineering, Operations, andTechnologyFox Television StationsAnne SchelleManaging DirectorPearl TVAndy ScottVice President of EngineeringNCTA – The Internet & Television AssociationATSC StaffMadeleine NolandPresidentJerry WhitakerVice President ofStandards Development,ATSC Corporate SecretaryAmy LodesDirector ofCommunications

LG OLED NEXTGEN TVBetter Picture. Better Sound.Enhanced Content.ATSC 3.0 pioneer LG Electronics and its U.S. R&D Lab Zenith applaudthe Advanced Television Systems Committee for hosting the 2021ATSC NextGen Broadcasting Conference. We are proud to support thenationwide rollout of ATSC 3.0-enabled services with our award-winninglineup of LG OLED NEXTGEN TVs, 4K and 8K Ultra HD models rangingfrom 55- to 88-inch diagonal. 2021 LG Electronics U.S.A., Inc. Englewood Cliffs, NJ. All rights reserved. “LG’s Life’s Good” is a registered trademark of LG Corp.

Discover ATEME’s Leadershipin NextGen TV Rolloutswww.ateme.comOur infrastructure.Your imagination.Infinite possibilities.We’re creating a world where “what if” can become “what is.”Our infrastructure is behind the revolutionary technologies thatare transforming the way we live, work and experience the world.With 25 years of experience and an unparalleled national portfolioof towers, small cells and fiber, we’re bringing the world’s biggestideas and innovations to the people and businesses that need them.CrownCastle.com 2021 Crown Castle

Look for ATSC in the “Future of Delivery” Pavilion at the2021 NAB Show in Las Vegas, Central Hall 2959

1BRAVIA XR A90J 4K HDROLED Google TV Introducing Sony’s best-ever OLED TV, with awe-inspiringcontrast and our brightest-ever OLED picture. The BRAVIA XR A90J OLED TV, powered by the all-new Cognitive Processor XR ,features next-generation technologies that redefine the viewingexperience. Engineered for beauty inside and out, the A90Jbrings a premium, minimalist-inspired design that fits even themost sophisticated of aesthetics.For more details, visit electronics.sony.com1. 4K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content. User must accept Google Terms of Service (http://www.google.com/policies/terms/), Play Terms of Service(https://play.google.com/intl/en-US us/about/play-terms/index.html) and Privacy Policy (http://www.google.com/policies/privacy/) to use TV. User must connect to a Google account to use certain advertised features,including voice to activate linked apps, and install certain apps and operating software during setup. Use of TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connectivityrequires 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted ordiscontinued at any time and may require fees, registration and credit card information. Apps must be compatible with TV. App availability varies by region and device. 2021 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, BRAVIA XR, Cognitive Processor XR, XR Triluminos Pro, XR Motion Clarity, BRAVIACORE, and the Sony logo are trademarks of Sony Corporation. Google TV is the name of this device’s software experience. Google, YouTube, YouTube Music, Google TV and other marks are trademarks of Google LLC.All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. Screen images simulated.Owner of the largest portfolioof broadcast towers in the U.S.Dedicated broadcast team withover 200 years of industryexperience!Joe Meleski, Vice President of Broadcast Leasing(812) 430-3551 jmeleski@verticalbridge.comverticalbridge.com

Launching the nextchapter of quality.Through our continued partnership with CTA and NAB, the NEXTGEN TV logo test suitehas undergone significant growth. The most recent release now has:282 test cases covering 375 testable requirements of which 198 tests are approved for certificationIncludes MMT, Signed Applications and Signed Services, ESG, Content Advisory and Ratings, Advanced EmergencyAlerts and Information, Application lifecycle, Multiple PLP, Audio WatermarkSignificant increased coverage for Immersive Audio, 4K and SHVC Video, Captions, and A/344 APIsAdditional materials contributed by industry stakeholders, including NAB, NPG, Sinclair/OneMedia,Pearl TV, Sony, Dolby, Enensys, VeranceArreios for ATSC 3.0 v1.6, the latest version of our automated test harness to support these materials and the A3SADRM and Service Security test suite has also been released.Contact digitaltesting@eurofins.com to find out more about how we assistyou with conformance and interoperability of ATSC 3.0 devices in the market.BROADCAST ITDONE RIGHTDeployed for more than halfof the US market transitionsVirtualized Head-endSystem ready for downloadon AWS MarketplaceOrchestration systemfor datacasting

