Peer To Peer Fundraising With Abila Fundraising Online
FORWARD TOGETHER 2013PEER TO PEERFUNDRAISINGWITH ABILAFUNDRAISINGONLINERich Dietz and Penny Brittain11/6/13 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
CPE CREDITIn order to receive CPE credit, you must be present for the entire session. Complete the CPE Credit form included in your Conference Guide Note the session title, date, and time Please continue to fill our your CPE form throughout the week All forms will be collected at the Registration/ Information desk atconference close Don’t forget to sign and date your form Recommended CPE Credit 1.25 Delivery method Group Live Field of study Computer Science COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
RICH DIETZFounder of Nonprofit R D Technology Training for Nonprofit ProfessionalsRichard has over 20 years' experience working inand with a wide variety of nonprofit, political, andgovernment organizations and holds a Masters inSocial Welfare (MSW) from UC Berkeley.You can find Rich on his websitehttp://www.nonprofitrd.comor tweeting @nonprofitrd.3 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
PENNY BRITTAINProfessional Services Consultant - AbilaProvides training and implementation services forAbila Fundraising 50, Abila Fundraising Online, andAbila Grant Management.Penny has 14 years experience working withnonprofits and Abila products. Her goal is to givenonprofits the tools they need to achieve theirmission, and effectively increase their fundraisingresults.You can contact her at: Penny.Brittain@Abila.com4 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
INTRODUCTIONFollow/Like us: Twitter: @Abila Inc Facebook: Facebook.com/AbilaInc LinkedIn: bit.ly/Abila LI Google : bit.ly/Abila GplusUse the official hashtag: #ForwardTogether COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
AGENDA What is Peer-to-Peer Fundraising Why is it important?1.How to Get Started2.Examples3.Abila Fundraising OnlineFollow us on Twitter: @Abila Inc and Facebook/AbilaInc Use the official hashtag: #ForwardTogether COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
PEER-TO-PEER FUNDRAISINGStandard Definition: The process of empowering individuals and groups to raise funds on your behalfby allowing (or assisting) them to communicate and solicit prospective donorsfrom their own networks and communities.Also known as: Person-to-person, Grassroots, Collaborative, ViralMore than just big events now Most think of Komen, Livestrong, walks and ridesNow its so much more Birthdays, weddings, dog walks, dance offs, etc. Board Fundraising, on-going campaigns COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
SETH GODIN – FLIPPINGTHE FUNNELSeth Godin has a better definition in his e-book“Flipping the Funnel”Turn strangers into friends.Turn friends into donors.And then. do the most important job:Turn your donors into fundraisers COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
TRADITIONAL VS. PEER-TO-PEERTraditional Fundraising One to Many (Org Supporters) Impersonal, one-way, expensive, controlled message Ineffective?Peer-to-Peer Fundraising Many to Many (Supporter Supporter Supporter .) Personal, Interactive, Inexpensive, uncontrolled message Been around forever, but mostly offline Much harder to do offline COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
WHY IS P2P IMPORTANT COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
WHY PEER-TO-PEER?Increases engagement (Donor retention) Taking action deepens the relationshipCreates a Community Example: Komen and LIVESTRONG wristbandsVery powerful (psychology) Collective good, belonging, social recognition (Maslow)Can be much more effective than traditional asks Response rates can be 100 times higher Red Cross vs. Grandma COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
WHY PEER-TO-PEER?Focus for social media campaigns (internal and external) Something to take action on instead of just being seen 71.7% of Millennial donors said they’d be willing to communicatewith friends and family about ways to be involved in anorganization they support.Asked who could get them to donate to an organization, mostMillennial donors say they would be likely or highly likely togive if asked by a Family member (74.6%) or Friend (62.8%). Only 37.8% would be likely or highly likely to give if asked bya coworker. COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
Peer to Peer Fundraising a MajorBreakthrough for Donor Acquisition 71 % of respondents have sponsored at least one event 67% gave because of the participant 50% of sponsors said the mission of the host charity was influential 32% were asked to make a second philanthropic gift since becoming a sponsor(shame! this should be 100%) 14%-19% gave again (higher for younger donors, under 35) 57% -68% gave again because they had a positive event being a sponsor (higher foryounger donors, under 35) How will they perform long term?Cygnus Survey 2012 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