YourBroadcastPartnerLargest portfolio of broadcast communicationssites in the U.S.877-409-6966americantower.com/nextgentv 2021 ATC IP LLC. All rights reserved.

ATSC AwardsThe Lechner AwardThe Bernard J. Lechner Outstanding Contributor Award is bestowed once a yearto an individual representative of the membership whose technical and leadershipcontributions to ATSC have been invaluable and exemplary. The title of the awardrecognizes the first recipient, the late Bernard Lechner, for his outstanding service tothe ATSC.Lechner was the retired Staff Vice President, Advanced Video Systems of RCALaboratories. His 30-year career at RCA covered all aspects of television and displayresearch, including early work on home video tape recorders in the late 1950s,extensive development of flat-panel matrix displays in the 1960s including pioneeringefforts on active-matrix liquid crystal displays, advanced two-way cable TV systemsand pay-TV systems in the early 1970s, electronic tuning systems and CCD combfilters for TV receivers in the mid-1970s, automated broadcast cameras and CCDbroadcast cameras in the late 1970s and early 1980s, to HDTV in the mid-1980s.The Richer MedalNamed for the legendary former ATSC president who led the organization for twodecades spanning both ATSC 1.0 and ATSC 3.0, the Mark Richer Industry LeadershipMedal recognizes an individual or team that demonstrates exemplary leadership inadvancing the mission of ATSC and epitomizes the vision, tenacity and leadershipqualities that were the hallmark of his leadership.

North America’sfirst BroadcastBroadbandConvergence(B²C) LabA leader in global polytechnic education,Humber College provides career-focusededucation to more than 33,000 full-timeand 23,000 part-time and continuingeducation students across three campusesin Toronto, Canada.Housed in the 93,000-square-foot Barrett Centrefor Technology Innovation at North Campus,the core mission of the Broadcast–BroadbandConvergence (B2C) Lab is to advance ATSC3.0 technology and 5G convergence research,development, testing and deployment – creatingnew innovative broadcast television experiencesand datacasting applications supporting a hostof industries and new business models.Humber’s B2C Lab will be the first of its kindin North America equipped with both an ATSC3.0 broadcast ecosystem and 5G core network,including an RF antenna test chamber supportingover-the-air testing of a wide range of wirelessdevices and prototypes.Learn more about the Humber B²C Labb2convergence.caFor more information, contact Orest Sushko,Director B²C Lab orest.sushko@humber.caPhoto credit: Perkins&Will

TV’S NEXT BIG THINGIS COMING FASTERTHAN YOU THINK.NEXTGEN TV IS ON TARGET TO BEIN 60% OF HOMES BY THE END OF 2021.Consumers demand the best in entertainment — and NEXTGEN TVdelivers. Stunning video features sharper images and deeper contrast.And Dolby Audio System’s enhanced audio technology keeps volumeconsistent across channels, boosting dialogue so you hear everyword. With LG, Samsung and Sony already manufacturing 50 models,and hundreds of local broadcast stations on board, the momentumis building.Make sure your retail locations can keep up. Learn more at:WatchNEXTGENTV.com

Thursday, August 26 NextGen Broadcast Conference 2021 ATSC NEXTGEN BROADCAST CONFERENCE Ronald Reagan International Commerce Center Washington, D.C. 8:00AM Registration and Exhibit Hall Opens Continental breakfast 9:15AM Welcome Remarks Lynn Claudy, Senior Vice President

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