ENGAGE MILLENIALS COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
YOU SHOULDBECAUSE THEY ARE THELARGEST GENERATION INAMERICAN HISTORYAND COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
NOTTHEY AREDIRECT MAIL RESPONSIVE COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
THE LARGEST GENERATIONTraditionalist 1925-1945 (38.6 Million) Ages 68-88Baby Boomers 1946-1964 (78.3 Million) Ages 49-67Gen X-ers 1965-1979 (62 Million) Ages 34-48Millennials 1980-2001 (92 Million)Ages 12-33 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
MILLENNIAL TRAITS EntitledOptimisticCivic MindedClose Parental InvolvementValues work-life BalanceImpatientMultitaskingTeam OrientedSource: Cause for Change – The Why and How ofNon Profit Millennial Engagement COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
Millennial Impact Report - 2 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
HAVE YOU EVER RAISED MONEY FOROR ON BEHALF OF A NONPROFIT?Millennial Impact Report - 2012 COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
STRATEGIES AND TOOLS TOENGAGE MILLENIALSShareable ContentStoriesPicturesFBResponsive DesignPeer to Peer Fundraising COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
WHAT DO YOU NEED TOGET STARTED INPEER-TO-PEERFUNDRAISING? COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
GET STARTED IN PEER-TO-PEER#1 thing needed Desire and ability to “Take Action”Same basics of any good fundraising campaign Compelling story, call to action, urgency, deadline, etc.Clear picture of impact and where the money is going Individual Collective Impact (“Yes we can”) COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
KEYS TO A SUCCESSFULP2P CAMPAIGNTools of the Trade Platform that allows peer-to-peer Simple tools for supporters (next slide) Follow up and Tracking (Return on Investment – ROI)Most Important Ask! COPYRIGHT ALL RIGHTS RESERVED 2013 ABILAFORWARD TOGETHER 2013
SIMPLE TOOLS FOR SUPPORTERSFundraising pages Place for supporters to send friends and familyUpload photo and message / personalizeWidgets Progress meters, donation forms, banners/badges, etc. thatsupporters can use on their pagesSome allow these on personal blogs and websitesPre-built Communications Sample emails, blog posts, tweets to re-tweet, social mediabut
Abila Fundraising 50, Abila Fundraising Online, and Abila Grant Management. Penny has 14 years experience working with nonprofits and Abila products. Her goal is to give nonprofits the tools they need to achieve their mission, and effectively increase their fundraising results. You can
Fundraising Ideas Third Party Fundraising Events 1. FUNDRAISING GUIDELINES In Victoria, fundraising activities are governed by the Fundraising Act 1998 (Vic). Anyone wishing to raise money for charitable purposes must meet the requirements of the Fundraising Act and hold an author
DNR Peer A Peer B Peer C Peer D Peer E Peer F Peer G Peer H Peer I Peer J Peer K 14 Highest Operating Margin in the Peer Group (1) (1) Data derived from SEC filings, three months ended 6/30/13 and includes DNR, CLR, CXO, FST, NBL, NFX, PXD, RRC, SD SM, RRC, XEC. Calculated as
Fundraising Ideas The sky is the limit when it comes to ways you can assist Hear and Say with fundraising events and . Talk to the Fundraising Team at Hear and Say on (07) 3850 2111 or at fundraising@hearandsay.com.au ecome a ell seller. Tips to boost your fundraising Sell tickets to
the fundraising minimum for the event. Our online fundraising tools are designed to make fundraising quick, easy and cost efficient. Please see Page 3 for information about online fundraising and how to set up your Personal Web Page. In thanks for your fundraising efforts, choose from a selection of
ITN H C I L S U K DE I D T I N YOU ' LL FIND ƪ Step by step instructions for setting up your fundraising activity ƪ Fundraising ideas ƪ Information about how your fundraising will help kids in need ƪ Helpful fundraising tips and tricks ƪ The Song Room’s Fundraising Guidelines ƪ An Authority to Fundraise Application Form ƪ advice, all you
Set up a fundraising platform via Everyday Hero www.everydayhero.com.au or Go Fundraise gofundraise.com.au. These platforms make fundraising easy; you can design your own page to support your event, set fundraising targets, share the link via social media and your network and watch your fundraising
HOW YOU CAN HELP FUNDRAISING ONLINE FUNDRAISING The simplest way to ask friends, family or colleagues to sponsor you is to set up an online fundraising page. Go to our approved fundraising website, EverdayHero. Set up your page, add a photo and choose a fundraising
Poor strategic asset management decisions may result in wasted resources and other, often longer term, inefficiencies. Strategic asset management can be a creative process and the best social landlords will be focussed on exactly the most important asset management issues. Good strategic asset management is core business for governing bodies of Registered Social Landlords (RSLs) and council .
